Category: Brand Design

Milk is one of the most essential foods in Indian households. Yet over the years, it has become one of the most debated and adulterated items on our tables.

Hormones. Antibiotics. Preservatives. Middlemen. Long supply chains.
The result? Milk that is anything but pure.

This is the problem that Nilesh Nagnath Irawadkar, Narendra Nagnath Irawadkar, and Rohit Gundappa Lokhande set out to solve—with a vision to deliver fresh, unprocessed milk directly from boutique farms to families within 24 hours.

No middlemen. No factories. No compromises.

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A Science-led Mission for Purity

Unlike most dairy entrepreneurs, these three founders are science and engineering graduates who once trained for India’s Civil Services. Their academic rigour and discipline now power their dairy philosophy.

Before launching, they spent over three years researching the Indian dairy landscape:

• Studying large-scale dairy farms to uncover points where purity is lost.
• Analyzing the effects of cattle feed, farm hygiene, and storage on milk quality.
• Benchmarking global best practices for sustainable, ethical dairy farming.

The result? A dairy system built from scratch, not for mass production, but for uncompromising purity.

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Two Boutique Farms, One Bold Vision

• Ahilyanagar, Maharashtra – The flagship farm, setting the gold standard in purity-first operations
• Satara District – An upcoming facility that enables scale without sacrificing quality

Everything is controlled in-house—from feed and animal care to temperature-controlled, farm-to-home delivery within 24 hours.

But here’s the real challenge:

How do you convince people your milk is truly different, when every brand claims to be pure?

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Trust in an Industry That Lost It

The Indian dairy market has spent decades eroding trust—with scandals, diluted products, and misleading labels.

Launching a new milk brand isn’t just about marketing. It’s about restoring credibility in an industry built on doubt.

This team is not just asking “How do we sell more milk?”
They’re asking:

• How do we prove purity?
• Should we expand into natural curd, paneer, ghee, or cheese?
• Should we launch a high-protein milk variant for fitness-focused families?
• How do we educate people about milk quality, lactose myths, and ethical dairy practices?

This is more than a product launch. It’s a conversation starter about transparency, nutrition, and ethics.

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What Sets This Milk Apart

• Hormone & Antibiotic-free– Cows are raised without artificial growth hormones or unnecessary antibiotics.
• Chemical-free & Natural – No additives. No preservatives. Just pure, raw milk.
• Delivered in 24 Hours – Fresh from the farms to homes in Pune within a day.
• Animal Welfare Focus – Cows live in open, clean, and low-stress environments with sunlight and space to move.
• Small-batch, Boutique Production – Built for discerning families who value nutrition over mass production.

But here’s the big hurdle: It costs ₹95 per litre.

And when regular packet milk costs half as much, how do you convince people to pay for real purity?

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The Value Perception Challenge

Let’s face it—most people believe all milk is the same.

But the reality is:

• The cheapest milk is usually the most compromised—diluted, over-processed, and mixed from unknown sources
• Real milk costs more to produce—better feed, humane care, and shorter supply chains come at a price

And that’s where branding matters. This dairy is not just selling milk—it’s selling a promise.

A promise of:

• ✔️ Clean nutrition for families
• ✔️ A transparent, ethical supply chain
• ✔️ Food that aligns with what consumers hope milk should be

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Early Adopters Are Already Listening

Who’s showing interest in this new dairy model?

• 👨‍⚕️ Health-conscious families in their 40s and 50s switching to clean food
• 🌎 NRIs seeking safe, premium-quality milk for their loved ones in India
• 🎁 Children gifting this milk to parents, ensuring they receive the best

As we help structure the brand, shape its story, and prepare for launch, one thing is clear—there’s a market for milk you can actually trust.

And for those in Pune—this premium milk is launching soon at ₹95/litre.

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What Would Make You Trust This Milk?

