Month: December 2022

Many a small thing has been large by the right kind of advertising ~ Mark Twain

Choosing the right branding and advertising services can often be a daunting task! Be it a newly established business, start-up, or even a multi-national company, there is a constant need to develop your service or product. Creative marketing and branding lay the foundation for what entices your target audience to gravitate toward you. 

For this, choosing the right branding agency in India can ensure that your business grows better, with design and communication that engages your target audience at a deeper level.

Seagull advertising is one of the best advertising agencies in India to solve all your branding and marketing needs. We are here to help your business ‘Grow Better’ by developing your clientele through unrivaled creative design operations. Our main goal is to bring out the best in your brands and give them strategic advertising services to ensure growth.

And how exactly do we pull it all off?

Let’s take a peek into the daily life of Seagulites and the busy bees that work into making all your marketing wishes come true.

Brand Strategist

The marketing journey at Seagull advertising agency begins by introducing the new client with a 4-step major milestone strategy process called the ‘Wing4Profit’. This contains detailed procedures to help decode vital consumer insights to provide you with the type of best branding and advertising services that help connect to your target audience.

This is made keeping several important branding checklists in mind such as:

– Consumer insights
– Market Analysis
– Secondary research 
– Brand Challenges

Among many others;

The strategy is then handed over to the client and designated Account Manager; who then proceeds to execute it.

Account Manager

The account manager decodes the said strategy to intricately plan out the execution of deliverables across various platforms such as:

– Digital Marketing
– Social media
– Paid Ads
– Traditional ads 
– Events
– Hoardings etc

They proceed to send out aims and objectives to the various respective departments such as the copy team, digital team, and creative team.

Creative Team

Once the brief reaches here, the creative team begins the process of conceptualizing the client’s vision to life. Seagull Advertising happens to be one of the top advertising companies in Pune with the most innovative advertising services to help you reach your target goals.

• Copy Team

The copywriting team deciphers the brief to understand the emotional objective of the brand. Who then proceed to come up with concise and compelling copy that tells an interesting story.

They then proceed to send the copy to the art and video visualizers.

• Artists and Visualizers

The visualizers and artists further provide shape to the creative concoction of the copy team and bring it to life visually. They along with the art director and creative director work as a team to conceptualize amazing visuals for various projects such as:

– Campaigns 
– Social Media posts
– Concept design etc

• Video Visualisers

Video Visualisers work in conjunction with artists and visualizers. They create motion graphics for the campaigns and pitches and maintain consistent brand identity.

• UI/UX

The UI/UX department ensures the most user-friendly interfaces for the client and the end customers based on the briefed brand strategy. After an arduous process of prototyping and developing feedback the website and app are ready to go.

Digital Marketing

Here the entire Digital Marketing squad facilitates conversations with your Target audience and helps them grow digitally. 

SEO

The SEO team extensively researches and analyses the goals and targets of the brief to provide: 

– High-ranking keywords
– On-page and off-page activity

 They make sure through their efforts that the website’s ranking always stays optimum in organic search results.

Content Writers

They are responsible for intricately wording informative and compelling blogs and other pieces, to form a natural dialogue with the customer. The work in conjunction with the SEO and Account Managers to make sure the written content always ranks high and with the appropriate brand voice.

SEM 

SEM marketers make sure that your paid advertisements for your products and services always rank high in search engine result pages (SERPs). They make sure to create the most optimum strategy for organic as well as paid ads.

Web Developers

Web Developers coordinate with UI/UX department to design the entire layout and interface for websites and apps. They also facilitate the functionality and flow of all the back-end processes; right from server integration to getting the domain live.

Social Media Team

Last but not least: the social media team works diligently to ensure the smooth flow of all our social media accounts.

Plans are curated and calendars are scheduled after a thorough briefing with the account manager. Once approval is gained, plans are forwarded to the creative teams, and Voila! we’re ready to post.

