Category: Advertising

Many a small thing has been large by the right kind of advertising ~ Mark Twain

Choosing the right branding and advertising services can often be a daunting task! Be it a newly established business, start-up, or even a multi-national company, there is a constant need to develop your service or product. Creative marketing and branding lay the foundation for what entices your target audience to gravitate toward you. 

For this, choosing the right branding agency in India can ensure that your business grows better, with design and communication that engages your target audience at a deeper level.

Seagull advertising is one of the best advertising agencies in India to solve all your branding and marketing needs. We are here to help your business ‘Grow Better’ by developing your clientele through unrivaled creative design operations. Our main goal is to bring out the best in your brands and give them strategic advertising services to ensure growth.

And how exactly do we pull it all off?

Let’s take a peek into the daily life of Seagulites and the busy bees that work into making all your marketing wishes come true.

Brand Strategist

The marketing journey at Seagull advertising agency begins by introducing the new client with a 4-step major milestone strategy process called the ‘Wing4Profit’. This contains detailed procedures to help decode vital consumer insights to provide you with the type of best branding and advertising services that help connect to your target audience.

This is made keeping several important branding checklists in mind such as:

– Consumer insights
– Market Analysis
– Secondary research 
– Brand Challenges

Among many others;

The strategy is then handed over to the client and designated Account Manager; who then proceeds to execute it.

Account Manager

The account manager decodes the said strategy to intricately plan out the execution of deliverables across various platforms such as:

– Digital Marketing
– Social media
– Paid Ads
– Traditional ads 
– Events
– Hoardings etc

They proceed to send out aims and objectives to the various respective departments such as the copy team, digital team, and creative team.

Creative Team

Once the brief reaches here, the creative team begins the process of conceptualizing the client’s vision to life. Seagull Advertising happens to be one of the top advertising companies in Pune with the most innovative advertising services to help you reach your target goals.

• Copy Team

The copywriting team deciphers the brief to understand the emotional objective of the brand. Who then proceed to come up with concise and compelling copy that tells an interesting story.

They then proceed to send the copy to the art and video visualizers.

• Artists and Visualizers

The visualizers and artists further provide shape to the creative concoction of the copy team and bring it to life visually. They along with the art director and creative director work as a team to conceptualize amazing visuals for various projects such as:

– Campaigns 
– Social Media posts
– Concept design etc

• Video Visualisers

Video Visualisers work in conjunction with artists and visualizers. They create motion graphics for the campaigns and pitches and maintain consistent brand identity.

• UI/UX

The UI/UX department ensures the most user-friendly interfaces for the client and the end customers based on the briefed brand strategy. After an arduous process of prototyping and developing feedback the website and app are ready to go.

Digital Marketing

Here the entire Digital Marketing squad facilitates conversations with your Target audience and helps them grow digitally. 

SEO

The SEO team extensively researches and analyses the goals and targets of the brief to provide: 

– High-ranking keywords
– On-page and off-page activity

 They make sure through their efforts that the website’s ranking always stays optimum in organic search results.

Content Writers

They are responsible for intricately wording informative and compelling blogs and other pieces, to form a natural dialogue with the customer. The work in conjunction with the SEO and Account Managers to make sure the written content always ranks high and with the appropriate brand voice.

SEM 

SEM marketers make sure that your paid advertisements for your products and services always rank high in search engine result pages (SERPs). They make sure to create the most optimum strategy for organic as well as paid ads.

Web Developers

Web Developers coordinate with UI/UX department to design the entire layout and interface for websites and apps. They also facilitate the functionality and flow of all the back-end processes; right from server integration to getting the domain live.

Social Media Team

Last but not least: the social media team works diligently to ensure the smooth flow of all our social media accounts.

Plans are curated and calendars are scheduled after a thorough briefing with the account manager. Once approval is gained, plans are forwarded to the creative teams, and Voila! we’re ready to post.

Throughout this entire process from Clients to designers to writers and so forth, the only constant is the passion and enthusiasm every member puts into a project. We at Seagull strive to nurture your organization’s growth as if it were our own baby. This is why we are considered one of the top branding agency in India not to mention our fun and lively work culture.

