Category: Digital Marketing

Getting your brand noticed on Instagram without spending a fortune on ads is not as difficult as it seems to be.All you need to do is come up with a well-thought strategy that leverages the power of social media. To prove our point, let us take you through a social media case study of Cocoa Melts – a premium chocolate brand based in Dubai. Yes, in this blog, we will take a look at how Seagull Advertising – Pune’s leading branding agency achieved remarkable organic growth for Cocoa Melts with a Valentine’s Day-themed contest. Read on.

Meet COCOA MELTS: Dubai’s Premium Chocolate Delight

Cocoa Melts is known for its exquisite chocolates, and caters to chocolate lovers worldwide. But despite their delectable offerings, their Instagram profile was lagging behind with only 600 followers. This could have been primarily because of the fact that the brand was recently launched in India, and had not had a wider reach.

The Challenge

Boosting engagement organically with no photoshoots of their Gift Hamper.

The Mission

The mission was clear: increase Instagram engagement without spending on ads or creating new content. With a modest following and limited resources, Cocoa Melts needed a creative solution to draw attention and increase interaction.

Strategy

A Valentine’s Day Contest

The solution came in the form of a Valentine’s Day contest, designed to spark excitement and engagement. Here’s how Seagull Advertising pulled it off:

The Concept

A fun and engaging contest where followers were asked to complete lyrics from a popular song. This theme was chosen to align with the Valentine’s spirit and make participation easy and enjoyable.

The Execution

Creative Development: The creative team designed an announcement post that would garner immediate attention.
Caption Strategy
The instructions were simple yet effective:
Complete the song lyrics in the comments.
Tag your loved ones and friends.
Follow @cocoamelts_india.
Like and share the post to spread the love.

Timeline

29 January 2024: Teaser post to build anticipation.
1 February 2024: Official contest launch.
14 February 2024: Winner announcement.

The Result

The contest delivered impressive results, showcasing the power of a well-executed, themed campaign.

Contest Alert Post: Garnered 50 likes and 4 comments.
Official Contest Post: Racked up 156 likes, 174 comments, and 167 entries.
Shares: 123 participants shared the contest post with their stories and loved ones.

Engagement Metrics

2 February 2024:

Follows: +17
Likes: 75
Comments: 58
Shares: 28
Accounts Reached: 1,026
Impressions: 1,119

8 February 2024:

Follows: +7
Reactions: 13
Comments: 11
Shares: 2
Post Reach: 32
Post Impressions: 33

14 February 2024:

Follows: +70
Likes: 156
Comments: 174
Saves: 27
Shares: 123
Accounts Engaged: 201
Accounts Reached: 1,436
Impressions: 1,716

Analysis

The Valentine’s Day contest successfully boosted Cocoa Melts’ Instagram engagement across all metrics. The combination of a popular song lyric challenge and the festive theme captivated the audience, driving likes, comments, and shares. The increase in followers and overall engagement was a testament to the effectiveness of themed, interactive content.

Key Takeaways

Harness Popular Themes: Tapping into seasonal or popular events, like Valentine’s Day, can significantly enhance engagement.
Simplicity and Clarity: Providing clear, easy-to-follow participation instructions in your captions can drive more entries.
Monitor Metrics: Keeping an eye on engagement metrics helps gauge the success of your campaign and identify areas for improvement.
Encourage Sharing: User-generated content and shares can amplify your reach and visibility without additional cost.

If this social media case study has impressed you, and you want similar results for your brand as well, you must get in touch with Seagull Advertising. With 28 years of experience in branding and advertising, Seagull has helped 100+ brands soar high.

Related Post – Branding For Profit Seminar – A Resounding Success

Advertising has evolved. Today, social media branding has indeed become an indispensable tool for brand building. And rightly so! After all, social media gives you access to billions of users who consume data on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. This offers you the opportunity to engage with your audience, enhance brand awareness, and drive business growth by brand building. However, leveraging social media effectively requires more than just posting content. It demands a strategic approach to create meaningful interactions and build lasting relationships with your audience. In this blog, we will explore a few important tips that will help you get your social media communication right.

Understanding Your Audience – The First And The Best Step Towards Social Media Branding 

All you need to do is know what are the pain points of your audience. Who are they? What do they really need? Even before you think of creating content, you need to first understand your audience based on parameters such as age, gender, location, and interests. This will help you in creating the right communication and target the right social media platform.  Oh, wait! There’s more to this.

