Month: March 2020

Real Estate marketing can get tricky, and leads can dwindle fast, which is why it is essential to keep your strategies fresh and new.

 

Here we have 5 Real Estate Marketing Activities that are known to generate high-quality leads. Take a look.

1. Inbound Marketing/ Lead Gen Tools

The best way to generate leads for your real estate business is not through just one piece of content but multiple ones depending on the consumer’s stage of the buyer’s journey. This is why full-stack lead generation tools like Hubspot are a reliable way to manage leads. They let you handle social media, email marketing, offline calling, blog marketing etc. in one place.

 

Marketers use these tools to nurture leads, i.e. providing content based on what is relevant to them. It helps the viewership of content and relevance to the lead.

 

Nurturing leads through these tools makes the process streamlined, and you can measure the performance of each channel (i.e. social media, email marketing, etc.) and how much they have contributed to you getting leads. 

 

And finally, another benefit of lead gen tools is A/B testing, which is putting out different types of content to similar audiences and see which one gets better conversions.

 

Thus managing, nurturing and classifying your leads becomes simplified through Inbound/ Lead Gen tools.

 

Examples of Lead gen tools include HubSpot (https://www.hubspot.com/), Sell. Do (https://www.sell.do/), Sprout Social (https://sproutsocial.com/).

2. 3D Virtual Tours

Homes and real estate are products that someone sees in person before purchasing. Or the fact that interest heightens when the property is seen in real life. But in a lot of situations, a strong lead is unable to view the property. It could be because they live in another city or that they are unable to travel at the moment. So how can the interest of this lead be attained?

 

The answer is by providing them with 3D virtual tours. Virtual reality has become a big part of real estate and that too for a good reason. The builder can show their upcoming project from the outside, and a show flat from the inside by using VR simulations. 

 

These simulations up until a few years ago were hard to create, but now multiple 3D artists and agencies deliver the same at competitive prices.

 

These VR tours can be easily added to the website and sent to potential leads to explore.

 

 

Related Post- 5 Benefits of Inbound Marketing For Your Business 

 

3. Lead Scoring

Scoring leads boosts lead to conversion ratio by a significant rate. It is when leads are scored depending on how “hot” or “cold” they are i,e, how likely are they to make a conversion. Marketers usually score on a scale of 0-100 with 0 being cold and 100 being hot. 

 

Leads are scored using parameters such as how many times they have opened an email, how many times they have visited a website, have revisited the landing page etc.

 

Once you score leads, then you understand the content that is to be provided to each of them. Cold Leads can receive content like “Benefits of Buying a Real Estate Property”, Warm Leads can receive content like “Amenities at Our Project”, and Hot Leads can receive convincing offers like “Purchase Now For Extra Discounts.”

 

Here is a guide by Hubspot on how to score leads: https://blog.hubspot.com/marketing/lead-scoring-instructions

 

4. Behavioural Automation

Most of these techniques are when you want to reach out to a lead. But what if you want to increase effectiveness and efficiency and don’t want to interact with leads manually. This is when you can set up an automation system in your Lead Gen/ Inbound Marketing tool.

 

Behavioural automation gives you the ability to send emails, set tasks, initiate phone calls or take other actions in response to a lead’s behaviour. That means that if a lead does “X”, then an automated “Y” response/ piece of content is sent to them.

 

Thus you can classify standard lead behaviours and trigger actions based on that. For example, if someone visits the website twice, then send them an email to set up a site visit. Your automation can change depending on your audience and business goal.

 

You can set up a behavioural automation system using full-stack inbound marketing tools such as Hubspot, Sprout Social etc.

 

5. Experiential Marketing

Lastly is experiential marketing. As discussed before, one of the significant aspects of purchasing a home is experiencing it. Not only experiencing the home but also the neighbourhood, the people, the amenities and above everything else- you and your real estate brand.

 

Experiential marketing is a little more offbeat than other marketing strategies. It almost every time has nothing to do with the product itself, but your brand. It immerses the consumer with your brand and is one of the best ways to get the lead to foster a relationship with you.