As we build out the strategy, we’d love your input:

• 🌿 Would you pay more for verifiable, ethical, hormone-free milk?
• 📦 Should we expand into organic dairy products like ghee and cheese?
• 🤔 Do you believe milk is still essential—or has it become an overrated part of our diets?

This is your chance to shape the future of food. Because it’s not just about what we eat—it’s about what we believe.

Let’s rethink milk, together.

From the thousands of brands that bombard you with their communication, how many do you actually remember? Not many, right? Most of these brands get lost amidst the chaos. But the brands that rise above this clutter and chaos are the ones that don’t just sell a product; they sell a story, an experience, and a sense of belonging through effective and creative branding ideas. That’s the magic of creative branding. It’s more than just a logo or a catchy slogan—it’s a way of making meaningful connections with customers that drive engagement and build loyalty over time.

In this blog, we will explore why creative branding strategy is crucial for customer engagement and loyalty. Read on.

First impression matters 

Imagine walking into a store, and immediately you’re captivated by the vibrant colours, the inviting layout, and the unique vibe that resonates with you. You instantly feel like you belong there. That’s the impact creative branding can have. The first impression a brand makes is everything. From the colour palette to the tone of voice, every element of branding tells a story. When it’s done creatively, it creates an instant emotional connection with customers.

Community building

Community building could be a great branding strategy. Royal Enfield and Apple are two brands that instantly come to our mind when we think of brands that thrive on community building. To explain this, Apple’s creative branding makes you feel like part of an exclusive community of forward-thinkers. And that’s why, for many, an iPhone is more than just a phone—it’s a statement.

A creative branding agency engages through emotions 

Brands that succeed are the ones that can tap into human emotions. Creative branding helps companies tell stories that resonate on a deeper, more personal level. Think of the unforgettable ads by Coca-Cola or Nike. Whether it’s Coca-Cola’s “Share a Coke” campaign or Nike’s “Just Do It” mantra, these brands go beyond selling a product—they’re selling emotions, aspirations, and experiences.

When a brand connects with you emotionally, it’s not just a transaction—it’s a relationship. And relationships, when nurtured, evolve into loyalty.

Creative branding ideas create a distinct identity 

In a highly competitive market, how does a creative branding agency ensure that its brands  stand out? With creativity! Remember, it’s not the product that makes the difference—it’s the way the brand communicates its uniqueness.

Whether it’s through quirky advertisements, clever social media content, or a unique brand voice, creative branding ideas help brands differentiate them from competitors and create a memorable image in the minds of consumers.

Building Trust and Consistency

Consistency is key to building customer loyalty, and creative branding ensures that consistency is maintained across all touchpoints. Whether a customer is interacting with your website, seeing your ad on social media, or walking into a store, the experience should feel seamless.

For example, Starbucks offers a consistent experience worldwide. This consistency creates a sense of comfort and reliability, and over time, that comfort builds loyalty.

Creative branding isn’t just about looking good; it’s about feeling right. It’s about creating a brand that your customers not only recognize but want to engage with. When your branding speaks to people’s values, aspirations, and emotions, they’re more likely to stick around for a long time.

If you are looking for a creative branding agency with a proven track record, you must take a look at Seagull Advertising. With its creative branding ideas and impeccable strategies, this advertising agency in Pune has helped over a 100 brands soar high.

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Here’s an interesting thing – the full form of FMCG is Fast-Moving Consumer Goods. Well, the reason why this is interesting is that the brand strategy for these goods has to adapt quickly as well. This is because, in the highly competitive world of Fast-Moving Consumer Goods (FMCG), brand recognition can make or break a product’s success. When hundreds of options fill the aisles, and seconds are all it takes for a consumer to make a decision, it’s packaging design that serves as a brand’s first and most powerful communicator. In this blog, we will explore the vital role of FMCG packaging design in building brand recognition, driving customer loyalty, and ultimately, boosting sales. Read on.

