Month: August 2020

Facebook advertising provides a lot of tools to boost ROIs for your business. It is important to use the Facebook platform to target your audience. There are both. organic and paid methods of using Facebook advertising. Implement some of the tips and tricks and track the results.

5 Minutes Read

Facebook is an incredible instrument for not only growing your social reach but also to optimise your business reach and growth. It has one of the biggest user-bases with over 2 billion monthly active users among all other social platforms.

The social media platform is an apt space for anyone searching for a place to visually showcase their business. With the kind of active and engaging viewership on Facebook, it is mandatory to promote your business here. Facebook advertising India provides the audiences and advertisers with innovative plans and solutions. It is the most cost-effective advertising investment any business can make.

Even if you’re a complete newbie, you’ll have a good grasp of how marketers can leverage both organic and Facebook advertising business effectively. A good Facebook advertising agency will help you showcase your business to a much larger audience than your existing network. You can even implement some of the strategies on your own and use Facebook effectively.

 

Facebook Advertising Benefits

As your prospective customers are already active on Facebook,  you need to create a presence of your business. Facebook provides constant attention from its set of audience for the growth of your business. Its users are more than the population of China, imagine what kind of wonders it can do for your business with the right kind of planning.

Facebook allows you to target a specific set of audience as per your choice of budget. As per the application’s statistics, the accuracy of ads is about 89% through a targeted campaign. Facebook is very effective in converting visitors into prospective customers with constant remarketing. It provides a focused approach to funnel a visitor into a lead.

Related Post- Social Media Marketing For Your Real Estate Business

 

Tips to leverage Organic Facebook 

1. Build A Facebook Group

The biggest benefit of the Facebook group is that it is one of the few places you can get real organic reach on social media. Once your target audience has joined your Facebook group, you can engage with them and sell them your products. Groups can be incredibly active places and bring huge revenue into your business. Thus building your own Facebook Group is often tremendously valuable.

 

2. For Leveraging

Starting a conversation with your prospect on messenger is a lot more personal and a lot more engaging. Facebook Messenger marketing is a massive opportunity for a lot of businesses. You can answer a lot of prospect questions quickly and convenience them to buy your product or service. Facebook Messenger will be more effective for businesses with high average customer values.

 

3. Build an Email list: 

 

You can use Facebook to build your own email list for free. Every time you advertise your target market on Facebook, you have to pay and set a certain ad budget. You can convert some of your target markets into email subscribers on an ongoing basis for free.

 

4. Focus on mobile-first content

Ensure that all your content is planned to meet the mobile-based practices. Include more portrait videos in your campaigns so that mobile users can easily watch the video in full-screen without having to turn their phone. You should test mobile-specific formats of the content.

However, the content created for mobile typically works well on the desktop too.

 

Related Post- 7 Facebook Real Estate Marketing Strategies That Will Dominate 2020

 

Tips to leverage Facebook Advertising 

1. Use Facebook Pixel: 

Linking Facebook Pixel with your website is absolutely a no brainer. You can take full advantage by tracking the actions people take on your website and you can use the same to retarget website visitors. To record the leads in your Facebook advertising account, you need to add an event code on specific pages.

 

2. Use automatic placements: 

You can run a campaign using automatic placements by choosing a conversion objective. Automatic placements usually give you the best results. Facebook generates the highest number of conversions and optimises your campaign by putting your ads in locations where people are more likely to convert. Some placements get much better results as all placement options are not equal.

 

3. Use Facebook Lookalike audience: 

 

A Facebook lookalike audience is very much similar to another group of people that have already interacted with your business or have done some purchases. You can create this set of look-alike audiences on the basis of your custom audience. This feature is extremely useful as advertisers can take a list of leads or customers and upload that to Facebook and use it to create a lookalike audience.

 

4. Learn from your competitors’ ads:

It is time-consuming and costly to work out on what delivers results in your industry. Being able to grasp from your competitors’ Facebook Ads can be of great use. By using the Facebook Ad Library tool, you can take a look at anyone’s Facebook ads. If your competitors are generating great results with their Facebook ads you can even see how long they have been running ads for and where those ads are sending people. Taking this as an advantage, it’s always better to model from what they are doing.

 

5. Monitor Ad Relevance Score

To check how well your ad is being received by your target audience, You can check the ad relevance score on the scale of 1-10 on Facebook. The positive and negative feedback can determine your ad relevance score. Facebook rewards the ads that have high relevance scores (8+) with lower Cost Per Thousand Impressions (CPM) and does the opposite with low relevance scores.

Here is why,

Facebook is now extremely good at working out who is likely to take the desired action with its better targeting algorithm. Using these Facebook advertising tips can make the process easier and a lot more effective for you. Try out these tips to utilise the best of your business and lower ad costs with increased conversion rates, promising you high ROIs. The learning phase takes some time and conversions are likely to be expensive during the initial phase.

