Category: Digital Marketing

In order to ace your search and online visibility, you need all the help you can get. There’s simply no way your in-house marketing team can stay on top of Google’s ever-changing algorithms, constantly look for new SEO tips, identify the right keywords your customers are using, optimize your landing pages, and keep creating new content for your site.

In this tremendously competitive market, it is better to work with a professional digital marketing agency that can help you set the right goals and achieve them consistently.

Here’s how to Choose the Right Digital Marketing Growth Partner for your Brand

 

SEO Company? How about a Lead Generation Partner!

 

Companies make the mistake of hiring an SEO agency with the aim of getting “rankings” in Google. Those days are gone! Only rankings don’t matter anymore.

The right digital marketing agency will understand your consumer behaviour, generate demand for your services, pinpoint keywords that can get you leads, and create the right content to nurture and convert them.

 

Related Post-  How Seagull helps you in your Lead Generation journey

 

Focus on Branding not Ranking

 

Any digital agency that promises “rankings” in three to six months, show them the door! Even better would be to not bring up the ranking subject at all. This will truly throw them off their so-called “SEO Game”.

Yes, rankings are a part of the overall strategy but what you should be aiming for is brand visibility. Google will give you far more valuable positions in the search results if you get reviews, ratings, mentions, listings and citations from your customers and other worthy sources.

The right digital marketing agency will always aim for Brand visibility and Brand Identity.

 

Read this to find out: Why it is important to have a memorable Brand Identity

 

Know the Right Metrics

In order to know if you’re succeeding or not, you need to understand how to measure success.

Spurious agencies will try to confuse you with a lot of technical jargon which will sound amazing to the ears at first but will cause a headache later when looking at the monthly reports.

Have a basic knowledge of industry metrics like keyword difficulty, SERPs, search volume, featured snippets, bounce rate and so on. You don’t have to be an expert but do your due diligence before signing off with an agency.

The right digital marketing agency will never confuse but rather educate you!

 

Related Post– 31 Marketing Terms You Need to Know

 

Not just Content, but Valuable Information

Content is the lifeblood of all digital marketing campaigns. Research, collate and share content that your customers can use. Content produced should be such that it helps your prospects move ahead in their consumer journey.

Before signing up, ask the digital agency – what forms of content they will help create, how will they distribute it for you and on which digital platforms. Ask them how it will improve reach and brand recall.

The right digital marketing agency will have a full-fledged content marketing plan and monthly calendars to support your business goal.

 

Here at Seagull Advertising, we are truly and wholeheartedly involved in content creation and marketing. Ask us anything, tell us your goals and we will provide a solution.

 

Haven’t considered content marketing at all? Here are: 9 Reasons Why Content Marketing Should be a part of your marketing plan

 

Leverage the Power of Technology & Automation

You might have heard words like “Marketing Automation”, “MarTech”, “Sales Automation” and so on. But what exactly do these automation platforms or tools do?

First of all, marketing automation is the process of using software to complete repetitive tasks such that they can save a lot of time and effort. With the power of automation, you will be able to reach your target audience with the right content at the right time, every single time! It also eliminates the human error factor by large.

Some of the most popular marketing automation tools in the market are – HubSpot, Pardot, Marketo and Eloqua.

Using automation, the right digital marketing agency will devise strategies that can deploy all types of marketing channels as a whole system working together.

 

Demand Clear and Precise Reports

In online marketing, it’s easy to be overwhelmed by hundreds of vanity metrics that have no correlation to your business goals.

Decide and agree on metrics that are relevant for your business, analyse progress periodically, and make sure you don’t change priorities halfway down the road.

Work with a partner who delivers metric-oriented results on a regular basis.

 

The right digital marketing agency will help you steadily build your brand, audience, and online visibility. All these can make a big difference to your bottom line. Check their references and have them explain their strategy to you in detail before handing over the reins to your online presence.

It’s alright if you don’t have a website for your business. There are various ways to maintain and grow your online business presence. Let’s have a look at them:

Google My Business Listing

Get listed on web directories like Google My Business. Promote your business presence Online by listing your business which is important because over 100 billion searches are performed on the search engine. Engage with your business for free! You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.

Social Media Presence

In 2019, according to the data, there are about 3.2 billion people on social media globally. When potential customers are researching your brand, the first place they’ll look is social media to see what you’re putting out there and what people are saying about you. Determine what type of content to post to your social media channels. Always keep into consideration how those posts can convert customers and deliver for your business. (Many brands are running their shops online via social media channels without having a proper website)

Promote Your Facebook Business Page

According to the data of 2019, 90 million of small businesses across the world use Facebook Business Page to connect with their customers. It doesn’t require a website to promote your Business of Facebook Business Page. (Explore Facebook Business Manager)

Instagram For Business 

Instagram allows location tagging; this helps a post to get more engagement. Amazing creatives and hashtags will help you build a significant presence of your business and products. (Explore Instagram For Business)

Youtube To Run Ads

Your business can be benefited by having a youtube channel. You can leverage youtube to run Ads. Boost your in-store visits and customer engagement with a combination of Ads and informative youtube video content. (You can land your customers on social pages or on other youtube videos).

 

Related Post- Why is Video Content good for SEO?

 

Send Press Release 

Send out a press release to some agency to get your presence online. Start highlighting something noteworthy about your business. Try to think like a journalist or blogger and understand what to mention about your business 

Google For Retail 

Google For Retail allows you to acquire new customers and help you maintain a good rapport with your existing customers. Google Retail is another free tool by Google that allows small retailers to list their inventory on Google and start shopping AD campaigns. Google for Retail will help you reach many people who do shopping-related searches on Google each day.