Packaging is the Face of Your Brand

Packaging is a brand’s silent ambassador. It talks to your consumers in colours, shapes, and textures. Whether it’s a classic logo, distinctive typography, or vibrant colour scheme, every element of the packaging is carefully crafted to reflect the brand’s personality. In FMCG, where impulse purchases are frequent, the packaging is often a customer’s first introduction to the brand. This initial impression is crucial, as it sets the tone for the entire brand experience. A visually appealing, well-designed package immediately draws attention, ignites curiosity and drives a sense of familiarity that sticks with the consumer.

Colours Evoke Emotions 

Colour psychology plays an important role in establishing brand identity. Think about the deep green of tea brands representing natural freshness, or the fiery red of spice brands signalling bold flavours. A thoughtfully chosen colour palette for FMCG packaging design not only aligns with the brand’s identity but also influences consumer behaviour.

Trust Through Transparency

Today’s consumers seek transparency in both brand values and product offerings. FMCG packaging design that clearly communicates essential information—like ingredients, benefits, or eco-friendly features—helps consumers make informed decisions, building trust and loyalty. Minimalist designs, transparent elements, and labels that honestly convey what’s inside the product help brands earn credibility.

Standing Out 

In a saturated FMCG market, where every product vies for attention, differentiation is key. A unique FMCG packaging design not only grabs attention but also imprints the brand in the minds of consumers, making it the first choice on their next shopping trip. Unconventional designs like holographic labels, sustainable packaging, or limited-edition collaborations create intrigue and encourage engagement, making the product feel like more than just an everyday purchase.

Sustainability 

Sustainable FMCG packaging design has become a key differentiator in brand recognition. Brands that embrace eco-friendly materials and minimalistic, recyclable packaging stand out as socially responsible, attracting environmentally conscious consumers.

So, as FMCG brands continue to evolve, packaging design will remain the key to winning consumer hearts—and shelves—across the globe. If you are looking for a branding agency in Pune with experienced FMCG packaging designers​, you must take a look at the FMCG packaging design done by Seagull Advertising. With a rich legacy of 28 years, Seagull Advertising has helped numerous FMCG brands create a distinct identity through its packaging design.

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What comes to your mind when we say brand identity? A brand identity is basically how brands are perceived, the image it creates in consumers’ minds. Creating a strong brand identity is the first step towards building strong brands. To make this more clear, a brand identity includes the visual and verbal elements that distinguish a brand from its competitors and convey its unique personality, values, and essence to consumers. These elements include logos, colour palettes, typography, messaging, and brand voice, among others. Together, they form the foundation of a brand’s identity and serve as the building blocks for creating a lasting impression in the minds of consumers. In this blog, we will take a look at the various factors that come into play when crafting effective branding techniques. In addition, we will also take a look at Seagull Advertising, and how its branding ideas have played a significant role in brand image building. Read on.

Consistency is important for brand image building 

Consistency is key when it comes to building a strong brand identity. A cohesive and consistent brand image across all touchpoints—from the logo and website to advertising campaigns and social media presence—helps reinforce brand recognition and build trust with consumers. Consistency results in familiarity, and familiarity results in trust. That is why brands need to maintain a unified identity across channels and platforms.

Memorable logos play a crucial role in building strong brands 

At the heart of any iconic brand identity lies a memorable logo that enhances the recall value of a brand. A well-designed logo not only captures the essence of the brand but also resonates with consumers on an emotional level. Whether it’s the swoosh of Nike, the golden arches of McDonald’s, or the bitten apple of Apple, iconic logos have the power to evoke strong feelings and associations with the brand they represent.

The right colour theme is as important as anything else

Colours play an important role in creating a strong brand identity. Colours are known to evoke specific emotions and perceptions in consumers. We can understand the psychology of colours and leverage its power to effectively convey a brand’s personality and values. For example, blue is often associated with trust and reliability, making it a popular choice for corporate brands, while red conveys energy and passion, making it suitable for brands targeting younger audiences or promoting excitement. By carefully selecting colours that align with their brand’s message and personality, brands can create a visual identity that resonates with their target audience.