If you are seeking some introductory knowledge about PPC (Pay Per Click) advertising, then this article is for you. It lists down various types of PPC Ads on Google, Facebook and various other platforms like Instagram, Bing, LinkedIn, YouTube and Twitter. In addition, it also consists some a brief understanding of an effective landing page and iterates how you can drive your audience to make them take meaningful actions and track the entire customer journey through analytics—interested to know more? Then let’s go. 

3 Minutes Read

 

Investing in PPC campaigns allows you to promote your product or service to your target audience and to those who are actively looking for solutions. The campaigns help your brand get massive reach and exposure allowing you to spend as much you’re willing to. But before diving into intricacies, lets’ understand PPC better.

 

What Is (PPC) Pay Per Click Advertising?

PPC or pay per click marketing is a type of internet advertisement; it is also referred to as CPC (cost-per-click). Advertisers bid to have their ads shown on search engine results and websites for the purpose of promoting an offer, brand or product.

The advertiser pays publishers every time a visitor clicks their ad, hence the model is known as pay-per-click. If a visitor sees an ad but doesn’t click it, the advertiser doesn’t have to pay as no one clicked but is made aware of the ad impression.

Each platform provides a detailed guide with exact steps you need to take to create PPC campaigns. Do your analysis, choose the right platform you are looking to start PPC advertisements and then get insights of features the platform has to offer you according to which you can optimize your advertising campaigns.

 

Now that you know What Is PPC Advertising let deep dive into understanding the platforms and use.

1. Google Ads

The Google Ads platform is a versatile tool which helps advertisers manage both texts, i.e. Search Ads and Display Ads.The Search Network is a great place to advertise for a wide range of businesses, and it’s especially good for local businesses.While Display Network known as image ads help you build your campaign based on an objective like awareness (impressions), visits, engagement, and actions such as buy, call, visit a location.

2. Facebook Ads

Facebook allows you to target the demographics that are likely to be interested in your products or services. You can narrow your audience based on criteria like language, age, gender, geographic location, and more.

Facebook’s ad delivery system works on an auction structure. It runs automatically to determine which ads will be seen in a user’s feed. Facebook determines an ad’s total value based on three factors: your bid, the estimated action rate, and the ad’s overall quality and relevance.

 

A similar system works on Instagram, Twitter, LinkedIn and Bing. Though the basics remain same, pricing and audience are hugely different on all platforms.

Related Post- How Performance Marketing is Helping Clients Grow Better?

 

What Is A Landing Page?

It’s a standalone page created specifically for a marketing or advertising campaign. A visitor is directed to this page after they click on ads shown on Google, Bing, YouTube, Facebook, Instagram, Twitter, or other similar places. Landing pages are designed with a single focus or goal, known as a call to action (CTA) You’re going to need to fill the funnel full of visitors for your landing page to work. Having fewer links on your landing page increases conversions. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.

 

One advantage of landing pages over website pages is that LPs generate better data of people clicking on ads. Then the same data can be used for remarketing, campaign customisation and other paraphernalia.

 

Digital marketing fetches great results because of the metrics it provides. And the same goes for PPC advertising, though the analytics greater efficiency can be achieved for the brand. So let’s understand analytics a little better. 

 

Measurement Analytics 

Marketing metrics and KPIs are the values that make it easy for the marketing team to decide the goals and analyse the performance based on those values. Integrate your Ads account with Analytics to understand the customer cycle. With tracking your conversion rate, you can optimize your campaigns and blow away your competition by tracking your customer journey.

Goal setting helps Google Analytics or any other platform analytics to map the data and measure the key performance indicators (KPIs). Analytics help you track ad impressions, CTR (click-through rates), bounce rates and more importantly conversion rates. Conversion rate helps you analyse how successful you are in manipulating your traffic to perform the desired action on the ad and website.

Analytics platforms like Google Analytics, Hubspot, etc. can track conversion actions like a purchase, submission of a contact form or lead generation form, engaging through chat, subscribes or signs up, downloads some material or information, and revisits your website. 

 

To Conclude…

PPC Ad is a fairly simple and flexible method which helps you to target an audience once you have a clear goal and objective. Plan your budget, choose the right keywords, write a good ad copy and create effective landing pages to use PPC ads and grow profits.

 

And if you need more help in the same, contact our expert team at Seagull Advertising, and we will be more than happy to help your brand grow better.

There is no magic ingredient to make your content go viral, so it’s better to incorporate time tested practices. Tap into all the social media platforms to understand its algorithm. To go viral on the internet, keep a planned approach in terms of content backed by research. 

