Various industries are evolving through new inventions and innovations together. A medium that has completely revamped day-to-day functioning and lifestyle is the digital medium. Smart devices are the new oil lamps, and with a few taps on the screen, the genies arrive. Be it services or products, each industry is aiming to enhance its businesses through digital platforms. And if you are a healthcare brand looking for the same, then being active on the digital forefronts is essential. Read on to know why healthcare digital marketing is the way forward for your healthcare brand.

We all are aware of the benefits that can be availed through the digital medium but to highlight field-specific results, here are some healthcare industry statistics (digital):

66% of internet users look for information about a specific disease or medical issue.
Paid searches have an average conversion rate of 5.1%.
84% of consumers trust reviews as much as personal recommendations.
52.3% of patients have a higher likelihood of making a phone call after searching on Google.
77% of users research prior to booking an appointment. There are 70,000 health-related searches per minute, every day.
Digital marketing can generate three times as many leads as outbound marketing and cost 62% less.

Considering These Statistics, a Healthcare Brand can Choose any From the Two Approaches:

Set up an in-house digital marketing team
Hire expert support

In-house Digital Marketing Team

Setting up an in-house digital marketing team is a good aspiration to nourish but comes with several challenges. Firstly, one will have to learn everything about digital marketing to understand the functionality in detail. Secondly, you will need to indulge in the process of finding the right-fit professionals for your team. Which does not happen in a jiffy. To look out for skilled candidates who have worked for the healthcare domain in the past and have delivered results can be a task. However, if you manage to do so, it is only half the job done. The next one is to establish seamless functionality among the team members which is time consuming and also influences the turnaround time. Another factor that plays an important role is time allotment. Growing an in-house digital marketing team can consume a good amount of time from your daily schedule which otherwise can be used to focus more on your expertise. Also, the ever-evolving digital marketing technologies demand consistent learning and updating to reap the best results. If you are aiming at quality results in less time, hiring an agency can be highly beneficial.

Expert Support

Digital marketing agencies are equipped with tools and expertise to procure the best results effectively. Digital agencies have the right-fit talent to understand your brand and regulate things to scale up the results. The operational and various other processes are in place at a digital agency which enhances efficiency. To run a campaign with precision is not as easy as it seems. Deep research and deep insight inspire something that makes an impact. It’s this expertise that has been developed and refined over years to bring out something that touches the prospects instantly. Hiring in an agency is done on various touch points and hence enables the agency to get the best candidates.

Hiring a healthcare digital marketing agency can set you completely free in turn giving you more time to enhance your expertise. Healthcare digital marketing services open various gateways of brand promotion that you might not be even aware of for now. An agency has to keep up with the day-to-day technical modifications happening on all ends. This is why agencies are quick to use these modifications to your brand’s advantage. By working for various sectors, digital agencies gain extensive experience which is helpful in altering demographics, doing changes on various parameters to churn out the best results in a blink of an eye.

When it comes to healthcare digital marketing solutions, we never miss a chance to highlight our growth journey. Seagull Advertising is a 27 years young digital marketing agency that has its wings spread wide across to offer all that a brand needs to soar high. After having worked for a diverse clientele from sectors such as – FMCG, Real Estate, Education, Healthcare, Automotive, E-commerce and more, we are equipped with effective methodologies that have proven to be highly successful. Our work has made several brands gain the desired results through clutter breaking work on the ATL and BTL platforms. But when it comes to the healthcare industry, we ace the digital forefront. Let’s connect!

In this emerging digital era, content marketing has been playing an instrumental role in changing the dynamics of marketing. Content marketing – which is the process of developing and distributing informative digital consumables such as blogs, e-mails, videos, podcasts, social media posts etc., is a highly efficient route for brand promotion. Stats suggest that 86% of businesses today are promoting their brands through content marketing to strengthen their digital footprint.

Presenting 10 touch-points that explain why content marketing is an important promotional process to consider for your brand.

Brand Awareness

In the beginning, content marketing helps a brand gain recognition for its potential prospects and imprints a recall value for the existing customers. Posting regular content in the digital space strengthens a brand’s voice and enhances its reach to attract more business. Increasing brand awareness results in improving sales through content marketing. A well-established brand has many advantages when compared to brands that are yet to be discovered.

