Category: Digital Marketing

Getting views on YouTube is an all-time challenge for most of the content marketers. This blog consists of some of the hacks which can be easily implemented to increase views on any YouTube video. Interested to know more? Then let’s dig in…

 

6 Minutes Read

 

YouTube is the world’s second-largest website and is bigger than all the other social media platforms. To understand the YouTube Algorithm and to build a robust YouTube presence, you need to know the ideal steps. Let’s explore some tips to get more views on YouTube for video marketing success:

1. Embed Your Videos On Forums And Blogs To Get Traffic

The trick to make this tactic work for you is just by pasting the link of your YouTube video in some of the comments or threads. People are constantly asking questions on the Q & A platforms like Quora, Google, Reddit and Warrior Forum. Mark your presence and drive some traffic by embedding on relevant content and then find out relevant threads that get the most consistent traffic. 

2. Get Recommended After A Popular Video By Using Metadata

Go to your competitors YouTube channel and sort videos by ‘most popular video’. The job of the YouTube algorithm is to feed the viewers with relevant videos which can depend on videos based on their viewing history or videos with same or related metadata like titles, tags and descriptions used on the videos.

3. Increase Video Views By Custom Thumbnails

Basically, you need to stand out! Thumbnails play a major part in the discovery mode of how viewers decide what to watch videos on YouTube. Avoid cluttered information and be crisp. Do not mislead the viewers to click on your video by a different thumbnail text. Keep the thumbnail clear and relevant with the video it’s describing as the YouTube algorithm tracks this behaviour.

 

Tip – Use titles which can influence viewers to click on the videos. Don’t provide plain information.

4. SEO For YouTube Videos

When deciding where exactly to place your video in the search results, YouTube considers a number of attributes such as your video title, video tag and video description. You can drive a positive bump in rankings by embedding your video title with your target keywords. Similarly, your description is considered when the search results are being organised.

Using hashtags in the video description. It helps viewers to find your video when they search for a specific hashtag. You can add hashtags in the key parts of your description. Use of YouTube hashtags positively affects your SEO and YouTube rankings.

By improving searchability, you can eventually get more views, likes, comments, subscribers, and shares which is your ultimate goal. The hashtags on YouTube are displayed in blue colour and are clickable. YouTube algorithm is constantly looking for patterns, so it’s important to use hashtags across all your videos.

 

Hashtags can be displayed on YouTube videos in the following three ways:

Above the title: The first three hashtags you enter in the description are displayed above the title. 

In the video description: Up to 15 hashtags can be used. 

In the title: YouTube allows in title hashtags to avoid additional hashtags used to display above the title.

 

 

Related Post- Why Is Video Content Good For SEO?

 

   

Here are a few more solutions on how to get more views on YouTube fast by using YouTube hashtags:

a. Use YouTube Hashtags Generator Tools

YouTube hashtag generator tools let you discover popular trends to simplify your analysis and generate more views by using frequently searched hashtags. Some more tricks to get more views on YouTube is by typing # in the search bar of YouTube Search, and it will autocomplete with popular hashtags. This way you will get other popular hashtags apart from the trending ones. As a part of SEO, one of the organic ways is to keep an eye on your competitors by simply subscribing to their YouTube Channel and identifying what kind of hashtags work out the best for them. 

 

There are plenty of YouTube hashtag generator tools available out of which Keyword Tool, TagsYouTube, and Rapidtags are the popular ones that can simplify your analysis of frequently searched hashtags to get more views. Tools like RiteTag or Hashtagify will help you find hashtags for YouTube to get seen now and hashtags to get seen over time.

 

b. Create Your Own Branded Hashtags For YouTube Videos

You can use branded hashtags which are only associated with your brand that should be short, catchy and easy to type. To increase the search volume and to let people easily identify and follow you on all the social media platforms, you must use branded hashtags. 

For example, Nike has #justdoit, while Spotify has #spotify and Coca Cola has #shareacoke as one of the hashtags for all their Share a Coke ad campaigns on all platforms. Use your brand name, tagline, slogan or co-create a phrase to create custom YouTube hashtags for your brand.

 

c. Analyse YouTube Hashtags That Bring Traffic

Now that you have implemented the entire hashtag game on your YouTube videos, it is equally important to analyse which hashtags generate the most traffic. This way, you can leverage these hashtags in future videos to drive more traffic.

 

To find out the number of views generated by using the hashtags, Go to YouTube Analytics > Traffic Sources > YouTube Search. An entire list of your hashtags and the ones that generated the most views will be displayed.

Final Thoughts

To succeed, create value for customers. Invest more of your time and efforts into things like thumbnail, keywords, hashtags and title descriptions. Consider the YouTube algorithm to create engaging videos to retain viewers attain and increase subscriptions. Do focus on the YouTube hashtag game to ensure that you are not losing money because of silly mistakes.

