5 Benefits of Inbound Marketing for Your Business

Posted on February 28, 2019December 19, 2024 by Seagull Advertising

Did you know? – 72% of organisations that calculate ROI say their marketing strategy is effective. (Source: HubSpot)

In simple terms, inbound marketing is all about content, engagement, attention, satisfaction, and trust.

The term ‘inbound marketing’ is attracting a lot of attention from business folks and marketers but it isn’t new. It has been circulating the market for more than a decade. The benefits of inbound marketing are numerous and worth noting.

These individual elements serve a single purpose, and that is to connect the business with potential customers while establishing a bi-directional communication channel.

With the increase in the number of people using the internet these days and the rise of social media, all marketing plans keep Inbound strategy at the centre of it all.

If you too want to implement inbound marketing strategies for your business, you must first understand the benefits of inbound marketing and whether it is suitable to your business.

Let’s take a look at the top 5 benefits, we think, inbound marketing can give your business

1) High quality lead generation

Did you know? – 61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)

Inbound marketing generates quality leads, and it relates to a person who is seeking the service or product that your company is offering.

Inbound marketing segregates clients based on their needs and interests so that you attract only those people who genuinely need your service or product.

This ultimately brings relevant website traffic and thus gives a much better opportunity to get leads and convert them to deals.

2) Cost-effective marketing strategy

Did you know? – Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)

Another benefit of Inbound marketing is that it can generate leads for a company (of all sizes) in a much efficient manner than outbound marketing. The main reason being inbound mainly works around the power of organic search. And SEO plays a vital role for this successful marketing technique.

Since both of these tactics do not require that you spend money on advertising, they tend to be very cost-effective. An important aspect especially for businesses that have small budgets and want to make efficient use of every penny they spend on their brand marketing.

3) Long term relationship with customers

Did you know? – Half of revenue is influenced by social selling in 14 common industries, including software, healthcare, marketing and advertising. (HubSpot, 2018)

When a customer decides to follow you on social media or subscribes to your emails, you can consider that you have earned a loyal brand follower. Inbound marketing allows you to build on this loyalty with long-term and stable business relationships with your brand followers.

Social media is a highly interactive & dynamic medium and as long as you continue to deliver high-quality content and hold up your end of the bargain, customers will never leave you.

Besides, whenever you introduce new products or services, the loyal customers get to know about them first! It’s an excellent way for companies to increase not only their customer satisfaction but also their brand recognition and indirectly revenue.

(Img Source – Protocol80)

4) Brand Awareness, Recognition & Trust

Did you know? – 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)

Another priceless benefit of inbound marketing is the creation of brand awareness, trust, and credibility.

Inbound marketing provides interested users with free access to helpful content without demanding much in return. This feature allows even the smallest of companies to gain recognition across their target audience and give them a chance to compete with the high ad spending big brands.

By providing valuable and reliable information to users, continuously, you are building reputation and relationship with potential customers all across the globe.

5) Educating Prospects at Every Touch-point

Did you know? – 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)

Fact Check – 67% of the buyer’s journey is now done digitally. (Source: https://twitter.com/siriusdecisions)

A major benefit of inbound marketing is that it understands and analyses the behaviour of people who visit your website. Thus, giving you a better idea to generate content that tailors to their needs.

“The core aspect of inbound is keeping your customer at the centre of all your marketing plans and creating valuable content for them such that they are able to solve their pain-points or problems with your solutions.”

As we say – “The science of today is the technology of tomorrow”

One of the best ways to stay on top of your business game is to accept the future and get ready for the inevitable change. Customers want to associate themselves with businesses that stay in the present and which are ready for the future!

Among all other benefits of inbound marketing, it provides you strategies with which you can stay up-to-date with the contemporary concepts of the present thus resulting in better long-term solutions. A sustainable marketing ROI and customers turned evangelists!

Seagull Advertising truly believes in the power of inbound marketing and we embrace its learnings and implement them through all our digital marketing efforts.

