Month: July 2019

After the advent of the internet, online marketing has become the people’s choice; which is evident by the fact that 75% of companies increased their content marketing budget in recent years. Here are some of the reasons which justify the application of content marketing in your business plan.

The reasons

According to the recent market trends, the use of content marketing is on the rise and is slated to increase in the years to come. Apart from the reachability and easy access, there are several benefits of content marketing that can provide the necessary push to your business.

The 9 reasons content marketing should be on your marketing agenda are:

 

1. Increased visibility

The reason is quite clear, the more you try to attract your potential customers, the more chances for a sale. Therefore, using content marketing increases product visibility, both in long-tail searches and in niche requirements.

 

2. Proof of credibility

No visitor will easily provide you their contact or personal information. Excellent content marketing can secure the position of your company as a trusted entity, a prime cause of why content marketing is important in today’s business.

 

3. Inclusion in search engines

Unless notified by someone, clients usually search for their requirement on Google. A good content marketing strategy will ensure a significant rank in the search engines, and therefore the generation of more inbound traffic. Credibility and authoritative content are considered as a plus in more search engine algorithms.

 

4. Sale at different buying stages

Good content can approach the visiting clients at various stages of buying; from the first alertness to someone who has their requirements identified. Conversion of a prospective client to a paying customer is one of the ways why content marketing is the go-to method for the businesses nowadays.

 

5. Providing info to customers

Opposite of the old days, there is now information available to the customers about any product before they decide to buy. A properly written content can educate the audience about your product, or some unique services that you can provide.

 

6. Ubiquitous nature

Each type of product has a specific or a best-fitted platform from where it can be marketed. But content marketing can be done across any platform, as it is all-inclusive, and has more accessibility than other platforms.

 

7. Engaging other avenues

Good content can be used by multiple platforms to generate incoming traffic for your brand. However, the content should be refreshed periodically with fresh and informative ones, so that your brand is spread across the general population by shares and re-tweets.

 

8. Targeting segmented groups

Although the sales and product info page are needed to be general, good content will also touch upon the problems and requirements of the niche audience. This is one of the best ways to be noticeable from the other brands.

 

9. Ongoing relevance

Good content, especially the “how to…” guides are not needed to be changed every now and then. Keeping the original inclusions intact, the content can be refurbished, updated, and used again for your business promotion; using far lesser money and time.

In conclusion

Content marketing has the added advantage of reaching across multiple platforms. The use of this avenue can become a great way to increase your business.
And when you have a great content marketing strategy coupled with a social media plan, it will definitely work wonders for your brand!

 

For more articles please visit our advertising and marketing blog.

 

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Related Read – What are the Goals of Content Marketing for Your Business?

 

Those days are long gone where social media was a platform for “just posting” your thoughts.

Those days are history when you used to update the content on the website every 6 months.

Every online business should consider taking the help of a content strategy before proceeding further with the thoughts and services. Nowadays, success is about a proper plan, well-settled after going through some serious research. So, a comprehensive and requisite content strategy is what your company deserves.

More on content strategy

Content strategy is basically planning, developing, creating, managing and delivery of content in a relevant way through the relevant channels. The main purpose is to create a cohesive, meaningful, engaging and sustainable forms of content, which helps in attracting the target customers.

At present, procuring the right message to the right audience at the right time is important. That’s what you can expect from strategic content marketing.

 

Importance you can not deny

Now that you know what is content strategy, it is time to learn about its importance. It will help you understand its value and use strategy as your powerpoint.

• It helps in driving everything

A proper and well-strategised content can help in driving everything forward. Digital marketing these days has search engines and customers. It is your power of content, which helps you to serve both. Your prospective client will go through your content first to determine your reliability and check forward for your product. So, establishing a thought-through strategy is a must.

 

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Related Read – What are the Goals of Content marketing for your business

 

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• Generate content ideas

A proper and well-balanced content strategy helps in generating the content, based on the mission & values of the firm. It is a mandatory point to consider especially when you are trying to serve the functions of your company well among the crowd. It is through your content that the prospect can get a glimpse of your service/product. So, even if your business’s name is a bit deceptive, the content can make it clear for them!

 

• Creating a social relationship

Customers never fall for silent advertisements. They are social and would like to gather as much information as possible about a product/service before investing money in it. A social media-based content strategy can offer help during such instances. Through your content, you will be able to discuss everything about your products/services in detail and lure prospects to become customers.

These points are enough to prove the importance of content strategy for converting more customers. If your content is strong, you need not have to worry about other points at all.

 

Finally, good content is something that educates/helps/enlightens your target audience on their topic of interest with the best possible solution. It is the aim of every content piece to justify the reader’s time and effort spent in reading it.

 

For more articles please visit our advertising and marketing blog.

The world has become a marketplace, thanks to the internet and online marketing. As of now, 21.8% of the earth’s population buys online, and the number is projected to be over 2.14 billion by 2021 (Source: Sleeknote). Quite naturally, the number of online shoppers will increase; so will the businesses, giving rise to fierce competition.

Therefore, it is a given that more the prospective buyers can understand and relate to your product/service, the more will they be inclined towards using it. So, to develop a functioning relationship with your patrons and also to do good business, the content about your product must be remarkable. Here are some of the goals you can consider pursuing:

Targets to achieve

We all know that among multiple companies providing the same product or service, one or two become particularly favorable to the customers. Now, the shop is in the cyberspace, where every seller has an equal opportunity of getting found. So, the difference must lie in the way it is presented to the customer, that means, the content quality of its online presence.

Here are some content marketing goals you must reach for becoming a known business in your vertical:

 

Build trust and connection

This is the most useful goal of content marketing. When your content is informative, interesting, and has good quality, then prospects learn to place their trust in your product/service. With an abundance of trust comes the factor of considering your product, and that’s when your business takes off. Gradually, when you keep supplying helpful content, especially on a third-party platform, brand loyalty and trust grows even more.

Understand the customer’s problems

Good content dives straight into the problems the prospective customers face and provide a solution for them.

• What do they want?
• What could be their problems?
• What are the solutions?
• How does the product/service fit in that scenario?

The content written on these lines is bound to be interest-raising for the potential clients and in extension, the increase of inbound traffic and the sale of your product/service. So choosing the potential clients issues as one of your content marketing objectives would be a clever approach for your efforts.

Building up new leads

This is the obvious goal for any business. Your product/service may have many customers, and they are delightful and loyal too. Still, a few extra would not hurt, right? This is because, as the number of clients increases, so does your business; and often, a large number of clients ensure that your company is mentioned in bigger circles.

 

With content marketing, you establish your brand as a thought-leader in your domain and people start trusting you and what you say. This builds your brand to a whole new level and ultimately ‘prosumers’ (people who may or may not be your customers, but they vouch for your brand in their network) are built.

This leads to word-of-mouth and it is the highest level of marketing a brand can achieve!

 

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Related Read – How to Generate Leads for Your Business via Inbound Marketing?

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In summary

Content marketing targets are also dependent on other facets. Along with lead generation, a client-centric approach, and trust-building, the customers have to be pacified against their objections.
For example, a customer may raise an issue that the product/service is far too expensive. A good approach of justifying that can be the explanation of the features & USPs and also the cost-effectiveness in the long run.

The bottom-line to producing any content is to keep it relevant, solution providing and of high quality by supporting it with relevant facts & figures thus making it trustworthy.