Create Detailed Buyer Personas

Once you are done with the demographics, the next step is to create detailed buyer personas. This will help you get deeper insights into your audience’s needs, preferences, and behaviours. These personas should include information about their goals, challenges, and how they interact with social media. Tailoring your content to these personas ensures it resonates with your target audience.

Intrigue Your Audience 

Your content should tell your brand story in an engaging way. People connect more with stories that have strong narratives. You could achieve this by highlighting your successes, challenges, interesting anecdotes, and the passion behind your products or services. Authentic storytelling fosters a deeper connection with your audience.

Use visuals that make heads turn 

Visual content is more likely to capture attention and be shared. Invest in high-quality images, videos, infographics, and graphics. Platforms like Instagram and Pinterest are particularly visual-centric, making quality visuals crucial for engagement on these sites.

Create Value-Driven Content

Provide content that adds value to your audience’s lives. This could be in the form of educational articles, how-to guides, industry insights, or entertaining posts. Value-driven content positions your brand as a knowledgeable and reliable resource. This holds a significant importance when it comes to social media branding.

Leverage User-Generated Content

Encourage your followers to create content related to your brand. User-generated content (UGC) not only boosts engagement but also serves as social proof, showcasing real people’s experiences with your brand. Share UGC on your social media channels to build community and trust.

Respond Promptly to Comments and Messages

Engage with your audience to build credibility. Timely responses to comments and messages show that you value your audience’s interaction. Whether it’s a question, compliment, or complaint, responding promptly helps build trust and demonstrates excellent customer service.

Host Interactive Sessions

Live Q&A sessions, webinars, and social media takeovers can create excitement and foster real-time engagement. These interactive sessions allow you to address audience queries, share insights, and create a more personal connection with your followers.

Use Polls and Surveys

Polls and surveys are excellent tools for engaging your audience and gathering valuable feedback. They make your audience feel involved and valued while providing insights into their preferences and opinions.

Run Contests and Giveaways

Contests and giveaways can significantly boost engagement and expand your reach. Encourage participants to like, comment, share, and tag friends to increase visibility. Ensure that the prizes align with your brand to attract genuine interest.

Analyse and Optimise

Regularly analyse your performance data to understand what works and what doesn’t. Identify patterns and trends to optimise your content strategy. Experiment with different types of content, posting times, and engagement tactics to continuously improve your results.

Stay Updated with Trends

Social media trends evolve rapidly. Stay updated with the latest trends, platform updates, and best practices. Being adaptable and responsive to changes ensures your strategy remains effective and relevant.

And engaging social media practices can set your brand apart and foster a loyal, engaged community.

 

 

If you wish to create impactful social media branding for your brand, get in touch with Seagull Advertising. Seagull has helped over 100 brands soar high with its branding strategy and communication.

Related Post – The Power of Emotional Branding: Setting Yourself Apart from the Competition

In today’s digital age, every business needs to have a strong online presence to succeed. With so many brands vying for attention in the Indian market, it can be challenging to stand out from the crowd. To solve this problem, any reputed brand design agency in India would recommend you to focus on content marketing. By creating high-quality content that resonates with your target audience, you can build brand awareness, generate leads, and increase conversions. In this blog post, we’ll explore the importance of content marketing in branding and how a brand strategist in India can help you create a winning strategy.

What is Content Marketing?

Content marketing is a strategic approach to creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action, such as buying your product or service, subscribing to your newsletter, or sharing your content on social media. Content marketing can take many forms, including blog posts, infographics, videos, podcasts, webinars, and social media posts.

Why Does a Reputed Brand Design Agency in India Give Immense Importance to Content Marketing for Branding?

There are many reasons why top brand strategy consulting firms consider content marketing crucial for branding. Let’s take a look at a few of the most significant reasons:

A brand design agency in India uses content marketing to build brand awareness: By creating valuable content that resonates with your target audience, you can increase your brand’s visibility and establish a strong online presence. The more high-quality content you produce, the more likely you are to appear in search results and social media feeds, increasing your brand’s exposure and helping you reach new audiences.

Establishes thought leadership: A reputed brand design agency in India consistently uses high-quality content to provide value to a brand’s target audience, so that the brand can position itself as a thought leader in the respective industry. This can help build trust and credibility with the audience, making it more likely that they will choose that brand over its competition.