 

Brands are continuously struggling to bring out something new to attract followers on social media. Instagram Stories have gained more popularity and it’s essential for brands to have their presence with the utmost creativity. This blog consists of a few amazing tools and apps which will help you create fantastic Instagram stories without any graphic designer. Interested to find out? Then dig in…

 

6 Minutes Read

 

Instagram Stories help the businesses to attract followers with dynamic content of products and brands. Best apps for Instagram stories are popping up every day as brands are continuously focusing on curating engaging and creative stories.

Instagram has over 500 million daily active users, to take good control on reach brands are levelling up their Instagram Stories to connect with their target audience and drive traffic to their profile. You can get that extra help by using the best free app for Instagram stories. There are plenty of best tools for Instagram stories out there to create high-quality content. Do not take any pressure to create that dazzling eye-popping content. You don’t need a full-time graphic designer working for you. Easy and quick creative content can be made without any hustle.

Take a look at the tools and Apps below and understand how to make the best Instagram stories.

1. Spark AR Studio

Spark AR Studio is a Facebook-owned tool. The tool gives a perfect AR experience by letting you create a virtual makeover filter for your brand’s campaign content. You don’t need to be a coder to experience the interactive augmented reality. Just by using your face, touch gestures or hand tracking multiple filters can be used.

As an addition, this tool lets you add light, audio and 3D objects for free. Your brand stamp and logo can be used to make quiz stories. Try out free sample assets and projects available by taking some tutorials to understand all the features. Spark AR Studio can be installed on both  Windows or Mac and an App version is available as Spark AR Player for iOS and Android.

 

2. Enlight Pixaloop

Often content curators get confused while putting up Instagram stories and can’t decide whether to use a video or a photo. To fix this confusion, Enlight Pixaloop offers you the best of both worlds. With this editing App, you can create dynamic animation static pictures. The key feature of the App is to add moving elements and overlays to still photos.

The user-friendly functionality of the tool lets you adjust the speed for customized movements. You can control the direction, movement and style of the clouds in the sky. There is AI water animation, hair blow feature and sky replacement technology available for free and some elements are available in the paid premium feature.

3. AdEspresso

AdEspresso by Hootsuite is an external tool, where you can use to create and publish Instagram story ads without using Facebook Ads Manager. Their latest update includes the options to create Instagram Story ads. These are ads that appear as vertical ads between Instagram user stories for up to 15 seconds, or until the user dismisses the ad. AdEspresso lets you import the Canva story you’ve created and directly import it into ‘the ads settings view’ easily. 

This tool lets you create Immersive, full-screen ad formats for your Instagram story ads by relevant targeting and reach capabilities to reach the target audience. The Ad performance can be measured providing detailed insights. Before you start with advertising with Instagram stories you might want to know the specifications and what creative formats are supported. The latest trends on Facebook and Instagram advertising are constantly updated on AdEspresso.

Related Post- A Complete Guide On Snapchat Advertising

4. Prequel

Prequel has a mix of bold filters and special effects that will keep you on the trend with Instagram aesthetics. The tool offers the hottest effects like Disco, Miami, D3D, VHS, Glitch, Grain, Lomo, Cinema, and many more. The latest update allows you to use live video filters with stylish intro and outro visual effects that make your videos and images pop. Video trimmers and video speed adjusters make you create the video content according to your suitability. You can choose a unique soundtrack and also add funny sound effects to let you be creative with music and sound.

5. Canva

For Instagram Stories, Canva’s desktop tool and mobile app is a super-simple way to create beautiful Instagram Stories by designing everything from scratch with the help of drag and drop with plenty of ready-made templates available to choose from. Make a cohesive presence of your business across your stories, posts and other social media platforms without any graphic designer. Canva has given users the power of creative flexibility to create “on-brand” templates for your business.

 

6. A Design Kit

A Design Kit is a sister Application of ‘A Color Story’ The App contains tons of super fun stickers and collage templates. To give your designs proper details it has 60+ fonts and 200+ designs with realistic brushes to add texture and colour to your story. This can be an ultimate design toolkit for all types of Instagram stories you wish to create. The bold background options like metallics and marble make your content look like influencer-approved Insta filters and effects.

7. Adobe Spark

Adobe has created a suite of tools that just work together super seamlessly to create amazing graphics. Adobe Spark lets you add animation to your videos with effects, audio, or music to your clips. With the help of Spark post, you can access tons of text and effect options just like you use a foolproof graphic design tool. You can import images and audios from Adobe’s extensive collection or from your phone gallery. Adobe Spark can be downloaded on all iOS, Android, or Desktop with free and paid subscription options. 

