Toilet Seva – a new-age app developed to solve an age-old problem. The brand needed to reach out and convey that finding a clean toilet was now just an app-download away. So, how did we help the brand?
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and need-gap analysis.
- End-to-end brand strategy beginning with personal interactions, leading to key insights and in-app user experience ideas.
- Creation of the branding idea – Har Toilet Clean Toilet. Under this umbrella idea, we created communication from online ads, social media videos, to even on-ground activation ideas.
- We also ideated and executed expertly-targeted digital awareness campaigns categorially aimed at different buyer personas.