Builds brand loyalty: By providing value to your customers beyond just selling a product or service, you can build strong relationships with your audience. By consistently producing content that speaks to their needs and interests, you can create a sense of community around your brand, fostering brand loyalty and advocacy. This is one of the reasons why any brand strategist in India would recommend content marketing as an efficient tool.

Top brand strategy consulting firms use content marketing to drive sales: While content marketing is not primarily focused on selling products or services, it can be a powerful driver of sales. By creating content that resonates with your target audience and positions your brand as a thought leader in your industry, you can create demand for your products or services and ultimately drive sales.

How a Brand Design Agency in India Can Help with Content Marketing

Creating high-quality content that resonates with your audience requires a significant investment of time, resources, and expertise. That’s where a brand design agency in India can help. The top brand strategy consulting firms can help you create a content marketing strategy that is tailored to your unique brand and target audience. Here are some ways that a brand design agency in India can help with your content marketing efforts:

Content Strategy: A brand design agency in India can help you develop a content marketing strategy that aligns with your business goals, target audience, and brand voice. It can also help you identify the types of content that are most effective at each stage of the customer journey.

Content Creation: Creating high-quality content that is optimized for search engines and social media is one of the expertise of the top brand strategy consulting firms. A brand design agency in India can also help you develop a content calendar to ensure that you are consistently publishing fresh and relevant content.

Content Distribution: You get assistance in distributing your content across multiple channels, including your website, social media, email marketing, and third-party websites. A brand design agency in India can also help you track the performance of your content and make data-driven decisions to optimize your strategy.

Branding: It is important to ensure that your content is aligned with your brand identity and messaging. A brand strategist in India will develop visual assets, such as graphics, videos, and infographics, that are consistent with your brand guidelines.

If you are looking for a brand design agency in India that will leverage the merits of content marketing for you and help your brand grow better with its seamless brand strategy, attending a ‘Branding For Profit’ Seminar by Seagull Advertising is the first step you should take.

Seagull Advertising through its renowned ‘Branding For Profit’ Seminar has helped several brands to unlock their growth potential with the right blend of insightful brand strategy, immersive brand design, influential storytelling and impactful digital marketing.

Related Blog – Marketing Trends in 2023

Did you know that millennials and Gen Z’s spend over 200 minutes online every day? There is a very good chance that a large chunk of this time is spent laughing at and sharing memes online. There is no doubt that the intangible influence of  meme culture holds in today’s day and age, as the trend develops a presence of your brand in a matter of seconds.

Many branding, marketing and advertising agencies smartly have begun to realize the potential of memes to be one of the best types of marketing strategies and also have implemented them into their marketing strategies. Due to their vast influence, marketing, and branding companies in Pune such as Seagull Advertising have brilliantly executed them through our core social media strategy to make content that is both shareable and relatable.

But how did meme marketing get to be one of the best types of marketing strategies for brands today?

We have broken down some of the key factors of everything you need to know about meme marketing to make your next strategy an ultimate success.

What Exactly Are Memes?

Memes are cultural icons or social concepts that spread quickly from one person to another. They frequently take the form of amusing or relatable images or videos with captions. They can be expressed in a variety of ways, including catchphrases, images, videos, and even actual physical objects. When done correctly, however, memes can be one of the best types of marketing strategies to effectively give brands a pathway to reach new audiences and build a brand’s presence.

What Is Meme Marketing?

Meme marketing is one of the most effective types of marketing and branding strategies that leverage internet memes to promote a brand, product, or service. The main objective of meme marketing is to create an image, video, or piece of content that is both funny and relatable, and that will therefore spread quickly and widely on social media.

Seagull Advertising has also implemented meme marketing to go beyond just brand awareness with attention to detail, thereby helping your brand connect with younger and new audiences who are active on social media.  Being one of the best marketing and branding companies in Pune, we offer you multifold social media services under our solutions umbrella. Besides being a renowned marketing and advertising agency, Seagull Advertising creates exciting digital opportunities, thereby always helping your brand engage with its customers in the most optimum way.

Steps To Build a Successful Meme Marketing Strategy for Your Brand:

1. Research your audience: Understanding your target audience and their sense of humor is one of the common factors you will notice in all the best types of marketing and branding strategies. Understand brand’s interests and get a general sense of their preferred sense of humor.

2. Identify trending memes and try staying up-to-date: Keep a keen eye on current and relevant memes, especially the ones which identify and align with your brand’s value and tone

3. Create original content: Use your brand’s tone and personality to create custom memes that will resonate with your brand audience.

