Brand Design helps brands stand out from the rest with recognizable ‘eyedentities’ to impact consumer mindsets.
At Seagull, ‘Eyedentity’ is proprietary design process that focuses on shareblity and recognizability of a given brand.
Brand design is an essential part of every brand's culture. It dominates the way the brand will be communicated across collaterals. Be it digital ads, billboards, pamphlets, packages, brochures, and more. Not only does the brand design determine the visual language of a brand but also written communication.
Will your brand be - Commanding? Happy? Youthful? Royal?
The brand design will convey the emotion behind the brand.
Design strategy essentially solves the problem or pain points that your brand may have. Is the emotion you want not getting conveyed? Is your name not resonating with the target group? Or are you lost as to how your brand's identity will be positioned? All these design queries are first solved through brainstorming through our design strategy.
We tend to do this in a 3 step process:
Where are we now?
Where do we want to be?
How will we get there?