If you too want to know how Seagull’s and HubSpot’s inbound marketing philosophy align with each other, take a look at – How does Seagull’s ‘Grow Better’ philosophy align with HubSpot’s Inbound Marketing

Outbound vs Inbound Marketing – Strengths & Weaknesses

Posted on February 25, 2019December 19, 2024 by Seagull Advertising

Marketing is vital for all businesses. Without a sustainable lead generation funnel it is very difficult to thrive in today’s competitive market. It is the job of your marketing team to build a lead funnel that provides you leads on a consistent basis.

“A marketing team’s core responsibility is to generate the highest quality, sales ready leads necessary to produce a solid ROI through all marketing efforts.”

This can be achieved in numerous ways and is often the combination of activities from both the inbound and outbound marketing perspective that produces the best results. Developing a strategy to maximise your marketing efforts effectively requires understanding the difference between inbound and outbound marketing.

For people who think they are “too busy” to read the entire blog , here’s a quick overview of what we are talking about – Source (Morey Creative)

So, if you are one of those few, who just cannot leave without knowing the full information, let’s start with knowing both outbound and inbound marketing and also their strengths & weaknesses:

What is Outbound Marketing?

The idea of “outbound” comes from the fact that your company is constantly “out”, advertising aimed at your audience. Outbound marketing is aimed at everyone. It interrupts and chases the customer. This is an advertisement that you receive regardless of whether you were interested in that subject.

The aim of outbound marketing is to reach as many people as possible, whether or not they are actually interested in your product/service offering.

In general, outbound marketing tends to market to a larger volume of less-targeted people, using tactics like:

Commercials
PPC ads
Print media ads
Billboards or Hoardings
Cold-calling
Direct email marketing
TV ads
Radio ads

Strengths & Weaknesses of Outbound Marketing

It is a traditional marketing strategy that talks at the customer and this type of marketing can give speedy results as long as you have the spending capacity. It is company-focused marketing.

Strengths = Reach a large number of audience, Build awareness very quickly, get quick conversions or customers (depends on the amount you are ready to spend)

Weaknesses = Huge spending capacity required, reaching irrelevant users as well, benefits stop as soon as you stop advertising/spending.

What is Inbound Marketing?

The process of approaching your audience, attracting the attention of your prospects via curated content creation, before they are even ready to buy. This is inbound marketing!

The aim of inbound marketing is to bring potential customers to your business who are actively looking for solutions to their problems which you can solve with your product/service offering.

With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. If you do your homework and make them really happy with the service and information you continue to offer them, they will end up being the best promoters of your products & business.

Typical inbound marketing tactics include:

Blogging
Social media
Email marketing
Content creation
SEO
PPC

According to HubSpot’s report in 2018:

40% of companies that have a blog reported a positive ROI.
55% of marketers say blog content creation is their top inbound marketing priority. (Source: https://www.hubspot.com/marketing-statistics)
77% of businesses that market directly to consumers have acquired a customer with Facebook
Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017) (Source: https://www.hubspot.com/marketing-statistics)

Strengths & Weaknesses of Inbound Marketing

Inbound is about getting found when your prospects are searching, rather than forcing your message on people who may or may not be interested. It is a customer centric process.

Strengths = provides value to prospects at every stage of buyers journey, generates long term ROI, creates a lasting relationship with your brand.

Weaknesses = results take time to start showing, needs a concrete content marketing and seo strategy, requires higher investment upfront.

Related Read – Benefits of Inbound Marketing for Your Business

Final Verdict: Is inbound marketing better than outbound marketing?

(source: www.vieodesign.com)

(source: https://www.mediaupdate.co.za)

To sum up inbound marketing vs outbound marketing, and which one is better – INBOUND

Inbound Marketing attracts and has a permissive approach whereas Outbound marketing Pulls and is mostly focused on interruptive tactics.

Inbound and outbound marketing are two separate approaches that can be used effectively on their own or even together. Each one has its unique set of advantages and disadvantages.

Outbound is a better short-term solution with higher long-term costs.
Inbound is a better long-term solution with slightly higher short-term costs.