Go Get Started, It’s Storytime

This concludes the goldmine of Instagram helper Apps out there to meet your brand expectations. Start experimenting with one of the best apps for Instagram stories for the sake of creativity. Tweak your existing images or videos in the updated versions. Download one or download all to pop your Instagram story and post. Do not waste your valuable time installing those blackhat tools and website to increase story view on Instagram. You will get best results only by using authentic tools out of which best ones are enlisted above.

There is a good quality audience present on the Snapchat platform, mostly youngsters. Most of the Brands can have their presence on Snapchat and carry out fantastic marketing campaigns in the most creative and fun way. Snapchat updates interesting features regularly to hook the audience and provides amazing experiences. Interested to know more about Snapchat marketing? Then let’s go.

6 Minutes Read

Marketers have a growing list of social media platforms to leverage their businesses. Snapchat advertising has proven to be highly lucrative and fun. Snapchat was launched in 2011 and is still one of the top 15 most used social media platforms in the world. If your target audience includes millennials and younger, Snapchat is a platform you should count.

Read on to understand how does Snapchat advertising work? And its advantages for your business:

How to advertise on Snapchat?

Snapchat is raw and full of personality; that is why professional messaging or advertising (formal ads) would be too dull here. Carefully consider the type of content your audience would like by understanding the buyer personas to make the communication content stronger. To determine the impact your Snapchat advertising campaign is having on your business, you get access to Snap Pixel. Track your customer’s journey from beginning to end for understanding the direct response for your business.

Snapchat Ads

If you want to highlight new video content or want to show an updated line of products to your followers, try Snapchat Ads (regulars). The tile allows App visitors to look through a collection of 3-20 of your branded Snaps. Snap Ads are 10-second vertical video full-screen ads that appear between Stories. Get your ads featured on a tile in Snapchat’s Discover section.

Dive right into a creative narrative by skipping the introduction part to engage the users quickly in priority. Snapchat lays out the design for you, based on assets you deliver like a headline up to 34 characters, a brand name up to 25 characters and attachments for a swipe up.

Now Snapchat users can also swipe up to call or text the business from their mobile device as they swipe up to visit a business’s website or download an Application. Major brands like Pepsi, Doritos have created TV Ads extensions on Snapchat in 2020 just by using Snapchat Ads and sponsored AR lenses offered by Snapchat.

Geo filter

Geofilters allow marketers to create a Snapchat filter that’s offered to all users within a certain area for a specific period to interact with a hyper-local audience. You can create an on-demand Geo filter with the help of online tools or a designer.

The length and the square foot of the event determine the cost of the Geo filters. A business can easily promote an on-demand Geo filter for an event, business, or specific location as it’s affordable. Once you’ve created your Geofilter, you can promote it by sharing about the Geofilter in your email marketing campaign, social media channels, and website.

Lens

Snapchat’s augmented reality (AR) lenses help the brands to sponsor lenses to create an experience for Snapchatters. Sponsored lenses can be one of the effective ways of marketing to reflect your brand. Standout and show your brand’s playful side in the most casual and fun way.
Almost 75% of snap chat users engage with AR to create interesting snaps made with a sponsored lens.

Dynamic Ads

Dynamic Ads are the newest form of Ads on Snapchat, which can raise awareness of your products and brand driving users to your website to encourage sales and offers.

E.g. Shopping Ads –

(Snapshots)

Snapchat Audience

Before you start developing any campaigns or marketing strategies, it is essential to understand what demographics each platform holds. If your business wants to connect with a younger demographic, then you know the answer to why advertise on Snapchat? Snapchat is the right place to make the best use of marketing over other platforms. You can find more than one-third of Snapchat users on Instagram.

(50% of users are under 25 years old, and 23% have not yet graduated from high school. The largest Snapchat age demographic, however, is 18- to 24-year-olds. This age group makes up 37% of Snapchat users and 25- to 34-year-olds makeup about 26% of Snapchatters. Around 12% of users are aged 35 to 54, and only 2% are over 55 years of age.) – Source: info.lse.ac.uk

Just like Facebook, you can do audience targeting on Snapchat based on multiple categories. To let your ads appear to your ideal prospects, define your goals and start creating your ad campaigns. Snapchat Ads Manager allows you to select any particular state, city, or zip code, for filter and lens ads or you can set a radius around a certain location.

 

Snapchat advertising lets marketers create custom audiences and lookalike audiences and retarget Snapchatters that have already engaged with your ads.

 

The Snapchat advertising cost in India varies on the type of Ad. The rectangular image Ad called as a Banner Ad which will appear on all the pages costs INR 0.22 per Impression. The rate of App Install varies according to the categories on an average costing INR 40 per Install.

 

Related Post – Know Instagram Reels Better

 

Here are some Snapchat advertising case studies –

Elle Magazine

Source: Elle Official Website

To get all eyes on them and to connect with the new users, Elle Magazine used a Snapchat QR Code as their profile picture.

