Category: Brand Strategy

How Does a Brand Grow?

A brand grows with recognition and engagement with its potential customers. Every brand looks for high-net-worth customers to engage with. When you are looking at engaging high-net-worth clients, you should re-consider the traditional ways of marketing and give the modern ways a chance.  

Targeting high- and ultra-high-net-worth individuals with digital marketing is a specialized field of knowledge. Seagull Advertising in Pune focuses on your brand growth in every possible way of marketing.  

What Do Brands Assume About High-Net-Worth Clients?

With this technology of digital marketing of the modern age industries have found commendable results in their growth. People think that high-net-worth customers don’t use social media, don’t shop online, etc., or that if they do, they only do so at private members clubs or on incredibly exclusive social media platforms. This is not true in any way. 

The idea that high-net-worth doesn’t interact with the digital world is debunked by a wealth of facts. The world’s wealthiest people now anticipate online and digital functioning in many parts of their lives.  

The luxury industry targets a smaller number of consumers, and on top of that, a sizable number of enterprises in this sector aren’t leveraging digital to its full potential. As a result, adopting digital marketing methods for high-net-worth individuals is niche. 

Given that ROI is much simpler to track with digital advertising and digital marketing; the digital agencies in India offer better value for money than traditional marketing strategies. This implies that it can be a fantastic way for new luxury firms to spread the word without having to spend a ton of money. 

How Can Brands Target High-New-Worth Clients?

• Geographical targeting areas/cities as per where high-net-worth people reside or visit. 
• Put greater emphasis on place and season in your organic keyword phrases. 
• Use LinkedIn and Facebook to find niche audiences. 
• Make specialized SEO landing pages that target extremely targeted high-net-worth queries. 
• Retargeting users who have spent time on your website with attractively created ads. 
• Advertising on social media to everyone in places with favorable tax rates. 
• Utilize specialized CRM characteristics to gather client data for constant retargeting. 
• Use display advertising to present banner adverts to readers. 
• Use advertising to show up when people enter the names of your competitor companies or search related to your brand. 
• By focusing on placement sites, content subjects, and display keywords, you may attract new visitors based on interests that have a high conversion rate on your website. 
• Make beautiful, appealing, and relatable content.  
• Use new and trendy techniques to reach through social media.  
• Target the high-net-worth clients through techniques that might appeal to them.  

 

 

In this regard, branding agencies in India are extremely important in the current digital media landscape. For the correct tools, ideas, and tactics, innovation that goes well beyond the traditional function of media relations is necessary. Best brand strategy firms frequently spend a lot of time investigating the impact of global events on clients since they are aware that high-net-worth individuals are vulnerable to economic risk. You can relate to your audience more successfully if you have a deeper understanding of the demands, trends, and lifestyles of the High-Net-Worth market.  

As mentioned above, other effective digital marketing techniques for attracting high-net-worth individuals include search engine optimization and geographical targeting or making your organic keywords more season- and location-specific, in the cities and areas. Always keep in mind that in targeting high-net-worth individuals, the marketing strategies are continuously evolving and that you must keep up if you want to make sure that your brand remains relevant and sought by the world’s wealthiest people. 

Digital marketing techniques targeted towards high-net-worth individuals, place a high priority on being educational and relevant to your niche target market. An essential step on the road to success in the luxury sector is grabbing their attention online by effectively delivering the correct information at the right time in a visible and alluring way. 

Seagull Advertising in Pune will help you grow your business. Build a presence digitally that will attract your potential high-net-worth clients with us! 

Related Post – The Difference Between a Business and a Brand, and the Impact of Marketing

It is vital to “create a brand” as a business owner. At the same time, it is critical to keep the company’s name in the public eye so that more people are aware of its operations. The truth is that the company is much more than its brand. However, it is obvious that a company’s branding is its public face. As a result, we shall discover the distinction between a brand and a company in this article.

What is a Company name?

The trade name or company name is the name provided to a corporation established under the Companies Act. Simply explained, it is the legal name given to an individual or a group of individuals who decide to engage in profit-making business activity. Depending on the sort of business structure it is now functioning under, it must be suffixed with a private limited company, LLC, Corp, or other legal suffixes. The Procter & Gamble Company and the Coca-Cola Company are two examples of companies.

What is a Brand name?

Services provided by a corporation that can be used for marketing and sales. There are no legal suffixes required. Pantene or Ambi Pur (both owned by Procter & Gamble) and Sprite or Minute Maid are examples of brands (under the Coca-Cola Company).

What is the Difference between a Company Name and a Brand?

A brand name symbolises a company’s products in the marketplace and distinguishes them from those of other companies. A brand and a company name can be the same and overlap in the case of well-known brands like Nike or Sony because the company believes that a single name is adequate for identifying all of its products.

Multiple brand names can be registered under the same corporate name. Wheel, Lux, Ponds, Surf Excel, and Vaseline are some of Hindustan Unilever Limited’s well-known brands.

A brand is a word, logo, mark, symbol, or name used by a firm to help people distinguish one product from another. A company is a legal entity with its own identity, operation, and the ability to own many brands. A company is a legal body whose main aim is to do business and sell goods or services.

