Month: May 2020

Performance marketing is an integral part of today’s digital marketing landscape. However, one must be prudent when it comes to selecting the right platform, which can help the businesses in accomplishing specific goals, be it driving conversions or generating revenue.

Here are a few benefits of Performance Marketing to make my point stronger:

 

• You can reach customers globally and establish your brand affinity.
• You can interact with your customers and learn their behaviour as and what they are looking for
• You have the potential to reach more customers with a limited budget as compared to traditional marketing methods
• You can track and measure the performance at various levels, e.g. creatives, copy, and more to leverage performance
• Lastly, you can define your target audience and allow your hot prospects to know you personally. Thereby, it helps in creating brand loyalty

 

Few components one must pay attention to before kick-starting their performance marketing campaign:

 

1. Website

 

Website is one of the most essential components which plays a strong role to your customers. Therefore, one must have a fast and responsive website. Also, the information about the products or services mentioned on the website needs to be transparent which will not only help you in getting organic visitors but also help you in earning customer loyalty and hence it leads to better engagement and conversions.

 

2. Marketing Communication

Articulating marketing communication is the key to any business success, whether it’s a digital or traditional marketing method. Therefore, I am hereby throwing some light on the best practices which need to be maintained, especially on Google Ads & Facebook Ads.

 

In Google Ads, there are thousands of advertisers out there in the market competing with each other. So it is essential to capture the eyeballs and induce them to click on your ads by writing compelling text ads.

 

Always remember while working with Google Ads:

1. Be clear and concise about your products or services.
2. Include least one keyword, either H1, H2 or H3.
3. Use Shorter CTAs instead of longer ones, e.g. Apply Now, Book Now.
4. Maintain relevancy between your ad texts and the content of the website.

 

Always remember while working with Facebook Ads:

1. Keep your copy short and crisp, and allow users to find the sweet spot.
2. Impart vital information in bullet points instead of long passages.
3. Use balanced colours and contrast in creatives.
4. Use engaging videos with creative messaging for lead gen campaigns.
5. Include Website URL, and get additional traffic and leads.
6. Lastly, set up a custom conversion of TY page and track the leads which have come directly on the LP besides lead form

 

3. Get to Know Your Target Audience

In Performance Marketing, one can define their target audience precisely while having complete control over the spends. In short, one wouldn’t be wasting a single rupee on irrelevant audiences, unlike traditional marketing in which large sum of money is being spent without having any clue on who is going to see our ad.

Related Post- Content Strategy: Your Company needs it, Surely

4. Keep An Eye On Your Competitors

 

In performance marketing, we can keep a close eye on our competitors with the help of various available tools. Simultaneously, we can implement guerrilla marketing strategies to acquire new customers by using competitors’ keywords. In short, we should be able to leverage on our campaign performance.

 

5. Boost Performance With Re-marketing & Custom Audiences

In Google Ads, remarketing is one of the best approaches to targeting potential existing website visitors and drive conversions at an optimum cost. Simultaneously, through Facebook Ads, one can target website visitors upon creating a custom audience, which would help you in getting incremental conversions and sales.

 

6. Set Up A Pre-Sales Team

I would recommend having a pre-sales team which comprises a team size of 1-2 members (Depending on the volume of leads). This team becomes the face of the product or service and should be able to answer most of the questions which eventually helps in generating effective MQL’s (Marketing Qualified Leads) & SQL’s (Sales Qualified Leads). Alternatively, if one can afford a chatbot to be integrated on the website, it will not only help in generating genuine contacts but also remove irrelevant leads with the help of a questionnaire and conversation.

 

To Sum Up…

 

if one can diligently use the above PMA (Performance Marketing Approach) right from owning a beautiful responsive website to not missing on remarketing audiences. Then it would be needless to say that, through performance marketing, they would not only grow their business but also will be able to spread their wings gradually across the other regions of the market.

In order to ace your search and online visibility, you need all the help you can get. There’s simply no way your in-house marketing team can stay on top of Google’s ever-changing algorithms, constantly look for new SEO tips, identify the right keywords your customers are using, optimize your landing pages, and keep creating new content for your site.

In this tremendously competitive market, it is better to work with a professional digital marketing agency that can help you set the right goals and achieve them consistently.

Here’s how to Choose the Right Digital Marketing Growth Partner for your Brand

 

SEO Company? How about a Lead Generation Partner!