The major difference between inbound and outbound marketing and why people are favouring inbound marketing more these days is because consumer behaviour keeps changing rapidly and such behaviour can be tackled in a better way using inbound strategies.

Final Verdict – The strategy businesses find most effective is to use both inbound and outbound marketing, while maintaining an inbound approach.

It is clear that evolution in social world is marketing and it is constantly changing on a fundamental level as the internet continues to revolutionise how we consume brands, products and other services.

Need for CONSUMER CO-CREATION during Brand Launch/Relaunch

Posted on February 21, 2019December 19, 2024 by Seagull Advertising

The following article will help you understand:

1. What is consumer co-creation?

2. How consumer co-creation is done using Seagull’s – Wings for Profit Process?

3. The benefits of consumer co-creation in mitigating brand launch risks?

4. When should consumer co-creation be undertaken?

1. What is Consumer Co-creation?

Simply put, It is keeping the consumer at the centre.

A few years ago we were approached by a coconut water company to develop the packaging design for their soon to be launched brand.

They had already decided on 2 types of packaging

Tetra Pack
Aluminium can

The promoter Rohit Rathi said, “we have a unique coconut water product. Unlike other coconut waters that have some preservatives/additives, ours is 100% tender coconut water. We would like you to design the label for our can and tetra-pack.”

With this brief from Rohit, we had 2 choices ahead of us

Going straight to designing the label
Exploring what the consumers really wanted

We chose the latter, and took the following approach:

Observed how consumers really enjoyed their coconut water.
Spoke to coconut water vendors.
Spoke to different sales channels where coconut water was sold. This included pharmacies and hospitals.
Spoke to important influencers (following the Wings for Profit process). These are called “prosumers”. This included medical professionals & fitness managers.
Conducted group discussions and explored the receptiveness to tetra pack & aluminium cans.

Before designing or launching the brand, we concluded that the label was not as important as the type of packaging. Indian consumers rejected tetra-pack, cans and plastic bottles. They preferred coconut water in its natural form, or as close to natural as possible.

The result: A 100% natural packaging – A glass bottle – The name God’s Water

2. How is Consumer Co-Creation Done?

Keeping the consumer at the core
Observing and understanding the consumer needs
Discussing with influencers – in person, on phone, email, social media and group discussions.
In our “Wings for Profit” process, consumer co-creation is done at all 3 stages of Brand Challenge, Brand Wings & Brand Flight Map.
100+ consumers contribute to the creation of the brand and its launch plan.

3. Benefits of Consumer Co-Creation in Mitigating Launch Risks

Consumer co-creation is about understanding the consumer first and then launching the product or service.
The consumer co-creation process goes beyond the product and understands the problem that the product or service is really trying to solve. And as a result defines the business that the product/service really is into.
This in-depth understanding of the consumer gives an understanding of the role the product / service plays in the life of the consumer. And help answer the question “are we solving a real problem?”
In the consumer co-creation process one is able to assess the product – market fit and position vis-a-vis competitive offerings.
It helps in knowing the consumer ‘choose & use’ process, which enables designing the customer acquisition plan.

4. When is the right time to undertake consumer co-creation?

Consumer co-creation can be undertaken either at the ideation stage or at the prototype stage.

The earlier the involvement of the consumers the better it is to move ahead with the plan.

If you too are planning to launch a new product and need a partner to help you successfully drive the brand launch, don’t hesitate to give us a call or contact us.

We would love to have a word with you and get to know what you have in mind.

Can Complicated “Designs” be Simplified?

Posted on February 19, 2019December 19, 2024 by Seagull Advertising

Every time we walk down a street in India, the design clutter hits us!

Haven’t you noticed it?

Signages, communication of brands, billboards, banners, etc. all screaming for attention at the same time!

And the problem with most of them is they try to convey too many messages at the same time.

At the end of the day when we think back and try to recall, we don’t remember even one of them.