A trademark is a term given to a variety of products and services that is utilised as an intangible asset for a business. The company, on the other hand, is a made-up entity that fulfills many legal requirements. Filing income tax returns, annual filings, and other legal actions are among the things done.

The application for registration of a brand name or trademark must be filed with the trademark department. The company name, on the other hand, can be registered with the Ministry of Corporate Affairs.

In the case of trademark registration, no name search is required prior to filing an application. Only a free public trademark search is required of the applicant. Unlike a brand name, the applicant must do a company name search prior to submitting an application for company registration. The search should be done in the database of firm names.

The goal of creating a brand is to meet the expectations and desires of customers. A company is formed with the goal of producing and marketing its goods and services.

Are you Building a Business or Brand?

Expanding the scope of your organisation usually entails providing extra goods or services to your clients. Building your brand, on the other hand, usually entails narrowing your attention to a single concept that will represent your company in a larger way.

It is possible to create a lucrative company with a strong, easily recognised brand name, but this does not happen by chance. To balance the two, you must make a concerted effort to establish your brand alongside your business, and you must be willing to make compromises and concessions when necessary.

Unfortunately, it’s usual for businesses to focus on one while disregarding the other, resulting in either a loss of profitability or a brand name dilution. Consider Dell Computer Corporation.

Dell Computer had a niche when it initially started. They were a company that sold personal computers to other companies directly. Dell was the world leader in personal computers (in both sales and earnings) in the first quarter of 2001, and their name was synonymous with “business personal computer specialists.”

The next logical move was to expand the company. Dell, on the other hand, did it with complete disdain for their brand. They began selling personal computers to individuals, indicating that they were no longer a personal computer specialist business. Then they expanded their concentration to include consumer electronics, meaning they were no longer considered personal computer experts. They eventually transitioned to retail distribution, which meant they were no longer direct.

They even changed their name to reflect this new business strategy by 2003. Dell Inc. replaced Dell Computer Corp. as the company’s name.

There’s no arguing that these modifications were beneficial to the company. From $31.9 billion in 2000 to $61.1 billion in 2007, sales climbed gradually. However, as the company grew, the brand’s worth fell. In 2007, they lost market share to Hewlett-Packard, and they never recovered.

Related Post – To-Dos Before You Build Your Brand Strategy

So, what should Dell have Done Differently?

They should have spent as much time protecting their brand as they did develop their business. Their genuine strategies should be to dominate their categories and establish their brands. And limiting their brands so that they stand for something is generally the greatest way to do that.

Building your company will produce instant results, but without a brand to hang it on, your success will be transient. Customers may show you love and adoration if you build your brand, but they’ll be few and far between if you let your business suffer.

So the answer is to focus on growing your business in the short term while keeping your brand identity in mind in the long run. Although it is easier said than done, it is not impossible. Just ask Apple, Samsung, Google, Microsoft, Zomato, Walmart, IBM, GE, Amazon, Flipkart, Coca-Cola, Volkswagen, Shell, Disney, HUL, TCS, Nestle, and others.

How to Build a Brand?

Building a solid brand on your own is not easy. However, you can stick to the following 8 action steps to derive the best results for your brand.

1. Identify Your Audience
2. Develop Your Brand Position
3. Pick a Business Name
4. Outline Your Brand’s Story
5. Establish Your Brand’s Look
6. Create a Logo
7. Write Your Slogan
8. Integrate Your Brand Everywhere

Building your brand identity provides something with which your customers can actually relate. It’s what keeps customers coming back for more, distinguishes you from the competition, and converts one-time customers into brand loyalists. Never underestimate the value of developing a brand.

Related Post – What is The Difference Between Branding And Advertising?

If these steps sound too complex to implement on your own, get in touch with Seagull Advertising. We provide a free consultation to unique brands like yours. Seagull Advertising is one of the most trusted branding & advertising agencies in Pune.

Seagull helps businesses ‘Grow Better’ by expanding their customer base through winning edge processes. As a branding and creative marketing company, we work towards nurturing and enabling organisations to achieve strategic advantages and growth for their brands.

So if you are looking for a branding agency in Pune or a marketing agency in Pune, get in touch with Seagull Advertising. Call +91-9545552750

90 out of every 100 startups launched today fail before they reach their 120th morning. Only 10% have a real chance of becoming a success.

So, what should marketing managers do to make their brand sustain and soar? The answer is simple, build a strong brand identity.

Build a Strong brand Identity

According to a 2018 research, 87 percent of B2B organisations boosted their brand spending over the preceding five years, with 82 percent experiencing higher sales and client acquisition as a result.

Your company’s DNA is its brand identity. Every aspect of your business is made up of it. The complete experience your clients enjoy with your company, product, or service is referred to as a brand. To create an impactful brand identity in the minds of your target audience, you need an on-point brand strategy. Your brand strategy establishes the promise you offer to your customers, as well as your values and personality.

A strong brand that is clearly defined and regularly articulated helps your company develop the connection and trust it needs to enhance its fundraising and sales activities.

It also clarifies your goals and promises. It increases knowledge of what you do, what you stand for, why others should care, and what adds value and significance to your product.

Sounds interesting?