Google Maps

Promote your business by creating your presence on Google Maps. Registering on Google Maps would be one way to get walk-in customers for you. Your address and contact information allows the customers to connect with you directly.

E-mail Marketing 

E-mail Marketing is one of the best ways to keep in touch with your customer base. Keep reminding your former customers about who you are and what new you are offering them. Send some useful information which would be interesting like, what new products you have, attractive offers, seasonal discounts, Brands promotional video, Life hacks and more. Effective E-mail communication will definitely add value to your business.

 

Related Post- B2B Email Marketing Strategy: Steps to Follow

 

Influencer Marketing 

Collaborations are not only trendy but unexpectedly worth approaching. Social media allows your brand to be communicative to your niche audience. So collaborating with a set of influencers which are suitable for your brand would work wonders. Influencers give you a broad reach, communicating your brand in a unique way through posts, videos, stories, IGTV’s and Youtube videos.

Be Consistent With Your Brand Communication 

It’s essential to maintain your brand image online. Your brand logo, colours help you be recognized on all the platforms. Stay consistent with your Brand Communication tone.

 

At The Bottom

 

A website is important. It’s one place where potential customers can know you and your product better. So it’s advisable to have a website. But if you are one of those people who are still thinking about it, why not explore options meanwhile? 

You can bring value to your online business presence by using simple ways mentioned above. Invest your time and resources accordingly, and build a robust online presence for your local business. And if you need any help, visit seagulladvertising.com. Our experts are always ready with #IdeasThatSolve.

Catering to the current needs of online presence, you must have created a fantastic website, positioning yourself as an auto-part maker. Bravo!

Now that you are open to selling auto-parts to auto vehicle owners, auto enthusiasts and auto-repairs online. Have you wondered, how would you generate potential leads with the help of online marketing or digital marketing? One of the best ways to kickstart a great digital campaign is Google PPC (Pay-Per-Click). 

 

If we put this in simple words, we can say that when people search on Google, they will be able to find you on one of the pages. Plus, when your potential customer browses the internet, they will see your ads in the form of banners known as GDNs. And by using simple PPC Marketing strategies, you can skyrocket your leads at lightning speed.

So let’s get started to drive sales through Lead generation for your auto part business.

 

Sign In your Google Ads Account and create Ads instantly. PPC Advertising lets us focus on right keywords matching the relevant and useful search terms on the Search Engine. Tap into your audience’s intentions deeply. Keep on adding contact numbers in your high-quality leads list. 

 

Search Ads

Search networks can reach people when they’re already searching for specific products you are highlighting on your website. Create text or call ads that show near search results of Google.com, on Google search partners sites and more. To effectively reach potential customers, your text ads should be informative, relevant, and engaging.

 

Text Ads

Write successful text ads and ad copies which are specific, relevant, attractive, and empowering. Highlight what makes you unique, showcase your offers, products and services that make you look competitive. Empower your customers to take instant actions by providing Call To Action Buttons like Buy Now, Purchase Today, Buy Now and Enquire Now. Also, use Call Extensions for your Ads.

Related Post – What is the Role of CRM in the Auto Parts Business?

Relevant Keywords

Make sure you match your keywords with your landing page. Use Keyword Planner to find your top competitor Keywords, After you are all set with Brand, Primary and Generic Keywords, focus on the competitor keyword list. Bid on your competitors top ranking keywords and outrank them.

Negative Keywords 

You must actively manage your negative keywords list. Limit your potential reach by bidding on only exact match keywords. Don’t let your business lose credibility with irrelevant search terms. As you spot one, don’t hesitate to add them in your negative search terms list; this is also going to help you maintain budgets and not lose money.

 

Related Post – 5 Steps to Build an Excellent Website for your Auto Parts Business

Display Ads

Display Network can help you capture someone’s attention earlier in the buying cycle. It lets you put your ads in front of people before they start searching for what you want to offer specifically to your potential customers which can be crucial for your overall advertising strategy. You can also remind people of what they’re interested in, as in the case of remarketing to people who’ve previously visited your site. To help you find prospective customers who are most likely to be interested in your products use Similar Audiences and In-market Audiences. It’s recommended to drive sales through automated targeting where your bids are automatically adjusted.

 

Use Appealing Ad Formats

 

Showcase static or interactive Ads with Image Ads. Give a rich and engaging experience to your audience by using Video Ads. Create simple and visually appealing Ads. Responsive ads automatically adjust their size and format to fit in available space. Responsive ads can increase your reach and impact while also saving you time.

For example, your responsive ad might show as a native banner ad on one site and a dynamic text ad on another, as it automatically transforms itself to fit precisely where you need it to go to meet your advertising goals.

 

Audience Targeting

Target your audiences based on interests and affinities available. Choose the correct demographics. For getting potential leads for selling auto-parts, it is right to target your Ads mostly to males. Google ads targeting is defined in the following compartments:

Affinity Audience, Custom affinity, Custom Intent, Remarketing and Similar Audiences.

 

Try Smart Display campaigns combining two targeting methods: automatic remarketing for people who have visited your website and also automatic targeting, which excels at catching customers. Advertise optimized ads on the Google Display Network (GDN), using Google’s machine learning automation.