5 Minute Read

Today everyone on the internet wants their content to become viral. But how do things go viral on the internet?

More importantly, how to get viral on the internet?

Is one of the most common questions asked. Well, there is no magic formula for making something viral. If virality experts are to be believed, there is a method to the madness, which is called the science of virality.

The most viral ones share certain characteristics between them such as short runtime, a short and catchy title, an element of surprise, irony or laughter with musical qualities. Easily relatable and digestible content is what makes the base for virality.

Let the content truly connect with other human beings. Focus on the content and put that in a visual form that is preferably useful to your audience and voila: there are higher chances for your content to go viral. Originality is not necessary for virality, figure out creative ideas irrespective of how that happens, you will continue to have the opportunity to make it viral.

Here are some more points of consideration: 

1. Know Your Audience

Understand why your followers follow you, understand their background and what they are looking for accordingly deliver posts that fulfil. You cannot build your audience until you have built your brand. Determine what niche or area of expertise you want to occupy, such as an industry expert, social media maven or brand influencer. With some experiments, get to know some actionable insights, and you will start pushing highly engaging content. Start attracting your audience by cultivating posts of audience interests. 

2. Do Your Research 

The wise thing to do here is to focus on a few selected platforms where most of their target audiences interact and engage in content marketing activities. Tap into all the social media channels like Instagram, Pinterest, Google+, LinkedIn, etc. Look for your target market and what type of content works the most on each platform. In-depth research would help you create a roadmap to roll out your viral content. 

3. Consider Current Trends & News

 

If something is happening currently, you better take a chance and pick that particular topic to create some new content. People are constantly active everywhere, and your content could be viewed easily. Analyse if incorporating this newsworthy trend into your viral content is worthwhile.

People are searching for these trendy topics on Google, Twitter, Facebook and everywhere else. Keep an eye on the Google News section and check out Google Trends. Google Trends tool can help you explore what people are searching all over the world and how you can get started with using it to harness some traffic for your content to go viral hopefully. News also breaks out first on the trending section of Twitter and Facebook, so pay attention to such trending topics there as well.

4. Find Your Niche

You must know what would you go viral for on the internet?

Accordingly, identify the category of your viral content. Virality is of different types and categories. There are different methods of virality for different products or ideas. You need to identify your approach; then weave content around it. Don’t expect results in one go; persistence is the key to create something good on the internet. 

 

Related Post- Content Strategy: Your Company needs it, Surely!

 

5. Infectious Virality

When you get more people to use the product you already use, this type of virality works well, and thus you can build a community around it.  It is similar to word-of-mouth, but here you are referring to the product for yours, and others benefit. Through invitations, you spread infectious virality. Most of the social networks like Facebook, Twitter and LinkedIn came to the forefront in their initial days in the same way.

 

6. Outbreak Virality

Your content gains ultra-fast virality if it’s shared with other people. Some things are extremely funny that a common psychological state of mind pushes people to share it with the next person. That is why memes and cute animals go viral. 

 

7. Incentivised Word-Of-Mouth Virality 

To help the company and the customers equally, you can provide a little incentive to people for referring your product to friends and family. It is similar to paid word-of-mouth. It’s a win-win as you get new customers and customers get discounts or incentives.

 

8. Make It Visual 

The attention span of the average web surfer is getting shorter and shorter. So avoid a big block of text from screens to have a better chance of catching the eyes of people. Many graphic design tools help you to create extraordinary content. Major platforms like Instagram, Tumblr, Pinterest,  and  Facebook are almost entirely dedicated to pushing around visual content. People are more likely to notice photos largely in the news feed now, so work on catchy visuals.

Related Post- Outbound vs Inbound Marketing – Strengths & Weaknesses

9. Positive Emotions

Humour, awe and wonder work extremely well for virality than negative emotions like anger. People tend to share something that makes us laugh or gape in awe.

 

10. Quirkiness

Let your content stand out. Be unique in your own way; sometimes, bad content becomes viral just because of how uniquely bad it is.

11. Element of Surprise 

Shock or surprise them, jolt them out of slumber. Being normal and usual is behind the rules of virality. As internet users are constantly looking for something new, an element of surprise is one of the good ways to catch their attention.

  

12. Wow Factor 

By including a wow factor in your shareable content, you can have multiple cycles of viral content. You will effectively reach more people than ever earlier. The most shareable content evokes strong positive emotions by offering practical but actionable advice.

Conclusion

To help your brand get recognition and wider reach, try out these time-tested practices that can enhance the chances of creating viral content. Incorporate some of the practices in your viral content marketing strategy to get expected results, and don’t forget the science behind what makes content go viral

Video advertising is winning the hearts of marketers all over the world. It has become a holistic business approach as over 50% of consumers prefer video ads over other types from their brands. Video marketing is a new medium to reach potential audiences and it provides brands with positive ROI.