Brand Building

Posting quality content consistently increases credibility helping the brand generate more traction. Traction eventually leads to gaining more followers, strengthening its image and empowering its positioning. These days, the follower count of a page etches an impression instantly. Therefore, posting regular content helps in building your brand.

Establishing Trust

Establishing trust amongst prospects is one of the most aspirational aspects of a brand. Regular quality content posting helps the brand create its digital bubble and assert a recognizable influence in the digital space. A brand that participates and leads in the digital space through consistent content outflow, enhances brand credibility, making users trust your brand more and uplifting its positioning. Doing such also get new users to trust the brand easily in turn widening your customer base.

More Conversions

The inflow of regular quality content results in better engagement. Prospects have more information to consume and hang onto your brand’s digital outlet for a longer period of time. Engaging the audience with interesting content helps the brand excite new visitors to try the product/services and eventually become a regular consumer. Posting regular quality content adds weightage to a brand’s presence helping it increase its consumer base.

Higher Visibility on Search Engines

The ranking system of search engines is directly related to your brand’s content consistency. A digital platform rolling out content irregularly will find it hard to rank well. And when such is the case, it is difficult for your brand to scale up the business online. Therefore, posting regular content becomes significant when it comes to growing in and through the digital space. Search engines recognize pages that post content regularly and the ranking automatically improves. A better ranking makes your brand gain better visibility and helps it increase its sales.

Shareability

Quality content has the potential to increase a brand’s reach via shareability. If the prospects like the content on the page, sharing it amongst their friends and family enables your brand to reach new potential customers. Quality content carries great value as it can take your brand to new places. Today, where the digital sphere is being celebrated by new social media trends every day, brands are participating in the new with more excitement. Content marketing not only adds value but also fills the process with fun and thrill.

Helps You Position as an Authority in The Industry

Holding the torch for your domain by dispensing informative/educational content makes your brand lead from the front. When prospects consume value adding content through your brand’s digital forefronts, they gain information and develop a respectable bond with the brand. Brand’s voice is recognized, valued and considered for everything that you choose to participate in. Eventually, your brand holds that authoritative position and leads by setting an example.

Content – The Cornerstone

Digital marketing strategy stands and thrives on content. Without content, there can be no digital marketing strategy. Content is the fuel that helps your brand go places and win. Consistent content gets things moving for the brand and enables it to be propelled in the direction in which the brand wishes to go. Hence having a content strategy in place is one of the most important things for a brand to consider and execute.

Channel of Communication

For your existing customers and possible prospects, your digital outlets stand as reliable communication points. An ongoing conversation in the digital space helps in nourishing a point of communication that is ‘live’ and addresses everyday occurrences. When you keep posting content regularly, you become a part of their lives and instill a feeling of belongingness.

Organic Traffic

Quality content marketing is also like establishing a strong foundation for the future. Sometimes results might not be seen quickly, but over time, it can take your brand into a space that was not imagined. Once a strong base is founded, your brand might not require any paid promotions to gain traction and increase sales. Content marketing becomes very vital for brands to fly.

When it comes to making brands soar high, we love to highlight our journey. In the past two decades, Seagull has helped many brands outgrow the set idea of success through clutter-breaking work in the digital as well as offline domains. After having worked for sectors such as – Real Estate, Education, FMCG, E-Commerce & Tech, Automotive, Engineering, Healthcare, Travel, Green Business, and Lifestyle we stand with a range of methodologies that have stood successful by churning out quality results for all our esteemed partners. Specially – healthcare content marketing in the past has helped us scale sales of a skin care brand and made us demonstrate content marketing for healthcare providers. In the past, we also got a chance to practice content marketing for manufacturing companies to increase brand awareness in the digital space. On the other hand, content marketing ideas for real estate have helped us deliver good results to our clients through quality leads and more. Real estate content marketing is an important route to consider to scale sales. If your brand is waiting for its ever-desired flight to soar high, Seagull is ready with all that is essential. Get in touch today!

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Month: March 2022

Healthcare Industry: In-house Digital Marketing or Expert Support?