 

GDN consists of 3 million apps and websites, which provides a significant opportunity for retailers to broaden their customer base and win new conversions. According to Google, advertisers who use Smart display campaigns are seeing an average 20% increase in conversions at the same CPA, compared to their other display campaigns.

 

It is a right move to keep some budget aside at the initial level of your Google Marketing journey. You can do A/B testing, Understand what works well for your audience, tweak demographics and interests, and update the keywords often.

 

In the end..

 

Traffic from Google PPC advertising is valuable. Do not rush with Google Search and Display Marketing by widening or targeting unnecessary audiences. Do proper research about the tools and how ads work (Google provides free training for this via Google Skill Shop); this will help you get that refined targeted quality leads for your business to skyrocket your online business. 

 

If you need further assistance feel free to get in touch with us. Visit: https://www.seagulladvertising.com/

This article aims to investigate the importance of Customer Relationship Management (CRM) in the auto parts industry. So let us take more in-depth dive into CRM and what it entails precisely for auto parts.

What is CRM?

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

 

BENEFITS OF CRM SOFTWARE

The automobile and auto parts industry are spaces where there is a need to build trust within customers because of the high financial investment and safety concerns. An efficient CRM can help with this.

 

Let us explore a few points in detail, as to why CRM is crucial to the automobile and auto parts industry, especially when it comes to retaining and increasing consumer base:

1. Stay Ahead of the Competition

The auto parts industry operates in both the B2B and B2C sector. And if there is high competition, customers can quickly get swept away by other businesses. Competition means that not only the quality and cost of your product matters but also your relationship with the customer.

 

Your approach towards your customer will decide their inclination towards your business. Especially in an industry like auto parts where the customer can quickly move on to another vendor through a quick Google search

 

To stay ahead of the other vendors, a CRM system will keep in touch with your customer and ensure that they are getting everything they expect from your business. It makes sure that they do not even think of migrating elsewhere. An efficient CRM system will provide them with the best service before they even ask for it.

 

Related Post- 5 steps to build an excellent website for your auto parts business

 

2. Increase Your Customer Flock

Automobile and auto parts industries are low churn industries, i.e. a customer is not likely to buy one product multiple times in a short period. Each purchase is a long term investment. Which means that one increases their profit margins by selling their product to a large volume of customers, instead of selling their products again and again to a small group.

 

One of the best ways to increase the pool of potential customers is through CRM. It ensures that existing customers are engaging with your brand and that new customers are continuously getting introduced to your products. It increases brand retention, so that when they do need a product they think of your company.

 

More so, if you have a good relationship with your existing customers, they will provide the best form of marketing possible- word of mouth. This will, in the long term, lead to a more extensive customer base.

 

3. Breed Loyal Customers

Once you get a potential customer into your flock, you shouldn’t let go of them easily. After all, making them a customer has been a hard task.

 

They say, a person who purchases once from you is a customer, but a person who purchases twice is a loyalist. Especially in businesses like auto parts that have a relatively high financial investment. 

 

What a CRM system does is, it keeps interacting with customers even if they are not actively looking to purchase. This increases customer loyalty, so over the years whenever they do need a product, they know that there is a trustworthy brand in the business.

 

And in an industry like auto parts where the safety of gear, the longevity of the machine, build quality etc. are very important, trust is an extremely beneficial currency to have.

 

IMPORTANT FUNCTIONS OF CRM SOFTWARE

Here are a few brief functions a CRM can achieve in the auto parts industry, which will make running your business extremely smooth:

 

1. Get Complete Customer Information

A CRM creates a customer database where vital information like their purchases, preferences of vehicle models, etc. are stored. This can help you forecast what they will need in the future, and what their current concerns could be. 

 

2. Personalize the Customer’s Experience

A CRM can help with thinking in an inbound way. It means that you are giving your customers what they want, and not what you want to sell. It shows to them that their opinion matters and that they are not just faceless cash cows for you. This not only builds a customer relationship but also gives valuable information about customer preferences, which will help you in product development.

 

3. Automate Tasks

The main aim of CRM software is not to replace the human brains running the business, but to make their job easier. Automating manual tasks in a complex industry like this is a necessity. E.g. it can be follow-up emails to customers, feedback forms, reminders for servicing etc. 

 

4. Forecast Customer Needs

What forecasting can do is show what a customer might expect from your business in the future depending on the products you are selling. It can show that you may not currently have a service that they might need, or that you’re running short on a specific raw material etc. It is solving future problems now; when the time is there.

 

And that is it…

 

These are the few benefits and functions of CRM software that exhibit how important it is to run the auto parts industry. 

 

Customer relationship management is essential to every firm as they seek to make a profit through long-term relationships with customers. Customers have incredible information available to them through the internet, Google reviews, social media etc. which is why building relationships requires more effort.

 

The implementation of such unique software is likely to redefine the company’s customer service, improve marketing, sales, and increase revenue.

Today, Google My Business for Auto Parts Businesses is quite unanimously considered a more encapsulating and profitable option than many social media platforms.

There have been a lot of tried-&-tested methods when it comes to digitally advertising & marketing an auto parts business over the years. Moreover, many of them have successfully boosted the presence and engagement of the businesses involved.

However, there have been quite a few recent studies depicting the importance of Google My Business. These studies, however relevant, are mostly created for the ones who don’t already know the power of Google. And, of these people, there are only a few.

Awarding much success to all of those who have worked well with it, Google My Business has emerged as one of the most pioneering and vital tools for advertising & marketing in recent times.