Snapchat QR Code is similar to the scanning a barcode via smartphones. To quickly follow specific users or brands, users can scan the Snapchat QR Codes shared across other social media handles and emails. The Snapchat codes can be customised by changing the background colour as per your branding.

 

Dunkin Donuts

Source: Dunkindonuts Official Website

Dunkin Donuts used influencers and Snapchat lenses for a National Doughnut Day campaign. Snapchat lenses provide a fun visual experience, which brands can leverage to showcase their creative opportunities. Dunkin Donuts made the most humorous lens for fans to make their faces look like a Sprinkle-Inhaling pink gigantic Donut leaving a sweet doughnut-like smile on the user’s face. The brand gained ten times more followers on Snapchat after this National Donut Day campaign and was the highest-ranked Snapchat story for the brand viewed

Wrap Up

Now go, get snapping! Use the robust Snapchat Ads Manager platform to get the best marketing results for your brand. Measure the success of your campaign by observing the Analytics. You can even reduce costs by narrowing your scope to specific segments. Make the best use of Snapchat features and various hacks which brands can use to attract a new audience and hookup fans.

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Since Instagram already has photos, Stories and IGTV (long-form videos), adding Reels feature is just another reason to increase engagement and is it a strategy to replace an entertainment giant. Let’s find out.

5 Minute Read

Following the ban of TikTok in the Indian market, Instagram has quietly rolled out a surprise of its TikTok-like clone functionality called ‘Reels’. Instagram ‘Reels’ enables its users to create 15-second video clips which can be set with music in the Instagram application itself. 

With AR filters and other special effects, the latest Instagram reels feature has hit addition to the app. Now social media influencers and other creators have a new way to show off their creativity by making and sharing short-form content.

With TikTok being banned in India due to various tensions rising between the Indian and Chinese Governments, Instagram has grabbed the opportunity to take TikTok’s place in the market, and cater to the rising popularity of short-form video in the region. While Instagram Reel features are quite similar to Tik Tok’s features, there are a few significant changes which you should know.

Here Is The Ultimate Guide To Instagram Reels

Reels are very much similar to Tik Tok, as users can start and stop recording according to their pace. Most of the users and social media influencers were comfortable in making short video platforms and Instagram Reels cater to the same need with multiple features to support creativity. People around the world are enjoying making Reels, and it has become an added advantage to all the other features of youth loving Instagram App.  

How to Use Instagram Reels

Those are familiar with creating content on Tik Tok, and Snapchat has no learning curve while making Instagram Reels. The recording and editing features of Reels mirrors Tik Tok.

 

1. Download or update the latest version of the Instagram app on iOS or Android device whichever you are using, and open the App.
2. Swipe right to open the Instagram camera, or tap the camera icon in the top left corner and tap on Reels, at the bottom of the screen
3. Tap the record button to shoot your Reel-clip (the average video clip must be between 3 and 15 seconds).
4. On the left of the screen, you can explore Reel’s suite of editing tools, including adding audio, text or other effects, Augmented reality effects, Align Tool, Timer and others are an option, too.  Reels can be recorded in a series of clips all at once, or you can even choose video uploads from your gallery.
5. Once your Reel is ready, choose the share button to post your Reel to your Instagram page or story. You can also save a draft of your reel if you want to pause and come back to it and work on it later. You can change the cover image of Reels, add a caption, hashtags and tag your friends.
6. You can also post your Reel to the Explore page so that any Instagram users can view it. Other Instagram users can also like, comment or save your Reel as we can do for different posts and videos.

How to add videos you’ve already filmed and saved in your phone gallery to Instagram Reels. You can easily convert your videos from your phone to turn into a Reel. 

 

1. Select the video you want to upload as a Reel and use the trim option if needed to shorten it as per your need.

Edit your video by adding audio or music, texts as captions or other effects.

Related Post- My Experience With Instagram Stories

You can even reuse Tik Tok videos. 

The content you have already published on Tik Tok can be reused in the form of Reels. You can do a great job by reposting some of the top Tik Tok videos with the highest reach and likes on Reels. By reposting these Tik Tok videos on Instagram Reel, you can expose your most liked creativity and content to the new audience or can even bring your Tik Tok followers to follow you on Instagram.

How to See Reels on Instagram

To find and watch the Reels on Instagram there are four ways in all-

 

1. Use your Instagram Feed

To see the reels created by the people you follow, you can simply browse your Feed. A small icon of Reels appears as a small clapperboard in the left-bottom corner of all reels. This way, reels are differentiated from other Instagram videos.

 

2. Use the Explore tab

Go to the Explore page, on the right side at the top of the screen you will see a reel. After watching the reel videos, you can then scroll down to see more reels. Some reels which are selected by Instagram will have a Featured label.

