Month: November 2019

Educational institutions like schools, colleges, and universities thrive on the enrollment of students. The more students a university can enroll the greater chance it has to provide the society with an accomplished academic, with the obvious assistance in the revenue and financial aspect.

Apart from the institutions whose name has now become iconic and the students are made aware without any conscious effort, all other concerns need to make their existence known to the students.

The benefits

Inbound marketing works in a different manner than the usually applied paper or visual media advertisements, where the probable customers are let known of a product with the commercial announcements in the print or visual media.

This approach entails a “push” technique; whereas, in inbound marketing, the customers themselves choose the products or services they need. The viability of this statement can be supported by a survey which stated that 94% of students opting for higher education check out the website of the institutions first. (Source: er.educause.edu)

 

The other benefits of inbound marketing that these sectors enjoy can be given as;

1. More competent leads

Inbound marketing works in a different direction than a general marketing strategy, which can be good qualified lead-generating machinery.

The customers search out the company and therefore are already primed to act. This is reflected by the content and links that the host company offers on its website. As the clients come to you, therefore the services you provide become more specialized and better-suited.

2. Increased earnings

Inbound marketing uses the presence and reach of the different social media sites. The probable customers are seen to respond more positively towards the brands present in the social media platform. In reality, mention in social media is often influencing people to react more.

3. Increase the deal completion

The closing of the deal is an important aspect for the sales director, and inbound marketing coupled with sales enablement has been observed to complete the sale in greater amounts. One of the significant outcomes of this technique is the continued attention of an already confirmed client.

 

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Related Post – How Inbound Marketing Can Increase Your Enrollment Rate

 

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4. Elevate brand value

This method increases trust and brand value, with the free advertising done by the client itself, another one of the benefits of inbound marketing. In a world full of options, this personal touch over a necessary service trumps the utility of several modes of outward marketing strategies.

5. Costs less

This is an apparent benefit as the social media posts cost nothing in comparison to space in a print media or TV airtime. Paid options give more reach and are usually reasonable. Search engine marketing is also a great option.

6. Accurate analytics

The inbound marketing approach provides instantaneous analytics, which helps in taking the prioritization decisions for the company. The data generated are real-time and provides a clear picture of the situation.

In conclusion

Herein, the marketing strategy of inbound marketing proves to be a better effector than traditional outbound marketing.

Therefore, optimizing the website and providing relevant content to draw people in will be effective in the long run. Therefore, conferring with experts in this field can be beneficial for the enrollment numbers of an educational institution.

 

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The world of orthodox marketing is rapidly evolving into a much sleeker and more streamlined form of marketing. The education sector is also no exception. With so much information available to the students and their parents, it has become a much more difficult job to reach them.

Though schools and Institutes generate a lot of advertising content, but due to the lack of sharp marketing strategies they fail to reach their potential goal of admissions per session.

The inbound market plays an important role to solve this problem. It helps you put your message across to the right prospect at the right time and place. With the advancement of digital marketing, more marketers are picking up the strategy of inbound marketing for schools and colleges.

Here are the top inbound marketing strategies institutes uses for their campaigns.

1. Website Statistics

The website of your Institution is its face online. It serves as an important address from where your students or parents can get valuable information regarding the institution, interested courses, and other related contents.

It is a no brainer that you need to monitor each and every spastics related to your website like the amount of traffic, social media information of your prospects, content views, etc.

There are many digital marketing tools, which helps you to understand and analyze data about your website.

 

2. Research and Data Collection

The first step to truly succeed with your inbound marketing strategy is to research and collect as much as you can from your prospects or students.

In this day and age it is criminal to ignore the data collected from various digital channels and platforms. Gathering and properly analyzing this data should be the first step towards a successful marketing campaign that all the institutes need to follow.

 

Related Post –Reasons Why Educational Institutes Must Adopt Inbound Marketing

 

3. Paid Online Promotion

One of the greatest tools for inbound marketing that an institute can use is paid promotion, as it only targets the particular segment of prospects and reaches them by following their searching patterns. This enables the institute to reach the right student at the right time and place.

 

4. Search Engine Optimization (SEO)

An inevitable strategy that has become a separate profession of its own is SEO or search engine optimization. Contrary to the paid promotion which is instant, SEO takes a considerable time, but in the long run the ROI will be much better and the flow of traffic in your website will be organic.

 

Related Post – Technical SEO: An Easy to Understand Guide for 2021

 

5. Great Content

Every tool for inbound marketing will fail if there is no proper content available. Good content will eventually push the strategy of inbound marketing for higher education to succeed. Only interesting and in-depth content has the power to draw in potential students for your institute.