Here are Five More Reasons Start-ups Need a Solid Brand Strategy

1. Branding establishes a unique identity for your businessYou can introduce your organisation through branding. It will allow you to express yourself and what you believe in. It’s the ideal opportunity to develop a persona that your potential consumers, investors, and venture capitalists can identify with and support.Branding allows your firm to build its own distinct, distinctive identity, which helps you stand out from the competitors. Coming up with a brand logo that reflects your company’s goals and performance is a key element of standing out from the crowd.This is why using a professional design agency in Pune like Seagull Advertising to create a compelling designs that creates an impression is such an important aspect of branding.
2. Emphasising branding leads to better trust and goodwill Developing a loyal customer base can be difficult, especially when there are so many options accessible to your customers. So, how can you persuade your target audience to choose you above your competition for their business?When your audience feels like they have a relationship with you, they are more likely to do business with you. This bond between your firm and potential clients can be strengthened by branding yourself. It makes you appear more trustworthy, and it fosters feelings of trust and kindness in those who come into contact with you.People are more inclined to prefer strong brands over the competitors, according to one of the largest digital branding agencies in India, Seagull Advertising. “Once a business builds a brand, it can utilise word of mouth marketing and other advertising strategies to attract new clients.”
3. Branding practices add to the aesthetic appeal
   Close your eyes and consider all of the current successful companies. Did you notice that they all have the same thing in common: good branding?You’ll have a hard time becoming a success story unless you focus on your branding. Branding, whether good or bad, is extremely helpful in starting a firm. Even if the quality of two different companies’ products is identical, the one with the most prominent branding will always be at the top of the sales chart.Consider one of the best advertising agencies in Pune, Seagull Advertising their logo of Seagull represents that they take their clients to new heights. It’s pretty famous among competitors and easily recognisable.
4. Early branding helps your business in the long runWhen you start with your company’s branding, you may make a long-lasting impression on your audience. Your potential customers will see that you intend to be in business for the long haul, which may encourage investors to put their faith in you.You are deemed trustworthy, secure, and deserving of funding from affluent investors. This provides you with the cash resources to tackle the challenges that all businesses experience and emerge victoriously.
5. It makes you memorable and drives up your sales to new heightsConsider yourself in the midst of a grocery store. Which one do you reach for when faced with an aisle full of identical products?The average consumer will seek out the product that he has heard the most about more than half of the time. It may not be the best or even the cheapest product on the market, but regardless of these qualities, it is the product that is selling the most. Branding is to blame for the increasing sales of a particular product.Even in a competitive market, the appropriate branding can help you stand out to potential clients. If you want customers to remember you on their shopping trips, you must invest enough time and money in creating a brand.

Related Post – What is The Difference Between Branding And Advertising?

Summary

Whether you are a new start-up seeking to break into today’s tough corporate market, or a year-old family firm that has been passed down through generations and is struggling to stay afloat, with all this new competition, there is one thing you must have in order to survive. Having a distinct personality.

To attract the most consumers, rivals, and investors, your firm must stand out. The various opportunities that the corporate world has to offer will only come your way after you are known as your own reputable organisation. Emphasising your branding strategies is the finest strategy to develop this prestigious reputation.

If you’re looking for a fresh start and to learn more about the elements which make up your brand identity, Seagull Advertising offers a free consultation. It is one of the best marketing and advertising companies in Pune that provides 360 marketing and advertising solutions.

Get in touch with us today. Call +91-9545552750

Related Post – What Are the Different Types of Branding?

It appears that the battle for customer mindshare is never-ending. We all want potential customers to think about our company. But, long before they make a purchase, we want them to know who we are and what we have to offer.

The decision to focus marketing efforts on brand awareness or lead generation can feel like a perpetual wrestling match for many CEOs and product managers. On the one hand, brand marketing initiatives serve to increase the size of the audience. Lead generation, on the other hand, assists in identifying a group of people who are willing to offer their contact information in exchange for your content.

The good news is that you don’t have to constantly battle awareness and lead acquisition strategies. The two strategies, in fact, compliment each other when applied strategically and effectively.

The key to finding the correct balance between branding and lead generation is to recognise your customer’s needs. While each strategy has its own ebb and flow, they must work together to be effective. So in this blog, we will give some important insights on branding and lead generation for your real estate brand.

But why real estate? Because it’s a perfect business to understand both digital marketing strategies as it utilises both extensively. Also, we will indulge you with two fantastic examples to make our points clear.

Let’s dive in.

Real Estate Branding

Do you wish to find out – How to build a real estate brand? Or how to go for real estate branding? Then this section is for you…

It’s critical to comprehend the basis of both marketing tactics in order to strike the proper balance. As you may be aware, your brand is shaped by everything you do, including the quality of your product or service, the experience of using it, the way your firm handles difficulties, and how people feel when they have a problem.

Brand awareness is a broad term that refers to your company’s public visibility. It’s the feelings and attitudes that people identify with your company. You want your company to spring to mind when someone searches for a product or service in your sector.

Companies are putting a great emphasis on branding through content marketing. Kohinoor Group, Pune and Mahalaxmi Group, Pune are two firms that excel at this.

Kohinoor Group creates valuable branded content on a regular basis, earning them considerable reputation and trust as a thought leader in the field. Kohinoor Group regularly creates material that B2C audiences want, from videos and blogs to Social posts and ebooks, all while promoting their brand. Even if viewers haven’t purchased Kohinoor Group’s spaces, they are likely to have read and used some of the company’s useful material.