So there you go. You have successfully taken a sneak peek into Seagull advertising agency and now know why we are one of the top advertising companies in India. Hope to help your brand grow soon!

Related Post – Know How Services at Seagull with Help your Brand Grow Better

Choose what’s best for your brand!

All agencies are not created equal, and sorting through the thousands of agencies available can be a daunting task. This post will assist you in narrowing down the best agency for your needs. 

If you are investing in marketing campaigns, chances are you have considered or hired an advertising agency to help you with those efforts. Choosing whether to manage your marketing campaigns in-house or with third-party agencies is rarely an easy decision. Furthermore, if you decide to outsource to an agency, the selection process can be daunting. Seagull Advertising in Pune is here to reach out to you and solve all your queries related to digital marketing, branding and advertising.  

Help your brand to stand out in the competitive industry out there. Make your brand capable to attract the best and the most suited audience by one of the best digital marketing agencies in Pune.  

What Would You Choose? 

In-house marketing team or an advertising agency

The decision to manage campaigns internally versus externally is frequently influenced by the following factors:  

1. The size of your media budgets; 
2. The complexities/channels of the campaign; 
3. The skills of your team and the analytics tools are available to you.  

As the advertising industry has evolved, the perspective on this subject has shifted 180 degrees. Today, it has been observed, outsourcing digital marketing, branding, or advertising work to an agency, preferably one that’s capable of handling cross-channel requirements serves to be beneficial. The reason for this is as follows:  

 

1. Agencies have materially evolved from being single-channel experts to multi-channel experts.  
2. Strategically, it is better to have all strategies and budgets managed centrally, to easily shift dollars between channels and get cross-channel attribution tracking all in one place.  
3. The optimization technologies used by the best agencies, as well as their direct relationships with Google, Facebook, Amazon, and others, are head and shoulders better than anything your agency is using.  
4. Finding and managing a team of good internal marketers is more difficult than relying on an agency’s team and its recruiting and training processes. The techniques that work best each year can rapidly change, and you want to benefit from the most recent discoveries.  

How Do You Identify the Best Agency? 

Once you’ve decided on your favorite agency from the presentations, it’s time to move forward with them. This will include: 

1. Speaking with their references (to ensure what they pitched and what they delivered were in line, particularly in terms of team quality and satisfaction with efforts);  
2. Negotiating the agreement and statement of work (to make sure both parties are largely in alignment on the legalese and the plan). It may take several weeks to complete this. 

 

 

Not all agencies are created equal. Certain agencies specialize in B2C, while others specialize in B2B. Certain agencies provide full-service solutions, while others focus on specific specialty solutions (e.g., branding, creative, television, B2B lead generation). Some agencies are designed to handle large budgets, while others are designed to handle smaller budgets. The first step is to have a rough idea of your budget and needs (for example, plan to spend 10 to 30 percent of your revenue target on sales and marketing activities), and the second step is to identify the agencies best suited to support those budgets and needs. 

Questions You Should Ask Before Selecting Your Marketing Agency: 

1. What are your fees? 
2. What packages do you offer? 
3. How do you cater to clients belonging to XYZ industry? 
4. What is your area of expertise? Do you have any references from companies like ours? 
5. Are you employed by any of our competitors? Do you have any conflicts that we should be concerned about? 
6. What is your process of work once we onboard you? 

After you receive answers to all your questions you can ask for a pitch where the agency will give an idea of how they will work for your brand and what makes them different. Seagull Advertising is one of the best branding agencies in Pune where you get all the answers to your questions before meeting us. Seagull assists businesses in growing better by increasing their customer base through cutting-edge processes. As a branding and creative marketing firm, we strive to nurture and enable organizations to achieve strategic advantages and brand growth. We are dedicated to bringing out the best in the brands entrusted to us. 

Seagull Advertising in Pune helps you have faith in the system and takes your brand to the next level.

Related Post – Significance of Digital Advertising and Its Importance

Brand, an identity, a factor of trust, recognition, a defined quality, intangible marketing objective, a business concept, etc. there are many definitions to understand what a brand is. But you can have your own understanding of it and learn from it. As a businessperson, you always wish to make your brand bold for people to notice it and engage with it. This is not easy as it sounds. People work day and night to understand the core values of the brand and help it reach the audience with precision and exactness.

