Social media channels generate a huge amount of data every day in terms of videos, images, GIFs etc. And to post them millions of post copy, header and captions are written. To pay attention to what is being said on social media (Published content) is called social media monitoring. It can about your brand, your campaign, your competitors, your product, trending topics, etc.

It’s important to understand that social media monitoring is your brand’s first line of defence against a potential crisis. Also, proper social media monitoring can provide a strong understanding of your audience’s needs, improve your customer service, realise customer expectations, keep tabs on your competitors and find opportunities for promotion.

In a world where billions of texts, pictures and videos are shared every day, it is impossible for any person or a group to keep a tab on everything manually And this is where social media monitoring tools, websites and apps come into play.

But which social media monitoring tool is the best for your product or services? It’s not tough to pick the right one for your brand if you know which tool does what. To match your brand compatibility with the tools’ enticing premises, we have detailed the tools, websites and apps in this.

Here’s a guide showing you the best social media monitoring tools, best social media monitoring apps and best social media monitoring websites.

Note: The list shown below is considered by comparing the following capabilities.

Keyword-based concept tracking
Competitor tracking & comparison
Domain monitoring & alerting
Backlink alerts
Author tracking and alerting
Sentiment analysis (e.g. natural language analysis)
Multi-language processing
Image detection & analysis
Boolean operators for search and query
Search filter
Segmentation (demographics, geolocation, channel, sentiment, etc)
Real-time alerts
Customisable alert triggers
Alert delivery via email, RSS, etc
Customisable reporting, report archiving, historicals
Data visualisation & dashboard, social command centre

Here Is The List Of Best Social Media Monitoring Tools:

1. Hootsuite

Image Source: Hootsuite Official Website

This is the most popular and well known social media monitoring tool worldwide. Hootsuite let you monitor discussions and mentions relevant to your business, your industry, your products and your services at one place. You can keep a tab on what people are saying based on keywords, hashtags, locations, and even specific users.

2. Sprout Social

Image Source: Sprout Social Official Website

Similar to Hootsuite, Sprout Social can monitor the complete social media feed of all the popular social channels like Facebook, Instagram, Twitter, etc. Here you can monitor, engage and analyse all the data in one dashboard.

3. Talkwalker

Image Source: Talkwalker Official Website

Talkwalker, the social media monitoring tool, uses more than 50 filters to monitor conversations/mentions/tags across 150 million data sources. With Talkwalker, you can easily analyse engagement, reach, comment, and set brand sentiment.

4. Zoho Social

Image Source: Zoho Social Official Website

This is one and only Indian social media monitoring tool in this list. It is known for its efficient and affordable services. With Zoho Social, you can publish and schedule posts, monitor social activities, analyse your social media performance easily. It provides cloud support also to store your essential data online.

5. Brand 24

Image Source: Brand 24 Official Website

Brand24 is a very powerful yet very affordable social media monitoring tool for those who want to dive deep into data. Besides the usual feed of major social media platforms, Brand24 also monitors blog content, forums, and other sites for mentions and conversations.

6. Mention

Image Source: Mention Official Website

Mention is one of the biggest free social media search engines for user-generated content across the Internet. This platform lets you find and measure what people are saying about your brand, via keywords tags on all popular channels like Tumblr, YouTube, Twitter, etc.

7. Keyhole

Image Source: Keyhole Official Website

Rather than finding individual mentions of your brand, Keyhole provides trends, insights, and analysis of your preferred hashtags, keywords, or accounts at one place and with one filter. It is one of the easiest tools in the list and also quite a user friendly.

8. Buzzlogix

Image Source: Crunchbase Official Website

Buzzlogix helps in both social monitoring and social engagement via its functionality. On this platform, you can track content with your preferred keywords and get the statistics in easy-to-understand tables and graphs. For social engagement, you can monitor multiple social media profiles on one dashboard and respond to social mentions and messages via the same.

9. Iconosquare

Image Source: Iconosquare Official Website

Iconosquare is quite famous for its Instagram analytics and management. Besides its strong analytics and management features, Iconosquare offers custom feeds, which you can use to monitor specific Instagram content.

10. Tailwind

Image Source: Tailwind Official Website

Tailwind is explicitly built for Pinterest and Instagram. It specialises in visual content filtration. Apart from its scheduling and analytics features, Tailwind also enables you to monitor your content and your competitors.

11. Union Metrics

Image Source: Union Metrics Official Website

Union Metrics provides social intelligence that can help you improve your social media strategy. With Union Metrics, you can track and analyse social media posts, monitor your competitors and trends, conduct research, and more.

The Final Verdict

With so many social media platforms available, it can be a nearly impossible task for marketers to measure their brand performance, without the help of third-party tools that simplify social media management & listening.

Thankfully, these (mentioned above) social media monitoring tools automate the process and provide analytics about your audience, brand and campaign performance in a simple and easy to understand way.

These tools also allow you to keep track of trending topics, ongoing conversations, and respond to negative sentiment promptly – before things get out of hand.