 

An example of experiential marketing would be when a real estate project in Mumbai focused on living an active and healthy lifestyle as their project brand. To drive this message, they organized a 5km beach run for an exclusive list of guests which included some of their hot leads. The leads came in to run on the beach but left with the feeling of knowing the real estate brand better.

 

As for now, the field of experiential marketing is almost untapped in India, which gives great room for experimentation.

Here is a TED talk that explains how Experiential Marketing is the future:

https://www.youtube.com/watch?v=7sJaTiV5Hjs

 

Only some niche real estate companies and marketing teams follow all of these strategies mentioned. While these techniques require some added initial effort, they have proven to show long term payoffs.

 

The best time to start with your new strategy is now. What are you waiting for? Visit our website today https://www.seagulladvertising.com

Real Estate and SEO (Search Engine Optimisation), in their respective selves, expand over vast measures within their own fields. Since their inception(s), they have gone on-to significantly intensify and grow & expand whenever and wherever they possibly could.

Today, because of the (vast) domain of Digital Marketing, they’re closely linked with another; as is the case with just about any field that has entered this space.

An SEO plan – to execute & implement – might appear easy to some, but that is seldom the case. As discussed earlier, SEO is a tremendously huge field that requires a lot more than catering to only a few objectives.

Because of the significant volume of searches today, Google and several other search engines have – quite brutally – re-designed their whole process (and still continue to) of everything related to SEO that finally leads to better page/website ranking.

Hence, there are quite a few prerequisites to take into consideration when a Real Estate Agency dives (deep and deeper) in-to SEO. Going are the times when one has to ask themselves, “How to do SEO for a real estate website?”

Today, we’re going to offer you 6 SEO HACKS that you as a Real Estate Agency (or anyone else connected with the field) can use to ace the game of SEO; they are as follows –

1) The Importance of Technical SEO

Image source – www.bthrust.com

Technical SEO is all about optimising a website in order to relinquish the requirements set by search engines when it comes to the ranking of websites.

There are quite a few prerequisites that a website master would have to take care of when it comes to adhering to the rules of technical SEO. Some of them are as follows –

A) Fill your website’s pages with content. This means that each page should contain around 500 words at minimum. This allows search engines to know that the page is information worthy and will then rank the page, and, in-turn the website accordingly.

B) Put ALT TEXT wherever you can. This is especially the case when it comes to images, videos and other forms of media. Search engines need to know what each content is all about; if not, they would simply count them as redundant and will automatically cause your page/websites ranking to fall or falter.

C) Make your overall content valuable. Remember this GOLDEN RULE at all times – by the end of each day – your content is going to be seen by humans and judged by humans. If it does not provide value to people, then nobody is going to come to the website, and search engines keep a big eye out for this. If people do not find value in your content and bounce back immediately – it gives out a signal to the search engines that your content is bogus and invaluable and the rankings will reflect the case.

 

 

Related Post – Technical SEO: An Easy to Understand Guide for 2020

 

2) Focus on Content & Content Marketing

There is no better way of saying this but this – focus as much as you can on creating such kind of valuable content that is not only valuable but also life-changing in some way to people. This means that one has to know that creating content is basically the life-line for any business that wants to do well (and better) in the digital world.

Content should always be crafted and created in a way that appeals to the audience that the particular business is trying to serve. Creating valuable content is not only about satisfying one’s own desire or satiating one’s own outlook on what would be of appeal to the people but, is a way of doing it in a way that has been absorbed and transpired through a thorough understanding of what the audience actually needs.

Truly understand your audience and you will know what they really require and need.

3) Internal and External Linking

Linking is a strategic and long-term process that would help a website to create a stronger reputation for search engines. This is one of the biggest factors when it comes to consistently being able to rank higher-up in the listings of search engines.

To bring out the best possible results of this process, link building must be divided into the following 2 paths –

A) Internal Linking – This involves linking to pages within your website itself. When one is doing this – they should be mindful that it is being done in a sort-of minimalistic way because overdoing it would most definitely cause the creation of a red flag. And, this would mean that search engines have picked up on it and that there is a certain level of malpractice going-on.