Let us see some ways in which Google My Business can benefit you Auto Parts Business –

1) Reduces Barriers between Businesses & Customers

 

If all of the requisites have been properly met with, businesses can quickly become a direct option to contact – without ever having to visit a business’s website or social media channels.

This can be achieved through a concentrated effort of compiling the best and most updated information, making it visually appealing, getting better reviews from customers, etc.

2) Visual Impact

Google My Business can be extensively used to derive a visual appeal to potential customers who come across the business’s page.

Businesses can add a variety of media, including photos & videos, etc. of their products or services for a better and stronger change of grasping the attention of searchers.

 

Related Post – 5 Steps to Build an Excellent Website for your Auto Parts Business

 

3) The Stark Power of Google and Its Products

Google has been a part of almost everything that involves the internet. Over the years, they have innovated and launched various products & services that would best suit the current online environment.

Google My Business has emerged as one of the best, yet most uncomplicated products that have taken the online world of conducting business by storm, and, for a good reason.

4) Ownership of Putting-Out One’s Own Business

There is a great sense of control and power when it comes to putting-out information in a way such that it would be the easiest and fastest way to be picked up by potential customers.

Through Google My Business, business owners can easily create their business accounts with Google and use the interface and platform to update the best & latest information about it.

5) Local Audience

Google My Business is one of the most popular platforms when it comes to targeting the local audience for particular products or services.

There are many situations when it comes to an Auto Parts business being call-upon to solve problems by people in nearby localities. Thus, a business should optimise their Google My Business handles for local searches.

6) Accurate, Real & Up-To-Date Information

There is always a massive demand for any good business, and there is a more significant demand when it comes to being able to contact the best business as quickly as possible.

Businesses can control all of the information shared on their Google My Business accounts, and can also regularly update the page to show new and more essential information.

7) Optimising the Business

Businesses can research to check the searches and search terms that brought customers to their Google My Business page.

They can then use this information to update much of their online presence around the information that has been already proven to attract customers.

 

Related Post – What is the Role of CRM in the Auto Parts Business?

 

To conclude

 

Google My Business is an arrangement for a business that is going to stick around for a long-long time. The potential benefits and gains to help both businesses and customers is tremendous.

Every Auto Parts business should join Google My Business and do the best they can to not only be reached faster but to also always be in a top-position that assuredly provides value.

 

To read more articles on advertising and marketing please visit our blog: https://seagulladvertising.com/blog

Along with all of the sometimes extremely complicated scenarios and situations that the field of Real Estate anyway poses, Advertising & Marketing has only known to add to the mix of troubles. This has been the common consensus for a lot of Realtors over the years, where-in, they’ve often come up with notions like – ‘’There is enough troubling managing the business on a day-to-day basis anyway, let’s either do as little as is necessary for the advertising or the marketing of it, or, let it go all together.”

Today, it is really unimaginable to even hear about any business not being advertised & marketed (especially, when it comes to Digital Advertising & Marketing), much less – a real estate one.

 

The ideas and notions of real estate being such an expensive product & investment that it actually required as much money as some of the other businesses were rumoured to put-out for advertising & marketing have now been deemed dismissive from the get-go. This directly means that the ones who were sometimes ridiculed when it came to investing, planning & implementing advertising & marketing campaigns are now being seeing as foreseers. This is because, if a real estate doesn’t invest a certain amount of energy, money & time in-to their advertising & marketing strategies today, they would most certainly lose out on a chunk/majority of the business that they could’ve otherwise done.

 

We know that this is a bit of a tedious process and it adds to the overall workload, but, simply, understand this – you will be taking out most of the avenues that would have otherwise helped you to grow & expand your business if you do not thoroughly focus on complementing your business with various advertising & marketing strategies.

 

In order for you to better deal with the cut-throat competition out there, we have compiled a list of 11 different problems & their solutions when it comes to getting your real estate business out there! They are as follows –

1) Time-Consuming Process

Buying a new home isn’t like going grocery shopping. The former is a lot more thought-about (obviously), and, well-planned (obviously again) as compared to the latter.

This should be strictly taken in-to account when a real estate agency plans any of their campaigns or strategies.

Results in real estate aren’t acquired overnight and the marketing department should know that because the whole process of making sales is a time-consuming one, they should implement & execute their marketing superpowers accordingly.

2) Unrealistic Home Seekers/Buyers

Home-Seeking is often a cumbersome process. Most people who buy houses don’t become repeat customers for at least 20 years after. This means that they would always try and get as much as they can out of their quarter-century-at-a-time purchase.

Also, many of the Home-Seekers often do not turn in to sure-shot Home-Buyers. There are a lot of reasons for this, we will not discuss them today, however – it is important to note that there are a lot of options that any customer could explore, and, most of them know this fact. For realtors, this only adds to the misery.

The best way to tackle this would literally be to find out & research every avenue of improving one’s own business whilst continually focusing on delivering the best products & services in the best possible way. Needless to say, advertising & marketing would then become the best resource & tools to get the best of the business in front of the best audience as much as is possible.

3) Poor Market Conditions

Any kind of inflation or a situation that cause an overall decrease in the mobility or liquidity of funds leads to major decline in the amount & number of investments in any market.

Such dry periods are normal. They will always be there; just as the real estate business will always be there. Although, there is a clean & neat way for a real estate agency to deal with this.

The trick is to – read & absorb very carefully – KEEP AT IT AS BEST AS YOU POSSIBLY CAN! Any & every market – no matter the reason – will always bounce back!