 

Companies make the mistake of hiring an SEO agency with the aim of getting “rankings” in Google. Those days are gone! Only rankings don’t matter anymore.

The right digital marketing agency will understand your consumer behaviour, generate demand for your services, pinpoint keywords that can get you leads, and create the right content to nurture and convert them.

 

Related Post-  How Seagull helps you in your Lead Generation journey

 

Focus on Branding not Ranking

 

Any digital agency that promises “rankings” in three to six months, show them the door! Even better would be to not bring up the ranking subject at all. This will truly throw them off their so-called “SEO Game”.

Yes, rankings are a part of the overall strategy but what you should be aiming for is brand visibility. Google will give you far more valuable positions in the search results if you get reviews, ratings, mentions, listings and citations from your customers and other worthy sources.

The right digital marketing agency will always aim for Brand visibility and Brand Identity.

 

Read this to find out: Why it is important to have a memorable Brand Identity

 

Know the Right Metrics

In order to know if you’re succeeding or not, you need to understand how to measure success.

Spurious agencies will try to confuse you with a lot of technical jargon which will sound amazing to the ears at first but will cause a headache later when looking at the monthly reports.

Have a basic knowledge of industry metrics like keyword difficulty, SERPs, search volume, featured snippets, bounce rate and so on. You don’t have to be an expert but do your due diligence before signing off with an agency.

The right digital marketing agency will never confuse but rather educate you!

 

Related Post– 31 Marketing Terms You Need to Know

 

Not just Content, but Valuable Information

Content is the lifeblood of all digital marketing campaigns. Research, collate and share content that your customers can use. Content produced should be such that it helps your prospects move ahead in their consumer journey.

Before signing up, ask the digital agency – what forms of content they will help create, how will they distribute it for you and on which digital platforms. Ask them how it will improve reach and brand recall.

The right digital marketing agency will have a full-fledged content marketing plan and monthly calendars to support your business goal.

 

Here at Seagull Advertising, we are truly and wholeheartedly involved in content creation and marketing. Ask us anything, tell us your goals and we will provide a solution.

 

Haven’t considered content marketing at all? Here are: 9 Reasons Why Content Marketing Should be a part of your marketing plan

 

Leverage the Power of Technology & Automation

You might have heard words like “Marketing Automation”, “MarTech”, “Sales Automation” and so on. But what exactly do these automation platforms or tools do?

First of all, marketing automation is the process of using software to complete repetitive tasks such that they can save a lot of time and effort. With the power of automation, you will be able to reach your target audience with the right content at the right time, every single time! It also eliminates the human error factor by large.

Some of the most popular marketing automation tools in the market are – HubSpot, Pardot, Marketo and Eloqua.

Using automation, the right digital marketing agency will devise strategies that can deploy all types of marketing channels as a whole system working together.

 

Demand Clear and Precise Reports

In online marketing, it’s easy to be overwhelmed by hundreds of vanity metrics that have no correlation to your business goals.

Decide and agree on metrics that are relevant for your business, analyse progress periodically, and make sure you don’t change priorities halfway down the road.

Work with a partner who delivers metric-oriented results on a regular basis.

 

The right digital marketing agency will help you steadily build your brand, audience, and online visibility. All these can make a big difference to your bottom line. Check their references and have them explain their strategy to you in detail before handing over the reins to your online presence.

It’s alright if you don’t have a website for your business. There are various ways to maintain and grow your online business presence. Let’s have a look at them:

Google My Business Listing

Get listed on web directories like Google My Business. Promote your business presence Online by listing your business which is important because over 100 billion searches are performed on the search engine. Engage with your business for free! You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.

Social Media Presence

In 2019, according to the data, there are about 3.2 billion people on social media globally. When potential customers are researching your brand, the first place they’ll look is social media to see what you’re putting out there and what people are saying about you. Determine what type of content to post to your social media channels. Always keep into consideration how those posts can convert customers and deliver for your business. (Many brands are running their shops online via social media channels without having a proper website)

Promote Your Facebook Business Page

According to the data of 2019, 90 million of small businesses across the world use Facebook Business Page to connect with their customers. It doesn’t require a website to promote your Business of Facebook Business Page. (Explore Facebook Business Manager)

Instagram For Business 

Instagram allows location tagging; this helps a post to get more engagement. Amazing creatives and hashtags will help you build a significant presence of your business and products. (Explore Instagram For Business)

Youtube To Run Ads

Your business can be benefited by having a youtube channel. You can leverage youtube to run Ads. Boost your in-store visits and customer engagement with a combination of Ads and informative youtube video content. (You can land your customers on social pages or on other youtube videos).