4. Maintain alignment with your Brand Voice: While it can always be tempting to use the most trending meme at the moment it is important to ensure whether or not it showcases what your brand believes in.

5. Measure success: Track the engagement and reach of your memes to understand what’s working and adjust your strategy accordingly.

Seagull Advertising carefully keeps all these guidelines in mind to help you curate some of the most effective brand strategies to boost your presence in the industry, by making sure to simulate brand engagements in high volumes with high brand recall. Being one of the best branding and marketing agencies in Pune, Seagull Advertising helps you build stronger communities and share relevant content with targeted audiences.

Some Pros and Cons of Meme Marketing:

 

 

Seagull advertising, being one of the best branding companies in Pune, helps you create and share content that is relevant to your target audience, thereby helping you build brand awareness and brand recall. Our Social Media marketing team goes above and beyond to give you some of the best marketing strategies that work for you.

Seagull advertising kept timing as a key factor with its recent most successful meme strategy of the Zomato- Billboard posts on Seagull’s official Instagram page relating to their clients. With extreme attention to detail and focus on brand tone and voice, the social media and copy department came up with some of the funniest yet informative posts that left the audience asking for more (as was evident from the high engagement rates recorded through data analysis).

In the world of creative ideas, they say one is as good as their last piece of work. Scroll through our Instagram page to browse through some of the award-winning, best types of branding, marketing and advertising strategies executed by Seagull over the years.

Seagull Advertising, being one of the best branding companies in Pune, keeps up with all the best marketing strategies in trend, in order to help give your brand an enhanced identity to the right target audience, at the right time. We provide our clients with wholesome solutions to all their marketing, branding and advertising needs in order to help them soar to new heights.

To know more, visit Seagull Advertising website, or read our blog to find out about the solutions and services we provide to help you achieve all your marketing and branding goals.

Related Post – Marketing Trends in 2023

“The best way to predict the future is to create it”

With today’s ever-changing marketing scenario, it is quite important to stay up to date with the different types of marketing trends in order to make sure you’re not falling behind your competitors.

Seagull Advertising in Pune serves you with the best branding and marketing services to help you and your business seamlessly navigate through upcoming marketing trends. Our individualized branding, marketing, and advertising strategies support and empower businesses to develop their brands strategically.

We at Seagull Advertising always make it a point to experiment and keep up with ongoing digital marketing trends.  Through regular insightful seminars held by industry experts, our team makes sure to provide you with the most effective branding and marketing services to help your business soar high.

That being said, let’s get into some of the top 4 upcoming marketing trends that are predicted to dominate the future.

Marketing Trend 1: Positioning your Products

It is always important to single out the distinctive benefits your product or business possesses and distinguish yourself from the rest of your market.  Having a well-thought-out strategy to position your business within the intended market can make sure you stand out and improve brand recall.  Seagull Advertising in Pune creates an in-depth research for your brand and strategically positions it in the industry for you to get maximum exposure.

For this, brands need to get to know their customers in order to develop products that respond to their needs. A well-planned strategy can identify the market segment with higher potential, while simultaneously establishing a certain identity within the minds of its customers. The most effective marketing strategies are then used to convey this distinction, which will later pique their customer’s interest.

Seagull Advertising Agency is one of the best branding and marketing companies in Pune for an effective placement of your brand in the industry.  By providing an in-depth analysis of your strengths and uniqueness, we can help ensure maximum reach within your intended market.

Marketing Trend 2: AI-Generated Marketing Services

Artificial intelligence (AI) marketing is the practice of using AI tools and techniques, such as data models, algorithms, and machine learning, to provide insights into consumer behavior. This way of marketing is an emerging marketing trend in the industry. Marketers can then utilize this data to optimize expenditure, customize content, and improve the customer experience.

Many companies are using this data generated by AI tools to help drive deeper personalized interactions between the brand and its audience. It is predicted that AI-generated tools will also be the driving force to personalize offline person-to-person experiences taking your brand’s marketing results to the next level. Several studies by reputable marketing analytics further contest that businesses using personalized AI report higher rates of ROI, making it an immensely profitable market.

Marketing Trend 3: SEO Integrated Marketing

If done properly, Search engine optimization ensures maximum visibility for your content on Google, which in turn provides higher long-term and short-term traffic returns. While its integration into marketing strategies by creative marketing companies isn’t a new concept. The constant change in different types of marketing trends and updates makes keeping up with current trends a constant challenge.   

