Month: May 2021

The Novel CoronaVirus has surely changed a lot of things in the current times. Apart from affecting social dynamism and popular human behavior patterns it has also affected business in a big way. The several restrictions levied by National governments across the world to arrest the spread of this pandemic have surely casted a strong influence on the daily conduct and flourish of commercialism and trade.

Many in 2020 have actually pointed out that this is probably one of the lowest points for commercial business. This is a fact which stands more than corroborated for certain industries. Commercial domains like hospitality, non-food retail and travelling have borne the worst burn ever.

However can it be said that the era of a pandemic will surely bring economic decline worldwide? With the right marketing strategy during covid-19 the worst effects of the pandemic can surely be contained.

Current Pandemic Situation

Without a doubt, it can be said that the current situation across the world is more than grim. With the onset of the second wave of covid-19, India is currently battling with numbers of fresh cases of infection.

To bring the current situation under control the national leaders have voted for the lockdown to different extents in different parts of the country. This has definitely created an adverse impact on the general economic activity of the nation.

The general flow of life has also been considerably affected by the phenomena of lockdown. With offices, schools, colleges, shopping malls, multiplexes, cinema theatres and other public places being closed down the modern population is forced to stay enclosed within the walls of their homes.

The online platforms and the virtual stores have gained immense importance where business globally has gone online without a doubt.

How Has Lockdown Affected

The pandemic and the resulting lockdown have affected the world and its people both socially as well as economically. On the social basis people have become isolated or have distanced themselves from their social connections and have become more family oriented. In some places where this phenomena has helped to strengthen family ties in other contexts it has also made people lonely and increasingly driven towards depression.

Economically the situation is once again not really very rosy. This is all the truer for non essential services which lingers in the territories of travel, vacation, high end leisure goods. Some industries and their workforces have been majorly hit that has dilapidated their financial conditions considerably. Small, medium or big brands that are unable to adapt to the current changing situation are facing a prominent decline.

In the current time what matters is how brands are connecting with customers in lockdown. Those who can adapt to reach out to the door steps of their customers instead of them having to come down to their shops and offices are fast flourishing even in the current testing times.

How Do You Still do Business in this Condition?

It is almost correct to say that the economy has experienced a complete stand still in the current time. True, business has definitely witnessed a slowing down and some has been closed down completely. However this does not mean that the world is experiencing an economic stagnation as a whole and no new brand launch during covid has been witnessed. The good news for the business fraternity is that even now when the world is facing various degrees of lockdown in different parts you can still do business and trade. However the catch here is that since your patrons and buyers are able to reach out to you and come down to your point of selling you need to make your products and services available at their doorstep. This is the basic mantra of continuing your business even in the present times of pandemic and its resultant lockdown.

How Can You Launch a Brand?

Image source: marketingdonut.co.uk

Commercially, launching a brand requires a proper strategy. This is true in all times and the present time of the pandemic is no different. Human requirements and needs have undergone a huge change. Contrary to the previous time when people wished to go through the entire market physically looking for the best suited product for their needs, now staying within the safety of their houses have become more important.

All across the world people are stepping out of their houses only when it is absolutely necessary. Otherwise, buyers in the market generally prefer to buy online and get delivery of products at their doorstep. This is the basic point which a commercial enterprise needs to understand. Only then can you launch a brand during the pandemic.

If you wish to make your new brand successful with the buyers in the market it must satiate their current need. One of these needs is to remain within the safety of their homes and get the product or the service right at the doorsteps, against the payment of the product and service charges.

 

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What Emotional Touchpoints and Whom Should you Keep in Mind While Launching

Most people are experiencing a lot of depression, frustration and anxiety due to social isolation. The feeling of getting lonely is catching up with people of every age and often they start feeling rather miserable about their condition. In such a situation the experts of the leading branding company in India are fabricating a branding on marketing strategy where they are providing an assurance to their customers that no matter what the condition is the brand will always be by the side of its patrons. Assurance of companionship, commercial support and trust is helping to create a philanthropic and dependable image of the brand. This helps to strengthen their relationship with their clientele.