Have a look at the image below and see what we mean –

With our years of experience designing for numerous brands, we have learnt 1 thing that works best –

“All designs must be simple for them to cut through the clutter”

Let’s consider another example of simple but powerful brand eyedentity.

Baba Ramdev’s own Eyedentity is quite brilliant – A simple orange robe and a black beard.

Easy to recognise, simple to remember, a long-lasting effect!

Stands out in any crowd, doesn’t it?

But what if he used the same design and colour elements for his ‘Patanjali’ brand?

What if he designed his products to reflect himself?

The packaging would have looked more or less like the MNC brands he hates.

Here’s how it could have been –

But it’s not and hence they had to go with a different eyedea

So, How do we simplify design?

It’s actually not very difficult to do this.

All you have to do is keep simplifying the design and stop at a point before it starts losing its meaning.

Let us illustrate it for you –

What do you see when you stop to use the toilets on an Indian Highway?

Artwork of the artist to show his skill.

Arrows and words. But is that really needed?

Consider this much simpler Eyedea that has spread across the world.

Let’s simplify it even more

The man and woman form simplified to a silhouette.

Let’s try to simplify even further?

Doesn’t make sense anymore right? Now it has lost the meaning!

Hence, we stick with the previous design eyedea which has been globally accepted by all races and cultures.

Simplicity in design creates memorability and we at Seagull believe that – “Every Brand can FLY”

Closing thoughts

How would you simplify your design without losing its Eyedea?

Shouldn’t your brand also FLY?

Don’t have an Eyedea for your brand? Shouldn’t you?

Let us help you answer those questions – Share your requirements with us

Real Estate Buyer Personas [Download Free Template]

Posted on February 14, 2019December 19, 2024 by Seagull Advertising

How much have you spent in the last few years for real estate marketing?
How many real estate ad campaigns do you have running simultaneously?
How effective was their return on investment (ROI)?

If these questions sound intriguing and scary, you may need to rethink the way you are promoting your real estate business online.

Read through the post to know what are real estate buyer personas and how to create them.

Included in the post is an example as well as a free downloadable real estate buyer persona template at the end.

New technologies have radically transformed the way businesses connect with clients. A modern and well-balanced approach to campaigns is essential for real estate businesses to refine their online marketing strategies, beat the competition & gain majority of the leads from the market.

Companies have started taking the content focused inbound marketing approach for their real estate business. Rather than heavy advertising, this strategy focuses on providing value to prospects at each stage of their buyer journey and solve their problems with pin-point solutions.

Want to learn more, follow the link –> Inbound Marketing Strategy for Real Estate

In this blog, we tell you how to create a buyer persona that will increase your engagement with prospective customers and indirectly increase revenue. Defining and building buyer personas is a very important part of the client acquisition journey and the overall inbound strategy.

Real Estate Buyer Personas

In order to understand the customer psyche, it is essential to ask yourself the right questions. By understanding “who, what, where, when, how, and why?” a more comprehensive and satisfying experience is provided for clients.

Becoming familiar with real estate buyer personas is a great way for your business to learn and support the clients in goal-directed buying decisions. Regardless of whether a buyer is interested in an investment property or a home to live in, a comprehensive understanding of real estate buyer personas will help you to gain insights on why and how you can influence them in their buying journey.

They are core to all inbound marketing strategies for any business working in any domain. Same applies to real estate as well.

What are buyer personas?

In the words of HubSpot – “Buyer personas are semi-fictional, generalised representations of your ideal customers.”

They help you understand your customers (and prospects) better, and make it easier for you to tailor content to their specific needs, behaviours, and concerns.

Some of the best buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on the size of your business and the variety of product offerings, you could have as few as one or two personas, or as many as 10 or 20.

All inbound marketing campaigns start with creation of buyer personas.

An ideal buyer persona includes information such as –

Age
Gender
Location
Income
Education
Marital status
Goals
Challenges or Pain Points
Online sources they look out for solutions
Online platforms they are active on
and more

By creating a personalised marketing strategy for each buyer persona, you can be sure to appeal to the needs and concerns of each. Below is the typical look of a buyer persona –

HubSpot has created a very handy buyer persona generation tool that anyone can use. And best of all, its FREE! Check it out here – Make My Persona

How to create buyer personas for your real estate business?