With the advancement of Google’s algorithms, SEO has expanded to encompass much more than just writing basic posts in response to simple search inquiries. In order to help brand communication grow, from search insight reports to multimedia optimization, brands are now (more than ever) investing money in SEO. SEO has grown to the next level and you can now know all about it from our blog.

Seagull Advertising being one of the best marketing agencies in Pune, can provide you with the most up-to-date SEO services keeping in mind the projected trends of upcoming years. Having a dedicated SEO strategy will help your brand have a unique identity on digital platforms. 

Marketing Trend 4: User-Generated Content

User Generated Content- as the name suggests refers to the content and engagement created by your very own user base (such as customers or employees). These could be pictures, text, reviews, or videos- that we find on online forums and social networking sites. The importance of user-generated content is very crucial in today’s current marketing scenario. Due to its genuine and human nature, most users respond positively to brands that are backed up by other users.  Rather than other standard modes of marketing, UGC comes across as more authentic thereby making it seem much more trustworthy. 

Upcoming marketing trends shall rely highly on user-generated content and Seagull Advertising, being one of the best branding and marketing agencies in Pune helps you and your brand to have a vibrant presence on digital platforms. All these different types of marketing strategies will help you gain a good response from your audience and build your brand’s digital presence. Learn more about digital marketing trends from our blog.

Get in touch with Seagull Advertising in Pune and help your brand grow better!

Digital Marketing has grown by leaps and bounds, and the emergence and development of digital marketing techniques and strategies benefit brands’ growth and sustenance in the market. The advertising agencies in India are focused on how a brand functions and grows its business and creates a unique identity in the industry.   

You are already aware of how digital marketing is different from traditional marketing. In this blog, let’s understand what the future of digital marketing is and the marketing trends that we may observe in 2023.  

You are following the current digital marketing trends and upscaling your business, let’s get you prepared for the new year on the doorstep.  

Improve your brand’s business this new year and apply all these digital marketing trends to expand your business and stand out in the industry.  

Have you heard of “Change is the Only Constant” – In this digital era, the industry, its trends, and marketing techniques are constantly evolving. Hence, it’s not a surprise that 2023 will be shaping some new changes. Let’s explore significant digital marketing trends that will dominate 2023.  

Personalized Marketing – The generation wants it! 

The best way to get recognition for your brand is by directing digital marketing techniques at your target audience and expanding brand awareness. Branding and digital marketing agencies in India will inculcate personalized marketing techniques in the year 2023. With the best team, fresh ideas, and leading digital content management techniques, Seagull Advertising in Pune will help you derive the best customer centric results for your brand.  

With personalized marketing, your brand can gain the maximum attention from the audience that is targeted. Personalized marketing is a one-to-one or individual marketing technique where companies deliver individual messages or product offerings to prospective customers.  

Focus on Customer Experience 

 As a business, your prime concern and attention is your customers. Your main motive is to attract potential customers and engage with them. Customer experience has a large impact on the number of repeat customers, the number of people who will refer you to others, and other factors that can help your business grow. 

Customers are now expecting more from brands in terms of the overall experience they have with them, thanks to the rise of new technologies. As a result, businesses must concentrate on providing consistent and enjoyable customer experiences across all touchpoints, from their website to their social media channels and beyond. 

Branding agencies in India, with consistent efforts, dig deep into customer requirements and help your brand design appropriate strategies to engage with them. Seagull Advertising in Pune pays close attention to your brand and develops appropriate digital marketing techniques to attract prospective clients for your business. 

Visual Content – Most Preferred by Brands! 

When it comes to digital marketing, visual content is a key contributor, and there will be an increase in the demand for visual content within the next year, which will help you engage with your target audience. 

People are consuming more visual content than ever before, thanks to the growing popularity of platforms such as Instagram and Snapchat. As a result, businesses will need to create more engaging and visually appealing content in order to capture the attention of their target audiences. 

Investment in Influencer Marketing 

Digital platforms experience high engagement with the help of influencer marketing. Individuals engage with a lot of audiences on social media through videos, live sessions, reels, posts, stories, real-time updates, etc. Collaborating with influencers who have similar audiences to yours allows your brand to reach a larger audience.  

Increased investment in influencer marketing is one of the digital marketing trends that will dominate in 2023. Influencer marketing is a type of social media marketing in which you collaborate with people who have a large social media following to promote your brand or product. 