Ideations | Conceptualization | Creation | Execution | Positioning | Strategy | Brand Building | Marketing | Promoting | Optimizing | Lead Conversion

All these above factors are not just terms but are crucial methods to follow to make a brand presentable in the industry. So, now you must be thinking about how to execute all of it. The answer is simple, look for advertising, branding and digital marketing agency who with varied experience will give justice to your brand.

Seagull Advertising Agency in Pune has wings to cover all your requirements of making your brand big! We have a full stack of branding, marketing, and advertising solutions for our clients to have strategic advantages and growth for their brands.

As a branding and marketing agency, we have a different service for our clients in an integrated process that we follow. As a brand, all you must do is approach us and provide us with all the necessary information about your company, your brand,x products, etc. We will make deep research into your brand/company and understand all about your products or services to create a BRAND STRATEGY! Once we have a detailed long-term strategy, we dig deeper into what things we should inculcate like;

• Brand Strategy and Brand Positioning
• Brand Design
• Launch or relaunch your Brand
• Executing an Advertising or Marketing Campaign
• Understanding & Implementing Inbound Marketing
• Maximizing the ROI from your website and social media
• Redesigning or redeveloping your website
• Generating good quality leads from your website
• Search Engine Optimization (SEO) and Pay-per-Click (PPC)
• Social Media Strategy and Management

The above list explains what factors we look into once a brand has been associated with us. Apart from it each team member treats your brand as their baby and takes diligent care of it. Every member working on your brand is emotionally attached to it and hence works with good care and responsibility.

With every success each it is a day of celebration here at Seagull Advertising. Let’s know the 4 major services that we cater to;

Brand Strategy:

Brand Strategy that ‘GROWS THE BRAND’ with Consumer Co-Creation. Detailed research on anything and everything about your brand, from its genetic blueprint to its biometrics and personality to understand the core of your brand. This is the basis of a brand strategy and brand identity.

10 Key Points of Brand Communication:

1. Industry Trends and Opportunities
2. Competitor Analysis
3. Customer Insights and Expectations
4. Communication Audit
5. Stakeholder and Brand Alignment
6. Brand Strategy and Goal setting
7. Mission, Vision, and Purpose
8. Value Proposition
9. Brand Positioning Strategy
10. Brand Marketing Strategy

Related Post – How to Select the Best Branding Strategy for Your Business?

Brand Design:

Brand design helps a brand stand out and creates an identity for you in the competitive industry. The Brand design follows brand strategy and brand guidelines to develop outputs that communicate with the consumers of the brand. Brand design is an essential component of any company’s culture. It determines how the brand will be communicated across all collaterals. Whether it is digital ads, billboards, pamphlets, packages, brochures, or anything else. A brand’s visual language, as well as its written communication, is determined by its brand design.

So, what do we offer:

• Design Strategy
• Brand Design
• Website Design
• Space Design
• Merchandise Design
• Packaging Design

Brand Advertising

Advertising plays a very crucial role in your brand. Promoting and marketing your brand in the market and engaging your audience is a smart way to present your brand. Based on brand strategy and brand design- brand advertising is carried forward. One of the primary goals of the ideas and efforts that go into our storytelling process is to create and nurture an emotional connection between the audience and the brands and clients with whom we collaborate.

To help brands grow we create integrated communication campaigns that engage the audience through powerful branding ideas, memorable consumer engagement devices, and ground-breaking launch events across traditional and digital platforms.

• Understanding the competitors and market challenges
• Mapping the right target audience
• Identifying opportunities to attract more customers & talent
• Crafting of the Ideas that Soar
• Development of the concept
• Review and agreement of the concept

Advertising Platforms:

• Print
• Outdoor
• Radio
• TV
• Digital
• Events

Related Post – What Are the Different Types of Branding?

Digital Marketing

Grow Better with Digital marketing!

Digital marketing enables conversations with the target audience and engages them on different growth channels. Digital marketing is a strategy for attracting, engaging, and delighting customers to grow a business that adds value and builds trust. We believe in growth at Seagull, and the only process-driven goal we have for every client who interacts with us is to Grow Better Digitally.

Digital Marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and online ads management.