In this section, we are going to outline the things to consider when creating a proper buyer persona.

QUESTIONS TO ASK BEFORE CREATING A BUYER PERSONA

Why would someone consider my product? (home, office space, land)
Who is my target audience? (first-home buyers, lifestyle upgraders, millennials, etc)
What data does past sales provide about my target customer base? (age, demographic, target area, etc)
Where does most of my target audience spend their time online? (google, facebook, whatsapp, news sites, etc)
If I were my own persona which type of helpful data would attract me? (guides, infographics, PPTs, videos, etc)

NEXT STEPS

Answer all the questions in Step 1
Give your buyer persona a name such that users who fulfil the same criteria fall under that common persona.
Provide a background story
Detail it by populating demographic data such as average income, job titles, location and even things that might interest them based on their age
Define their needs and goals
Try to identify the problems or challenges they face
Create valuable marketing content which will help them solve their problems
Customise content as per their liking and keep them engaged on a regular basis

Now that you have a much better idea of what a persona is and what constitutes in creating one, let’s take a look at one such example –

Real Estate Buyer Persona Example

Luxury Home Buyers

Luxury home buyers are generally HNIs (High Net-worth Individuals) or professionals working abroad.
They fall in the age bracket of 35-55 years and are mostly married with 2 kids.
Giving their family the best lifestyle is generally the main goal of such buyers.
They may already own a few homes in and around the city.
These prospects often work in the IT domain and are searching for a sophisticated home that offers all possible amenities, including updated kitchens, high-end bathrooms, wooden flooring, a lavish pool and spa facilities.
This type of buyer may also be new to the luxury home industry, for example, a startup founder who sold off his company and now has the wealth to become a luxury home buyer.
These buyers are happy to spend money required to buy a secure home that offers luxurious amenities and which is located in some of the posh localities in the city.
Luxury buyers are attracted to crisp, clean styling and will appreciate homes that boast natural light and modern, high-tech amenities such as IoT powered devices.
They will also enjoy features like vaulted ceilings, open floor plans, chandeliers and large bathrooms.
Luxury home buyers often look at many homes before committing to one and may have a long list of requirements for their new home.

While luxury buyers vary depending on their backgrounds and professions, it is safe to assume they will welcome high-quality, secure, well-constructed homes that offer ample space and unique features that suit their family’s lavish lifestyle.

Closing Thoughts..

There you have it! A perfect start to your inbound marketing journey with real estate buyer personas.

But wait! Don’t leave yet!

If you are interested in knowing the exact way of crafting buyer personas for your real estate business, we have for you a free downloadable powerpoint presentation.

Inside the PPT, we have included a persona completely filled and ready just for you.

It will give you a clear understanding of how to go about building your other personas and plan out your marketing strategies based around them. Download your template by clicking the button below.

Finally, if you are looking to work with one of the best creative HubSpot partner agencies in Pune, India to build your business in a sustainable way, give us a try!

Book your Free Consultation with us today!

How a Brand Design Consultancy can uplift your brand?

Posted on February 12, 2019November 13, 2024 by Seagull Advertising

As much as you think you can do it all, sometimes you need to know when to step outside of your comfort zone and hire a consultancy to do what they do best! And, for most companies, brand design is one of those times.

A brand design consultancy conducts market analysis to analyse competition, market intent, and online presence. Through them, companies can get to know its main competitors and identify a strategy to outrank them.

Here’s what Michael Marsland-Root, Owner and Creative Director of Red Five Design, had to say on the subject –

“Small businesses often consider branding as only something large companies do. People associate it with big advertising campaigns, something unaffordable, and not for their small business.”

With that in mind, let’s begin by busting the most common myth – “Brand Design is just about making a brand good-looking.”

NO, it’s NOT!

It is the personality of your brand.
It is what the brand stands for.
It is a tool to communicate and establish a brand-consumer relationship.