Typography and Visual Elements

In addition to logos and colours, typography and other visual elements also play a crucial role in shaping a brand’s identity. Fonts convey personality and tone, with serif fonts evoking tradition and sophistication, while sans-serif fonts exude modernity and simplicity. Likewise, other visual elements such as imagery, icons, and patterns can further reinforce a brand’s identity and create an impactful visual language that sets it apart from competitors.

An intriguing and engaging story – the most essential element in building strong brands

Beyond visual elements, storytelling is another essential component of creating an iconic brand identity. A compelling brand story helps humanise the brand, establishes a strong emotional connection with consumers, and differentiates it from competitors. By sharing its history, values, and mission in an engaging and genuine way, a brand can create a narrative that resonates with consumers. This further helps in building a strong database of loyal consumers.

Case Studies

Here are a few case studies that will help you in understanding how brand identity plays an important role in building strong brands:

Apple

Apple’s iconic brand identity is synonymous with innovation, simplicity, and elegance. From its minimalist logo to its sleek product designs and intuitive user interfaces, every aspect of Apple’s brand exudes sophistication and cutting-edge technology. By consistently delivering high-quality products and captivating marketing campaigns that celebrate creativity and individuality, Apple has cultivated a devoted global fanbase that spans generations.

Coca-Cola

Coca-Cola’s brand identity is built on a foundation of nostalgia, happiness, and optimism. With its iconic red logo, timeless typography, and universally recognized packaging, Coca-Cola has become an enduring symbol of joy and togetherness. Through decades of memorable advertising campaigns, sponsorships, and experiential marketing initiatives, Coca-Cola has established itself as more than just a beverage brand but a cultural phenomenon that transcends borders and generations.

Nike

Nike’s brand identity embodies the spirit of athleticism, determination, and empowerment. With its iconic swoosh logo and memorable “Just Do It” slogan, Nike has positioned itself as a champion of athletes and everyday individuals striving to reach their full potential. Through its powerful storytelling, innovative product designs, and strategic partnerships with top athletes and influencers, Nike has built a brand that inspires and motivates millions around the world.

Seagull Advertising understands the importance of brand identity in building strong brands, It is no wonder then that it has helped over 100 brands soar high.

 

 

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Did you know? Packaging acts as your silent brand ambassador as it communicates your brand’s identity, value, quality and premiumness (depending on the offering) to your consumers. To cut it short, branding and packaging plays a significant role in shaping your customers’ experience and driving purchasing decisions. It is no wonder then that in today’s competitive world where every brand is eager to make that unique impression, branding and packaging has emerged as a crucial tool.

In this blog, we will explore the importance of branding and packaging. In addition, we will also take a look at a few branding and packaging examples of a few renowned brands. Finally, if you are looking for impactful brand packaging ideas and brand packaging services, we will explore why Seagull Advertising Agency would be your best choice. Read on!

The Importance of Branding and Packaging

Make that lasting first impression with impactful branding and packaging: When your potential customers come across your product, whether on a shelf in a supermarket or even on an e-commerce website, that’s the first time they are interacting with your product, and you would certainly want them to be impressed at the very first glance. Because, this will be the branding and packaging image they would be carrying in their minds, hopefully for a long time. An eye-catching and well-designed packaging can create a memorable first impression that sets the tone for the entire customer lifecycle.

Let’s take a look at an Indian product to understand this aspect of branding and packaging in a better way. Haldiram’s understands that namkeens are impulse purchase items. Hence, from several brand packaging ideas, the brand must have gone with the designs that use vibrant and attractive colours. The result –  its branding and packaging stands out and immediately leaves a good first impression.