Business is all about making the most of all the available opportunities. In order to do this it is imperative that a commercial organization makes a correct assessment of the market where it will participate, the customers to whom they will deliver and very importantly the value they are planning to add to the life of their probable patrons. If you take a look into the domain of commercialism and business you will see everything is about planning calculations and strategic management. Obviously the domain has seen the emergence of different concepts and terminology. One of them happens to be the go to market strategy. In the course of this discussion, we will take a look at what is a Go To Market strategy and how it happens to be important to the commercial brand. In the latter half of the discussion we will take a look at a go to marketing strategy aptly suited for retail business.

What is a GTM strategy?

 

In a nutshell, a go to market strategy also known as GTM strategy happens to be a strategic action plan that defines the process or the path through which a commercial brand will reach out to target customers in the market. It is a plan that helps a commercial brand to attain maximum competitive advantage in the market. The main purpose behind GTM strategy is to provide a blueprint which will define the best possible way through which the services and products are delivered to the end customer. While making this strategy the aspects of distribution and pricing is also to be taken into consideration. In certain ways it can be said that a GTM strategy is slightly similar to a business plan. A go to market strategy is designed in the event of launching new services and products, introducing existing products in the market with a new approach, or re-launching the brand of the commercial company once again. A GTM strategy tries to answer questions like why is the brand being launched, the brand tries to give a better understanding of the product to the target customers so that they can engage them and convince them for an effective conversion.

Why is it important and how does it help?

In the discussion so far we have satisfactorily answered the question: What is GTM strategy? Now that this question is answered you might wonder why it is important? In an answer to this question it is important to point out that developing a new product or improvising an existing one requires huge investment of time, money and resources. All of this in one way or the other means a tidy amount of capital for the commercial brand. To ensure your profitability and curb the possibilities of failures and losses it is really imperative that the management of the company knows what they are about to launch in the market.

Knowledge of more than the product

Apart from their own product they must also have a fair idea about the market segment to which they will propose their product. Positioning the product in front of a wrong market segment can bring in a huge volume of loss. Hence the company has to assess the buyers who will truly be interested in their product. In one way it can be said that a GTM strategy reduces chances of failed product launches, it also reduces marketing time, it helps to manage innovation, it ensures a delightful customer experience, it avoid investment of time money and effort in the wrong path and wrong direction and finally it aims to bring about a successful product launch.

 

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Designing GTM For Retail Businesses

In this part of the discussion we will take a look at how to create a winning go to market strategy for retail business.

• Define your target market – Experts of our best marketing agency in Pune opine that not every product is suitable for every type of market. The aspects that must be taken into consideration while defining target markets are psychographics demographic, drivers of need, ethnographic, the geographical area and the buyer’s persona.
• Target customer – Next we come to defining the target customers. It is really important for a brand to know its customers, their requirements, and needs, buying power, psychological activations, internal tension, regular daily challenges and strongest emotions that drive them on a daily basis.
• Brand positioning – When we talk about brand positioning it indicates the process of upholding the brand in the psyche of your customers. The brand must work to create an intelligent and progressive image which will definitely create a positive influence on the target customers.
• Define your value offered – The brand clearly mentions the value of the benefits it is offering to its true patrons through its products or services. This is one of the major points which will help to attract a greater bulk of buyers in the market.
• Define your channels – The channels are the medium through which the brands reach out to their customers. Some of the probable channels are the internet or the online platforms, the retail stores, face to face selling, selling through events like seminars, trade shows etc. It has been observed that certain channels are popular with certain demographic or geographical clusters of buyers.

The discussion so far clearly highlights the fact that a GTM strategy is a highly technical planning which involves a number of aspects. With the right resources and guidance, your product can reach new heights of success from the beginning of it’s launch stage.

Technology is everywhere these days. All through the internet was discovered about three to four decades back, it is true applications have begun only very recently. Many have opined that it is with the emergence of the Smartphone that the world has become more internet-oriented. The various internet-driven search engines have proven to be some of the best platforms where you can generate any and every type of query and can expect an overwhelming volume of information.

In this situation, the commercial brands have also successfully tapped the arena of the internet to reach out to a global base of buyers. This is what has led to the emergence of corporate websites. Now many ask ‘why is a website important for your business?’ To know more simply read on.