Similarly, the new age real estate builders, Mahalaxmi Group have found out how to use Social content to inform (and entertain) its potential customers with unique and fascinating posts. Mahalaxmi Group not only promotes their brand by providing readers with what they want in the form of short, strong pieces of information, but they also employ social engagement to increase sharing and generate results.

Several factors must be in place before brand awareness may be effectively increased, such as the following:

1. Brand Foundation

   

   The cornerstone of your brand is your company’s website. Is it practical and easy to use? Is the information up to date, relevant, and SEO-friendly? Make sure your landing pages and forms are functional, and that your site is mobile-friendly. What about old-fashioned marketing? Make sure your brochures and other printed materials are current so that potential buyers can learn more about your products or services quickly.

2. Message and Positioning

   Make a list of the products or services you’d like to market. What is the message of your company? Is your product or service a viable answer to a customer’s problem? Can you truly comprehend how your product or service functions for the consumer?

3. Diverse Content

   

   It’s critical to actively engage with your customer once you’ve attracted their interest. And content includes social media, video, blogs, photos, graphics, infographics, and other forms of involvement. Customers don’t look at everyone in the same way, so make sure they can connect with you in a method that feels natural and unique to them.

   Use 3D renders of the property. To engage customers some builders are also using AR and VR to give a realistic feel of the property.

4. Thought Leadership

   Today’s customers nowadays are, without a doubt, a research generation. Before making a purchase, they extensively examine products, visit several websites, and research the background information. You must establish yourself as a valued resource and industry thought leader as a trustworthy brand.

   Make sure to make your presence visible on online aggregators like 99acres, makaan, housing, magicbricks, etc.

Related Post – What Are the Different Types of Branding?

Lead Generation For A Real Estate Brand

Do you wish to know – Which are the best ways to generate leads for a real estate brand? Or simply how to generate real estate leads? Read on to find out…

One of the most important aspects of content marketing is lead generation. When done correctly, high-quality, relevant content attracts readers, allowing you to acquire leads while also improving your brand’s SEO results.

A precise call to action, as well as a distinct value proposition, are usually the results of lead creation. While brand recognition is not always necessary, lead creation is significantly more effective when the two are combined.

So start with a good plan that incorporates the steps below to be effective with lead generating activities.

1. Plan Your Campaign

   

   Do you want to generate leads or sell products? Make sure to emphasise the aim of your content even more. Users can connect with you by downloading ebooks, exploring landing pages, engaging with infographics, case studies, and research materials.

2. Provide Collateral

   It’s critical to know the difference between a pull campaign and a push campaign as a marketer. Your paid content can be used to generate leads and start a nurturing funnel. Remember that just because someone isn’t a hot lead doesn’t mean they aren’t worth your time during the sales cycle.

3. Gather and Analyse Data

   

   Filter your leads based on the level of engagement of your customers on each level. For example, once your potential customer has visited your project’s landing page and filled the form, start sending them emails immediately. Also, arrange a sales call ASAP. On the other hand, if your potential customer has scrolled through the landing page, but did not fill the form, optimise your campaign to show them multiple paid ads on social media platforms.

It Takes Two To Tango

Traditional marketing tactics to create and shape your brand are just not enough in today’s world. Finding the correct mix between brand awareness and lead generation is crucial to any successful marketing strategy.

To persuade yourself even more, go online and scan through major real estate companies in the market, such as Kohinoor and Mahalaxmi, to see how well and fluidly they have combined these elements to create a superb marketing strategy.

Some Final Thoughts

Today’s brands can’t expect to generate leads and convert customers for the foreseeable future unless they’re constantly increasing brand recognition and creating credibility. The development of a brand and the generation of leads are both intertwined. You must utilise the proper amounts of both for optimal growth. In the process, there should never be two polar sides, but rather a flexible range to find the perfect balance between the two.

If you require professional help with your branding and lead generation strategies, don’t hesitate to get in touch with our experts. Drop a message to get a free consultation from Seagull.

Whether you have a business or run a service company, a brand name attached to the company acts as the primary identity. People and your customers know your products or service offerings through the name of your brand. They rely on the brand image to buy anything or engage in business. The ultimate power of retaining the existing customers and gaining new ones lies in the perception of your brand. Making people aware of your brand’s existence is the key gamechanger to strengthen your position in the business and competition.

What is Brand Awareness

 

Many get confused between the concept of brand marketing and awareness. The way you create awareness for your brand name is through the marketing and advertising process. The ultimate outcome which you achieve through the process is awareness. Irrespective of the product you offer, people first identify them as a brand and then as a commodity. Thus, generating an impactful brand awareness makes the key difference in gaining more customers.

Significance of Creating Brand Awareness

Now that you know what brand awareness is, you can easily distinguish the blurred lines between marketing and awareness. But how do you think it impacts your business or service? A solid trust in the brand by a majority of people stimulates revenue earning and opens room for better business opportunities.