4) Steady Lack of Interest from Home Seekers

The fruits & overall success of any & every advertising/marketing campaign is to reach the right audience with all of the right information so a business can maximise its overall potential and reach. The sign of any good business is that it is looked at as beneficial and thoroughly-value-providing.

However, it may happen that there comes a stagnation in quality, customer perception-shift due to shifting trends, lack of advertising/marketing deliverability, etc. There should be seen as a learning curve for any business. It is important to note that such times bring with it a tremendous opportunity for innovation and growth.

Businesses shouldn’t fight to survive, but fight to thrive! So, take a step back. Breathe. And, look at the bigger picture in a renewed light; the answer(s) will come find you.

5) Thorough Market Research

It is a given that any market is a highly flexible one. Several markets across a plethora of industries have often witnessed big-highs & big-lows in their respective markets. However, in-spite of this, there are a few smart businesses who survive the big fluctuations.

How? Easy. Market Research.

Any long-lasting business in any field would attest to the fact that thorough market research has often saved them from various backlashes, or sometimes – closures.

A real estate business should always invest in market research as best as they can so they can prepare themselves for any kind of sudden dip/rise in the market. To fulfil this, they should either hire an in-house market researcher or, seek guidance from third-party advisors & experts in the field.

 

Related Post – 5 Marketing Activities That Generate High Quality Real Estate Leads

 

6) Profit Turn-Around Time

The profits in a field such as real estate just do not come easy. This is a fact. Builders & developers invest huge sums of capital to create/construct projects from scratch, but, do not see profits for years later.

The average turn-around time is usually 2-to-3 years after beginning construction. During this time, there are a lot of other expenditures to cover – Salaries, Maintenance, Materials, Transport, Advertising and Marketing, and, a lot more.

Now, the time to take note of all of these isn’t after the construction has begun, but, well in time before. This is the reason that there a lot of successful real estate companies around; they have always thought, acted, implemented & invested smartly!

Always, think about everything (before-hand). And then, think about everything again; and again. Then and only then should you go out to begin to execute your ideas.

7) Lack of Expertise

There are a lot of industries in the world that have often faced scenarios even as big as closures. How? Why? Well, a consistent lack of good & credible information.

Remember, information soon becomes the life behind any & every business. This quite literally makes it the building blocks for any business – no matter if they’re new on the block, or, have been around for a while.

This is where the urgent demand & need for experts in any field of business arise.

Real estate businesses should always invest in making any big or small decisions on the advice from their experts, researchers, etc.

8) Tapping/Targeting the Right Audience

The most successful advertising & marketing campaigns are successful because they have tapped & targeted the perfect audience to whom their products or services were the most relevant.

Doing this, automatically doubles, triples, quadruples, etc. the potential reach and parameters of success for a business. Real estate agencies should always make it a prime agenda to focus on this point.

No business is ever successful without customers – never has this statement ever been truer than when spoken in the context of real estate.

Understand your business; Understand your audience; And then, work tirelessly to fuse the two as best as you can!

9) Keeping Up with The Fluctuation/Trends

The state of any and every market in any field of business has always been in a state of perpetual flux. There is only a little room for markets to be inflexible. This means that they are volatile in their very nature.

At some point, all real estate agencies will have to deal with situations created out of fluctuating and shifting trends. The best way to keep on having thy legs on the ground and neck above the water would be to try and stay ahead of time as much as possible.

This could & would only be possible with the help of consistent and good-quality – expert advice from the ones who always have their noses dipped in the industry.

Social Listening is an up-&-coming tool that a lot of realtors have successfully been employing to better understand the market.

10) Logistical Issues

We are going to cover this point even if it mostly applies to offline marketing. We’re here to give you as much relevant information as we possibly can (because this is our curve/turn)!

Real estate business heavily rely on various forms of offline marketing like Billboards, Hoardings, Banners, Exhibitions, Tele-Marketing, Radio, Television Ads, and, a plethora of print paraphernalia. This abundant and powerful mix has well-carried the real estate industry for eons.

However, there may arise situations where one or more of the components of the mix might experience backlashes like the stagnation of delivery, responses, sales, etc. among a host of other reasons that are out of any business’s control.

The most important thing to keep in mind is to not get dissuaded as these are situations that most-likely – universally affect all of the players in the market. During such times, a business should always focus some more of their attention towards the several other available channels that would bring out the best in their sales’ funnels.

11) Technical Issues

This is a sister point of the above – with the main difference being – Technical Issues is related directly to the domain of Digital Advertising & Marketing. Technical glitches’ are always-a-plenty. Although, the biggest relief here is that these even though the frequency of technical issues are quite high – in most cases – their duration doesn’t always last for too long.

Technical issues are a part-&-parcel of any & every business that finds its way in-to the online world. The internet has always been quite unpredictable, and for most – still difficult to understand.

Therefore, in order to get ahead of these, a business should always make provision for a person or a department (depending on the size of the business & extent of needs) that caters to everything technology!

 

Related Post – Real Estate Marketing Trends – A 2020 Guide (FREE E-Book Attached Inside)

 

To conclude

Downs-&-ups and highs-&-lows are a part of every business that has ever existed. Although, this is no way should translate to taking any of them too easily or for granted.

A business should always have both its ears to the ground when it comes to learning about newer and better ways of enhancing their business – in-terms of both – providing more (overall benefit & value) to customers, and, living the experience & journey of conducting an enterprise in the best possible way!