Growth Channels:

• Social Media Marketing
• Content Marketing
• Online Ads Management
• Website Design & Development
• Search Engine Optimization

With this in-depth understanding, we can align every aspect of the brand with consumer behaviour, beliefs, and trends. These are the 4 major services we offer our clients to make their brand stand out in the marketplace and gain desired traction. Help your brand grow better with Seagull Advertising agency Pune.

Customers believe in FACTS than just in words. Seagull Advertising has spread its wings wide and with a Grow Better motivation and has expanded our client base through a winning edge process. As a branding and creative marketing company, we have distinctive experience in BRANDING, MARKETING, and ADVERTISING SOLUTIONS. With the mission to bring the best from the brands that we have entrusted with us.

So, what are we specialized in?

• Defining a brand’s positioning
• Ideating its brand architecture
• Giving it a unique voice and visual identity

Here’s a story of a company that always focused on winning the minds of its customers. Seagull Advertising in Pune assists brands in sharing their perspectives and with detailed research, we have assisted them with the services that help the brand grow. We track the performance and optimize campaigns that lead towards achieving brand objectives. Instilling growth by employing data-driven measurable metrics, supported by ideas, design and communication that profoundly connects to consumers at an emotional level is what we master in.

Initially, we were more engaged in the real estate sector and have gained broad experience in that industry. But we did not take a pause, we as a team explored our boundaries and widened our wings to inculcate more industries to cater to and make them stand out in the competition.

What industries do we cater to?

• Education
• Retail
• FMCG
• E-commerce & Tech
• Real estate
• Automotive
• Engineering
• Medical
• Travel
• Green Business
• Lifestyle

We believe in customer satisfaction and precision and hence where everything is turning on the internet, businesses must build a strong online presence to get identified by customers, and Seagull Advertising ensures that these businesses have an impeccable presence in the industry.

This recognition reflects how well we collaborate with clients to help them achieve measurable results, stand out from the crowd, and stay ahead in a rapidly changing marketplace. We always use collaboration and teamwork to create inventive concepts and strategies that are not only innovative but also current and relevant. Our sole goal is to assist clients in growing their businesses. It is the internet age, and the business requires some viable equipment to compete in this rapidly changing market. Our company provides resources to brands, enabling them to compete and thrive in this competitive market.

Seagull Advertising in Pune is capable of handling 360-degree marketing of a brand to make them stand out in the market. Here are some excellent examples and brands that we have been working with. Seagull’s brand strategy draws its power from a three-stage brand co-creation process called ‘Wings for Profit’. Wings For Profit is a vital process that uncovers sharp consumer insights and emotions to co-create brands with consumers.

The real estate giants like Amanora, Pristine Properties, Kohinoor Group, Mahalaxmi Group (Zen Estates), Mantra Properties, Maple Apla Ghar, etc. have worked with us for a long time and have seen commendable outputs in their presence in the industry. With detailed research on each brand, by defining their USP, their brand values & mission we planned strategies that best suited the brand’s growth.

Real estate is a big industry in Pune and hence we have a great reach and command of that sector, but this doesn’t end here we have achieved success peaks on lot of other brands and industries. We have catered to the education sector for brands like HVB Global Academy, Symbiosis, INIFD, etc.

From the lifestyle brands, we had a great association with C’LAI World, PNG, Ranka Jewellers, Jai Hind, etc. These massive brands experienced noticeable growth after working with us. We are proud and happy to have onboarded such great associations. The FMCG industry requires great care as they are sensitive towards their clients experience a great impact if anything fails. Brands like KELZAI Volcanic water, God’s Water, etc. were quite impressed with our work and praised us every now and then.

Focusing on the engineering sector Thermax was another conglomerate that we worked with and won a prestigious award for “Our piece de resistance!” at the Cannes International Festival of Creativity.

In the health care sector, we worked with several clients but one that we would love to share is Oyster & Pearl Hospital. We designed attractive campaigns that made them stand out from the rest. We have also worked with brands that focused on Green Businesses like Adar Poonawala- Clean city movement, Green Salute- waterless car care, etc.

The list is never-ending. We have helped brands grow in every sphere and have made them proud. We would also like to list some important awards that we have received for our creativity and out-of-the box ideations and services.