Branding and packaging ideas help in communicating brand values: Whether your brand believes in sustainability, fostering strong connections, innovation or protecting the heritage, a good branding and packaging can help you communicate your brand values effectively. This could be achieved through the design, messaging or the materials used by your branding and packaging.

Look at the branding and packaging of Paper Boat. Not only does it exude nostalgia, it also communicates an instant connection with Indian flavours. The branding and packaging of Paper Boat seamlessly communicates its brand values of preserving and celebrating India’s culinary heritage.

An effective branding and packaging helps you in differentiating your brand or product: As mentioned earlier, your product needs to stand out to defeat the competition. A good branding and packaging could turn out to be an effective tool to give your product an edge over others by highlighting your distinct features, benefits, ingredients, etc.

When we think of brand packaging ideas that have achieved this feat, one name that immediately rings a bell is Parle-G. Now, who would not remember the iconic yellow packaging that has become synonymous with biscuits in India. Its branding and packaging effectively communicates the product’s simplicity, affordability and consistency.

The best brand packaging ideas focus on building loyalty: When branding and packaging becomes worth remembering, it fosters brand loyalty. Customers are more likely to buy your products repeatedly once they form positive associations with your products, and branding and packaging does play a significant role in it.

One such example of branding and packaging could be Amul. Its mascot and packaging have made Amul India’s beloved brand.

Now, let’s take a quick look into the key elements that make branding and packaging effective

Design: The design of your branding and packaging should have a visual appeal and should resonate with your target audience. In addition, it should also align with your brand identity, stand out from the crowd, and effectively communicate your brand story.

Look  at Bira 91’s minimalist and contemporary branding and packaging that communicates its youthfulness, and gives it an edge over others.

Functionality: Do consider functional aspects like ease of use, storage, and resealability. Your packaging should make the product convenient for consumers to use and store.

Messaging: Clear and concise messaging is crucial, when it comes to coming up with the best brand packaging ideas. Take care that your branding and packaging communicates essential information like product benefits, usage instructions, and ingredients. In addition, you could also use intriguing stories to create more impact.

Take a look at Kissan’s branding and packaging that often communicates heartwarming stories about its products, connecting with consumers on an emotional level.

Sustainable branding and packaging is trending: Our world has become more eco-conscious, and rightly so. Make sure that the branding and packaging ideas you come up with focus on this aspect and prioritise eco-friendly practices.

FabIndia often uses eco-friendly materials and earthy designs in its branding and packaging, aligning with its values of promoting traditional craftsmanship and sustainable practices.

Consistency: If you wish to build a strong brand, your branding and packaging should maintain consistency to result in a quick recall.

 

 

Branding and packaging will keep evolving as consumer preferences and sustainability concerns arise. As a brand, you need to quickly adapt to these changes, in order to stand out and form a long lasting connection with your customers. If you wish to know more about how branding and packaging ideas could help your brand soar higher, and are in search of the best brand packaging services, you should get in touch with Seagull Advertising Agency. An array of brands have benefited from the brand packaging ideas proposed and implemented by Seagull Advertising Agency, and your brand could be the next to come up with inspiring branding and packaging.

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Creating a cohesive visual communication branding strategy is a crucial aspect of any business or organization, as it ensures a consistent message is communicated across all channels. This fosters a sense of trust and reliability with customers and clients while enhancing the professional image of the brand. Visual communication branding involves crafting a distinctive and identifiable visual identity for a company or product, which can be achieved through the use of consistent and recognizable visuals. This not only helps consumers to connect better with the brand, but also increases the chances of them becoming loyal customers. Moreover, a strong visual branding approach can effectively build brand awareness, leading to greater profitability in the long run. At Seagull, one of the top branding companies in India, we help you craft outstanding visual communication.  