So, now, it’s (time for) your turn! Go out there and do everything you can to wholly maximise your enterprise’s potential, along with your own!

Grow Better, always!

Real Estate marketing can get tricky, and leads can dwindle fast, which is why it is essential to keep your strategies fresh and new.

 

Here we have 5 Real Estate Marketing Activities that are known to generate high-quality leads. Take a look.

1. Inbound Marketing/ Lead Gen Tools

The best way to generate leads for your real estate business is not through just one piece of content but multiple ones depending on the consumer’s stage of the buyer’s journey. This is why full-stack lead generation tools like Hubspot are a reliable way to manage leads. They let you handle social media, email marketing, offline calling, blog marketing etc. in one place.

 

Marketers use these tools to nurture leads, i.e. providing content based on what is relevant to them. It helps the viewership of content and relevance to the lead.

 

Nurturing leads through these tools makes the process streamlined, and you can measure the performance of each channel (i.e. social media, email marketing, etc.) and how much they have contributed to you getting leads. 

 

And finally, another benefit of lead gen tools is A/B testing, which is putting out different types of content to similar audiences and see which one gets better conversions.

 

Thus managing, nurturing and classifying your leads becomes simplified through Inbound/ Lead Gen tools.

 

Examples of Lead gen tools include HubSpot (https://www.hubspot.com/), Sell. Do (https://www.sell.do/), Sprout Social (https://sproutsocial.com/).

2. 3D Virtual Tours

Homes and real estate are products that someone sees in person before purchasing. Or the fact that interest heightens when the property is seen in real life. But in a lot of situations, a strong lead is unable to view the property. It could be because they live in another city or that they are unable to travel at the moment. So how can the interest of this lead be attained?

 

The answer is by providing them with 3D virtual tours. Virtual reality has become a big part of real estate and that too for a good reason. The builder can show their upcoming project from the outside, and a show flat from the inside by using VR simulations. 

 

These simulations up until a few years ago were hard to create, but now multiple 3D artists and agencies deliver the same at competitive prices.

 

These VR tours can be easily added to the website and sent to potential leads to explore.

 

 

Related Post- 5 Benefits of Inbound Marketing For Your Business 

 

3. Lead Scoring

Scoring leads boosts lead to conversion ratio by a significant rate. It is when leads are scored depending on how “hot” or “cold” they are i,e, how likely are they to make a conversion. Marketers usually score on a scale of 0-100 with 0 being cold and 100 being hot. 

 

Leads are scored using parameters such as how many times they have opened an email, how many times they have visited a website, have revisited the landing page etc.

 

Once you score leads, then you understand the content that is to be provided to each of them. Cold Leads can receive content like “Benefits of Buying a Real Estate Property”, Warm Leads can receive content like “Amenities at Our Project”, and Hot Leads can receive convincing offers like “Purchase Now For Extra Discounts.”

 

Here is a guide by Hubspot on how to score leads: https://blog.hubspot.com/marketing/lead-scoring-instructions

 

4. Behavioural Automation

Most of these techniques are when you want to reach out to a lead. But what if you want to increase effectiveness and efficiency and don’t want to interact with leads manually. This is when you can set up an automation system in your Lead Gen/ Inbound Marketing tool.

 

Behavioural automation gives you the ability to send emails, set tasks, initiate phone calls or take other actions in response to a lead’s behaviour. That means that if a lead does “X”, then an automated “Y” response/ piece of content is sent to them.

 

Thus you can classify standard lead behaviours and trigger actions based on that. For example, if someone visits the website twice, then send them an email to set up a site visit. Your automation can change depending on your audience and business goal.

 

You can set up a behavioural automation system using full-stack inbound marketing tools such as Hubspot, Sprout Social etc.

 

5. Experiential Marketing

Lastly is experiential marketing. As discussed before, one of the significant aspects of purchasing a home is experiencing it. Not only experiencing the home but also the neighbourhood, the people, the amenities and above everything else- you and your real estate brand.

 

Experiential marketing is a little more offbeat than other marketing strategies. It almost every time has nothing to do with the product itself, but your brand. It immerses the consumer with your brand and is one of the best ways to get the lead to foster a relationship with you.

 

An example of experiential marketing would be when a real estate project in Mumbai focused on living an active and healthy lifestyle as their project brand. To drive this message, they organized a 5km beach run for an exclusive list of guests which included some of their hot leads. The leads came in to run on the beach but left with the feeling of knowing the real estate brand better.

 

As for now, the field of experiential marketing is almost untapped in India, which gives great room for experimentation.

Here is a TED talk that explains how Experiential Marketing is the future:

https://www.youtube.com/watch?v=7sJaTiV5Hjs

 

Only some niche real estate companies and marketing teams follow all of these strategies mentioned. While these techniques require some added initial effort, they have proven to show long term payoffs.

 

The best time to start with your new strategy is now. What are you waiting for? Visit our website today https://www.seagulladvertising.com

Real Estate and SEO (Search Engine Optimisation), in their respective selves, expand over vast measures within their own fields. Since their inception(s), they have gone on-to significantly intensify and grow & expand whenever and wherever they possibly could.

Today, because of the (vast) domain of Digital Marketing, they’re closely linked with another; as is the case with just about any field that has entered this space.

An SEO plan – to execute & implement – might appear easy to some, but that is seldom the case. As discussed earlier, SEO is a tremendously huge field that requires a lot more than catering to only a few objectives.

Because of the significant volume of searches today, Google and several other search engines have – quite brutally – re-designed their whole process (and still continue to) of everything related to SEO that finally leads to better page/website ranking.

