Why Inbound Is The Right Way To Market Your Educational Institute?

Posted on October 19, 2019December 17, 2024 by Seagull Advertising

Choosing the perfect college for your further studies is equal to taking the first step towards your professional career, it probably is a life-changing experience.

Gone are the days, when students and the parents used to roam around campus fairs with a dozen of brochures in hand. The evolution of the internet has changed their search patterns, and colleges and universities have jumped on the wagon of inbound marketing to lead the students towards their institute.

The inbound marketing strategy is designed in a streamlined way that leads the student towards you and providing you with an opportunity to close the deal.

Why there is a need for inbound marketing for educational institutes?

With more than thousands of educational institutes in India it is a tough job to formulate a marketing strategy to make your institution stand out. This is where strategies related to inbound marketing for educational institutions come in.

Taking your students’ needs into consideration, inbound marketing tools are used to place your institution in their radar, resulting in a positive flow of traffic on your institute’s website. To put this in motion, first of all, you will need to set a clear target audience and research their search patterns.

For Instance, are you trying to get high schoolers or middle schoolers? It may also include gender-biased targeting patterns. Setting a clear target audience will let you easily communicate with the right prospect in the long run.

In what ways inbound marketing benefit educational institutes?

Inbound marketing plays a vital role in scouting and reaching both present and future prospects for educational institutes. Tools in inbound marketing allow you to find and connect directly to students who are searching related content online.

Unlike orthodox marketing strategies that are based on a broader audience that may or may not include your potential consumers, inbound marketing is more refined and allows you to pinpoint your target customers. Inbound marketing strategies allows you to directly engage with your website traffic and provide you with the right set of tools to convert them.

Some tools and techniques used in inbound marketing are:

1. Content creation

Creating targeted and in-depth content according to search patterns and placing them on your website, social media platforms and spreading the word on the right distribution channels.

2. SEO – Search Engine Optimization

Placing specific researched keywords in your content and getting your website placed higher in search engines.

3. Social Media

Engaging with potential prospects, on social media platforms for a wider reach and to improve brand value in the minds of the prospects.

Closing thoughts

As the higher education sector grows at a steady rate it is becoming increasingly difficult to stand out using conventional and orthodox marketing strategies. More and more educational marketers are opting for strategies of inbound marketing for educational institutions, as it not only provides a more modern and accurate solution, but the results are also consistent in the long run.

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Why Is Social Media Important for B2B And B2C Healthcare?

Posted on October 11, 2019December 17, 2024 by Seagull Advertising

In this 21st century, the digital world has given birth to a smarter approach for healthcare marketing strategies. There is no need to put in money in order to receive the best, with the new approach and era you can invest your marketing cash, strategically and get to achieve the results that you are after, in a much more organic way.

Therefore, with the help of online marketing, it has become the ultimate game-changer, for the healthcare industry as targeted customers are getting fragmented, as each moment happen to pass by.

In the past, there was hardly any healthcare strategy, which was straightforward and in order to convey your message, from the highest platform more like shouting it out, you will be able to get the attention of a wide range of audience.

Social media marketing in healthcare for 2021

Social media marketing for the healthcare industry is currently in waters, which is charted, but it is not known, to that extent.

Through recent searches, it has come to notice that about 77% of the individuals take the help of, online reviews when looking for a good physician, 74% of them take the help of the social media to find the best doctors or hospitals, and around 80% are looking for new information or searching for a new healthcare provider.

In order to understand the importance of social media in healthcare, it is important to know the individuals that use social media as the medium to locate their ultimate healthcare providers. Millennials are the second largest demographic to be known, after the baby boomers. These individuals take the help of social media, to look for customer services and on-demand advice.

The elements of a social media marketing strategy for healthcare

In order to get the best out of social media in healthcare given below are some of the major elements of social marketing, which will offer you the help based on your requirements.

Inbound philosophy

With the help of inbound marketing, it will allow you to grab the attention of many consumers, into your healthcare website that will allow them to learn, about your company and the services and treatments your healthcare center provides.

Attracting consumers through helpful content, engaging them with newer and relevant content and once they start listening to you then giving them solutions (in the form of healthcare products or services) to their problems is what inbound is all about.

Managing social accounts cleverly

Social media is not just about posting day-in and day-out. There are times in the week when a certain type of post gets the maximum attention from your followers.

For example – A 5-10 min explainer video regarding a new healthcare product you have launched is much more suited to be posted on a Friday since people can view it over the weekend when they have free time.

Keeping a mix of different types of posts and formats is also a good way to keep your audience engaged on a regular basis.

Content that resonates with your audience

In order to take out the best of b2b healthcare marketing, content plays an important part. Be it your website or social media, you need to create helpful and relevant content that your audience intends to find when they visit your website or social accounts.

You can get an idea from the type of content your followers like or don’t like from their reactions (like, share, comment) to your posts. This simple analysis is enough for you to know what your fanbase expects from you.

Repurposing old content that has worked well in a blog format by creating a short video on it is another way to enhance the impact of your content piece.

How Healthcare Content Marketing Can Better Engage Patients?

Posted on October 3, 2019December 17, 2024 by Seagull Advertising

The importance of online information, also known as the “content” is important for two main things. Firstly, the line energy for healthcare marketing is online, and individuals, take the help of the internet to look for treatments, health issues, and for expert information.

Therefore, in order to proceed further, the decision of receiving care will entirely depend on the recommendations and reviews about healthcare providers, doctors, and hospitals, which is provided by the existing customers.

The second most important thing is the self-education pattern that has helped patients who are proactively involved, with the decisions related to their health. However, people today are well-aware and informed about all the insights about the healthcare industry.

Therefore, with an excellent content marketing strategy will help in educating, attracting and converting today’s customers.

How to engage patients through content marketing?

In order to have a clear understanding, on how you can engage your patients, with the help of healthcare content marketing, the given below points will educate you, so that you get to move your mere creative content from quantity to quality. They are:

1) It can provide a solution to a problem

Understanding and listening to your customers will enable you to make provide a clear answer to their questions. There will be numerous individuals, who will come up with questions, regarding healthcare treatments and services, before they make their decision to book an appointment.

Providing a clear answer and will allow them to be much more educated on the topic are interested in.

2) Mix everything up to inspire the interest

It is important to consider different ways, to present a content rather than, using a straight text head-on. Taking the help of video information, which is known to be a powerful alternative, and providing pictures, graphics, charts, color and other types of presentation tools, in order to attract the visual interests of the consumer.

3) Use social media correctly

There are still many healthcare providers, who happen to struggle with properly harnessing the power of social media, in order to perform a good patient engagement process.

In order to get the best out of it, you are requested to create posts, regularly and stay connected with the community, by creating surveys, asking questions, liking comments and replying to your customers.

4) Make wellness and health campaigns

There are many content marketing ideas for healthcare, which will help in the patient’s engagement, and out of them creating healthcare campaigns, is one of them.

By making both long and short campaigns it will help in building loyalty and patient engagement and also generalize to a target audience especially, middle-aged men and women, elderly men or even millennials.

You can take the opportunity to distribute these campaign on all your social media platforms and websites, by providing external links to the resources.

Improve patient engagement through content marketing

There are numerous ways and ideas that will enable you, to get the word out about your company and services. This will help in delivering a good value to the patients you happen to serve, and with good marketing content, will help in patient empowerment.

Producing and providing content, which consumers like will enable you to attract more customers consistently.