Seagull is an ad agency that offers services related to integrated brand strategy, brand design, advertising, and digital marketing. Our guiding principle, “Grow Better,” emphasizes the importance of a business’s overall growth, both in terms of branding and customer acquisition. One of the finest branding companies in Pune, Seagull’s “Wings for Profit” process employs a unique strategic approach that helps brands achieve accelerated growth and tap into new markets. Additionally, the agency assists brands in communicating a consistent brand narrative across various touchpoints, such as identity, packaging, marketing collateral, advertising, and digital campaigns. As a branding advertising company, Seagull has successfully helped brands of all sizes unlock their potential for growth, ranging from startups to large corporations. Let’s collaborate to explore new possibilities and achieve growth.

Visual communication branding refers to the use of visuals to establish a distinct image or identity for a company or product. The goal is to create a positive association in the minds of consumers that will lead to increased sales. The key objective of visual communication branding is to establish a consistent and recognizable look that sets the company or product apart from its competitors. This approach utilizes visuals to create and maintain a brand, which is defined as a name, term, design, symbol, or other feature that distinguishes one product or service from another. Visuals play a critical role in communicating the values and message of the company and can be employed in advertising, marketing, and website design. With a solid team of advertising professionals, Seagull, one of the top branding companies in Pune, is adept at building the best visual communication for your brand.

Over the past 26, Seagull Advertising has established itself as one of the top branding companies in India and it is one of the preferred branding companies in Pune. 

In the world of every branding and advertising agency they say one is as good as their last piece of work. We couldn’t agree more. As a renowned digital marketing agency in Pune, Seagull Advertising has, over the years delivered work that delights. No wonder it is one of the topmost branding companies in Pune. Some of our ideas have positioned us as one of the best advertising agencies in Pune, while others have helped brands grow better and faster. However, in all honesty we simply look at ourselves as a brand communications partner and advertising company in Pune that excels at brand storytelling.

If you wish to give wings to your brand, hire one of the top branding companies in Pune. 

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Technology is everywhere these days. All through the internet was discovered about three to four decades back, it is true applications have begun only very recently. Many have opined that it is with the emergence of the Smartphone that the world has become more internet-oriented. The various internet-driven search engines have proven to be some of the best platforms where you can generate any and every type of query and can expect an overwhelming volume of information.

In this situation, the commercial brands have also successfully tapped the arena of the internet to reach out to a global base of buyers. This is what has led to the emergence of corporate websites. Now many ask ‘why is a website important for your business?’ To know more simply read on.

How is a Website Important for Your Business?

Websites are corporate windows through which they exhibit a large percentage of the company’s information. This information will encompass elements like the products of the company, the services of the company, and the business ethics of the company, the future goals of the brand, its CSR activities and so much more.

It can be easily pointed out that a corporate website can act as a single-window solution for accessing all the information any customer or patron can require out of a particular commercial brand.

How to Start Building a Website

Developing a website is a highly technical yet creative job. It is a niche in its own right. Not everybody has an idea regarding how to start building a website? This is a specialized domain and you must entrust the job to a professional specialist to get a quality final product. Hence when a brand feels a need to develop a website of their own, upgrade their website, the first thing they must do is get in touch with a professional web designing company.

The Information Architecture of a Website

One of the main aspects that initiate any website designing project is how to create the information architecture for a website. This is the first and the foremost question with which the website designers deal at the initiation of any project. Although most websites look similar where there is a section talking about the company, its background, its mission, its objectives, its future vision, its product, its services, client reviews, contact points etc. Yet if you take a closer look you will understand each website is unique.

How do You Develop an Information Architecture for a Website?

Image Source: return.co
The structure of the website is referred to as the information architecture of the site. This determines the organization of the website layout. In simple words, it indicates the pattern of the website, the way in which information is arranged and exhibited, the different sections that you can find, and the overall look of the website as a whole. The importance of information architecture is paramount as it decides on the overall design of the website. As mentioned earlier website designing is a highly technical task and requires specific expertise. Yet there are some general guidelines every layman can relate to.