 

Related Post – 7 Reasons Why You Should Hire an Advertising Agency

Made Some Noise With Our Awards:

• ACT RESPONSIBLE CANNES TRIBUTES 2015- Our piece de resistance! An award at the Cannes International Festival of Creativity for our work for ‘Thermax Profetherm’.
• GOLD ABBY AWARD GOAFEST 2016- An experiential activation idea for the ‘Waari’ pilgrimage, done for our client ‘Aapla Ghar’ fetched us a Gold Abby Award and plenty of applause too!
• BRONZE ABBY AWARD GOAFEST 2016- Our unique communication idea to promote Ancient Authentic Yoga for our client ‘Divyayog’ brought home a Bronze Abby Award!
• BRONZE ABBY AWARD GOAFEST 2014- A powerful idea to inspire people to donate their eyes got us a Bronze Abby Award, Done for the Poona Blind Men’s Association.
• SILVER AWARD IAA OLIVE CROWN AWARDS 2016- We created innovative stationery for ‘Kelzai Volcanic Water’. Besides a lot of appreciation, we also won a Silver Print Production Award!

So, these are the wings of Seagull that help you and your brand fly high like the other brands we worked with. Your brand is your baby, and it requires keen attention to flourish Seagull advertising is a branding and identity design service provider in Pune for your brand to experience growth. With our diversified client portfolio, we are ready to onboard you and help you grow. We would also like to announce that we have onboarded 2 new clients, Menlo Homes and Cocoa Melts, and we are sure they will have a splendid experience working with us. Contact us if you wish the same!

A professional advertising agency eases the challenges of modern-day marketing and brings business into maximum focus. Generate profits with the best team in advertising.

With the current pace of digitalization, advertising campaigns have gone beyond the traditional platforms. The change in the concept of advertising has opened several opportunities for businesses. The correct impact of marketing and advertising can take your business to the top. But how do you achieve it? Advertising agencies are your one-stop solution for this purpose. The crucial point to note is that not every advertising agency is the best option for your business requirements. Only agencies with a capable team of experts can accurately understand your business goals and marketing target to rightfully execute the plans.

Understanding the Function of Advertising Agencies

Before getting on with the perks of hiring the best team in the advertising field, first understand how they operate. If you do not clearly understand how the process works, you can never evaluate their service quality. To help you out here’s listing the prime functions of an advertising agency –

1. Plan and create the best advertising & branding strategies and communication campaigns that suit your business
2. Use marketing content that captures the attention and inform the customers about your organization for better business growth
3. Develop creative ideas to resonate with the target audience and business goals
4. Creating customized marketing plans for specific business requirements
5. Focus on delivering a 360-degree approach to meet the needs of every marketing and consumer engagement device

Benefits of Hiring the Professionals

Having the right team to assist with the advertising needs eases the challenges associated with the business in multiple ways. You get to hire experts who can manage the campaigns and execute them with utmost competence. Are you still uncertain about hiring advertising specialists? Read along and know the many benefits of an advertising agency, so you can make a wise decision of appointing them for your business or brand. Listing the top seven reasons to hire advertising professionals.

1. Adds Value to Your Investment

The investment factor is a common reason why many businesses do not opt for professional agencies for their advertising needs. But, if you look at the expense with a logical approach, you can understand that it certainly adds value and provides high returns in the long run. How? You get a compact service package of marketing planners, designers, researchers, and an efficient executing team by hiring one service agency. They handle it all and assure you a fruitful outcome under their expertise and experience. Hiring them is certainly a wise investment on your part.

2. Utilize the Time for Better Business Prospects

The advertising team provides ready solutions that save time and extra effort. With their diverse expertise and able executing skills, you do not have to worry about anything else. It is one of the key benefits of hiring an advertising agency, as you can utilize the saved time and resources in different ways. You could take out time to explore bigger opportunities for the business coming along the way. Focus on advancing your product/service to deliver better to your customers. Let them take care of everything associated with branding & advertising while you focus on the core business functions.

3. Saves the Cost of Training

Would it be a wise decision to not hire an advertising agency and decide to train your existing employees to take care of the needful? Maybe not. The cost of training your employees to learn the concepts of business advertising is a bad investment. It is not only more demanding on the budget but also kills the time that you can utilize elsewhere. With expert assistance from the advertising masterminds, you get prompt service.