Creating a stable, sensible and strong internal web of links gives a website a much better structure and gives a much better impression to search engines. They will see it as a stronger foundation that has been laying its own floors in a consistent and fruitful manner.

B) External Linking – Also known as BackLinking – this involves going above and beyond with only linking within your internal website. Compared to its internal counterpart, external link building is quite a bit more strategic and can (mostly) only be done over a longer span of time.

External linking is the process of linking to other websites across the internet. And, the better the websites where your links appear, the better it would be for you and your website. Search engines see this as an extremely strong point when it comes to the judgment of a website and its quality. And, why? Because – why would a good (perhaps even better) website link or showcase your content on their website if it is not of good quality? Therefore – quite literally – the question answers itself; and, one must focus on getting their content on other websites to be able to eventually rank higher-up in the listings of search engines.

4) Client/Customer Reviews

Even outside of the digital world, what is a better way of knowing (for anyone) that yours is a good business that provides value to the people it looks to serve? According to us, the best and most sacred form of advertising and marketing remains to be word-of-mouth. Nothing can trump that aspect of getting the worth of your business or anything else that you could do out there to the people in a most organic and realistic way than it.

Now, coming back to the digital world and applying the word-of-mouth logic to it, what can be better than your customers or anyone else related with your business – giving real reviews based on their personal experiences with you. That’s right! Nothing.

There are a lot of people on the internet looking for information about products and services and a lot of them blatantly check reviews of others before making any kind of connection with a business that they would have otherwise been unaware of. Reviews from people create a sense of trust that just cannot otherwise be generated by itself. No matter how hard a business tries to advertise or market itself, at the end of the day – if it doesn’t have good reviews from the people who it looks to cater to – no good will ever come out of it. All the energy, time and money would be a waste if it is not genuinely satisfying its customers.

Businesses should take this point a lot more seriously because search engines take it way too seriously too.

5) Better Keyword Analysing, Organising, Packaging, Planning, etc.

Image source – www.integrateideas.com

Keywords are basically user queries or words that people search for on Google or other search engines. They form the dots that would go on to connect people with the various types and numbers of businesses found online. Hence, without the proper and strategic use of it – no business in the digital world could actually survive, let alone prosper and thrive.

This is a big reason why there is almost always a dedicated group of people or an entire department to cater to the entire philosophy and execution of keywords. Some even call it the heart and soul of a business (online). Because without the proper use of these keywords, no one will ever be able to find you on the internet; no matter how good your business is.

Creating a sound plan for getting more people to your website is vital for any business that showcases itself, its products and services online. Most search engines have made it a lot easier for businesses to understand and implement their plans when it comes to using keywords. Google has a whole division and a variety of tools that one could use in order to step up their game.

Even when it comes to paid advertising and marketing, there is a great demand for using the right keywords, or, the quality of the ad would not be good enough for it to rank better.

 

 

Related Post – The Pay-Per-Click (PPC) Guide to Real Estate Marketing for 2020

 

6) Mobile-Friendly Everything

A lot more than half of the people who will ever look for anything online use their cellular or mobile devices. This point used to slip-out from the minds of a lot of people back in the day, however, today – it is more than extremely important that one optimises their online identity for mobile devices.
If this is not done religiously, you will directly lose out on more than half of all of those people who would’ve otherwise found your business and may have even turned in-to paying customers. Also, one of the other crucial parts to register and forever understand is that search engines would know that your online business i.e. your website is not friendly for mobile and would directly cut-short the drive of traffic that you could have got if you fulfilled this requisite.

Website masters must always pay close attention to this and realise that traffic from cellular and mobile devices i.e. people searching for businesses, products and services is a lot more abundant through this source. Hence, websites must always be optimised for mobile devices – no matter the case.

To conclude

SEO is an integral part and parcel of any business that wishes to thrive and make full use of their capacity in the online world. It should never be taken lightly, but at the same time, it should be done in full consciousness and measure.

For Real Estate Agencies, this point cannot be stressed enough. Because a lot of businesses are online and making use of the abundant conduits of technology made available. Hence, every agency should strive to always do better in order to reap better.

