Month: November 2022

Choose what’s best for your brand!

All agencies are not created equal, and sorting through the thousands of agencies available can be a daunting task. This post will assist you in narrowing down the best agency for your needs. 

If you are investing in marketing campaigns, chances are you have considered or hired an advertising agency to help you with those efforts. Choosing whether to manage your marketing campaigns in-house or with third-party agencies is rarely an easy decision. Furthermore, if you decide to outsource to an agency, the selection process can be daunting. Seagull Advertising in Pune is here to reach out to you and solve all your queries related to digital marketing, branding and advertising.  

Help your brand to stand out in the competitive industry out there. Make your brand capable to attract the best and the most suited audience by one of the best digital marketing agencies in Pune.  

What Would You Choose? 

In-house marketing team or an advertising agency

The decision to manage campaigns internally versus externally is frequently influenced by the following factors:  

1. The size of your media budgets; 
2. The complexities/channels of the campaign; 
3. The skills of your team and the analytics tools are available to you.  

As the advertising industry has evolved, the perspective on this subject has shifted 180 degrees. Today, it has been observed, outsourcing digital marketing, branding, or advertising work to an agency, preferably one that’s capable of handling cross-channel requirements serves to be beneficial. The reason for this is as follows:  

 

1. Agencies have materially evolved from being single-channel experts to multi-channel experts.  
2. Strategically, it is better to have all strategies and budgets managed centrally, to easily shift dollars between channels and get cross-channel attribution tracking all in one place.  
3. The optimization technologies used by the best agencies, as well as their direct relationships with Google, Facebook, Amazon, and others, are head and shoulders better than anything your agency is using.  
4. Finding and managing a team of good internal marketers is more difficult than relying on an agency’s team and its recruiting and training processes. The techniques that work best each year can rapidly change, and you want to benefit from the most recent discoveries.  

How Do You Identify the Best Agency? 

Once you’ve decided on your favorite agency from the presentations, it’s time to move forward with them. This will include: 

1. Speaking with their references (to ensure what they pitched and what they delivered were in line, particularly in terms of team quality and satisfaction with efforts);  
2. Negotiating the agreement and statement of work (to make sure both parties are largely in alignment on the legalese and the plan). It may take several weeks to complete this. 

 

 

Not all agencies are created equal. Certain agencies specialize in B2C, while others specialize in B2B. Certain agencies provide full-service solutions, while others focus on specific specialty solutions (e.g., branding, creative, television, B2B lead generation). Some agencies are designed to handle large budgets, while others are designed to handle smaller budgets. The first step is to have a rough idea of your budget and needs (for example, plan to spend 10 to 30 percent of your revenue target on sales and marketing activities), and the second step is to identify the agencies best suited to support those budgets and needs. 

Questions You Should Ask Before Selecting Your Marketing Agency: 

1. What are your fees? 
2. What packages do you offer? 
3. How do you cater to clients belonging to XYZ industry? 
4. What is your area of expertise? Do you have any references from companies like ours? 
5. Are you employed by any of our competitors? Do you have any conflicts that we should be concerned about? 
6. What is your process of work once we onboard you? 

After you receive answers to all your questions you can ask for a pitch where the agency will give an idea of how they will work for your brand and what makes them different. Seagull Advertising is one of the best branding agencies in Pune where you get all the answers to your questions before meeting us. Seagull assists businesses in growing better by increasing their customer base through cutting-edge processes. As a branding and creative marketing firm, we strive to nurture and enable organizations to achieve strategic advantages and brand growth. We are dedicated to bringing out the best in the brands entrusted to us. 

Seagull Advertising in Pune helps you have faith in the system and takes your brand to the next level.

Related Post – Significance of Digital Advertising and Its Importance

Digital Marketing has grown by leaps and bounds, and the emergence and development of digital marketing techniques and strategies benefit brands’ growth and sustenance in the market. The advertising agencies in India are focused on how a brand functions and grows its business and creates a unique identity in the industry.   

You are already aware of how digital marketing is different from traditional marketing. In this blog, let’s understand what the future of digital marketing is and the marketing trends that we may observe in 2023.  

You are following the current digital marketing trends and upscaling your business, let’s get you prepared for the new year on the doorstep.  

Improve your brand’s business this new year and apply all these digital marketing trends to expand your business and stand out in the industry.  

Have you heard of “Change is the Only Constant” – In this digital era, the industry, its trends, and marketing techniques are constantly evolving. Hence, it’s not a surprise that 2023 will be shaping some new changes. Let’s explore significant digital marketing trends that will dominate 2023.  

Personalized Marketing – The generation wants it! 

The best way to get recognition for your brand is by directing digital marketing techniques at your target audience and expanding brand awareness. Branding and digital marketing agencies in India will inculcate personalized marketing techniques in the year 2023. With the best team, fresh ideas, and leading digital content management techniques, Seagull Advertising in Pune will help you derive the best customer centric results for your brand.  

With personalized marketing, your brand can gain the maximum attention from the audience that is targeted. Personalized marketing is a one-to-one or individual marketing technique where companies deliver individual messages or product offerings to prospective customers.  

Focus on Customer Experience 

 As a business, your prime concern and attention is your customers. Your main motive is to attract potential customers and engage with them. Customer experience has a large impact on the number of repeat customers, the number of people who will refer you to others, and other factors that can help your business grow. 

Customers are now expecting more from brands in terms of the overall experience they have with them, thanks to the rise of new technologies. As a result, businesses must concentrate on providing consistent and enjoyable customer experiences across all touchpoints, from their website to their social media channels and beyond. 

Branding agencies in India, with consistent efforts, dig deep into customer requirements and help your brand design appropriate strategies to engage with them. Seagull Advertising in Pune pays close attention to your brand and develops appropriate digital marketing techniques to attract prospective clients for your business. 

Visual Content – Most Preferred by Brands! 

When it comes to digital marketing, visual content is a key contributor, and there will be an increase in the demand for visual content within the next year, which will help you engage with your target audience. 

People are consuming more visual content than ever before, thanks to the growing popularity of platforms such as Instagram and Snapchat. As a result, businesses will need to create more engaging and visually appealing content in order to capture the attention of their target audiences. 

Investment in Influencer Marketing 

Digital platforms experience high engagement with the help of influencer marketing. Individuals engage with a lot of audiences on social media through videos, live sessions, reels, posts, stories, real-time updates, etc. Collaborating with influencers who have similar audiences to yours allows your brand to reach a larger audience.  

Increased investment in influencer marketing is one of the digital marketing trends that will dominate in 2023. Influencer marketing is a type of social media marketing in which you collaborate with people who have a large social media following to promote your brand or product. 

 We anticipate that more businesses will invest in influencer marketing in 2023, as it can be an extremely effective way to reach many potential customers. Without a doubt, influencer marketing has emerged as one of the most popular forms of digital marketing on social media today. Because of its effectiveness, this is only likely to grow in the coming years. 

Seagull Advertising in Pune is a leading branding and creative marketing company. With our motto “Grow Better,” we are dedicated to assisting your brands in growing. We distinguish ourselves from the best branding agencies in India by adhering to the existence of brands and working hard to reach them. 

Let’s get your brand ready for 2023 and inculcate new and fresh digital marketing trends that will help your business grow better! 

Related Post – Know How Services at Seagull with Help your Brand Grow Better