4. Work with the Expert Minds

Advertising agencies like Seagull Advertising already have the best team in service. The leading advertising firm assists businesses to grow more with excellent marketing campaigns. Their research team uncovers tailor-made advertising strategies for you that are certain to generate a profitable outcome. Engage the audience with powerful advertising tools and branding ideas. The advertising experts focus on brand advertising and utilize the following platforms for expanding the reach –

• Print medium
• Outdoor platforms
• Radio and Television
• Digital platforms, including social media
• Platforms for on-ground events & activations

Their unique marketing campaigns promote brand connection to generate maximum impact on the audience across diverse platforms.

 

Related Post – How Branding and Online Advertising Help Businesses?

 

5. Get an Updated Strategy for Customer Engagement

The leading advertising agencies in Pune offer dedicated assistance to businesses and brands. They understand your business goals first and then find the appropriate strategy that works. With them, you do not get the same tried-and-tested approach that does not focus on the upshot. Instead, they ensure you earn maximum online and offline relevance through creative marketing. Make use of the campaigns and the best minds in the business to see your brand grow leaps and bounds.

6. Achieve Targets and Business Goals

The best part of getting the advertising experts on board is that they have a comprehensive approach to the campaigns. The advertising masterminds do not apply the generic approach but focus on the vision of your particular business goals. It generates a profound impact as the advertising content resonates with your ideas. Climb the growth ladder step-by-step with the best advertising tactics that accomplish the business goals.

7. A Systematic Setup for you

Lastly, the prime reason behind hiring advertising geniuses is that they have a methodical approach. The advertising agencies have different teams to look after the distinct needs of marketing. One team looks after the research and analysis part that creates the backbone of advertising campaigns. One team develops promotional ideas that click with your specific business goals. Another team checks with the proper execution process and ensures the overall functioning of the advertising campaign. With such a step-by-step approach that generates a single goal, is there a reason not to hire them?

Get a One-stop Solution With the Best Team

Get in touch with the best team of advertising experts at Seagull Advertising and dominate the market. Perform better than your peers in the business with modern tools of advertising. With the assistance of a proficient team of promotional strategists, explore better opportunities to succeed and climb the ladder of excellence. Grow your business and brand with the evolving ways of creative advertising from the best minds in the profession.

This is the age of the internet. Like so many other walks of life, even commercialism and business is majorly influenced by the technology of the internet. All of us are aware of the phenomenon of online business or e-commerce brands. Even for regular commercial brands, the internet plays a major role. This can be understood by the significance of online branding and marketing for business houses of different scales, belonging to different industries. In the course of this discussion we will delve into the importance of branding for business houses and the role of online advertising and branding for commercial entities.

Business Cannot Sustain Without Branding

 

If you have been wondering about how branding helps business then to begin with you must understand that business houses in order to sustain the market pressure and to reach out to their customers must develop a distinct and independent identity of their own. This is imperative to create a market of their own, establish their presence and connect with the target customer segment in the global market. Branding is an activity that is required by all types of companies, irrespective of their scale or years in the market.

Significance of Online Branding

Now that we have settled the query of what is the importance of branding in business, it is time we turn to the idea of online branding. This is one of the most trending branding practices which have evolved in the current time. The term online branding clearly indicates that this is a practice of branding for a particular commercial entity across the different online platforms. This is a practice that has offered a new dynamism to the domain of the global economy.

Pertinent for Every Type of Business

Online branding and advertising is a practice and phenomenon which happens to be conducive to the growth of all types of businesses, irrespective of their current scale and the industry to which they belong. Established companies, commercial Enterprises, Global Business Giants, conglomerates as well as new and rising startups can make an equal application of online branding. In the course of this discussion, we will take a look at how online advertising help business of different types and scale.

Global Reach

 

While we are discussing the significance of online advertising we must begin with the point of its global reach. In fact, this is one of the first and foremost points that has been highlighted by business experts. Commercial experts have pointed out rightly that a large percentage of the global population is engaged on some sort of virtual platform at some point in the day. In fact, there is a certain percentage of the world population who happens to be on some kind of social networking channel for a major part of the day.