A relationship that will help your brand be recognised and get chosen from the clutter of competition.

Though being a crucial part of a brand’s growth journey, the design remains the unsung hero.

A brand design consultancy helps a brand leverage and unlock the true potential of its marketing and communication.

Can All Complicated Designs be Simplified? – Click to Find Out

Let’s take a look at some of the core aspects of how a well done brand designing creates a direct impact on your business growth –

Strong Brand Image through Logo

Symbols or logos are graphical representations of brand identity and are key to building a brand image and central to a consumer’s brand perception. Strong symbols can accumulate significant cultural capital that is understood across different markets. The repetition of icons and symbols leads to strengthening the brand image over time.

Example – The ‘tick mark’ logo is immediately associated with the brand ‘Nike’

Connecting with consumers emotionally

Your brand design is the primary mode of communication between consumers and your brand. And it is this constant touch-point that helps develop and evoke emotions about your brand inside the heads of consumers, over time.

Example – The Apple logo

Though Apple is in the business of computing and electronic devices, its logo now evokes entertainment and class alongside its core competency.

Easing consumer decision-making

A distinct and consistent brand identity eases the decision making for consumers. Marketers should prioritise the development and management of a brand’s assets, such as colour, logo, slogan, tone, and tunes, which are unique and easy to communicate. These elements should be used prominently at point-of-sale communications to ease selection of your brand over competition.

Example – The Vodafone Brand

Influence customers subconsciously

Colour is a powerful subconscious driver of brand identity. Among all the reasons why customers prefer a brand over others, colour can account for up to 85% of the reason. It can also increase brand recognition by 80%. Many product categories have signifying colour codes and following them can quickly help your brand’s product to associate with the category. However, a brand must challenge colour conventions in order to stick out from competition whenever required.

Example – Red = Coca-cola = Sharing Happiness

Easy recognition among competition

A well-designed visual identity is increasingly important, because now-a-days, brands are not just competing with rival brands. They are also competing with growing media fragmentation and dwindling attentions spans, owing to which brands are just glanced at briefly. This hinders the relationship-forming process. Visuals are therefore more important than ever to convey brand identity immediately and instinctively.

Example – The big yellow ‘M’ of McDonalds is immediately recognisable across the globe!

Driving business growth

Brand identity is a design system that communicates the brand idea consistently through product packaging and at every customer touchpoint including website and retail store.

A P&G study conducted from 2006 – 2009 demonstrated that design-driven brands create more shareholder value, thus quantifying the financial impact of a consistent design system at the heart of a successful brand identity and image. Having the right brand design can help your brand in more ways than you can imagine.

Seagull Advertising is an integrated brand design consultancy that helps brands grow by creating a brand identity and language that connects emotionally with its target audience. We always strive to deliver a powerful first impression – improving shelf throw, and creating a unique identity with a high memorability quotient.

If you too wish to get your brand relaunched, re-marketed, established or revamped visit our website on www.seagulladvertising,com or contact us today!

11 Successful Email Marketing Strategies & Tips

Posted on February 4, 2019January 20, 2025 by Seagull Advertising

Marketing isn’t just a job that you do; it is more of an art!

As a result, when you start a discussion regarding email marketing, you are bound to receive mixed reactions. Some will say that it doesn’t work while others say that it does.

We say that it definitely works! But you have to know the right tactics and implement them in every email marketing campaign that you run.

Today we share with you our top 11 email marketing strategies that you should follow when executing a lead generation campaign.

In spite of multiple businesses failing in their email marketing strategies, it still remains to be one of the best marketing channels to gain targeted visibility & maximum ROI. Your attempts to successful marketing via emails will go down the drain if you don’t employ some of these successful email marketing tips mentioned below –

1. Optimal use of CTAs

The purpose of your email is to drive the traffic towards your landing page. So, it is essential that you include 2-3 clickable links or CTAs(call-to-actions) in your email. These CTAs help your audience to take a decision which you want them to and redirect them to the landing page. With relevant links present in the body of the email, users should feel compelled to click and check out what you have to offer.