• The information – The very first thing that determines information architecture for a website is the quality and the quantity of information that is being exhibited on the site. Often simply providing quality information at the time of making the website is not enough. The website information needs to be upgraded from time to time so that the site can remain useful for patrons across the world.
• The organization – The next important aspect that contributes to website designing is the organization of the site. The sequential placement of pages in a website and the volume of the information displayed on each page determine the organization of the website. Organization of the website pages can enhance the quality and the importance of information architecture used in web designing.
• Images used – Images and visual inputs play a rather important role in website designing. These days in fact a greater emphasis is being placed on these aspects which help to create an attractive, informative and arresting website.
• Font used – Font used in website design again creates a forceful impact on the final website design. The fonts not only affect the overall look of the website but also affect the readability of the displayed information and the convenience of the organic traffic visiting the website.
• Brand colors – Apart from the information, the display pattern, elements of surprise used, the colors used to create the website is of paramount importance. The dominating colours of the brand logo are the prominent hues used for the corporate website.
• Algorithm determination – The algorithm determines the technical aspects of the website. This determines the weight and easy navigation through the site. Any site must be smoothly operating if the intends to arrest their traffic’s attention for a considerable period. The website algorithm can affect this aspect.

What are its Benefits?

Now if we are to talk about the benefits of information architecture it will automatically boil down to the point of web designers trying everything under the sun to enhance the readability of a website. A number of aspects contribute to this. Top rated web designing companies like Seagull Advertising Pune try to balance the attributes of aesthetics, innovation and information to attract and arrest the attention of the organic traffic visiting the websites of their clients.

These websites are considered to be some of the most important marketing tools for contemporary commercial brands. It is through these websites that commercial entities are trying to reach out to the global gamut of buyers. This is a perennial strategy used for business maximization.

 

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Even though you have a small business, a chance to make it big might just be waiting around the corner. So it’s better to stay safe than say sorry. A well-functioning website has become an imperative need for a business in today’s digital age. And an improved website is your arsenal to fight the cut-throat market competition.

 

So to keep you afloat and to improve website performance, we have brought some simple tips and tricks. Here they are…

SEO Audits 

Search Engine Optimization (SEO) is a method used to increase a website’s organic traffic. It’s mandatory to use SEO Friendly TAGs; H1, H2 …meta tags. Keep tapping Information required to improve your SEO, Update the keywords often and block the unrequired keywords. By using Keyword Planner, identify keywords having high search volume for your small business and implement them in your website content.

 

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Mention A Clear Description About Your Business

When someone visits your small business website, it is essential to convey who you are and what exactly your business provides. Remember- if the Home page of your website doesn’t contain any specific information about your business, you are most likely to lose many customers. Do not forget to add the “About Us” page, which is easily visible and accessible to the website users; this will help the visitors get an in-depth understanding of your small business.

Mobile-friendly Websites

With the extent of smartphone use, most people open websites in their phones and only a few are always updated with the latest software. So it’s essential to keep things simple and spacious for easy understanding. 

Optimize Website Speed 

A slow mobile site limits your business. Carry out a website speed test to identify the loading time. Extra loading time can increase your website’s bounce rate. Generate a Speed Test Report to share it with your team to do the recommended changes. Don’t forget that Google penalizes website rankings because of slow speed.

Check Website Traffic Of Competitor Website 

Most of the times, you need to match up with your competitor’s offerings, keep a check on the kind of activities they perform to keep their website top-ranking and well-performing. Compare their SEO Keywords, backlinks, and all the website insights to understand your area of improvement. Tools like SEMRush can help you understand all about your competitors and how you can outrank them.

 

Focus On Content & Backlinks

Don’t let the website look stale. Fresh Quality content is essential for website performance. Create monthly plans to post new articles, blog posts. Write engaging and catchy content on all the pages frequently to get much traffic on your small business website. Also, get various articles published on different sites and platforms to increase the backlinks.

 

Related Post– Content Strategy: Your Company needs it, Surely!