 

3. Find reels by searching for hashtags or a particular audio

You can find reels by typing a specific hashtag into the search bar, or you can tap on the hashtag at the bottom of the reel you’re watching to watch more reels of the same hashtag. If you like the audio, you can click Use Audio to record a new reel with that audio. Or you can tap on the audio name of the reel you’re watching, and you’ll see other reels that use the same audio.

Differences between Instagram Reels and Tik Tok

The apparent difference between the two platforms is that Reels are limited to 15 seconds, and Tik Tok was limited to 1 minute. There is no official statement on the type of music and audio that will be allowed on the platform.

Facebook will be launching licensed music soon to include in the Reels feature. Tik Tok’s demographic usage was in Gen Z and Millenials. At the same time, that of Instagrams demographic has a user base up to the age of 40 as well. Thus, Instagram has a chance to make a severe impact on the short-form content arena and could be the leading social media platform for generations to come.

 

There are over 326 million average monthly twitter users globally to share your content with. Every day about 500 million tweets are sent on Twitter. The audience you are actually looking for is most probably present on this platform and is actively listening. So let’s understand the nitty-gritty of Twitter Marketing to make an impact, drive results, build a strong presence on Twitter and connect to your passionate and powerful audience. 

 

Twitter is the fifth most popular social media network, with more than 145 million active daily users. Twitter provides a platform for people to discuss all the trending topics that they strongly feel about. When you’re excited about something and want to share it with a lot of people – you Tweet it. Twitter marketing helps individuals and businesses to reach their targeted audience and engage with them in different ways, whether organically or with paid ads. 

 

When brands connect with what’s happening on Twitter by creating their presence, it helps them in increasing their brand awareness by +8%, brand preference by +7% and purchase intent by +3% you can observe an overall lift across the marketing funnel. Unlike other platforms, Twitter is focused on conversations, mentions, tweet threads and retweets.

 

Let’s check some ways how you can organically market on Twitter:

 

How to market (Non-Paid) on Twitter?

Twitter has its own audience, which uses its native platform lingo. Though the basic use is the same as compared to other social media channels, the functionality and applicability are completely different.  

 

Create a Twitter marketing strategy

To start with, understand how Twitter as a platform works, the only key to success is creating strategic and savvy plans for Twitter marketing to add in your overall social media strategy. To grab and hold your audience’s attention, create a highly effective Twitter marketing strategy and implement it effectively as Twitter is a fast-paced network. (Best advice is to follow brands who have done it successfully.)

 

Set Goals 

You need to understand what you’re actually trying to achieve if you want a positive impact on your business with the planned strategies. For achieving success on any social media platform, you should have clear and measurable goals. Create SMART goals for your twitter marketing plan: Specific, Measurable, Attainable, Relevant and Time-bound. And then, align your business objectives with the SMART goals so that you can break them down to measure success. (Understand your follower to lead to conversion ratio.)

 

Cultivate a voice for your account’s posts 

Twitter is a chatty platform as you can write the post content which limits to only 280 characters. Through your tweets convey different qualities of your brand. Be original with your content and show the personality of your brand by communicating it authentically in your posts. Make each tweet unique by having your brand voice consistent on all the other platforms. To create an appealing brand value, use creative graphic images and videos. You should sincerely connect with your targeted customers and build trust with them. (Use crisp messages with ideal sized photos.)

 

Twitter Polls

This feature allows the user to post questions and seek up to four answers. People love to express strong opinions on trending topics. This makes polls fun and easy to engage with your audience. You can learn about customer preferences and get various opinions and feedback by adding twitter Polls in your social media calendar. Polls are a quick way to gather useful insights. (E.g. Q: The long weekend starts now. What are your plans? O1: Long Drive O2: Lounging At Home etc.)

Hashtags 

Hashtag culture came from Twitter. By the use of right hashtags in your content, you can reach new audiences. The hashtag is one of the valuable tools to boost your discoverability on the platform. Understand how hashtags work and create unique hashtags for your brand. You can also get insights into your competitors’ hashtags.

Related Post- Why Is Social Media Important for B2B And B2C Healthcare?

 

How to Market (Paid) on Twitter?

The ads on twitter include promoted accounts and tweets and promoted trends. The way you interact with organic content in a similar way, you can interact with the promoted content. The ads are clearly marked with a “Promoted” icon. Your account followers can see your name associated with the promoted content if you happen to like or retweet it. You can follow trends and explore Twitter’s page displays with the current trending topics and hashtags as well. Take a look at how Twitter advertising works with easy steps- 

 

Choose your target audience

Advertising on Twitter helps you to reach your right audience by selecting simple options. Choose the targeting based on interests, geography, gender, device, or lookalike audience like your followers. You can maximize the relevancy of your posts by targeting the right keywords in other people’s Tweets.