• A trusted brand can easily switch between products and launch newer ones without fearing audience perception. The attached goodwill of the brand through the awareness you have created attracts people towards buying a newly-launched item without even reviewing the specifications.
• With a better brand image in the market, you gain authority over the online and offline audience. The affinity of buying products from a trusted brand is very much present across every part of the world. Thus, as a brand, you should always look for effective ways to increase brand awareness across all platforms.

Ways to Create Brand Awareness

Many brands try the conventional ways of advertising to impact the brand image. That can be the initial way to attract the audience’s attention, but it does not make a long-lasting impact. After you have successfully made people recognize your brand’s name, it is time to think about how to increase brand awareness. Following are some of the key ways to boost your brand identity and influence more people.

1. Create a Digital Base

The internet is currently the most powerful tool to increase brand awareness. Your official website can be your primary identity tool with the online audience, but the brand also makes a key impact. Promoting the website with digital marketing strategies makes your brand more prominent.

Utilize digital marketing and other effective brand-building strategies to help your cause. With a systematic strategy for better online marketing, your brand also gets due recognition through which more people can connect better.

2. Utilize Social Media Correctly

 

 

Social media platforms have a huge audience base, which the brands can utilize for gaining digital prominence. With the right promotions and content, you can easily engage the huge online crowd and spread awareness about your brand.

For example, brands worldwide are coming up with innovative hashtags and social media tools to influence the audience. With so many influencers on various platforms, organize a contest or awareness campaign for the brand with a suitable hashtag. This way, more people will connect directly with the brand for the interesting ideas of the campaigns through social media platforms.

3. Focus on Relevance

Advertising the brand name is among the best ways to increase brand awareness. It brings relevance to your brand, and people can connect at a better level. For example, utilizing blogs, email marketing, and other such direct marketing ways can amplify your brand’s reach. The idea is to spread the vision and mission of the brand through marketing methods.

Sometimes, partnering your brand name with a good social cause can also bring attention to the brand. It creates an overall positive perception of the brand among people.

4. Content Is the King!

 

 

Content is the pillar of any brand marketing strategy. Whether the promotional content is textual or media-based, the idea and presentation make the key difference. As a brand, first, you have to identify the target audience that can generate interest in your brand and offerings. Based on the behavioral analysis and preferences of the target audience, you have to shape your innovative content.

The right blend of unique ideas which can resonate with the image and motive of the brand makes the best kind of impact and awareness. Research what your peers are up to with their awareness content and take some keynotes from it.

 

Related Post – Know All About Content Marketing

 

5. SEO – Making the Winning Strategy

With the assistance of the best branding and advertising agency, you get SEO strategies that work in favor of creating brand awareness. The professionals in the business focus on both online and offline methods of brand building. Among the online strategies implemented by them, SEO brings lasting and comprehensive success. It concurrently generates revenue-earning opportunities and attention to your brand.

With more traffic on the site, your brand gets more recognition. People get interested in your offerings and products, which eventually brings a positive awareness.

6. Creativity and Awareness With Professionalism

Your brand can make the right impact with the audience with the professional minds in the business. Add value to the brand by taking the right steps. The brand experts at Seagull Advertising blend the unique features of your brand with their innovative advertising content. The comprehensive ways of marketing the best qualities of the brand and attaching value to it bring long-term success. With such professional minds, you get-

• Ideas for brand design and launch
• Brand advertising campaign and management
• Maximize ROI through online brand marketing
• Social media strategies for brands

Related Post – How Important is Creativity in Advertising and Branding 

 

The Right Choice for the Right Impact

The right choice of brand strategies and professional assistance makes the most impact. With the best branding agencies who have years of experience, you get access to a plethora of ideas and strategies that can work. Implement those branding plans that resonate with your key business concept and see the prolific impact. Utilize online and offline means of marketing to create awareness among your customers and audience.

With so many different branding strategies to select from, it can be tough to determine which ones are right for your company. In this blog, you will find the different branding strategies, their uses with examples, and most importantly, how to select the best branding strategy for your company.

But before we jump into the strategies, let’s have a look at what ‘branding’ is:

What Is Branding?

 Branding is a marketing strategy that allows customers to distinguish your company’s products or services from competitors. Branding frequently entails the creation of features such as a logo, mission statement, and design that are consistent across all marketing communication channels.

Remember, your brand is a reflection of who you are as a company, and employing good brand strategies can help you expand beyond your core market. That’s why branding is very important for any company’s success.

Now lets’ learn these key branding strategies, before diving deep into – which one to choose?

A branding plan for an established company will differ significantly from a startup. A business/company that is already up and running, for example, can decide to use a line extension plan to create new items in order to reach a new audience or meet a demand that their current audience has. That could be a strategy you pursue in the future. For a startup, though, getting the brand out there and establishing a core is more important than expanding out too much.

Here Are Some Important Branding Strategies for New and Old Businesses That Could Potentially Work for Your Business:

A. New Brand Strategy

This strategy focuses on building a brand around a single product. It allows you to place your product in your brand’s core, allowing your audience to associate your brand with that product. This method can also be used by established businesses that want to develop new goods and reach new consumers.

 

B. Flanker Brand Strategy

This is a wonderful option if you want to reach the largest possible audience. Create product versions that appeal to diverse consumer segments to establish this strategy. For example, you might develop a high-end tech product with a stripped-down lower-end variant to cater to consumers who want something more economical but don’t require all of the bells and whistles. The high-end and low-end items can share the same fundamental brand, but they should be distinguished by name or designation, such as iPhone 8 against iPhone X.