 

Website Insights, Audits & Reporting

To analyze site performance and traffic use tools like Google Analytics, WordPress Analytics, Google Search Console and other similar mediums. Get a detailed report of your website which includes the following:

1. Number of views on each page of your small business website
2. Bounce rates, Average time spent on the website and product pages
3. Daily, weekly and monthly reports of the visitors on your small business website 
4. Crawl errors and find Broken links on the site
5. Backlinks on your website 
6. WebPage loading Time

 

Use CTAs Appropriately 

Incorporate necessary Call to Action Buttons on the small business website. Call to Action like “Buy Now” and “Enquire Now” are a must. Each page on your website must have a CTA’s highlighting what you are offering.

Check Quality Checkpoints Of A Website 

Your small business website must be Browser compatible. Verify if your website is working correctly on all browsers and UI with complete functionality. Ensure you have a Responsive website on different screen resolutions and different devices. Get the Screen Resolution & Device Compatibility Fixed. Remove unnecessary code and scripts and resize page size and keep it less. 

 

Engaging Website User Interface

Too much content makes the page cluttered and overloads the minds of viewers. Leave a positive impression of your website interface to drive better results by keeping things straight and easy. Use catchy graphics with attractive fonts; keep the images compressed to optimize the speed of your website. Stay consistent with your Brand design throughout your website.

 

At The End of It..

 

In today’s digital landscape, Small businesses cannot neglect their website structure and performance. Do regular audits to fix the glitches and ensure smooth functioning of your small business website. Follow the tips mentioned above to improve your small business to have an excellent chance to improve website performance and maintain a comprehensive website. 

 

If you need further assistance feel free to get in touch with us. Visit: https://www.seagulladvertising.com/

A website is a must for any business today. With more and more people joining online shopping, the whole industry is only bound to grow.

There are thousands of players in the market who are offering great products at great prices, and thus offering enormous competition. But there is a way to stand out in this cluttered marketplace- Have the best automotive website design, which will not only attract customers but also keep them engaged for long.

So, let’s take a look at 10 websites of auto-part makers that keep their visitors engaged:

1. Auto-Zone

 

One of the top websites on this list is Auto-Zone. It is an American auto parts website with e-commerce functionality. It’s site map and layout is easy to navigate, moreover, it’s content is quite simple to understand. A clear search bar on the top left and cart details on the top right can save anyone’s shopping time.

 

Highlights: Listing trending products & free helpful advice. 

 

2. Summit Racing Equipment

If you are in the mood for some auto enhancement, nothing beats Summit Racing Equipments. This is also an American website, made for auto racing enthusiasts. You will find a lot of ideas of customization and similar products to fit into your car or any other four-wheeler.

 

Highlights: Detailing of products & focused on racing and enhancement.

 

Related Post- 5 Steps to Build an Excellent Website for your Auto Parts Business

 

3. Super Cheap Auto

The third website on our list is Super Cheap Auto from Australia. You name an auto product; they have it. You name a garage tool or equipment; they have it. It’s like a goldmine for auto enthusiasts. It’s super clean layout, and ideal use of vectors makes it an ideal website to look after.

 

Highlights: Wide variety of products & good display of offers. 

 

 

4. Bosch Auto Parts

Bosch is ranking fourth in our list for a reason. Though it’s a great website, it’s for everyone. First of all, you can’t buy anything here; it’s only an information source of Bosch products. Second, apart from the basic products, you can’t find anything else, such as cleaning kits, welding kits, etc.

 

Highlights: Impressive minimalistic design.

 

5. Amazon

If you are not looking for something advance or lack comprehensive product knowledge, Amazon is your port. Here a business can also list their products to expand their market place.

Highlights: Large tiles & similar product listing at the bottom.

 

Other notable website are as follows:

6. Auto Parts Warehouse

7. Boodmo

8. Car Parts

9. Revzilla

10. Motosport

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