 

Set a budget and get discovered

Amplify your message to get your Tweets, and the Twitter account discovered for people interested in your business. There’s no minimum spend for your campaigns; you can start, stop and tweak your campaign any time. You can have complete control on your campaign, and you will be charged only when someone likes, retweets, clicks on your promoted tweets.

 

Creative posts 

Get visuals for higher post engagement as tweets with images get three times as much engagement, while videos with tweets get up to ten times as much engagement. Videos can help you to capture the attention of your customers for a longer period ending up with comments, reactions and retweets. Visual assets help you communicate more with your tweets, for the informative tweets use a variety of visual content like charts and infographics. GIFs are also other additional delights for your tweets. 

 

Measure results in real-time

You can easily rack the growth of your follower base and campaigns to see how your targeted audience is engaging with every single Tweet you post. As you measure the results of your campaign performance on Twitter, it helps you in the long run to create and implement better posts.

 

At the Bottom

 

Whether you indulge in paid marketing or free use of twitter, results will be pompous. It’s the modern medium for the modern world, and if it’s rightly used, it will become the voice and face of your brand. 

Human resource earlier used to be a service organisation, but now, it’s strategic. It can use data analytics to ask and answer vital questions about the future of that organisation — outsourcing, cost management, succession planning, performance management, and more.

While an HR knows where the business is directing, it can serve as an asset while recruiting and training its employees. Anticipating future growths, the HR can start investing in its employees beforehand to get a fruitful outcome from them.

Recruitment:

Recruitment is a crucial responsibility of the HR department. While HR works in many areas including employee engagement, employee development, statutory compliance, data management and many others, one of the critical areas of focus for HR is to attract, select and onboard suitable candidates for the organisation. While doing this, one has to hire for attitude and train for skills. You don’t hire for skill; you hire for attitude. You can always teach skills.

Effective Inductions Program:

The main purpose of an induction training is to integrate new employees into the company, inspire new starters, set out an organisation’s mission and vision for them, and educate them about the company’s history, culture and values and make them understand the systems and procedures followed by the organisation. Induction training helps new employees settle down quickly in the new work environment, and gives them a sense of belongingness.

Organisation Structure:

The structure of a team should be such that people can depend on one another and encourage one another to do better. After all, a person can accomplish anything once they realise they are a part of something bigger. So for me, the definition of a team culture that is strong satisfies three criteria:

1. It must enhance team performance and productivity.
2. It should help in making communication effective and effortless.
3. A good sense of team community would bring about a feeling of shared goals and visions.

Related Post – Choosing the Right Digital Marketing Agency for your Brand

 

Performance Management

Source: Techfunnel Website

Performance management is a key to successfully growing and scaling your company. It is all about making sure your employees are happy, engaged and working towards your collective company goals. It helps in setting goals and explaining your team what excellent performance is. It develops accountable people, managers who lead, organisational transparency and helps to give credit where it’s due.

Employee Engagement

Employee engagement is a workplace approach resulting in the right conditions for all members of an organisation to give of their best each day, committed to their organisation’s goals and values, motivated to contribute to organisational success, with an enhanced sense of their well-being.

HR Professional should:

Source: Hrpayrollsystems Website

Be an Inspiration: you are perceived as a designated leader by most of your organisation’s staff, and it’s not somehow farther from the truth. You are one who induces energy, motivation, training and other emotional and moral necessities in them so be one for yourself first.

Be more outside than inside: HR is usually perceived as a principle, and people would give second thoughts before coming up to you. If you’ll go outside your office and make your presence in other departments of your office, you’ll be able to acquire more first -hand information about the whereabouts and other affairs.

Have a vision: set a goal for yourself and why you want it, something preferably not given to you by your organisation. This way, you’d work more constructively to achieve your personal desires and provide a good outcome to your company simultaneously.

What is Local SEO?

Local SEO can also be known as local search engine marketing. Local SEO is a process of optimising your online business presence (by promoting services and products) to attract local customers. Local SEO services are useful to increase website traffic and business leads. It also plays a vital role in brand awareness from local business search.

 

People use various search engines such as Google, Yahoo, Bing, Apple Maps and more to collect the relevant information for local search. And search engines depend on local content, social media accounts, links and citations built on local business directories. 

 

According to statcounter, Google comprises 98.5% search engine market share in India (April 2020 Statistics).

Why is Local SEO Important?

Here are some interesting facts about Local SEO. Source:  HubSpot

1. 46% of all Google searches have local intent. 
2. 97% of people learn online about a local company. 
3. By 2021-22, mobile devices will influence higher than $1.4 trillion in local sales.
4. “Close by” or “Near me” kind of searches grew by more than 900% over the last two years.
5. 92% of searchers will choose businesses on the first page of local SERP.

