Month: April 2021

Building a brand strategy requires what you actually want to establish with your brand, how unique it is and what is your target market. A long-term perspective comes into play when you try to build, implement, sustain and evolve a robust brand strategy.

Fundamental Tenets of Brand Strategy

 

When you are confronted with the question of ‘what is brand strategy’ then you need to encompass the elements such as competitive environments, the aspirations and needs of your consumers and the character of your business. In order to strike a chord with the sentiments of your customer, you have to keep these fundamentals in the blueprint of your brand strategy.

Implementing the Strategy is not a short-run Process

Remember that when you have to cover the issue of ‘What is brand building strategy’, you have to essentially take a multi-channel approach to make your brand more visible, in social media platforms, in electronic media and in print media. There are some basic components on which you should focus on while chalking out the strategy. A brand is not merely your service list or company logo. It is beyond these things, with its own aura and charismatic presence, impacting the choices of your customers. Here are some crucial things on which you should concentrate before building a brand strategy.

Defining the Purpose of your Brand

It is hugely important to blend the purpose of your brand with your business model. It should not merely concentrate on profitability. The brand must concretely add value to the lifestyle of your customers, and be able to sustain it.

Remaining Consistent

Another important component in a brand strategy is focusing on its consistency. The level of consistency in projecting your brand and highlighting its attributes should be par excellence, leaving no scope for any confusion. The message of your business at every platform must perfectly align with the essence of your brand.

Taking Seriously the Emotions of your Customers

Before deciding on building a brand strategy, it is mandatory to take into account the emotions of your customers. A golden rule to follow is – customers are not always rational. Hence, you should be ready to tweak and evolve the strategies, as per the sentiments of your target audience, and also focus on creating tender emotions for your customers, so that they feel connected to your brand. This is about giving weight to their demands and whims, in a modulated and sophisticated manner.

Flexibility is a Key Component

Before you jump into the process of building a brand strategy, it is also extremely important to remain flexible in your approach. You have to continuously evolve the strategy, from the moment it is ready to be implemented. Markets are changing constantly. You have to adopt accordingly, in order to remain competitive. Hence, there should be ample space for flexible changes within your brand strategy before you finally decide to build it and blend it with your business framework.

 

Related Post – How Much Money Should a Brand Spend on Marketing & Advertising?

 

Involving the Employees More

There should be a deeper relationship between your company and your employees. This results in positive repercussions in building and implementing a superb brand strategy. Get your employees involved more in activities other than conventional operations. They would love your brand and company more and feel proud of making the brand a bigger name in the industry.

Creating Loyalty Programs for your Customers

It is vital to reward your loyal customers in the forms of better prices, discounts, coupons, more lucrative offers, etc. Before you build a brand strategy, equip yourself with a good loyalty program for your more frequent customers. Make them feel special.

Ascertaining the Priorities in Advertising

You have to be very clear about brand strategies concerning advertisements. When you tackle the question ‘What is brand strategy in advertising?’, you should be smart enough with a robust answer that considers multiple advertisement platforms. Key things that you have to take into account are:

• The motto and scope of the brand in the advertising space
• The dynamics of the target audience
• Ad copywriting specifications
• Design aspects
• Consistency across ad platforms
• Creation of various content forms to make the strategy more versatile
• Continuous refinement of policies as per changes in the market

Related Post – Why is it Important to Have a Memorable Brand Identity?

 

Significance of a Buyer Persona

You can never ignore the question ‘what is a buyer persona?’ when you are on the verge of building a branding strategy, as the strategy revolves around this question. A buyer persona is basically a profile that is created on the basis of research and customer data, ideally representing your target audience. You can have more than a single buyer persona for the products you sell. In fact, for a huge real estate or retail company, there could be scores of buyer personas. With a well-defined buyer persona of your target audience, you would be able to empathize with your existing and potential customers in a much better manner.

Utility of a Buyer Persona

Finding the most suitable answers to the question ‘why are buyer personas important’ requires a little bit of research. Nevertheless, there are underpinning aspects on which you should focus, such as meeting the target buyers’ requirements, gaining more trust from the customers, giving better recommendations to your audience, consistently addressing their queries and complaints, etc.

You are ready to Build a Terrific Brand Strategy

Now, after going through this blog, it can be said that you are more confident to build a grand strategy to strengthen the prospects of your brand, in a competitive environment.

Are you struggling with an empty doc and cursor blinking, poking you to write something at least? But your mind is clogged up with a vacuum, not sure where to begin.

Or maybe you have begun already but you are not sure whether the blogs will perform well? There is constant uncertainty about whether you are going in the right direction when it comes to content strategy for your startup.

We know, building a content marketing strategy for a startup from scratch can be difficult. But if you divide your content chaos into systematic steps each time you sit to write a blog, everything will fall into place. But first,

Why Is Content Strategy Important For Startups?