2. Easy to Unsubscribe

Each and every reader of your email will not find it to be completely relevant to them. For such scenarios, it is essential that you give them an option to opt-out of your list. If a user is unable to unsubscribe from your email easily they might mark your contact as spam and it will prove to be really disastrous! Hence, it is crucial that you always keep the process of unsubscribing straightforward & easy.

3. Short but Precise Content

Another email marketing tip is about the body of the email. Always remember – most users will not be going through the entire email that you send. They will try and scan for the most crucial points that appear attractive to them. Therefore, you should keep your email layout short, crisp, easy to browse. Try using bulleted points and short paragraphs to convey your message.

4. Minimum image usage

A lot of your recipients, if not all, will not look at the numerous pictures you include in your emails. So, unnecessarily adding too many images is merely a waste of space. Instead use well-coded HTML image-centric designs. Always refrain from sending emails containing one big image. Never add a message in an illustration that users have to see for completing the action you want from the email as many-a-times it may happen that images do not load because of network issues or some other technical glitches.

5. Personalisation

Personalisation is when marketers leverage user data within their email content to make the content feel tailor-made for the individual. It is a proven email marketing tip to increase opens rates and drive revenue by as much as 760% because it helps marketers give subscribers more relevant, individualised content. By gathering subscriber data and segmenting subscribers into more detailed lists, marketers are using this email marketing tactic to step away from mass messaging and instead provide a personalised touch.

(source – Superoffice)

6. Piggybacking a text version

If you work with HTML emails, then you should piggyback a text-only variant of the mail to the recipient. Many people read emails in the text-only version because they are mostly accessing it from their mobile devices. It is one of the few key email marketing strategies that most people forget, but you shouldn’t.

Liking these email marketing strategies?

How about a complete set of 25 strategies for your real estate business?

Click here to explore them!

7. Follow anti-spam rules

You will come across tips to avoid spamming a user via emails. It is vital that you go through them and follow them word-to-word. When you begin your email marketing efforts, it is imperative that you follow the anti-spam guidelines as mentioned by your email service provider. Although gaining a customer might be tough but if you spam them you will never ever get a chance to mail them anytime soon and it can also lead to legal issues.

8. Keeping your contact database clean

Nothing will ever be able to emphasise the essentiality of removing non-existent or unyielding email addresses from your email database. You should make sure that incorrectly formatted email addresses cease to remain when someone signs up. Successful email marketing strategies include pruning the addresses that are undeliverable, non-existent, or addresses to which emails are bouncing because of their inboxes being full.

9. A/B multi-variate testing

There is nothing worse for a business to end up straight into the spam folder after sending an email. So, before you delve right into the action, consider sending the test versions of the emails via the most popular and widely used email service providers. If you notice that a significant segment of your list is using another email provider, then you should include that in your test as well.

10. Use a mobile-friendly email template

The second last email marketing tip is to use a mobile-friendly template. Most users will glance through the preview and decide whether they want to open the email or not. To tackle this, you need to use a HTML email template that isn’t wider than 600px (pixels). Try to add at least one value proposition and a link within the first hundred pixels. It may not be visually appealing, but it should suffice.

11. Lead Nurturing

If you already know what “drip marketing” is then you’re already nurturing your users with the best possible email marketing strategy. However, if you don’t know it, then it’s high time that you educate yourself about it.

An email nurture series is a collection of lead nurturing emails that marketers send using auto-responders and marketing automation tools like HubSpot. Nurtured emails work by developing a rhythm that corresponds to the lead’s position in the purchasing process or popularly know as the “buyers journey”.

Email lead nurturing introduces a conversational aspect that builds on the previously provided information by the users. This data is accessible to every team within the organisation and they use it to provide a top quality user experience to all leads in the marketing funnel.

There you have it! Our top email marketing strategies that will help you deliver consistently better emails to all your contacts and increase the performance of your channel.

For a B2B email marketing strategy you can read our other blog here – B2B email marketing strategy

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