Every business has something good to offer, and, when it comes down to it – they should do the very best they can to let themselves out to the huge world outside – and form a prosperous community of real people who like to not only buy things but also become a contributing part of the very community.

 

For more articles visit our blog today! https://seagulladvertising.com/blog

Video marketing has been one of the most lucrative ways of inbound marketing for multiple companies. But with a vast gambit of video techniques out there which one will work best?

To ease this process for you, we have compiled a list of 7 Real Estate Video Marketing techniques that showcase your project in the best possible ways and give you high quality leads.

 

Let’s have a look!

1. 360 Degree Videos

 

360-degree videos are the latest video making trend. It is where the point-of-view of the viewer is from the centre, and they can scroll across the screen to see whichever part of the room they like.

 

A few years ago, it was cutting edge technology that could get a brand to make a 360 video. But now, 360-degree cameras have become widely available, and it has never been easier to create one.

 

Homes are a three-dimensional space which is why a 360-degree video provides the viewer with a more realistic feel of how the area is built, even if they haven’t been on site.

 

 

2. Show the people living in the home, not just the house itself.

 

When you’re selling a home, you’re not just saying that the space you’re selling is functional. You’re saying that the area perfectly matches the people that shall be living in the home. 

 

Which is why, what will help is showing and emphasizing the type of people, for whom, your home is meant. Be it for young students, a small family, a large joint family or anyone else.

 

Portraying the type of people you build your project for helps viewers associate themselves better with your brand and also will resonate with your ideal target group.

 

3. Show Your Property as a Lifestyle

 

A home is not just a home. It is a lifestyle and a status statement. People use their homes to define themselves and portray a specific image in society.

 

So when people are watching your video, they need to get a clear idea of what exact lifestyle your real estate project is preaching. Giving a clear lifestyle approach to your videos attracts the right group of people to your videos. It also provides an indication of what price range your home will be and what amenities will be available to pander to that particular lifestyle.

 

4. Drone Videos

 

Drones are aerial cameras that fly using motors and can be remote controlled.

 

They are convenient ways of giving a bird’s eye view of a project so that the viewer can see the full premise in its entirety. Not just the project itself, but also the surrounding area which gives a good idea about what the neighbourhood looks like.

 

Drone videos are especially suitable for tall buildings and towers as they encompass the project thoroughly and display the height.

 

‘Drones videos’ or ‘area wiki videos’ add a new point of view which otherwise no one gets to experience, which also makes the videos exciting to watch.

 

 

Related Post- Social Media Marketing For Your Real Estate Business

 

5. Client/ Residential Testimonial videos

 

Apart from focusing on the brand and the project, it is also good to let your customers talk. Customers represent the people who put faith in your brand and purchased a home from you.

 

Your resident/ client can talk about their purchase process, their experience with your brand, and how they are liking living in the current home. All of these things matter to a lead who is interested.

 

It enables the video to communicate directly with your lead, by them watching someone who was once in their place. It makes the viewer trust the brand more.

 

Make sure not to make the video too sale-like but to keep it real and raw instead.

 

 

 

6. Not Just Videos for “On Sale” Homes but Videos for Homes That Have Sold!

 

These are videos that have not been seen in the Indian market too often. They are videos of properties that have already been sold.

 

You can show off the flat, show how the interiors have been done up by the current resident, and the modern amenities they get to experience.

 

Such videos fulfil three objectives:

• Show a ready flat in terms of renders which is not your show flat, thus offering some visual variety
• Adding an aspirational aspect to your video, and telling the customer that they too can have such a flat if they choose to go with your brand.

 

 

 

7. Property Update Videos

 

Property Update videos are mostly videos that show the construction progress of a project. They can be short videos that can be made after certain phases of the construction process have reached completion, and a new stage has started. These videos show how fast the project is being completed, what unique aspects are being added with each phase, and how close it is to possession. Moreover, it also gives an assurance to your customer on project construction and possession.

 

 

And these are some of the tried and tested video practices for video marketing for real estate. We hope you try them and see the results for yourself!

 

If you need any help or support visit our website or get in touch with our team.

 

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