Throughout this entire process from Clients to designers to writers and so forth, the only constant is the passion and enthusiasm every member puts into a project. We at Seagull strive to nurture your organization’s growth as if it were our own baby. This is why we are considered one of the top branding agency in India not to mention our fun and lively work culture.

So there you go. You have successfully taken a sneak peek into Seagull advertising agency and now know why we are one of the top advertising companies in India. Hope to help your brand grow soon!

Related Post – Know How Services at Seagull with Help your Brand Grow Better

The new year comes with new resolutions and targets. After the big fat festive season and holidays approaching you now have the best time to plan big for your brand. You can make a breakthrough and surprise your audience with phenomenal ideas that would benefit them. Every individual is keen to know what the new year will offer them and tends to indulge in innovative marketing ideas. Know all about how you can plan big for the new year and help your audience have a wonderful experience with you.  

Now the question lies in how you will have a perfect marketing plan. Here’s where Seagull Advertising in Pune comes into the picture. Marketing is important all year, but it is especially important during the holiday season. Every time there is a holiday, you should use it to boost your sales with some specific marketing ideas. 

People are likely to spend money on items to help them complete their resolutions, so New Year marketing ideas are especially useful.  

Furthermore, attracting customers at the start of the year gives you a cushion to fall back on if sales fall off in the following months. Digital Marketing services suggested by branding and marketing agencies will help you achieve your brand’s new year resolutions.  

What Motivates People to Plan New Year Resolutions?  

Resolutions accompany with every passing new year, with many people setting new goals or devising new ways to achieve existing ones. People usually make resolutions to help them achieve their long-term goals.  

Introduce New Products

The concept of “New Year, New Me” or “New Year’s Resolutions” is not limited to individuals. This can also be used to your advantage by your store to promote new products. 

If you’re not sure when the best time is to launch a new product, think about doing it for the New Year and giving it a New Year’s theme. You can emphasize how it will help shoppers start the year off right. 

To ensure the success of your new product, begin marketing it in December through various social media and online marketing channels. Ideally, your New Year’s marketing ideas should last the entire month. 

Just remember to explain what makes the product unique. 

Increase Sales with New Year’s Marketing Promotions

With a New Year’s promotion, there are numerous opportunities to increase sales and raise brand awareness. You are free to devise any type of sale or promotion you desire. 

Consider providing a freebie or discount on each customer’s first purchase of the year (within a given time limit). In your loyalty program, you can also offer a general discount, discounted bundles, coupons, or even extra rewards. Consider holding a New Year’s Day or post-New Year’s Day clearance sale. 

Remember that the best-performing promotions will be those related to New Year’s celebrations. So, if you sell fashion or beauty products, promote them before the end of the year, emphasizing how they are ideal for New Year’s Eve celebrations. 

Promotions that assist people in working toward common goals are also very popular. To get into the holiday spirit, use phrases like “New beginnings.” 

Begin a Customer Retention or Referral Programme

If your company does not already have a loyalty or referral programme, the New Year is an excellent time to implement one. These programmes are popular because they are effective. 

You will encourage repeat customers with a well-designed loyalty programme. Even if you don’t have a direct referral programme, loyal customers are more likely to refer others to your store. 

Why are New Year Campaigns Necessary for Your Business? 

Simply put, if you aren’t utilizing New Year marketing ideas, you are passing up potential sales. Furthermore, New Year’s is your last chance to make a sale before spending begins to decline and remains low until around March. 

You will see an increase in sales with the right marketing campaigns. You will also be able to take advantage of the holiday spending spree. Furthermore, launching a new product or loyalty programme at New Year’s can lead to increased interest in it in the months that follow. You can even use your New Year marketing ideas to generate leads, which you can then turn into new customers. Branding companies in India will help you seek the best answers to all your queries related to your brand.  

Then what are you thinking? Seagull Advertising in Pune is just the branding and marketing agency you are looking for.  

Related Post – Know How Services at Seagull with Help your Brand Grow Better