 

So, these statistics showcase that a robust local SEO marketing strategy is vital in driving more prospects and customers to your business.

 

What are Local SERPs (Search Engine Results Pages)?

Local businesses need to improve their traffic by appearing in the local pack. Local pack or 3-pack is a block of three local business listings appearing in the google search results to fulfil your query. Below is the local pack for the search term ‘coffee shop near me’:

 

Related Post- Top Free SEO Tools For 2020

 

What are the Primary Local SEO services?

1. Website localisation
2. Business Listing / Citation building
3. Claiming your Google My Business (GMB) page
4. Managing customers ratings and reviews
5. Getting relevant and quality backlinks

 

Benefits of Local SEO Services

1. Citation building in local directories helps to build online visibility
2. Local SEO generates more targeted traffic for relevant search terms
3. Targeted traffic leads to more customers
4. GMB optimisation helps to enhance Google Map visibility. Plus, it builds brand trust in the market
5. Quality backlinks prove you as a trusted source of information

 

What to do to Rank well in Local Search?

Implement the following local SEO tips to make a strong presence of your business in the local pack:

1. Claim and optimise GMB listing
2. Make your website Mobile friendly
3. Ensure NAP(Name, Address, Phone Number)Consistency
4. Do proper On-Page SEO – Optimise URL, meta title, meta description, headers and content
5. Add location pages
6. Write high-quality local content
7. Add unique keywords to the content related to your niche and location
8. Improve your website internal linking structure
9. Earn relevant and authority backlinks
10. Create and optimise online citations
11. Optimise and engage in social media accounts

 

It’s ok if you are not technically sound to perform all the SEO tasks by yourself. Why not hire experts to do your job? 

 

Who can help me with Local SEO services in Pune, India?

Seagull Advertising is one of the best and renowned local SEO marketing firms in Pune.

1. We can help you with keyword tracking and understanding the current rankings
2. We can help you in building online citations for your business ensuring NAP consistency
3. Help you to optimise current business listings too
4. Build and optimise GMB listing
5. Manage your reputation by tracking and replying online reviews

 

Visit our website for more information. www.seagulladvertising.com

Insta Stories or IG Stories are the new real-life-reel that lets you showcase the moments you wish to share with your IG pals. Moreover, it allows you to doodle, put background music, tag friends, tag brands, use filters, the universal favourite – the boomerang, and a lot, lot more.

 

The story signs or symbols appear as circled profiles on top of your account and are probably the main reason for people returning to the app. As they stay for 24 hours only, Instagrammers have formed the fear of missing out on interesting stories of friends and famous personalities they follow. Glad tidings: Like you have ways to preserve your memories, IG also has a feature to preserve stories in the archive. 

 

Although this (IG Stories) multi-featured, customizable and engaging functionality is short-lived, its use has given some delving experiences to me. Here are some of them:

 

The Experience of Creativity 

 

It is said that invention is the mother of necessity, but the world we live in today, I would say creativity is the mother of necessity. The necessity of growing, the necessity of exploring, trying something new, killing boredom, looking at the world in your own way……and it can go on. And that’s what IG stories, at least for me, have done. 

 

It has been a form of communicating a lot more from what just the picture or boomerang or video says. So, in that 4.7-inch screen, my stories are sometimes a layout of a shortened belief, sometimes the itch of having some fun and sometimes the proclivity of speaking my mind. Thanks to the glow pen, stickers, filters and gifs, they make my IG story picture perfect.

 

The Experience Of Falling Into My Own Trap

Being a marketer myself, I acknowledge the robotic instinct of being where the customers are and try out all permutations and combinations to make them stay.

 

So here I was like any other day, visiting Instagram just to look out for exciting stories and also get an update on what my favourite stars have been up to? And that was the first-ever time I came across a brand whose story was like a virtual store! A cosmetic brand, with shades and shades to lure you. Where my usual stoppage at a story is not more than 3 seconds, I was glued on this one for some good 5 minutes. It was engaging!!

 

Exactly the moment when I realized that I was on the other side of the table. Wearing a customer’s shoes, I had fallen into my own trap. It was Sephora, and I had swiped up.

 

Related Post- 31 Marketing terms you need to know!

 

The Experience of Getting Inspired

IG stories are that virtual form of sharing which fortuitously seed ideas into the followers’ minds and inspire them. Be it a basic dance video or taking up a challenge of zero filters / zero make-up pictures, what the IG stories do is that it annihilates any inhibition one may have; mostly to be in front of the camera. This thread of inspiration literally grows outside one’s own network and creates an environment of unconditional admiration.

 

In my list of stories inspired by people I follow, includes some arduous yoga poses, sequences, and even blurting my heart out.