How is a Website Important for Your Business?

Websites are corporate windows through which they exhibit a large percentage of the company’s information. This information will encompass elements like the products of the company, the services of the company, and the business ethics of the company, the future goals of the brand, its CSR activities and so much more.

It can be easily pointed out that a corporate website can act as a single-window solution for accessing all the information any customer or patron can require out of a particular commercial brand.

How to Start Building a Website

Developing a website is a highly technical yet creative job. It is a niche in its own right. Not everybody has an idea regarding how to start building a website? This is a specialized domain and you must entrust the job to a professional specialist to get a quality final product. Hence when a brand feels a need to develop a website of their own, upgrade their website, the first thing they must do is get in touch with a professional web designing company.

The Information Architecture of a Website

One of the main aspects that initiate any website designing project is how to create the information architecture for a website. This is the first and the foremost question with which the website designers deal at the initiation of any project. Although most websites look similar where there is a section talking about the company, its background, its mission, its objectives, its future vision, its product, its services, client reviews, contact points etc. Yet if you take a closer look you will understand each website is unique.

How do You Develop an Information Architecture for a Website?

Image Source: return.co
The structure of the website is referred to as the information architecture of the site. This determines the organization of the website layout. In simple words, it indicates the pattern of the website, the way in which information is arranged and exhibited, the different sections that you can find, and the overall look of the website as a whole. The importance of information architecture is paramount as it decides on the overall design of the website. As mentioned earlier website designing is a highly technical task and requires specific expertise. Yet there are some general guidelines every layman can relate to.

• The information – The very first thing that determines information architecture for a website is the quality and the quantity of information that is being exhibited on the site. Often simply providing quality information at the time of making the website is not enough. The website information needs to be upgraded from time to time so that the site can remain useful for patrons across the world.
• The organization – The next important aspect that contributes to website designing is the organization of the site. The sequential placement of pages in a website and the volume of the information displayed on each page determine the organization of the website. Organization of the website pages can enhance the quality and the importance of information architecture used in web designing.
• Images used – Images and visual inputs play a rather important role in website designing. These days in fact a greater emphasis is being placed on these aspects which help to create an attractive, informative and arresting website.
• Font used – Font used in website design again creates a forceful impact on the final website design. The fonts not only affect the overall look of the website but also affect the readability of the displayed information and the convenience of the organic traffic visiting the website.
• Brand colors – Apart from the information, the display pattern, elements of surprise used, the colors used to create the website is of paramount importance. The dominating colours of the brand logo are the prominent hues used for the corporate website.
• Algorithm determination – The algorithm determines the technical aspects of the website. This determines the weight and easy navigation through the site. Any site must be smoothly operating if the intends to arrest their traffic’s attention for a considerable period. The website algorithm can affect this aspect.

What are its Benefits?

Now if we are to talk about the benefits of information architecture it will automatically boil down to the point of web designers trying everything under the sun to enhance the readability of a website. A number of aspects contribute to this. Top rated web designing companies like Seagull Advertising Pune try to balance the attributes of aesthetics, innovation and information to attract and arrest the attention of the organic traffic visiting the websites of their clients.

These websites are considered to be some of the most important marketing tools for contemporary commercial brands. It is through these websites that commercial entities are trying to reach out to the global gamut of buyers. This is a perennial strategy used for business maximization.

 

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Your blog post coSeagull Advertising, a pioneer in the world of brand management and advertisement, has recently completed 25 years in the industry. As a top-tier advertising group located in Pune, Seagull had a gala event rejoicing its silver jubilee anniversary. The event was marked by a gathering and a vow to evolve further to add more value to the business community.

An Incredible Journey

In the past 25 years, Seagull has dedicatedly worked with various clients at local, national and global levels. The brands with which experts of Seagull Advertising have worked have grown in leaps and bounds, even in competitive environments. Tackling the ups and downs of the industry, Seagull has established itself as a world-class service provider in the expansive arena of advertisements.