 We anticipate that more businesses will invest in influencer marketing in 2023, as it can be an extremely effective way to reach many potential customers. Without a doubt, influencer marketing has emerged as one of the most popular forms of digital marketing on social media today. Because of its effectiveness, this is only likely to grow in the coming years. 

Seagull Advertising in Pune is a leading branding and creative marketing company. With our motto “Grow Better,” we are dedicated to assisting your brands in growing. We distinguish ourselves from the best branding agencies in India by adhering to the existence of brands and working hard to reach them. 

Let’s get your brand ready for 2023 and inculcate new and fresh digital marketing trends that will help your business grow better! 

Related Post – Know How Services at Seagull with Help your Brand Grow Better

Traditional Marketing Vs. Digital Marketing

Time travels, and eras change, it’s rightly said that evolution is a continuous process. We as humans- the brightest minds, bring advancement in every aspect of our lives. Today we have an interesting factor to discuss, the evolution of marketing focusing on how digital marketing is different from traditional marketing.

Marketing has been with us for 12 decades and has been transforming businesses from all disciplines. Marketing has evolved from the simple act of informing potential customers about the existence of a specific product to a complex web of interactions that take place in person, through print, over the airwaves, and on social media.

Marketing evolution refers to the various stages that companies have gone through as they sought new and innovative ways to achieve, maintain, and increase revenue through customer sales and partnerships. Various strategies have been used since the 1900s as industries developed and refined their marketing approaches.

Traditional or digital marketing both have their prime focus on creating a social presence of a brand in the marketplace. Promoting their services and products for people to know all about them. The agenda is the same with different ways of execution.

Let’s Focus on How Traditional Marketing Functions…

Traditional marketing, as the name suggests, activities are undertaken in a conventional fashion; in the form of newspapers, magazines, flyers, billboards, television, radio, etc. It is a medium where marketing happens in a physical form and people experience it with a personal connection.

Traditional Marketing has four phases, Interest, Awareness, Desire, and Decision. It connects with the audience personally and touches their heart. Traditional Marketing involves the audience in the promotion process at each step.

It involves branding, promoting, and marketing brands and products through a physical medium and was very popular in its own time, but the problem is that it is not conducive to brand building. Once the advertisement is printed or is put into action it cannot be changed. Traditional marketing is notoriously difficult to quantify the return on investment.

Traditional marketing has a very limited local reach as the ads are displayed only in a specific region. The medium also takes a considerable amount of time for its results. A strong and confident marketing strategy thought ahead of time is very important as the success of a marketing campaign is dependent on the results. It is very difficult to get involved in this process of marketing as today’s generation focuses on instant results.

Traditional Marketing Consists of:

 

 

• Television Commercial
• Radio
• Banner advertisements
• Broadcast
• Sponsorship
• Print advertisements

This is how traditional marketing has its way of working let’s understand how digital marketing functions…

With evolution and innovation in the area of marketing, digital is the new way to go. We can call it a digital era as everything happens online. From dating to booking a destination for a trip, everything has a digital presence and involvement. Digital marketing is growing rapidly and has reached great heights with the phenomenal success it gives to the marketing campaigns.

Related Post – Inbound Marketing Vs. Outbound Marketing

The Changing Era Brings Rise to Digital Marketing

Digital marketing is a cutting-edge marketing technique. Digital marketing is the broad term that encompasses all online marketing efforts. Companies use all digital channels to reach out to existing and potential customers in digital marketing. Google search, social media, email, websites, and so on are examples of channels. Furthermore, the Internet is the most important technology on which digital marketing is based.

Planning, Conversation, Content, and Sequels are the four stages of digital marketing. Promotion of products and services through digital platforms and with the help of innovative ideas is the main function of digital marketing. It is extremely efficient, cost-effective, and has real-time results when it comes to brand building. In digital marketing, we can amend the ad or any promotional activity even after it’s posted or is out in the industry.

Online platforms help reach a maximum audience as per their likes and dislikes. Targeting the audience, knowing about their interests, building a presence for the brand, and connecting with the audience from any part of the world in very little time is possible with digital marketing. Unlike traditional marketing, digital marketing involves two-way communication, the audience can connect with the brands and have a clarified understanding of the products and services.

Digital Marketing Includes:

 

 

• Search Engine Optimization (SEO)
• Running Online Ads
• Web Design and Development
• Content marketing
• Social media marketing.