 

The Experience of a Conversation Starter

IG stories for me, have gone just beyond a 24-hour showcase of “see what I did” or “see what I saw”. They have helped me break the ice once again with friends and acquaintances perhaps whose number I may not even have in my phone contact record. So to say it honestly, IG stories have always been a pleasure. 

 

Interestingly, each story that has started a conversation for me with my long lost friends have never started with Hi! How are you?….never the usual way. And believe me, those conversations are far more quality conscious and indulging.

 

So yes, my stories have reconnected me with many people, with whom I would love to stay in touch with. Starting with Oh! You haven’t changed in the last 15 years! to Hey! I live in the building next to yours, I have rekindled certain bonds by just sharing new blooms in my terrace garden or a click of my car’s empty fuel signal.

 

 

At The End..

These stories always strike an emotion and perhaps become an important event of one’s life or should I say that they rather convert the emptiest of pictures into a ballet. With my staggered usage, I can say that I will be discovering more stories in the future if only the stories don’t find me earlier.

Performance marketing is an integral part of today’s digital marketing landscape. However, one must be prudent when it comes to selecting the right platform, which can help the businesses in accomplishing specific goals, be it driving conversions or generating revenue.

Here are a few benefits of Performance Marketing to make my point stronger:

 

• You can reach customers globally and establish your brand affinity.
• You can interact with your customers and learn their behaviour as and what they are looking for
• You have the potential to reach more customers with a limited budget as compared to traditional marketing methods
• You can track and measure the performance at various levels, e.g. creatives, copy, and more to leverage performance
• Lastly, you can define your target audience and allow your hot prospects to know you personally. Thereby, it helps in creating brand loyalty

 

Few components one must pay attention to before kick-starting their performance marketing campaign:

 

1. Website

 

Website is one of the most essential components which plays a strong role to your customers. Therefore, one must have a fast and responsive website. Also, the information about the products or services mentioned on the website needs to be transparent which will not only help you in getting organic visitors but also help you in earning customer loyalty and hence it leads to better engagement and conversions.

 

2. Marketing Communication

Articulating marketing communication is the key to any business success, whether it’s a digital or traditional marketing method. Therefore, I am hereby throwing some light on the best practices which need to be maintained, especially on Google Ads & Facebook Ads.

 

In Google Ads, there are thousands of advertisers out there in the market competing with each other. So it is essential to capture the eyeballs and induce them to click on your ads by writing compelling text ads.

 

Always remember while working with Google Ads:

1. Be clear and concise about your products or services.
2. Include least one keyword, either H1, H2 or H3.
3. Use Shorter CTAs instead of longer ones, e.g. Apply Now, Book Now.
4. Maintain relevancy between your ad texts and the content of the website.

 

Always remember while working with Facebook Ads:

1. Keep your copy short and crisp, and allow users to find the sweet spot.
2. Impart vital information in bullet points instead of long passages.
3. Use balanced colours and contrast in creatives.
4. Use engaging videos with creative messaging for lead gen campaigns.
5. Include Website URL, and get additional traffic and leads.
6. Lastly, set up a custom conversion of TY page and track the leads which have come directly on the LP besides lead form

 

3. Get to Know Your Target Audience

In Performance Marketing, one can define their target audience precisely while having complete control over the spends. In short, one wouldn’t be wasting a single rupee on irrelevant audiences, unlike traditional marketing in which large sum of money is being spent without having any clue on who is going to see our ad.

Related Post- Content Strategy: Your Company needs it, Surely

4. Keep An Eye On Your Competitors

 

In performance marketing, we can keep a close eye on our competitors with the help of various available tools. Simultaneously, we can implement guerrilla marketing strategies to acquire new customers by using competitors’ keywords. In short, we should be able to leverage on our campaign performance.

 

5. Boost Performance With Re-marketing & Custom Audiences

In Google Ads, remarketing is one of the best approaches to targeting potential existing website visitors and drive conversions at an optimum cost. Simultaneously, through Facebook Ads, one can target website visitors upon creating a custom audience, which would help you in getting incremental conversions and sales.

 

6. Set Up A Pre-Sales Team

I would recommend having a pre-sales team which comprises a team size of 1-2 members (Depending on the volume of leads). This team becomes the face of the product or service and should be able to answer most of the questions which eventually helps in generating effective MQL’s (Marketing Qualified Leads) & SQL’s (Sales Qualified Leads). Alternatively, if one can afford a chatbot to be integrated on the website, it will not only help in generating genuine contacts but also remove irrelevant leads with the help of a questionnaire and conversation.

 

To Sum Up…

 

if one can diligently use the above PMA (Performance Marketing Approach) right from owning a beautiful responsive website to not missing on remarketing audiences. Then it would be needless to say that, through performance marketing, they would not only grow their business but also will be able to spread their wings gradually across the other regions of the market.