C. Attitude Branding Strategy

It’s less about harnessing brand loyalty for a business and more about portraying a personality. Rather than marketing a product or service, attitude branding focuses on marketing a way of life, a feeling, or an emotional connection. Nike is a perfect example of this kind of branding; their branding encourages people to live a healthy, active lifestyle reflected in their products. As a second example, you can consider Colgate Max Fresh Gel; their branding is all about freshness and enthusiasm.

D. Competitor Brand Strategy

A corporation may already have a market share in a niche market, but it wants to outperform its competition. If this is the situation for your business, you should consider pursuing a competitor brand strategy, which entails pursuing a current audience rather than pursuing a new one. Finally, the benefit of a competitor brand strategy is that you already know your product has a market. All you have to do now is find out how to outperform your competitors and gain a larger market share.

 

Related Post – Why Branding Is Important for Startups

Selecting the Best Branding Strategies for Your Business

A. Define Your Brand Identity

You should define your brand identity before deciding on the best brand strategy for your company. This entails posing a series of questions to yourself and those involved in the marketing and sales process, such as:

• What are the mission and key values of my company?
• What three words would I use to describe my company if I had to?
• In the marketplace, what do I want to be known for?
• What type of impact do I want to have in my field?
• What do I want the visual representation of my brand to be?

These questions will assist you in determining your goals and direction as a unique brand in the marketplace.

B. Determine Your Brand Objectives

You should be able to decide your brand objectives once you’ve identified your brand identity and answered the important questions outlined above. Your goal, for example, could be to establish yourself as an industry leader in a certain amount of time or to increase consumer interactions through reviews, website visits, or online product purchases. You’ll be able to choose a brand strategy that corresponds with your company’s aims and objectives this way.

C. Define Your Brand’s Audience

 

Find what your audience is interested in, where they’re located, their age, what they think of your brand right now, and how you’ll attract them to your services or products – In short, define your target audience properly.

Knowing your target market allows you to collect enough data to strengthen your message and choose the best brand approach for your target audience.

Related Post – To-Dos Before You Build Your Brand Strategy

Conclusion

Each company is likely to have its own set of aims and objectives in mind. And each brand strategy has something unique to offer your company. However, not every strategy will be appropriate for your business.

Consider performing a competitive study with your industry’s competitors to assist you to select which brand strategy to pursue. Conducting such an analysis will assist you in identifying your market’s prospects and risks.

Ultimately, the goal is to select a branding strategy that is consistent with your brand and provides good reach and interaction with your customers. Remember, if you align your branding strategy with your brand personality, you’ll be able to build a plan that will help you achieve all of your objectives.

In case you need professional support, you may get in touch with the branding strategists at Seagull Advertising. They rank among the best brand strategy firms in Pune. 

Branding is important because it creates a captivating impression on the audience and informs your clients and customers about what to expect from your business.

It is a method of distinguishing yourself from competitors and specifying what you offer that gives you an edge over them. Your brand is created to accurately represent who you are as a company and how you want to be interpreted.

Because of the overall impact, it has on your company, branding is absolutely critical to any business. Branding has the potential to change how people perceive your brand, drive new business, and increase brand value. However, it also can have the opposite effect if done incorrectly or not at all.

Different Types of Branding:

• Personal Branding

 

The practice of marketing people and their careers as brands is known as personal branding. It is the ongoing process of establishing and maintaining a person’s, group’s, or organization’s reputation and impression.

Personal branding defines success as a type of self-packaging, whereas some self-help methods highlight self-improvement. Your personal brand has the power to make or break a wide range of growth opportunities, regardless of your industry or professional status.

When developing your brand begins to feel like a job, remember that it is important to grow your career. Also, keep in mind that the majority of your resources, time, and effort will most likely be spent upfront.

Creating and improving new profiles, creating content about yourself and your work, evaluating your goals, and designing a brand strategy can all feel overwhelming. However, once you’ve laid a solid foundation, you’ll have a blueprint to follow that will make the entire process much more manageable.

• Product Branding

The process of branding a product is known as product branding. It is the identification you give your product to stand out in a sea of competitors and connect with the people with whom it is most compatible.

That distinct identity is your product’s brand, and each of its tangible aspects is your product’s brand identity. Branding is more important for some products than others because factors such as perceived quality, sourcing, perceived value, and functionality matter more with some products.

Accurately defining your brand recommends some introspection. Take some time to research who your product is intended for, where it fits into its specific market, and what distinguishes it.

• Service Branding

Service branding creates a healthy pressure to provide excellent services. While all brands should do their best not to risk alienating their customers, service branding goes a step further; it focuses primarily on adding perceived value to customer service and uses it as a marketing advantage.

• Cultural Branding

Cultural branding is a useful tool for figuring out how brands affect and influence culture over time. To remain relevant, the most influential brands have used cultural branding teaching in some form.
Finally, it is a lens through which to see how a brand relates to and embraces the feelings of a group or society.