Videos across different channels offer consumers content that can be quickly and easily digested. One can create short video ads to promote and market products or services to increase engagement on digital and social channels. Sight, sound, and motion have always been the most engaging ways to reach an audience. Short-form video ads should be produced in a conversational, actionable, and measurable way.

About 86% of marketers make short video ads and video content to advertise, educate, and entertain. Video ads are a trend in digital marketing which businesses can’t afford to miss. New formats and rise in consumption have made social media and YouTube the most effective and engaging medium for video ads.

In terms of advertising expenditure, videos have become the fastest growing digital channel. Video marketing has become a part of every business strategy and media plan. About 48% of people have made their last online purchase as the direct result of Facebook short video ads.

 

Why Make Short Video Ads?

Video content is flooded everywhere over the internet. Marketers and advertisers are giving their best to create valuable content and grab the attention of potential customers. Customers watch the ad only if it’s relevant, as a result the amount of time people spend watching ads has declined.

Brands are focussing on short video ads to beat the skip button and to serve short attention spans. People share videos they relate with and video ads are shareable, which helps in increasing the reach. Video advertising gives more flexibility to position the product or service and offer something exciting. Prominent brands use humour, shock, and action to create compelling short and effective pre-roll ads.

According to analysts, the 5G network will be even more beneficial for video ads. 5G could drastically cut the timeframe needed for video ad creation and that’s another reason for marketers to add video-based advertising to the marketing mix now. Video ads have proved to be great at driving awareness, engagement, and conversions.

In 2020, 92% of marketers consider video ads an important part of their marketing strategy, as people prefer video over text to learn about a certain product or service. At the brand awareness stage, video ads on social media can help drive people to the company’s website and engage with a brand. They are also beneficial through the nurturing stage, as they can help to increase the click-through rate by up to 300%.

Related Post- Things You Should Know About AI in Advertising

 

Types of Video Ads 

 

1. Skippable Ads 

Skippable in-stream ads play before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. One can use skippable in-stream ads before, during, or after other videos on YouTube and across websites and apps running on Google video partners.

2. Non-Skippable Ads 

Non-skippable in-stream ads are 15 seconds (or shorter) and play before, during, or after other videos. Viewers don’t have the option to skip them.

3. Masthead Ads

This format is used when a company wants to drive awareness for a new product or service or reach a massive audience in a short period of time. Masthead Ad autoplays without the sound for the full duration of up to 30 seconds. 

4. Facebook in-stream ads

In-stream ads allow advertisers to place 5-15 second videos directly within live and on-demand videos on mobile devices. These short mid-roll ads can be optimized for video views, brand awareness, app installs, reach, or engagement. Video ads can appear as pre-roll or mid-roll ads and run up to 30 seconds in length. 

5. OTT Ads 

OTT allows marketers to utilize targeting, ad insertion, and advanced analytics to create shorter and even more personalized ads. Viewers watching these ads from an OTT streaming device can’t skip or install an ad blocker. 

6. In-Game Video Ads

These video ads can be used while the game is loading or in-between levels. They can be often seen in online, social, and mobile games. These ads are shown during required pauses in the game and are up to 30 seconds.

One doesn’t have to be a professional designer to make videos. There are various short video ads software and tools available over the internet. The Adobe after effects templates help to create stunning high definition video ads. Facebook Mobile Studio allows users to create mobile ads right from the smartphone. Both paid as well as free video ad maker tools effectively create expected video ads. Every tool has a short video ads tutorial for reference. Think like a mobile user and create your ad in a way so that people will understand it without words.

Related Post- Why is Video Content good for SEO?

Some short video ads examples which have been trending over the internet in India are as below: 

OPPO F15 – #FlauntItYourWay

Tagline of Freedom, Fun & Flair, OPPO F15 is a sensation. #Flauntityourway is definitely a hype by Kartik Aaryan and it doesn’t seem like cooling down. It is a mere 23-second promo video ad. Kartik’s looks and OPPO’s smartphone are booth wooing people. 

PUMA 

PUMA is introducing XETIC Technology in their shoes and had PhDs work overtime to create the new XETIC Tech featured in the Calibrate Runner.

Checkout Puma’s latest Facebook Ad

Kia Carnival – Extravagant by Design

This ad is a must watch and has created a sense of suspense among the audience. The 30-second ad ends as soon as Kia features its new car. Before viewers can get a full view of the car, the ad ends with a mere glimpse of its new model. Kia Carnival is designed to be a treat to your senses

Finally,

Ensuring the use of the latest techniques of video ads can help you to see positive returns for your brand. If you overlook this trend, you’ll face a competitive disadvantage.