These were some of the top strategies used by marketers for inbound marketing. It is no doubt the perfect tool to funnel your scattered prospects into an organized way so that it is easier to reach and convert them.

 

Related Post – Content Strategy: Your Company needs it, Surely!

 

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It is a common notion that an educational institution does not need marketing for enrolling its students. This is flawed even at the outset, as the way a good institute gets its recognition is by the ‘word-of-mouth’ of the students and the parents.

The marketing is still there, only it was not given much attention till now. But now the scene has changed, and the boom in the number of educational institutions, both in offline and online mode, has made it imperative for them to have an effective marketing strategy.

The reason is simple; the competition has increased greatly in numbers and the probable customers need help in choosing the best institution for them. And according to recent trends, inbound marketing is being used in place of aggressive outward marketing.

What is Inbound Marketing?

Put in the layman’s language, inbound marketing is done by creating helpful and informative content about the brand a company wants to promote and using the relevant data to address and solve the problem of the customers at every stage.

This marketing strategy employs the available digital tools heavily, like search engine optimization, links to informative contents, creating a multiple-platform friendly website, so on and so forth. For the admission aspect of enrollment, it is seen that inbound marketing to increase admissions in a school is being used more than an aggressive campaign of advertising.

The traditional sense of pushing the customer to buy the product is being replaced by a more integrated method of absorbing the probable client into the marketing approach, convert them into paying customers, and also using their presence, both offline and online, to spread the word about the product to others.

The product herein designates the educational institution or services the clients are endorsing or have been participating in themselves.

 

Related Post – Why Inbound Is The Right Way To Market Your Educational Institute?

 

How does it Fit in Enrollment?

As stated earlier, education is not limited to a building of brick and stone. With the increase in online courses and the number of institutions for earning a degree, the importance of marketing has increased by many folds over the years.

The question most commonly asked in this regard is how to increase student enrollment in schools and the most effective method is seen to be inbound marketing.

The approach remains primarily servicing the students. They are often unsure about the way they should take about their studies and search online for any relevant information. The website that hosts these contents and provides links that help them in taking this decision will be visited more by the students.

Once they are satisfied with the services of the website, they are more likely to enroll in that particular institution. Additionally, they can share their experiences with their relatives and friends, making the way for more customers.

In this way, inbound marketing can generate new leads and also provide customized services and content depending on the need for potential customers. Therefore, contacting professionals in this sector will be a great approach to ensure the continued enrollment trend for an educational institution.

 

For more articles please visit our blog: https://seagulladvertising.com/blog

Marketing for higher education has become one of the most challenging tasks. Increased competition from rival institutions, tuition costs and an ever-increasing option for students has made it difficult more than ever before.

An outdated marketing strategy will no longer work in this new competitive scenario. To survive in this modern market most institutions are following the footsteps of their competitors and, are beginning to take up a more sales and marketing approach. Students in this approach are the customers with more options to choose from.

Students nowadays have much more power and control. Before taking admission into any institution they have turned towards the internet and social media, where they can learn and browse through options more than a campus fair.

From career prospect to campus placement, most of the research is being done online. This is where, for higher education, inbound marketing shines. Read below to find the reasons why Institutes must adopt inbound marketing.

 

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Related Post – Why Inbound Is The Right Way To Market Your Educational Institute?

 

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Drawing in students towards your website

Creating content by identifying your target audience and researching about their search patterns regarding selection of an educational course and institution will eventually start to draw in organic traffic to your website.

Also, with the help of social media and using digital marketing tools like SEO you can eventually top the search engine results. Though it may take some time and effort but will be cheaper than paid searches in the long run.

Converting your traffic into prospects

You can now start creating content based on your research. The content should be interesting and should include in depth details of the topic. You can create a small web gate which requires the people to log in with details.

Most of the organic traffic your website gets should log in to access the content, and if you are successful in your research and application of the content, you should start collecting student e-mails or their social media profiles. With such information about your prospects you can easily start closing the deal.

 

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Related Post – Content Strategy: Your Company needs it, Surely!

 

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Earning a sale from your prospect

After a successful implementation of your research, SEO and database collection now it’s your time to communicate with your prospects and close your sale.

But before you proceed to the next step, you need to communicate carefully, plan according to the step of research your students are in. You can take the help of specialized digital marketing tools available in the market to carefully send the exact content your prospect is looking for.

For instance, if a student is on a webpage related to MBA, then they will receive an email regarding the best B schools in their city.

Making a change in the higher education marketing strategy may take some time, but with the change in the market for higher education inbound marketing will be the best way forward. Trying to research more and more about your student’s online searching pattern will help you provide content with a precise solution to them.

 

For more articles please visit our blog: https://seagulladvertising.com/blog