• Retail Branding

When you walk into a physical store, it has a distinct look and feels that is unique to that brand. This is an example of retail branding activity. Intentional design choices such as its layout, light fittings, interiors, background music, display fixtures, and even the type of flooring are all carefully selected to create a living brand experience for every buyer who enters the store.

Retail branding is essential for any company that operates in a geographical place. Online shopping has experienced tremendous growth in recent years, and this trend is unlikely to change anytime soon.

So, in order to keep customers coming through the doors, retailers must up their branding game and transform their stores into experiences that customers want to return to and revisit.

• Corporate Branding

If a company were a person, its corporate branding would be how it expresses its personality. Corporate branding is a series of design decisions and actions that converse key aspects of the brand, such as its:

1. Exclusivity
2. Values
3. Mission
4. Vision
5. Pricing
6. Target Audience

Corporate branding extends beyond website design and advertisements. It involves the company’s social and professional conduct, such as collaborating with specialized charitable organizations or responding to current events. In addition, corporate branding frequently extends to a company’s outreach efforts and company culture, which shape how the audience sees the company.

• Online Branding

As the name implies, online branding is branding that occurs online. In contrast to specific types of branding, such as personal or product branding, online branding is a broad category that encompasses all types of branding that occur on the internet.

It is how a person positions on social media, the type of online ads that a service provider runs, and all design decisions that go into email newsletters, landing pages, responsive web design, and automatic message responses.

Digital customer service guidelines usually include the use of the same vocabulary as the brand’s in-store associates. Otherwise, you might notice that a brand’s digital design choices are similar to those of its physical store, effectively bringing its offline atmosphere online.

• Offline Branding

Merchandise and printed products are examples of offline branding. Offline branding is retail branding. Personal branding is also essential to bring to a client meeting or an industry convention.

That could include your wardrobe, the location of your client meetings, the make and model of your company cars, and even the brands of equipment you and your team use.

Related Post – How Branding and Online Advertising Help Businesses? 

In The End…

Most of the time, it’s challenging to make a brand stand out because there are so many different methods to describe a single brand. Marketers should, in any case, ensure that their brands add value and are consistent with the broader brand strategy. Furthermore, in order to create a successful brand, one must ensure that it remains relevant and, above all, that it can be differentiated in any context in which it is used.

In case you want to know more, meet our experts in a one-on-one call or face-to-face. Seagull Advertising is one of the best branding agencies in India. We are known for our meticulous approach and a to z solutions.

Starting a new business can be a really harrowing task. Apart from developing quality core functions, a lot of attention must also be given to the fact that the brand gets known in the market. This is one of the basic mantras that must be followed to do business, sustain the competition of the market and conduct a profitable business. All of this requires meticulous planning and super implementation of a strategy. This is a specialized and professional domain – often referred to as branding.

Startups Must Have a Strong Branding

 

A lot of people, including some entrepreneurs, feel that branding is an additional cost burden on the company, and if a company can do without it, then it is all the better for the organization itself. This can be a simple way of reducing costs for the management. However, this is a totally wrong concept. No company can survive in the market without a strong branding program. This is all the more so for small start-up brands. It is one of the most important ways through which a company can strengthen its roots in the market and can plan for long-term innings in the industry.

In the course of this discussion, we will take a look at why branding is important in business. The discussion will be done from the point of view of new start-up firms, who are although a little low on their financial capital yet has a distinct requirement for branding activities.

Use Various Alleys

With the massive evolution of the media, where social media have emerged as one of the most potential platforms in concern, the arena of branding has widened considerably. The ways a company can plan its branding program have undergone a huge change.

An elemental feature of best branding programs in the current times is that they must be varied and must encompass all the alleys that can be used for maximum market penetration. This is a highly technical and specialized task. Deciding on the best possible channels of banding for a company and then implementing the plan requires expertise in the domain. This can be expected out of a professional branding agency only.

Build a Particular Image of the Company

 

These days every commercial entity needs an image. This image consists of the profile of the company – what does the company do, its products, services, the special touches the brand has that is exclusive to the company alone, etc. These are some of the facets that help a company to connect to its audiences in the market. Once again the image of the company is something that helps to build an opinion about the company, win over the confidence and the interest of the probable or target customers in the market.

 

Related Post – To-Dos Before You Build Your Brand Strategy

Be Time-Bound

Branding programs must be to the point, innovative, creative, and most importantly time-bound. A branding program is designed so that the company can position its products and services better in the market and improve its business volume. This entire program will turn out to be fruitful only when the program is launched at the right time. Timing happens to be of immense importance in the market. Right schemes, launches, offers, and strategic moves reap the best interest when implemented at the right time.

Develop an Independent Identity

  

These days owing to an incredible number of players within a single market segment, often competing brands develop a similarity in their profiles. This is all the more so in the context of service providers, who are in the same industry. This is where branding services for startups can help them to develop a separate and distinct identity of their own. This is more than imperative as confusing or overlapping identity can eat into your business and can buy your competition a better advantage.

Connect With the Right Set of Audience

 

Every company owing to their determined products and services has a distinct and a special target audience base. Only, when a company, can successfully connect with this customer base, that the prospects of conversion in business will be much more. A branding agency will help you to build your image, identity in such a way that you will look like the most lucrative option to this segment in the market. These brands help to position your products and services in such a way so that they will be able to catch the attention of the right people.