Evolution doesn’t stop. New approaches to product, customer, and brand positioning will lead to novel marketing approaches in the future, forming the next stage of the field’s evolution. Marketing in both traditional ways and digitally both have the same agenda but the results from both mediums stand to be different. Today the best way to market an idea or a brand will always be through digital marketing, but traditional ways don’t go extinct as marketers are creatively crafting ways for effective marketing. It’s the industry that never runs out of ideas and ways to promote and market products and services uniquely.

We at Seagull Advertising, a digital marketing agency in Pune, have dedicatedly followed traditional marketing as our base and emerged our spheres in the digital area to become successful masters in both domains. This dual experience adds precision and perfection to our work.

Related Post – What is The Difference Between Branding And Advertising?

Advertising has seen continuous growth and transition in its form since its advent, for the longest brands communicated with consumers through offline sources like newspaper, radio and magazine ads amongst others, which were and are going extremely strong.

Digital advancement, specifically, digital advertising has however created a huge opportunity for businesses and brands to promote and connect with their audience in real-time, giving this form of advertising a stronger boost and control of power than the others. One of the many reasons being that the metrics are all measurable.

Also, how can we ignore the huge number, which indicates that there are a total of 5 billion active people using the internet around the globe? Social media alone holds around 4.65 billion users. The digital platforms thus are making a difference in the game. There is significant growth in Digital Advertising considering the first clickable ad hit the internet in 1994.

But before discussing it further let’s emphasize What is Digital Advertising?

What is Digital Advertising

Companies and agencies use Digital Advertising to promote products, services, and brands using different digital channels. Digital medium gives freedom to directly connect with the consumers and deliver them value-added services.

The main goal of Digital Advertising is to be present with the audience at the right time.

Consumers today scout multiple digital platforms in search of a desired product or service, it is all possible because of digital advancement. It helps consumers and brands connect better and encourages brands to upscale their growth. It also makes sense when you want to reach your audience in a few or vice versa.

The digital marketplace has put a lot of power in buyers’ hands, on the flip side, it has changed the game for digital advertising as compared to traditional media.

Importance of Digital Advertising:

1. Consumers Are on Digital Channels

   In this era of digitalization, when every other individual is on the internet using some platform for shopping, working, communicating, and so on. Digital Advertising is a prominent way to cater to all your consumers and attract new ones with the help of digital ads and campaigns. In today’s world, a normal person with a smartphone spends an average of 11 hours a day on the internet. It is a great opportunity to be present everywhere, on everyone’s screen, in everyone’s mind at the same time.

2. Marketers Have Greater Targeting Capabilities

   You have very little hold over the audience when you put an ad in a Newspaper or a Magazine. But with Digital Advertising you can target digital ads and campaigns for potential audiences and gain more traffic over your digital platforms. By posting digital ads and boosting them timely, you have control over who sees and interacts with it. You can easily track and analyse the performance of the campaigns and ads to see what strategies work best to make changes accordingly.

3. The Availability of Customer Intent Data

   Data is the new fuel. In this digital world, extracting consumer data by using powerful marketing tools has become easier than ever for marketers. Consumer data helps a marketer understand the customer’s view and choice related to any service or product category. With the help of this extracted data, you can personalise your digital ads according to consumers’ buying patterns, demographics, and behavior. By doing so, you can deliver what consumers want and attract more buyers as a result.

   On the other hand, Digital Advertising allows you to test two different ideas (A/B testing) for the same campaign. It helps marketers run and boost the campaigns based on the results just not on instinct.

Benefits/Advantages of Digital Advertising for Businesses

• Competitive Analysis

With digital advancement, you can gather your competitors’ reports and analyse their campaigns and digital ads accordingly. There are n-numbers of digital platforms available that provide end-to-end competitive analysis solutions. Using this analysis, you can create and improve your digital ad campaigns to uniquely position your brand and promote products and services to cater to the target audience.

• Measurable Results

It allows you to keep track of every impression, share, click, conversion, sale, ROI, and more. Having access to this kind of information helps marketers make better and empowered decisions about advertising and marketing strategies. You will know what ROI figures come from, which ad campaign and what strategies work best for you.

Seagull Implementing Digital First Approach for Its Clients

Digital-first marketing strategies, just as effective as traditional marketing, require a focus on the customer experience, their hopes, needs, and pain points. For a successful digital marketing strategy, marketers need to prioritise what the businesses want to market. However, unlike traditional marketing, with digital advertising and marketing, you can create rich messages and inspire two-way conversations.