Hence, there are quite a few prerequisites to take into consideration when a Real Estate Agency dives (deep and deeper) in-to SEO. Going are the times when one has to ask themselves, “How to do SEO for a real estate website?”

Today, we’re going to offer you 6 SEO HACKS that you as a Real Estate Agency (or anyone else connected with the field) can use to ace the game of SEO; they are as follows –

1) The Importance of Technical SEO

Image source – www.bthrust.com

Technical SEO is all about optimising a website in order to relinquish the requirements set by search engines when it comes to the ranking of websites.

There are quite a few prerequisites that a website master would have to take care of when it comes to adhering to the rules of technical SEO. Some of them are as follows –

A) Fill your website’s pages with content. This means that each page should contain around 500 words at minimum. This allows search engines to know that the page is information worthy and will then rank the page, and, in-turn the website accordingly.

B) Put ALT TEXT wherever you can. This is especially the case when it comes to images, videos and other forms of media. Search engines need to know what each content is all about; if not, they would simply count them as redundant and will automatically cause your page/websites ranking to fall or falter.

C) Make your overall content valuable. Remember this GOLDEN RULE at all times – by the end of each day – your content is going to be seen by humans and judged by humans. If it does not provide value to people, then nobody is going to come to the website, and search engines keep a big eye out for this. If people do not find value in your content and bounce back immediately – it gives out a signal to the search engines that your content is bogus and invaluable and the rankings will reflect the case.

 

 

Related Post – Technical SEO: An Easy to Understand Guide for 2020

 

2) Focus on Content & Content Marketing

There is no better way of saying this but this – focus as much as you can on creating such kind of valuable content that is not only valuable but also life-changing in some way to people. This means that one has to know that creating content is basically the life-line for any business that wants to do well (and better) in the digital world.

Content should always be crafted and created in a way that appeals to the audience that the particular business is trying to serve. Creating valuable content is not only about satisfying one’s own desire or satiating one’s own outlook on what would be of appeal to the people but, is a way of doing it in a way that has been absorbed and transpired through a thorough understanding of what the audience actually needs.

Truly understand your audience and you will know what they really require and need.

3) Internal and External Linking

Linking is a strategic and long-term process that would help a website to create a stronger reputation for search engines. This is one of the biggest factors when it comes to consistently being able to rank higher-up in the listings of search engines.

To bring out the best possible results of this process, link building must be divided into the following 2 paths –

A) Internal Linking – This involves linking to pages within your website itself. When one is doing this – they should be mindful that it is being done in a sort-of minimalistic way because overdoing it would most definitely cause the creation of a red flag. And, this would mean that search engines have picked up on it and that there is a certain level of malpractice going-on.

Creating a stable, sensible and strong internal web of links gives a website a much better structure and gives a much better impression to search engines. They will see it as a stronger foundation that has been laying its own floors in a consistent and fruitful manner.

B) External Linking – Also known as BackLinking – this involves going above and beyond with only linking within your internal website. Compared to its internal counterpart, external link building is quite a bit more strategic and can (mostly) only be done over a longer span of time.

External linking is the process of linking to other websites across the internet. And, the better the websites where your links appear, the better it would be for you and your website. Search engines see this as an extremely strong point when it comes to the judgment of a website and its quality. And, why? Because – why would a good (perhaps even better) website link or showcase your content on their website if it is not of good quality? Therefore – quite literally – the question answers itself; and, one must focus on getting their content on other websites to be able to eventually rank higher-up in the listings of search engines.

4) Client/Customer Reviews

Even outside of the digital world, what is a better way of knowing (for anyone) that yours is a good business that provides value to the people it looks to serve? According to us, the best and most sacred form of advertising and marketing remains to be word-of-mouth. Nothing can trump that aspect of getting the worth of your business or anything else that you could do out there to the people in a most organic and realistic way than it.

Now, coming back to the digital world and applying the word-of-mouth logic to it, what can be better than your customers or anyone else related with your business – giving real reviews based on their personal experiences with you. That’s right! Nothing.

There are a lot of people on the internet looking for information about products and services and a lot of them blatantly check reviews of others before making any kind of connection with a business that they would have otherwise been unaware of. Reviews from people create a sense of trust that just cannot otherwise be generated by itself. No matter how hard a business tries to advertise or market itself, at the end of the day – if it doesn’t have good reviews from the people who it looks to cater to – no good will ever come out of it. All the energy, time and money would be a waste if it is not genuinely satisfying its customers.

Businesses should take this point a lot more seriously because search engines take it way too seriously too.

5) Better Keyword Analysing, Organising, Packaging, Planning, etc.

Image source – www.integrateideas.com

Keywords are basically user queries or words that people search for on Google or other search engines. They form the dots that would go on to connect people with the various types and numbers of businesses found online. Hence, without the proper and strategic use of it – no business in the digital world could actually survive, let alone prosper and thrive.

This is a big reason why there is almost always a dedicated group of people or an entire department to cater to the entire philosophy and execution of keywords. Some even call it the heart and soul of a business (online). Because without the proper use of these keywords, no one will ever be able to find you on the internet; no matter how good your business is.

Creating a sound plan for getting more people to your website is vital for any business that showcases itself, its products and services online. Most search engines have made it a lot easier for businesses to understand and implement their plans when it comes to using keywords. Google has a whole division and a variety of tools that one could use in order to step up their game.

