Month: September 2023

Seagull Advertising believes in not just being contemporary but staying ahead of the curve as well. It does this by closely following the emerging trends in branding, looking up for top trending brands as a part of its research, and matching pace with the advertising world. But have you ever wondered why keeping up to date with the emerging trends in branding is so important for crafting a fruitful creative strategy in advertising?

When you follow the emerging trends in branding, you not only get the upper hand in communicating your products and services in an effective way to your customers, but you also create a memorable first impression that stays in the minds of your target audience for a long time. It’s no wonder then that following the emerging trends in branding is a critical part of your marketing and brand identity.

In this blog, we will take a look at the branding trends of 2023, and will also shed some light on why following trends in branding could prove to be of significant importance for your brand. Read on.

Animated Brand Experience – One of the Most Successful Emerging Trends in Branding

Animated brand experience involves adding small moving elements that add to the value your website offers. These elements could be something as simple as shifting color blocks, gifs, parallax scrolling, and more.

What an animated brand experience does is that it creates a unique experience for the visiting prospect and makes your website more memorable than your competitors.

Top Trending Brands Are Relying on Handmade Collaterals

Handmade products offer a unique feel and attract customers of all ages. Since it has that soothing feel of the old days, it forms an emotional connection with the audience.  It’s no wonder then that handmade is one of the emerging trends in branding in 2023. Hand-drawn elements can be added to your products, websites, and other marketing collaterals.

Nostalgia Branding – One of the Emerging Trends in Branding

When you tap into one’s nostalgia with maybe cultural references or something else that evokes positive memories, you form a strong emotional connection. Nostalgia can be used across various industries by ensuring that the communication aligns with the current trends and brand values. One such example is the re-launch of Motorola Razr – the iconic flip phone from the early 2000s.

A Few of the Top Trending Brands Have Taken the Minimalist Approach

A minimalist approach helps your brand to stand out from the clutter as you get to focus on your core message. A minimalist approach smartly plays with colors, clean lines, and simple typography. Minimalist design can create a more elegant and sophisticated brand image, making it easier for customers to remember and recognize the brand.

Try One of the Most Ignored Emerging Trends in Branding – Cutouts

Quite often a few brands ignore the power of good packaging, and don’t put in enough effort to innovate the packaging. But the top trending brands this year, have gone beyond the visual design and are using physical layers and cutouts to intrigue their customers. You may either add your logo cutout or use unique cutouts that reveal your brand tagline or something customers would connect to.

Associate With a Noble Cause

Social impact ads have always been at the forefront whenever emerging trends in branding are discussed. And a few of the top trending brands have kept this in mind for the year 2023 as well. Socially conscious customers prefer brands that align with their beliefs and values. One example that immediately comes to mind when we think of the emerging trends in branding is the ad by Dove. Its purpose-driven branding promotes self-esteem and body positivity among women through its “Real Beauty” campaign.

Do the exact opposite of competition sacking to be one of the emerging trends in branding 

Competition sacking often creates a lot of buzz and attracts attention. But what happens when you do the exact opposite? Burger King created ripples when it took the exact opposite approach and instead of taking on its competitors, it urged its customers to buy from other food chains as a sign of compassion. This created an emotional connection with its consumer base and projected Burger King as an authentic brand that cares about human emotions.

 

 

If you wish to feature in one of the emerging trends in branding, you need an advertising agency in Pune that dares to take the path not taken. One such agency is Seagull Advertising – one of Pune’s leading advertising agencies. Seagull Advertising focuses on delivering an impactful creative strategy in advertising that helps brands grow better with its deep research into emerging trends in branding.

Related Post – The Role of AI in Advertising

In today’s fast-paced world where the attention span of your target audience is getting shorter and shorter, a creative strategy in advertising becomes of utmost importance to grab the immediate attention of your target audience. What a creative strategy in advertising does beautifully is that it humanises brands, enables them to tell intriguing stories that are impactful, relevant, and shareable. Such narratives resonate with your target audience and result in the desired output.

The advertising world has moved on from traditional advertising and is leveraging the advantages digital advertising brings to the fore. What makes digital advertising the favourite of brands is its data-driven approach and the array of advantages it brings for the brands, when a formidable creative strategy in advertising is applied effectively. In this blog, we will explore what data-driven advertising is, its benefits for brands, and how to effectively measure ROI in digital advertising. In addition, we will take a sneak peek at Seagull Advertising – one of Pune’s leading advertising agencies renowned for leveraging the advantages of creative strategy in advertising. Read on.

What Is Data-Driven Advertising?

Data-driven advertising is a strategy based on consumer data and trends, and is used to drive marketing decisions, well-complementing a creative strategy in advertising.

To put it in simple words, data-driven advertising studies what consumers buy, how they react to ads, and how they behave. Its purpose is to provide answers to three important questions about their target audience – who, when, and where.

Data-driven advertising is aimed at delivering the highest possible return on investment (ROI).

The importance of data-driven advertising as an addition to a creative strategy in advertising

Offers a Better Understanding of Your Target Audience

When you understand your target audience, you can design a creative strategy in advertising that resonates with them.
CRM insights prove to be fruitful in designing a creative strategy in advertising
Customer Relationship Management (CRM) analyses customer history data, and can be used to study customer behaviour and improve business relationships with them.

Create Relevant Content 

A creative strategy in advertising might fail if relevant content is not offered to the target audience. A data-driven approach ensures you get the required information to create relevant content that presents solutions for your target audience’s problems.

Deliver a Personalised Brand Experience

Data-driven advertising helps you leverage your creative strategy in advertising by allowing you to create personalised content. Such content increases customer retention by building a stronger connection with your target audience.

Track Your Client’s Journey

CRM software like Semrush, Salesforce or Hubspot allows you to track a client’s journey from initial contact to final sale. Advertisers then can choose the most suitable advertising channel based on their customers’ actions and behaviour.

How to effectively measure ROI to understand if your creative strategy in advertising is fetching the desired results? 

ROI = (net profit / total cost) * 100
If you’re planning an advertising campaign strategy, it is always recommended to keep in mind a certain ROI you are expecting from that campaign. The simple formula to project future ROI is to multiply the number of potential customers you are targeting by your conversion rate and average purchase price. That number represents your predicted return.

Predicted return = (number of leads * lead-to-customer rate * average sale price)

For example, assume a brand expects its creative strategy in advertising to generate 1,000 leads and their lead-to-customer rate is 20%. Let’s assume that  including sales and discounts, the average sale price comes to Rs. 1000. In this case, the predicted return would be

1,000 leads * 0.20 * 1000 = Rs. 2,00,000
If you are aware of the predicted cost of your marketing efforts, you can now use that number in your ROI calculation.

Predicted ROI = ([Predicted return – Cost for marketing] / Cost for marketing) * 100
In the example above, assume that the brand is planning to spend Rs. 50,000 on this campaign.

([Rs. 2,00,000-Rs. 50,000] / Rs. 50,000) * 100 = 300% projected ROI

Please note that this calculation or formula doesn’t take into account outside variables or unpredictable situations that could affect a campaign’s outcome.

 

 

Whether it is traditional advertising or digital marketing, every brand needs an impeccable advertising communication strategy. If you are looking for a creative strategy in advertising that will soar your brand to new heights of growth, you must consider Seagull Advertising – one of the leading and most reputed advertising agencies in Pune. For 27 years, Seagull has been taking pride in crafting robust creative strategy in advertising for its clients, and has empowered over 100 brands to grow better.

Related Post – How Did Seagull Advertising Help Brands Through the Branding for Profit Seminar