Incredible Stats

The data in favour of Seagull is absolutely mind-boggling. A whopping 219,000 work-hours have been spent in assessments, analysis, strategy-making and implementation for various clients in a wide range of business domains. Literally hundreds of copy-writing teams have been involved in numerous projects all these years, led by dozens of smart and forward-looking creative heads. The journey till now has been like a never-ending party, fuelling company’s growth.

Sailing Through All Odds

The journey was bumpy at times, due to unpredictable markets on certain occasions. But Seagull Advertising shrewdly went past all odds, creating an exclusive niche for its services, and delivering impeccable even within stringent deadlines, for various clients. Naturally, Seagull is always prepared to cross hurdles convincingly.

Pride Of Establishing And Enhancing Brands

The 25th anniversary celebration also recounted how in all these years Seagull Advertising has been instrumental in establishing hundreds of brands from different business sectors, establishing them and strengthening them with a professional attitude. The celebration encompasses the proud feeling of adding value to hundreds of other companies.

Building Memorable Experiences Since 1996

Founders and senior employees of the company, during the event, reminisced how they were able to stay focused on achieving the goal to grow Seagull as the best advertising agency in India, right from the very beginning in 1996. There have been several experiences full of learning and encouragement, which converted ideas into dreams.

Different Clients That Seagull Has Served

From real estate companies to green initiatives, Seagull Advertising has till date served many renowned clients. It has served the Kohinoor Group and Mahalaxmi Group in the real estate sector. It has successfully served the lifestyle brand C’LAI WORLD. Moreover, Seagull has delivered excellent branding solutions to ‘tokri.com’, an emerging ecommerce grocery store. The company has also worked for ORO, RANKA Jewellers, CARBAAZI, Thermax and many more companies.

Related Post – How Seagull Advertising Helps You in Your Lead Generation Journey

An Illustrious Profile With Many Awards

Seagull Advertising has won numerous awards in the past 25 years, validating their world-class execution of different advertising projects. The company has won the prestigious Advertising Club Award at the Goa Fest. A sparkling feather was added to Seagull’s crown when the company emerged as victorious at ‘The Cannes Lion International Festival of Creativity’. This award is exclusively bestowed to an agency that leaves its mark in the world of advertising. Many such awards have enhanced the global recognition of Seagull Advertising.

Celebration During Lockdown

Everyone knows about the onslaught of Covid-19, especially in Maharashtra. Accordingly, all the staff planned responsibly to celebrate the event. The onus was to protect the society by preventing further spread of the disease. Each and every individual associated with the company played their part to celebrate the anniversary by complying with government regulations during lockdown.

A Gala Virtual Meet

The employees of Seagull Advertising have been working from home during lockdown. Evidently, the celebration for the 25th anniversary event also shifted to virtual platforms. There was a mega group meet on the virtual platform where employees of the agency gathered and participated whole heartedly. Each of the individuals spoke about what Seagull Advertising actually means to him/her. Some of the employees had a nice little cake in front of them, with a colorful ‘25’ candle lit on it. Everyone wished Seagull more success in the future.

Pledging To Help The Society

During the virtual celebration of Seagull’s 25 years in the industry, everyone pledged to help the society as much as possible during lockdown. By arranging resources and raising funds, Seagull Advertising has chalked out clear-cut plans to play a part in donating to the community.

Vows For The Future

The philosophy of Seagull Advertising rests on the fact of consistently evolving and delivering the best creative and innovative advertising solutions across a wide spectrum of business domains, that has made it the most reputable marketing agency in Pune. The vows of becoming an even better service provider grew stronger during the celebration.

Further Modernizing Advertising Approach

The management of Seagull Advertising has taken one oath while celebrating the 25th Birthday of the organization. It aimed at making advertising and branding solutions even trendier, upscale and accurately effective, leveraging on the signals from the market.

A Deeper Research And Implementation

There was also a short discussion among the staff to employ sharper and more precise methodologies to conduct market research and competitor analysis, and then implement the insights to create highly result-oriented creative solutions for companies in a case-specific manner. There was a friendly consensus on this matter.

Brighter Future

In the coming days, Seagull Advertising aims for a more expansive approach, diversifying its advertising services and strengthening its philosophy through high-standard, flawless works.