Startups require as much brand acquisition as possible. You want people to remember your brand every time they encounter it. You want your brand to help people in whatever niche your startup is based on.
To solve all these issues, a good content bank with a fine working blog page works best. Your blogs can bring you organic traffic on a daily basis. But only, if you get it right.

So here’s a quick guide to help you through your content strategy building.

1) Deciding Your Niche For Content

Even though this is not a one-day job, still you should be clear about this from the beginning. What type of content will your blog cover. What is the umbrella topic to which all your blogs will be pointing? This is very important for your business to sustain itself organically. If you have a completely opposite set of keywords for every two blogs you write, it will be difficult to rank higher. Even your common blog page will not be able to rank higher on SERPs as the crawlers won’t be able to decide what word exactly to rank you for.

2) Fixing On Your Target Audience

 

Who do you think will read your blogs? Write to them.
It’s that simple. Write for your audience so they feel connected to you. Your target audience will be the ones who will eventually go down the marketing funnel and become your converted leads. Make sure you reflect through all your content piece’s genuine-ness to these people.

3) Laying Out User Personas

To take a step further in the game of acing target audience identification; lay down your user personas. User personas are imaginary people you build based on your target audience so that these imaginary folks help you figure out what it is that you either sell or help with. These are some simple questions you should ask before you finalize any user persona.

• What is their age?
• What is their gender?
• What is their economical class?
• What is their daily routine like?
• What is their main occupation?
• How many interests they have and what are they?

These are just a few questions to help you recognize personas. You can also make a customized list of questions according to your business.

Related Post – Know All About Content Marketing

 

4) Scheduling Blog Calendar

After you have your topic ready, make a schedule. Decide the days on which you want to publish your blogs.
a) Decide the frequency of publishing your blogs. Is it going to be daily, weekly, or monthly?
b) Decide which types of topics you want to place on which part of the month.

5) Research Keywords

Make a list of keywords you want to highlight in each blog. Sometimes, the process can have sequential changes but having keywords in your blogs will help you rank for your niche.

6) Other Questions You Can Ask Yourself While Writing Any Content Strategy For Startups Or Fixing On A Content Strategy For Your Business Are:

• What should be the average length of my blogs?
• How formal/informal should my blogs be?
• Will it make sense for my startup to have topical blogs?
• For a product-based startup, should my blog have video testimonials?
• Which competitor should I study before proofing my blog strategy?
• How will I promote my blogs on social?

Related Post – What are the Goals of Content Marketing for Your Business?

Blog content for startups can be an easy bet if well-organized. For more such content marketing tips for startups, visit our blog page.

Real Estate is a booming market. And something that desperately needs the right ways of marketing. Someone once mentioned in a conversation having abstract roots, that nothing grows as fast as buildings. Humans could not manipulate the growth of nature, and hence they created their own rapidly growing habitat.

We are not so very sure what happened to the dialogue or the conversationalist but we are very sure that, a heck number of houses appearing in and beyond city limits, and more number of homebuyers to purchase the same.

But how do these home buyers know which is the right house for them? Who makes them aware of where their lifestyle would grow to the fullest? It is us. Advertisers. We hold the key to their housing dreams and lead them to make the right purchase.

It is not just homes, there are commercial spaces, offices, shop spaces, etc that are on sale and you have the power to sell them to the right people. How? Through the right target audience study and tactics, you then decide to use in your marketing strategy.

Here is a quick real estate marketing guide to help you get started.

1) Create A Professional Website

 

Start by creating a hub for your customers. A place or platform where people interested in your brand will go to hang out or check what’s new with you. A website works best in building credibility and providing valuable information about your business. All the upcoming projects their details can be put on your site for interested buyers to check. This is the platform where you can drive leads to.

2) Walkthrough Videos

Walkthrough videos build excellent credibility for your product. The home or commercial space that you have up for sale should be well versed by the customers. Since real estate investments are a huge sum of money for buyers, they wish to see every minute detail of the product they are putting their money on. You can also make the walk-through videos easily accessible for your audience on your website and advertise through sneak peeks on social media channels to drive traffic to your webpage.

Looking for marketing strategies for real estate companies in India? Contact us.

3) Construction Updates

 

While we are not always sure that all our leads will come through social or any other digital media platforms, we know for a fact that almost all our audience base is using one or the other social media platforms. Find out which platform your audience hangs out at the most, and make it your niche media channel. Posting construction updates helps your audience very much to know the status of their investment. While this kind of content will hardly bring any new sales, it will improve your approach to a smooth customer experience.

4) Local Media Channels

Real Estate is something that happens within the limits of the city where the maximum of your audience will be local. Make sure you have a trustworthy presence here. Simple radio and local television ads will go a long run in bringing leads and sales.

Related Post – 5 Marketing Activities That Generate High Quality Real Estate Leads

5) Experts In Your Niche

Real Estate is really about providing the best in a particular area. Turn yourself as the expert in the area your product is dealing in. Talk about connectivity, amenities, public transportation, and other services on your blog page. Spread valuable insights through organic marketing. When you position yourself as an expert in your chosen field, you create a reliable image for your business.