 

Related Post- Why is Video Content good for SEO?

 

Send Press Release 

Send out a press release to some agency to get your presence online. Start highlighting something noteworthy about your business. Try to think like a journalist or blogger and understand what to mention about your business 

Google For Retail 

Google For Retail allows you to acquire new customers and help you maintain a good rapport with your existing customers. Google Retail is another free tool by Google that allows small retailers to list their inventory on Google and start shopping AD campaigns. Google for Retail will help you reach many people who do shopping-related searches on Google each day.

Google Maps

Promote your business by creating your presence on Google Maps. Registering on Google Maps would be one way to get walk-in customers for you. Your address and contact information allows the customers to connect with you directly.

E-mail Marketing 

E-mail Marketing is one of the best ways to keep in touch with your customer base. Keep reminding your former customers about who you are and what new you are offering them. Send some useful information which would be interesting like, what new products you have, attractive offers, seasonal discounts, Brands promotional video, Life hacks and more. Effective E-mail communication will definitely add value to your business.

 

Related Post- B2B Email Marketing Strategy: Steps to Follow

 

Influencer Marketing 

Collaborations are not only trendy but unexpectedly worth approaching. Social media allows your brand to be communicative to your niche audience. So collaborating with a set of influencers which are suitable for your brand would work wonders. Influencers give you a broad reach, communicating your brand in a unique way through posts, videos, stories, IGTV’s and Youtube videos.

Be Consistent With Your Brand Communication 

It’s essential to maintain your brand image online. Your brand logo, colours help you be recognized on all the platforms. Stay consistent with your Brand Communication tone.

 

At The Bottom

 

A website is important. It’s one place where potential customers can know you and your product better. So it’s advisable to have a website. But if you are one of those people who are still thinking about it, why not explore options meanwhile? 

You can bring value to your online business presence by using simple ways mentioned above. Invest your time and resources accordingly, and build a robust online presence for your local business. And if you need any help, visit seagulladvertising.com. Our experts are always ready with #IdeasThatSolve.

Catering to the current needs of online presence, you must have created a fantastic website, positioning yourself as an auto-part maker. Bravo!

Now that you are open to selling auto-parts to auto vehicle owners, auto enthusiasts and auto-repairs online. Have you wondered, how would you generate potential leads with the help of online marketing or digital marketing? One of the best ways to kickstart a great digital campaign is Google PPC (Pay-Per-Click). 

 

If we put this in simple words, we can say that when people search on Google, they will be able to find you on one of the pages. Plus, when your potential customer browses the internet, they will see your ads in the form of banners known as GDNs. And by using simple PPC Marketing strategies, you can skyrocket your leads at lightning speed.

So let’s get started to drive sales through Lead generation for your auto part business.

 

Sign In your Google Ads Account and create Ads instantly. PPC Advertising lets us focus on right keywords matching the relevant and useful search terms on the Search Engine. Tap into your audience’s intentions deeply. Keep on adding contact numbers in your high-quality leads list. 

 

Search Ads

Search networks can reach people when they’re already searching for specific products you are highlighting on your website. Create text or call ads that show near search results of Google.com, on Google search partners sites and more. To effectively reach potential customers, your text ads should be informative, relevant, and engaging.

 

Text Ads

Write successful text ads and ad copies which are specific, relevant, attractive, and empowering. Highlight what makes you unique, showcase your offers, products and services that make you look competitive. Empower your customers to take instant actions by providing Call To Action Buttons like Buy Now, Purchase Today, Buy Now and Enquire Now. Also, use Call Extensions for your Ads.

Related Post – What is the Role of CRM in the Auto Parts Business?

Relevant Keywords

Make sure you match your keywords with your landing page. Use Keyword Planner to find your top competitor Keywords, After you are all set with Brand, Primary and Generic Keywords, focus on the competitor keyword list. Bid on your competitors top ranking keywords and outrank them.

Negative Keywords 

You must actively manage your negative keywords list. Limit your potential reach by bidding on only exact match keywords. Don’t let your business lose credibility with irrelevant search terms. As you spot one, don’t hesitate to add them in your negative search terms list; this is also going to help you maintain budgets and not lose money.