So now you know which are the best social media monitoring tools out there. All you need to do is pick the one that suits your marketing needs and budget.

Knowing about the best tools for social media monitoring is one thing, but managing campaigns, monitoring, strategizing, analyzing, and optimizing content require quite a lot of effort and time. We at Seagull Advertising work 24*7 around digital marketing solutions and are known as the best brand design agency in Pune. So If you face any problems then do reach out to our experts at Seagull Advertising. We will help you out with all your queries regarding digital marketing.

Facebook Groups are an effective way to create a strong community, increase engagement, and improve relations with clients for your business at free of cost. On one hand, where Facebook Pages feel like one-way traffic for brands to share updates, Facebook groups, on the other hand, are a space for users to get in touch with like-minded people about shared interests.

If you are ready to build a successful Facebook Group for your business, then in this blog post, you will find definite answers to how to use Facebook groups for marketing? What is the Facebook group marketing strategy? How to increase Facebook group engagement? and various Facebook group engagement ideas.

So read on to know all.

What’s the difference between a Facebook page and a Facebook group?

Image Source: Dr. Aisyah’s Website

Facebook pages are a platform for broadcasting a point of view and creating an authentic, public presence with related content about product and services. Your business’ Facebook page is your public-facing Facebook address. It is the official place for business updates and practical information. Here you can share organic posts and reach your followers. It’s visible to anyone on the internet, and only official brand representatives can create one.

Facebook groups are a place for your fans/leads/customers/readers to come and bond. It is a place for discussions, comments, conversations, rallying around common causes, learning about your product or getting access to exclusive knowledge about the company.

In simple words, we can say that Pages are for broadcasting content, and Groups are for discussions and conversations. And your business should probably have both.

Why Create a Facebook Group for Your Business?

Image Source: Trinibiz Website

Facebook Groups provide a lot of amazing benefits that can help your product or service offering stand out from the crowd. Facebook Groups allow you to:

Own a space where conversations can occur between you and your clients
Control who is part of your community
Create a safe space for your customers to speak
Monitor and register audience sentiment
Revert to queries and resolve issues
Build communities around subjects your brand stand for
Gain a good of an understanding of your audience’s demographics
Get honest feedback from customers
Get insights for improvement

How to create a Facebook group for business?

Remember that your Facebook page can actually be an admin of up to 200 different groups, so you can start with a dummy group to get the hang of it and then move to real ones. Create groups on different subjects and topics by the following method.

To create a Facebook group on a computer:

Your Facebook page should be the admin
Click ‘pages’ in the left menu and select your page
Select the ‘groups’ tab in the left column
Click ‘create group’
Once created, you can add members and customize group with additional details

To create a Facebook group on a smartphone:

From your news feed, tap the menu button (three horizontal lines) then select ‘pages’ and select your page
Click more (three horizontal dots) at the top, then tap groups
Click ‘create group’
Once created, you can add members and customize group with additional details

How to use Facebook groups for business?

On the front, your Facebook group might appear as a social club, but the reality is, it’s an amazing business tool. Under your group, customers might be chatting on common topics and forming friendships for a lifetime; while you’ll be busy reaping the benefits from your top fans gathered in one place. Here are a few ways how you can leverage your Facebook group for your brand benefit:

1. As a customer support community

When someone in your group is throwing a question or looking for help in terms of guidance, you can be the hero by addressing the issue and showing off the heroism to the rest of the community by pushing it in the group. In today’s age, nothing works better than sharing important information for free, and online users are always actively seeking the answers to numerous questions.

2. As a learning and engagement tool

In a post COVID era, people have realized the true power of Facebook groups. Some have been converted into classes and guidance centres to share and receive vital information. Whether it be a digital course on how to give yourself a manicure or learning basic coding and web development or you’re hosting a live stream of an interview with the world’s leading chef. Either way, this sort of content encourages people to participate and revisit your page often.

3. As a feedback forum

If you want to know how customers feel about your existing product, services, or brand, just ask. Even when there is a new launch, ask what the community think about the product or service to make improvements and gain insights.

4. As a place for fans to connect with each other

As we already told you that new friendships would be formed on your group and it’s actually really great for your business. There can be nothing better than BFFs creating memories involving your brand on digital space.

5. As a revenue stream

Here is an opportunity to provide value to your loyal followers and make a little cash by promos and sponsored content. (Don’t do it often and maintain the authenticity of the group).

A good community always attracts other brands and be a part of something large. But if you want to keep your group to your brand promotion only, then it is a great place to share offers and flash sales.

At The Bottom

Facebook groups can build a really powerful path to walk your expertise across your targeted audience; create a lively engaged community; and find new customers, peers, and partners via good content. So start rolling with the Facebook group and let us know how is it going in the comment section below.

In case you face any problems then do reach out to one of the top digital marketing agencies in Pune – Seagull Advertising. Our experts will help you out with all your queries regarding digital marketing.

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Month: January 2021

Best Social Media Monitoring Tools In 2022