Even when it comes to paid advertising and marketing, there is a great demand for using the right keywords, or, the quality of the ad would not be good enough for it to rank better.

 

 

Related Post – The Pay-Per-Click (PPC) Guide to Real Estate Marketing for 2020

 

6) Mobile-Friendly Everything

A lot more than half of the people who will ever look for anything online use their cellular or mobile devices. This point used to slip-out from the minds of a lot of people back in the day, however, today – it is more than extremely important that one optimises their online identity for mobile devices.
If this is not done religiously, you will directly lose out on more than half of all of those people who would’ve otherwise found your business and may have even turned in-to paying customers. Also, one of the other crucial parts to register and forever understand is that search engines would know that your online business i.e. your website is not friendly for mobile and would directly cut-short the drive of traffic that you could have got if you fulfilled this requisite.

Website masters must always pay close attention to this and realise that traffic from cellular and mobile devices i.e. people searching for businesses, products and services is a lot more abundant through this source. Hence, websites must always be optimised for mobile devices – no matter the case.

To conclude

SEO is an integral part and parcel of any business that wishes to thrive and make full use of their capacity in the online world. It should never be taken lightly, but at the same time, it should be done in full consciousness and measure.

For Real Estate Agencies, this point cannot be stressed enough. Because a lot of businesses are online and making use of the abundant conduits of technology made available. Hence, every agency should strive to always do better in order to reap better.

Every business has something good to offer, and, when it comes down to it – they should do the very best they can to let themselves out to the huge world outside – and form a prosperous community of real people who like to not only buy things but also become a contributing part of the very community.

 

For more articles visit our blog today! https://seagulladvertising.com/blog

Video marketing has been one of the most lucrative ways of inbound marketing for multiple companies. But with a vast gambit of video techniques out there which one will work best?

To ease this process for you, we have compiled a list of 7 Real Estate Video Marketing techniques that showcase your project in the best possible ways and give you high quality leads.

 

Let’s have a look!

1. 360 Degree Videos

 

360-degree videos are the latest video making trend. It is where the point-of-view of the viewer is from the centre, and they can scroll across the screen to see whichever part of the room they like.

 

A few years ago, it was cutting edge technology that could get a brand to make a 360 video. But now, 360-degree cameras have become widely available, and it has never been easier to create one.

 

Homes are a three-dimensional space which is why a 360-degree video provides the viewer with a more realistic feel of how the area is built, even if they haven’t been on site.

 

 

2. Show the people living in the home, not just the house itself.

 

When you’re selling a home, you’re not just saying that the space you’re selling is functional. You’re saying that the area perfectly matches the people that shall be living in the home. 

 

Which is why, what will help is showing and emphasizing the type of people, for whom, your home is meant. Be it for young students, a small family, a large joint family or anyone else.

 

Portraying the type of people you build your project for helps viewers associate themselves better with your brand and also will resonate with your ideal target group.

 

3. Show Your Property as a Lifestyle

 

A home is not just a home. It is a lifestyle and a status statement. People use their homes to define themselves and portray a specific image in society.

 

So when people are watching your video, they need to get a clear idea of what exact lifestyle your real estate project is preaching. Giving a clear lifestyle approach to your videos attracts the right group of people to your videos. It also provides an indication of what price range your home will be and what amenities will be available to pander to that particular lifestyle.

 

4. Drone Videos

 

Drones are aerial cameras that fly using motors and can be remote controlled.

 

They are convenient ways of giving a bird’s eye view of a project so that the viewer can see the full premise in its entirety. Not just the project itself, but also the surrounding area which gives a good idea about what the neighbourhood looks like.

 

Drone videos are especially suitable for tall buildings and towers as they encompass the project thoroughly and display the height.

 

‘Drones videos’ or ‘area wiki videos’ add a new point of view which otherwise no one gets to experience, which also makes the videos exciting to watch.

 

 

Related Post- Social Media Marketing For Your Real Estate Business

 

5. Client/ Residential Testimonial videos

 

Apart from focusing on the brand and the project, it is also good to let your customers talk. Customers represent the people who put faith in your brand and purchased a home from you.

 

Your resident/ client can talk about their purchase process, their experience with your brand, and how they are liking living in the current home. All of these things matter to a lead who is interested.

 

It enables the video to communicate directly with your lead, by them watching someone who was once in their place. It makes the viewer trust the brand more.

 

Make sure not to make the video too sale-like but to keep it real and raw instead.

 

 

 

6. Not Just Videos for “On Sale” Homes but Videos for Homes That Have Sold!

 

These are videos that have not been seen in the Indian market too often. They are videos of properties that have already been sold.

 

You can show off the flat, show how the interiors have been done up by the current resident, and the modern amenities they get to experience.

 

Such videos fulfil three objectives:

• Show a ready flat in terms of renders which is not your show flat, thus offering some visual variety
• Adding an aspirational aspect to your video, and telling the customer that they too can have such a flat if they choose to go with your brand.

 

 

 

7. Property Update Videos

 

Property Update videos are mostly videos that show the construction progress of a project. They can be short videos that can be made after certain phases of the construction process have reached completion, and a new stage has started. These videos show how fast the project is being completed, what unique aspects are being added with each phase, and how close it is to possession. Moreover, it also gives an assurance to your customer on project construction and possession.

 

 

And these are some of the tried and tested video practices for video marketing for real estate. We hope you try them and see the results for yourself!

 

If you need any help or support visit our website or get in touch with our team.

 

For more advertising and marketing blogs visit our website today!