Month: September 2019

In the recent past, digital marketing has played an important part in many industries, which includes healthcare as well. It was possible to work with digital marketing before, but many companies preferred the traditional process and methods, and these days, it has become indispensable.

This is because, numerous individuals have got active online, and they all rely on everything through the internet.

However, for healthcare, all individuals will look for solutions to their problem, by taking the help of the internet. That is why, every healthcare organization, is required to include digital marketing to receive the benefits it grants.

How does Inbound Marketing Help the Healthcare Industry?

Inbound marketing has the power to lower the patient’s acquisition costs, and it will also help in attracting new patients while keeping the marketing budget on the right track.

 

ROI focused healthcare inbound marketing can become much more successful, at a less expensive price. Therefore, healthcare inbound marketing leads cost up to, 61% less than traditional and outbound marketing and nearly every practice group and hospital have a website.

 

In the business for inbound marketing, the fact for going all-in will be considered logical, and it has helped in revolutionizing the world. Happens to represent the key components, on how things were performed in the past.

 

In order to get the full hang of it, using brainstorm ideas, setting goals, and strategies for the healthcare campaigns will be will consider the best way to use inbound marketing.

 

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Related Post – 5 Benefits of Inbound Marketing for Your Business

 

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Things to Know

• Creating, verifying and using buyer personas
• Targeting and researching on keywords
• Performing SEO updates to prevent website indexing issues
• Creating, distributing and promoting helpful + relevant content
• Nurturing the leads/contacts through email marketing
• Engaging on social media with your target audience

These are some of the options for inbound marketing when you wish to go all in, for the sake of the healthcare industry, and your target audience.

 

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Related Post – Digital Marketing For The Healthcare Industry – Top 7 tips in 2019

 

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Connect with a Relevant Audience

Unlike the traditional and outbound methods, inbound marketing can connect with a relevant audience. However, it was proven by researches and approximately, 82% of the individuals felt much more positive, towards a healthcare company, when they get to read their customised content.

 

Around 70% of the consumers feel themselves to be closer through content marketing, and 60% loves reading relevant content from brands. In order to connect with the right audience at the right time, implement inbound marketing within your company.

 

Therefore, healthcare marketing need not be a hassle, if you know how is inbound marketing necessary for clients, then with the right tools, solutions, and strategies, you can transform your marketing efforts, into a good lead generating machine.

Final Thoughts!

Overall, inbound marketing is a type of philosophy, which concentrates on bringing in the correct prospects, rather than buying their attention. It also helps many healthcare organizations to bring in the right individuals, who carry the best skills and perform their best in their designated fields.

 

Inbound marketing will also help in building the customer’s trust & loyalty when working with the right set of strategies.

 

For more articles please visit our advertising and marketing blog.

It is said that good marketing statistics will provide a direct approach to the medical for 2021. There are many consumers, who take the help of the internet in order to review and compare, for choosing the right healthcare providers before they get to make the final call.

To receive more customers, there are many healthcare marketers who improve their SEO and digital advertising which allows them to pull in more consumers.

In this blog, the Healthcare Marketing Statistics mentioned will enable consumers to understand and get to learn the insights of the healthcare industry.

List of 15 healthcare marketing statistics

Given below are some of the most important Healthcare marketing statistics in 2021, which will serve as the medium of education for all the online users and patients, who wish to know about the healthcare providers before they make an appointment.

 

1. There are approximately 5% of searches on Google that are related to health, and being the trusted resource for millions of people, Google provides all the best topics on healthcare.

 

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2. Search drives in 3X more visitors to a hospital’s website, and it is also the most preferred way for patients to find healthcare providers on the internet.

 

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3. Patients who book appointments happen to run three times more searches than those, who do not. This is because the journey of healthcare involves a good amount of research, and consumers go through different providers, before choosing the right one.

 

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4. Consumers who look for nursing homes, physical therapists, and optometrists will take the help of search engines to do so. This is because, there are over 60% of the individuals who perform a search, before scheduling their appointments.

 

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5. In the year 2018, the healthcare providers in the US spent around $2.84 billion on digital advertisements, and this is an increase of 13% compare to 2017.

 

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Related Post – Digital Marketing Tips For Healthcare Industry

 

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6. The average price for a particular healthcare lead is $286, and with the digital advertisement rising, the healthcare providers are increasing their spend day by day.

 

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7. 88% of individuals, take the help of mobile devices when booking an appointment. This is because there are many patients who tend to research online and get to make a call before taking the next step because healthcare is considered being personal and private.

 

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8. Only 2.4% of  online appointments get rescheduled as there are numerous patients, who are quite hesitant to disclose their personal information.

 

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9. Consumers who are looking for chiropractors, physical therapists, and nursing homes, will make a call to the respective, healthcare providers after they have performed a search.

 

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10. In 2019, it is also estimated that around $1 trillion calls will be influenced, in the consumer spending, with the help of a mobile device. Calls are considered the most convenient way, which enables the customers to convert.

 

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11. Phone calls happen to convert 10-15 times more leads than websites since they are considered to be valuable conversions, which the healthcare marketers can drive-in.

 

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12. Direct calls can convert 30% more leads than website.

 

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13. Rather than the web leads retention rates, callers carry 28% higher retention rates, since they happen to be much more loyal than the web leads.

 

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14. There are approximately 80% customers, who believe the products and services are as important as the company’s experience. This is because healthcare marketers work hard to meet all the higher expectations of their customers.

 

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15. 65% of the consumers have cut down ties with brands, since their services and products were poor.  Brands need to understand and build a seamless (online and offline) customer experience that satisfies their expectations.

 

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Final Conclusion

The above-mentioned statistics will enable you to create the right healthcare marketing strategy for 2021. Thus enabling you to increase revenue, customers, and success in the healthcare industry.