 

Related Post – 5 Steps to Build an Excellent Website for your Auto Parts Business

Display Ads

Display Network can help you capture someone’s attention earlier in the buying cycle. It lets you put your ads in front of people before they start searching for what you want to offer specifically to your potential customers which can be crucial for your overall advertising strategy. You can also remind people of what they’re interested in, as in the case of remarketing to people who’ve previously visited your site. To help you find prospective customers who are most likely to be interested in your products use Similar Audiences and In-market Audiences. It’s recommended to drive sales through automated targeting where your bids are automatically adjusted.

 

Use Appealing Ad Formats

 

Showcase static or interactive Ads with Image Ads. Give a rich and engaging experience to your audience by using Video Ads. Create simple and visually appealing Ads. Responsive ads automatically adjust their size and format to fit in available space. Responsive ads can increase your reach and impact while also saving you time.

For example, your responsive ad might show as a native banner ad on one site and a dynamic text ad on another, as it automatically transforms itself to fit precisely where you need it to go to meet your advertising goals.

 

Audience Targeting

Target your audiences based on interests and affinities available. Choose the correct demographics. For getting potential leads for selling auto-parts, it is right to target your Ads mostly to males. Google ads targeting is defined in the following compartments:

Affinity Audience, Custom affinity, Custom Intent, Remarketing and Similar Audiences.

 

Try Smart Display campaigns combining two targeting methods: automatic remarketing for people who have visited your website and also automatic targeting, which excels at catching customers. Advertise optimized ads on the Google Display Network (GDN), using Google’s machine learning automation.

 

GDN consists of 3 million apps and websites, which provides a significant opportunity for retailers to broaden their customer base and win new conversions. According to Google, advertisers who use Smart display campaigns are seeing an average 20% increase in conversions at the same CPA, compared to their other display campaigns.

 

It is a right move to keep some budget aside at the initial level of your Google Marketing journey. You can do A/B testing, Understand what works well for your audience, tweak demographics and interests, and update the keywords often.

 

In the end..

 

Traffic from Google PPC advertising is valuable. Do not rush with Google Search and Display Marketing by widening or targeting unnecessary audiences. Do proper research about the tools and how ads work (Google provides free training for this via Google Skill Shop); this will help you get that refined targeted quality leads for your business to skyrocket your online business. 

 

If you need further assistance feel free to get in touch with us. Visit: https://www.seagulladvertising.com/

Even though you have a small business, a chance to make it big might just be waiting around the corner. So it’s better to stay safe than say sorry. A well-functioning website has become an imperative need for a business in today’s digital age. And an improved website is your arsenal to fight the cut-throat market competition.

 

So to keep you afloat and to improve website performance, we have brought some simple tips and tricks. Here they are…

SEO Audits 

Search Engine Optimization (SEO) is a method used to increase a website’s organic traffic. It’s mandatory to use SEO Friendly TAGs; H1, H2 …meta tags. Keep tapping Information required to improve your SEO, Update the keywords often and block the unrequired keywords. By using Keyword Planner, identify keywords having high search volume for your small business and implement them in your website content.

 

Related Post – Technical SEO: An Easy to Understand Guide for 2020

Mention A Clear Description About Your Business

When someone visits your small business website, it is essential to convey who you are and what exactly your business provides. Remember- if the Home page of your website doesn’t contain any specific information about your business, you are most likely to lose many customers. Do not forget to add the “About Us” page, which is easily visible and accessible to the website users; this will help the visitors get an in-depth understanding of your small business.

Mobile-friendly Websites

With the extent of smartphone use, most people open websites in their phones and only a few are always updated with the latest software. So it’s essential to keep things simple and spacious for easy understanding. 

Optimize Website Speed 

A slow mobile site limits your business. Carry out a website speed test to identify the loading time. Extra loading time can increase your website’s bounce rate. Generate a Speed Test Report to share it with your team to do the recommended changes. Don’t forget that Google penalizes website rankings because of slow speed.

Check Website Traffic Of Competitor Website 

Most of the times, you need to match up with your competitor’s offerings, keep a check on the kind of activities they perform to keep their website top-ranking and well-performing. Compare their SEO Keywords, backlinks, and all the website insights to understand your area of improvement. Tools like SEMRush can help you understand all about your competitors and how you can outrank them.