Face the Market Competition Better

Owing to trends of globalization and the ever-increasing number of new startups in the world market, market competition is growing all the more stiff every single day. Branding is one of the simplest ways through which you can face and overcome the forces of market competition better than ever. This is one of the age old and proven methods through which you can improve the sustainability of your company.

Customer Interaction – a Part of Branding

 

These days branding is much more than creating awareness about the brand. It is one of the pertinent ways through which you can enhance your customer rapport. The stronger are a company’s interactions with its customers, the stronger will be its presence across the market. Getting the ideas, opinions, and suggestions of the customers is one of the simplest ways through which a brand can develop its products and services better. The top-rated branding agency in Pune emphasizes this point without fail. It is one of the best ways to develop brand credibility.

 

Related Post – What Is The Difference Between Branding And Advertising?

Seagull Advertising Pune

 

If you are looking for an advertising agency in Pune who has all the experience of working in the various segments of marketing, with startups from different industries then the Seagull advertising Pune is your best bet. This is a band of professional branding experts who can offer you comprehensive yet consolidated projects and programs of such branding strategies which can earn your business some unbelievable advantage.

Terminologies and words due to their similar meanings or connotations can create much confusion amongst the general people. Often even profiles deeply related to the domain can get considerably confused and can use wrong terms in wrong places.

The terms ‘branding and advertising’ are perfect specimen illustrating the context. These are terminologies which has slightly fuzzy border lines. Hence confusing between the ideas is a feasible idea. In fact may core marketing professionals and teams are found to relate to these terms in a manner that indicates that these terms are more of synonyms rather than having distinct definitions of their own, which is quite unique of the other. In the current discourse let us take a look at the in-depth meaning of the terms of branding and advertising to demarcate their territories once and for all.

What is Branding?

 

Every brand, irrespective of its industry domain, company size, must have a story of its won that will determine its character and nature. To have such a story or such a thing to say about the company is very important. This tells about the mission and vision of the company, the main idea or the concept tat went behind the making of the company, etc. These are some of the information that helps to build an identity of the brand in the market. This helps to build a personality or an image of the brand. This image or character of the company is what that is later communicated to the audiences to tell them more about the company, its products, its services, its ethics, its principles, the value it can bring to the lives of its patrons etc. In other words when you are asked what is branding – it is a way of telling the story of the brand itself to the audiences in the market.

What is Advertising?

 

Now we come to the aspect of advertising. In simple words it is the process of hiring a third party to create a promotional content about the company; its products and services and then this content is used another platform for being transpired to a vast audience mass. Earlier this mass of audiences was restricted to the national boundaries, which now has been extended to the world as a whole. In the earlier times the main channel for transpiring these advertisements content were the traditional marketing channels buy nowadays the digital platforms have become some of the principle domains where all these advertising contents are flashed.

So now when you are asked what is advertising – remember it is the act of creating a content talking about the products and services of the company and then transpiring this content to the target set of customers in the market.

Difference Between Branding And Advertising

 

Many can get confused with the ideas of ‘branding’ and ‘advertising’ since both the terms deals with talking about the profile of the company. However even then the difference between branding and advertising lies in a very thin line, where branding is all about the company where as advertisement is hiring and paying someone else to talk about the company’s products and services for the target customers.

Both these terms indicates at different stages of communication between the sellers and the buyers. Both these stages and phases have an immense importance since it helps to build a strong and an educated relation between the seller and the buyer.

 

Related Post – What Is The Difference Between Remarketing And Retargeting

 

The Inter Relation

However the difference between the aspects happens to be really fine and sometimes little vague. Often discerning the difference in al contexts can become difficult for everyone involved in the process or related to the domain. This is when both the terms are used as a synonym. Now if you ask whether there is a relation between both the terms it can be said that there is definitely a distinct relation between both the terms. Just as they are rather different from each other, there is also a strong connection between both the terms. They happen to be strongly inter related. This is one of the main reasons why they are often treated as synonyms rather than distinct concepts.

Knowing The Difference Matters

However when you are in the actual business, it is imperative that you know about the difference. Even as the management of the commercial brand who is planning to develop new branding and advertisement programs for your company, you must know the difference between both the concepts and ides. This is important to develop strong and successful programs and marketing strategies for the company.

Selecting Experts Of The Domain

Some of the best branding and advertising agency in the market is engaged in such activities. These are the professional and the domain experts who can help to create strong and independent marketing strategies for the company. Yet these experts have a good amount of knowledge in both the aspects and are also aware of the differences between both the concepts. This is how they can develop distinct and different strategies both for the domains of branding and advertising. Owing to the huge demand of these services several such brands have come up in various parts of the market. This offers you a broad spectrum of options when you are out to search for such agencies.

At the time of making a selection do a good investigation into the background of these companies. His is how you can end up selecting the most appropriate brand for your organization.

Build a Perfect Market Entity

 

Without a strong marketing, branding and promotional support survival in the market in the current times is quite unimaginable. You need branding and advertising strategies to reach out to the customers in the market and to sell your products and services to them. This is one of the time proven processes which helps a brand to educate the general buyers about their organizations and all that they have to offer to their patrons. In this context both branding and advertisement plays their own roles and makes some very important contributions.