6) Testimonials

The best advertising is word of mouth. Your past customers can do commendable advertising for you. Record happy customer testimonials, send feedback forms, showcase reviews on your media platforms. Testimonials can help grab more eyeballs than plastic advertising.

7) Squeeze Page

Lastly, build a squeeze page. This is very important for your email marketing. A squeeze page is something you build to get emails. Maybe through a content offer, or a discount coupon. This page will help you gather email audiences. Email Marketing has proved better than any other form of marketing. You can also work up email automation and drive your customers through a well-planned journey.

Check advertising projects from one of the best real estate marketing companies in Pune:

• Kohinoor Group
• Pristine Properties
• Goyal Ganga Group

These and many other ways of marketing help real estate marketing companies in India.

To build a perfect marketing plan for a real estate company, Get in touch.

Both these words (Remarketing and Retargeting) are profoundly known to create a lot of confusion among Marketers. Retargeting and remarketing are classic terminologies from the bible books of the advertising industry. But as similar as they sound, many confuse one with the other or end up thinking that both are the same.

There is a very blurry line between retargeting and remarketing. We can say, both share the same goals. Well, every project in the advertising world has the same goal. Leading your prospects down the buyers funnel.

However, both these terms take different approaches to fulfill lead conversion. As Retargeting reaches people who have interacted with your company before (not necessarily become a conversion), Remarketing reaches people who have been your customers in the past.

Let’s dig deeper to understand the meaning and purpose of both these terms.

What is Retargeting?

Retargeting is re-advertising. Remember as a kid how many times you saw the epic Washing Powder Nirma ad or the Vodafone Zoozoos? Exactly. It’s countless. Even if ads pop up again and again, we adapted to the light enjoyment that each ad brought on our television sets, repeatedly.

That is retargeting. Reaching customers who enjoy your brand and then consistently keeping your brand’s memory in their mind.

How Is Retargeting Done In The Digital World?

Let’s see the view from your customer’s eye.

He comes across your brand, maybe on outdoor media, newspaper, magazines, WhatsApp forward, Instagram promotions, Social media feature, Awareness level ads. To be honest the list is innumerous. Step one is done. But how do you make this customer stick? You Retarget.

Retargeting ads are done through google display networks and Facebook and/or other social media ads. This is where cookies come into the picture. Whenever a customer visits your website and accepts your cookie permission, you have access to his complete buyer’s journey.

Know which part of the website he is most interested in. Does he check out your products? Or scrolls through your blog page? Does he make an inquiry or leaves immediately without even looking? With this pool of data you can now create your marketing automation, and drive this customer to the point where you wish him to be.

After an hour or a day, he spots your brand again on another website at a display ad box. While relaxing through his social media, he sees products he might be interested in on Instagram through your brand’s ad campaign. Now he might consider checking the brand out again. Or if he has already made his mind to buy, might as well directly become a conversion.

Retargeting keeps prompting customers subtly to make their purchase which they might have second thoughts on. Do it, on any platform. No rules. Make sure you present the right thing to the right person.

What is Remarketing?

Remarketing is being a good brand for your customer base and also gaining some profits through it. You remarket to your customers, to let them know that you have a new addition to your store which they might be interested in, or that the products they inquired for are back in stock, etc.

Remarketing is usually done through email marketing. Where you send regular updates about your inventory or provide helpful insights into the fields your customers are interested in.

Unlike Retargeting, Remarketing happens to convert leads to make them go back at the top of the funnel or help them begin a new and long-lasting relationship with your brand. You can say that sometimes, the advocacy stage is achieved only after your remarketing is successful.

Related Post – Marketing For Local Target Audience

What Is The Difference Between Retargeting And Remarketing?

There is a fine line between both if seen by a layman. However, the approach and strategy of both are so unlike each other that they seem completely different projects for a professional marketer.

In Retargeting, your prospect database is defined by insights from monitoring platforms like Google Analytics, Facebook Insights, newsletter signups, etc. In Remarketing you already have a database of people who are at the receiving end of this process.

If you want briefer and to the point insights:

What is Retargeting in Digital Marketing?

Retargeting comprises mostly paid ads through numerous platforms, where you intend to increase your brand presence for interested buyers and create brand retention consistently.

What Is Remarketing in Digital Marketing?

Remarketing is done through email campaigns, post-purchase feedback portals, organic social media marketing, and sometimes even through search ads. This process is intended to re-interact with prospects and customers and create a relationship with them.

Both being different sides of the same cube, one comes earlier and the other later, in a perfectly brewed marketing strategy. You need to ace both, in your way to make your leads stick.

At The Bottom

Retargeting, Remarketing, Insights Study, Brand Strategy, and many such digital tactics are to be aced to make your business run on the pathway to success.  Seagull Advertising is your answer to all question marks that come to your mind when you think of advertising. Head to the best digital marketing agency in Pune. Contact Us Today.