 

Focus On Content & Backlinks

Don’t let the website look stale. Fresh Quality content is essential for website performance. Create monthly plans to post new articles, blog posts. Write engaging and catchy content on all the pages frequently to get much traffic on your small business website. Also, get various articles published on different sites and platforms to increase the backlinks.

 

Related Post– Content Strategy: Your Company needs it, Surely!

 

Website Insights, Audits & Reporting

To analyze site performance and traffic use tools like Google Analytics, WordPress Analytics, Google Search Console and other similar mediums. Get a detailed report of your website which includes the following:

1. Number of views on each page of your small business website
2. Bounce rates, Average time spent on the website and product pages
3. Daily, weekly and monthly reports of the visitors on your small business website 
4. Crawl errors and find Broken links on the site
5. Backlinks on your website 
6. WebPage loading Time

 

Use CTAs Appropriately 

Incorporate necessary Call to Action Buttons on the small business website. Call to Action like “Buy Now” and “Enquire Now” are a must. Each page on your website must have a CTA’s highlighting what you are offering.

Check Quality Checkpoints Of A Website 

Your small business website must be Browser compatible. Verify if your website is working correctly on all browsers and UI with complete functionality. Ensure you have a Responsive website on different screen resolutions and different devices. Get the Screen Resolution & Device Compatibility Fixed. Remove unnecessary code and scripts and resize page size and keep it less. 

 

Engaging Website User Interface

Too much content makes the page cluttered and overloads the minds of viewers. Leave a positive impression of your website interface to drive better results by keeping things straight and easy. Use catchy graphics with attractive fonts; keep the images compressed to optimize the speed of your website. Stay consistent with your Brand design throughout your website.

 

At The End of It..

 

In today’s digital landscape, Small businesses cannot neglect their website structure and performance. Do regular audits to fix the glitches and ensure smooth functioning of your small business website. Follow the tips mentioned above to improve your small business to have an excellent chance to improve website performance and maintain a comprehensive website. 

 

If you need further assistance feel free to get in touch with us. Visit: https://www.seagulladvertising.com/

A website is a must for any business today. With more and more people joining online shopping, the whole industry is only bound to grow.

There are thousands of players in the market who are offering great products at great prices, and thus offering enormous competition. But there is a way to stand out in this cluttered marketplace- Have the best automotive website design, which will not only attract customers but also keep them engaged for long.

So, let’s take a look at 10 websites of auto-part makers that keep their visitors engaged:

1. Auto-Zone

 

One of the top websites on this list is Auto-Zone. It is an American auto parts website with e-commerce functionality. It’s site map and layout is easy to navigate, moreover, it’s content is quite simple to understand. A clear search bar on the top left and cart details on the top right can save anyone’s shopping time.

 

Highlights: Listing trending products & free helpful advice. 

 

2. Summit Racing Equipment

If you are in the mood for some auto enhancement, nothing beats Summit Racing Equipments. This is also an American website, made for auto racing enthusiasts. You will find a lot of ideas of customization and similar products to fit into your car or any other four-wheeler.

 

Highlights: Detailing of products & focused on racing and enhancement.

 

Related Post- 5 Steps to Build an Excellent Website for your Auto Parts Business

 

3. Super Cheap Auto

The third website on our list is Super Cheap Auto from Australia. You name an auto product; they have it. You name a garage tool or equipment; they have it. It’s like a goldmine for auto enthusiasts. It’s super clean layout, and ideal use of vectors makes it an ideal website to look after.

 

Highlights: Wide variety of products & good display of offers. 

 

 

4. Bosch Auto Parts

Bosch is ranking fourth in our list for a reason. Though it’s a great website, it’s for everyone. First of all, you can’t buy anything here; it’s only an information source of Bosch products. Second, apart from the basic products, you can’t find anything else, such as cleaning kits, welding kits, etc.

 

Highlights: Impressive minimalistic design.

 

5. Amazon

If you are not looking for something advance or lack comprehensive product knowledge, Amazon is your port. Here a business can also list their products to expand their market place.

Highlights: Large tiles & similar product listing at the bottom.

 

Other notable website are as follows:

6. Auto Parts Warehouse

7. Boodmo

8. Car Parts

9. Revzilla

10. Motosport

Website designing is tricky; it may devour plenty of hours and still produce nothing. So it’s okay to ask for help. Get in touch with our experts for your every marketing need.

For more articles visit our website: https://www.seagulladvertising.com/