This allows brands to be discovered by searchers. Also, marketing messages delivered to carefully targeted, qualified leads create less “ad fatigue.”

At Seagull Advertising, with our digital marketing strategies, you’ve got the tools at hand to understand your customers. By using these tools and a digital approach you can analyze how your target audience interacts with your brand, understand your digital competitors and use this data to thoughtfully create multi-channel digital messages to get desired outcomes. To find the best approach for your digital and brand advertising, scout thoroughly for the best Digital Advertising agency in Pune to make your brand and decisions flourish better.

Related Post: 6 Metrics to Choose the Right Digital Marketing Agency

Result delivering digital marketing operates on SEO, SEM, and other extensions which exist for achieving different objectives. SEO – Search Engine Optimization which strengthens a brand’s digital presence through organic routes often gets misunderstood with paid promotions. Here’s a piece elaborating the essence of SEO and why it is essential for your brand.

Search, URLs, and Results

Whenever a user places their ask to a search engine, the engine instantly serves countless results. These results comprise two types of rankings – paid and organic. Paid promotions appear with an ‘ad’ tag along with the URL of the result and organic URLs appear without the ad tag.

The Bifurcation

Paid promotions happen through monetary boosting and such a method is useful for quick results. On the other hand, organic results are organic i.e., they don’t involve any costs and have topped the list of URLs through a unique process set up by search engines. A process which is developed over ingenious algorithms that assess the activity of a website through various parameters.

Search Engine Optimization addresses the main attribute of the process which is regular content rollout. Regularly rolling out informative content helps the brand/website appear as an authentic source and enhances its credibility, in turn enabling search engines to automatically rank your brand’s URL on top.

SEO also enhances a website’s ranking by tracing its backlinks / features / hyperlink at other pages such as this example here:

To know more about SEO, you can also read this blog which highlights the difference between various operational facets of digital marketing (https://seagulladvertising.com/blog/difference-between-ppc-sem-google-ads-and-seo) And here is another piece that details: SEO vs PPC – Which is Better?

Search engine optimization is essential for any kind of business which aims to enhance its brand presence in the digital domain and aims at ranking well in the search engine results page.

Time Period Required

SEO as mentioned happens organically, which is the reason, the time period to see results in numbers cannot be determined with precision. However, studies suggest that it takes around 4 to 6 months to start seeing Search Engine Optimization results. After this period, one can expect to have good numbers through analytical statistics of their ranking on SERP and can see their websites rank better and better.

Seagull Advertising

By helping numerous clients grow over the last 27 years, Seagull as an agency has evolved with profound expertise and experience. Having catered to various industries in the past such as – Healthcare, Education and Ed-Tech, FMCG, E-Commerce & Tech, Retail, Automotive, Engineering, Travel, Green Business, Lifestyle, E-Commerce IoT, and more. Here are some highlights for dedicated industries –

Healthcare

Healthcare SEO services have proven to be beneficial for various healthcare brands. For a healthcare brand to address their prospects on the digital forefront is quite essential which is why many healthcare brands are considering SEO services. Healthcare local SEO services can be significant in elevating your brand’s digital presence and for strengthening its positioning. To provide the best of services to its esteemed partners, an agency has to equip itself with healthcare SEO experts. And at Seagull, we stand equipped with all that is needed to churn out the best results and for enhancing digital efficiency.

Manufacturing

From looking around for raw material suppliers, to finding the best channels of outflow, to selling the products online, manufacturing industries are looking at different ways of promoting their businesses through the digital medium. When it comes to an SEO agency for manufacturing, Seagull has helped various brands to upscale their businesses. Seagull has done some successful SEO for manufacturing companies and helped several clients grow better.

Real Estate

The real estate industry is growing rapidly through the digital medium. Real estate developers consider both the routes – organic as well as paid to increase their sales. Real estate projects take a lot of time for completion, which is the reason the real estate industry considers SEO routes to enhance their businesses. However, SEO for real estate industry helps in the longer run as they must plan well in advance for projects. Also, real estate developers have to nourish years of legacy to have a strong positioning in the market and attract good business.

SEO services for real industry have proven to be very beneficial as it has helped businesses rank better overtime which has saved money for them. The best SEO for real estate happens through proper keyword targeting and other dynamics which help the pages rank better.

To get SEO services for your brand, you can always hire the experts – Seagull. An advertising agency which has extensive experience in helping businesses grow better. To know more, get in touch today!