 

For more articles please visit our advertising and marketing blog.

Like any other sector, the healthcare sector caters to a large number of people and look forward to attracting new patients in this competitive market. Nowadays more and more people are relying on apps and websites to make healthcare decisions. That is why it is important to make some great healthcare digital marketing strategies to reach the patients and win their trust.

Here we discuss the top 7 digital marketing strategies for the healthcare industry:

1) Informational and educational blogs

An user-friendly website should contain informational blogs. On a given day about 1% of all Google searches are related to medical symptoms. This 1% equals to 3.5 billion or 35 million online searches each day which are medical-related.

Healthcare brands should make use of those searches with meaningful blog content that provide health-related information, answer any queries, and also provide useful tips that will help them without the need to directly visit the doctor every time.

 

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Related Post – Content Strategy: Your Company needs it, Surely!

 

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2) Inspiring videos

Today audiences are more inclined towards visual content. According to a study it has been found that about 1/3rd of online activities include watching videos. When patients see videos where doctors speak about their area of expertise and express their views about patient care that increases the comfort level of patients and inspires them.

3) Improve user experience/Build an easy to navigate website

It is the website that creates the first impression of a healthcare provider to its patients. After visiting an organization’s website, patients decide which facility to choose. So the website should be patient-focused, user-friendly and they should quickly find health-related pieces of information that they are looking for.

4) Innovate to stay ahead

As technology advances, this is likely to be an important digital marketing strategy for healthcare in 2021. How you construct your healthcare marketing strategies will largely depend on the way searches by patients continue to change.

Health and wellness marketing experts have predicted that by 2020 more than 50% of online searches will be done through voice search capabilities. Using popular voice-activated products like Alexa is one of the ways to stay ahead of this trend.

5) Strong SEO attributes

The best looking and informative websites, the blog posts, videos have limited usage if they do not appear on the first page during Google search. With SEO or search engine optimization the website ranking can be improved. SEO enables to centre the contents on specific keywords for digital marketing in the healthcare industry that patients most likely use during their searches.

6) Active social media presence

Social media is an excellent way to stay connected with the audience. It is a very powerful tool when utilized in the right fashion. As per the Infographics Archive, 60% of social media users are most likely to have faith in social media posts and activities by doctors compared to other groups. The posts should be planned wisely, written beforehand, and have a variety.

7) Analyze healthcare marketing strategies

Healthcare organizations should measure the success of their strategies regarding digital marketing in healthcare India to find out whether they are generating leads and ROI. To accomplish this they can either partner with healthcare marketing companies or buy a suite of in-house software. The data obtained will help to make necessary changes and make more meaningful strategies.

A powerful healthcare digital marketing strategy would help healthcare brands to attract new patients to their facility and remain competitive in 2021.

In the next blog, we will talk about 15 healthcare marketing statistics that will surprise you. So stay tuned!

 

For more articles please visit our advertising and marketing blog.

Generating leads isn’t a random thing or neither can it be achieved by mere mirth. Here are a few tricks to cater leads.

1) Strategically place gated content

Statistically it is seen that around 80% of B2B assets generated are gated. Gated content is nothing but content which is granted access to after a form registration and is the best form of lead generation. Non bounced content has a conversion rate as high as 19 -45%. However, note that, it’s always wise to put a gated content when you have an entourage of articles which are enjoyable to read for the readers.

 

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2) Personalise touch

Gone are the days of all problems single solution techniques. Surveys report that; of 7000 customers studied 57% of customers were willing to share their information in exchange of personalised offers, coupons, discounts etc.

So build a content marketing strategy for b2b lead generation with lots of incentives, personal offers and discounts. Always remember this personal touch helps in increasing your brand credibility and brand reachability.

 

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3) Content is the king

When was the last time you enjoyed a great piece of content? It was definitely not a tech-manual. Content at present is like currency in the digital world. Research shows companies with content publishing of 16 or more a month generate leads up to 4.5 times more than those who post 0-4 times a month.

 

While it’s important to post content, it’s also important to know that you can’t just post anything for the sake of posting. Having a mix of content that is evergreen, situational, trending and fun is something that should be considered. It shows a general high outreach status than targeted ones. Open with an interesting quote or stats to hook your readers and take them to climax.

 

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Related Post – Content Strategy: Your Company needs it, Surely!

 

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4) Increase your social media presence

Gone are the days when social media only referred to an extra platform for posting things and socialising. Reports show that an average person spends almost 2 hours a day talking over social media. Start taking advantage of this. Increase your social media presence and engage with audiences rather than sell.

Don’t just post about your products but engage into social interactions with them. Create groups and forums, start discussions engage your customers in quizzes, contests or giveaways and reward the winners.

 

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5) Incentivise referrals

Companies with referrals have around 70% higher conversion rates. Use your loyal customers and their word of mouth publicity to bring more targeted leads. Give offers, incentives and referrals to your customers and churn more leads.

 

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6) Take care of your landing pages

No matter the interest you generate in the market unless the landing pages are attractive and straightforward, you are sure to loose interest quickly. Landing pages should be crisp and clear in the information they provide to the users.

Place your product description yet don’t be too flashy. And make sure your landing page targets only one product/service since, it is seen that lead conversion rates can decrease as high as 266% if the landing page offers too many things at the same time.

 

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Related Post – How to Generate Leads for Your Business via Inbound Marketing?

 

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To conclude

Always remember that generating leads isn’t an easy affair but retaining them is even more difficult. So stress on both new and loyal customers. The personalised touch in your communication, giving offers, providing vouchers and discounts at regular intervals and interacting with your audience on a regular basis is the foundation of lead generation.

 

For more articles please visit our advertising and marketing blog.