Hence online branding and advertising happens to be one of the best ways through which commercial entities can tap this percentage of the global population. Moreover, online advertisements once released and floated on virtual platforms can be seen and accessed by people all across the world. The shear strength of technology is something that enables this particular feature.

Measurable Outcome

 

Branding for advertisement programs is the most effective when they are scalable. Implementing advertising or a branding program or strategy is never enough. The result it is bringing in to enhance business conversation is what really matters. ‘The significance or importance of online advertising lies in the fact that their outcome or results are highly transparent. The branch can easily understand the benefits they are reaping out of their online branding program.

Can Be Improved and Enhanced

Making corrections, improving the quality, enhancing the reach of such online branding strategies is highly doable with online advertising programs. This means even after the strategy has been implemented on the virtual platforms, its contents and approach can be changed as and when required or the need is felt by the management of the firm.

Cost-Effective

As compared to the traditional branding and marketing activities that used the different avenues of conventional media, online marketing happens to be much more cost-effective. Designing these strategies and implementing them across the virtual platforms happens to be much more pocket-friendly than what was being done in the realm of traditional branding. Naturally, this approach happens to be much more conducive for young startup firms.

Interact With Customers Directly

 

Online branding is considered to be most conducive to create platforms or channels where the commercial entity can interact directly with their customers. This is how contemporary commercial brands get updates on their customers’ complaints, problems, challenges, requirements, ideas, suggestions, opinions, and much more. This can help a brand to develop its products or services better and improve its market position over time.

Flexible Framework

Online branding as a practice offers a highly flexible framework not only in developing the initial strategy or program but implementing changes in it at a later stage as well. This is yet again one of the major reasons why online branding has become so popular with business houses of various types and scales.

Laser Target Market Segments

Given the revolutionary role of technology in online branding, it can help in laser targeting your desired market segments which can make all the difference to your business. Marking the population on the basis of their income, demographics, age, gender, ethnicity can be done quite easily and at a remarkable feed through online branding. This can bring a huge advantage to any commercial entity.

Sales Automation

 

An online branding agency in Pune is one of the best bands of experts who can help to create a strong online presence and bring about serious sales automation results for any company. This strategy can bring about a huge advantage to any company and can help them to reach out to their target customer segments across the world.

Related Post – What is the difference between branding and advertising?

Since the inception of consumerism and commercialism, advertising and branding have been very important elements that not only help to define the brand, its products, services, values but also create a bridge between the brands and their buyers. This is rather important for both the buyers and the sellers. In more ways than one, it can be said that advertising happens to be the main fuel that has kept the wheels of global markets functional.

Dynamic Domain

Marketing, branding, promotions, advertising – whatever way you might choose to portray them, all of them happens to indicate at a similar set of activities and idea. Advertisement since the beginning of trade and industry has supported the phenomenon of business. From the very beginning, it has been one of the most dynamic domains that have witnessed several changes, developments and alterations.

New techniques and trends have thronged this domain like no other. In the present times, the focus has been shifted from the traditional channels of advertising to that of digital ones. However, amidst all these changes, one thing has remained constant in this field is the requirement of creativity.

What is Creativity?

 

 

The previous segment of the discussion has harped on the importance of creativity in the domain of advertising. This has brought about the question ‘what is creativity?’ When we talk about creativity it naturally means a way of expressing things, opinions and ideas that has a novelty and an aesthetic approach to itself. It is a style of saying the same old thing in a new manner.

Creativity is related to the aspects of artistry, innovation, intellect, aesthetics ad so much more. The main idea is to nudge the mind or the consciousness of the audience.

Why Creativity in Advertising is Important

 

 

Even the most novice or inexperienced people will agree to the fact that creativity plays a huge role in the context of advertising. It is the element of creativity that helps to make some of the most catchy and expressive advertisement and promotional content of all time. So when thinking that what is creative advertising all about – consider the points or the points which made you notice promotional content in recent times.

It could be anything – the way the message has been put across, the influencer who has been used for the promotional content, the message that has been conveyed – almost anything or probably a bit of it all. This is what creative advertising is all about – the ability to trigger off interest amongst the audience.

Competition is High

Owing to the proven mechanism of the commercial market most of the current or contemporary brands are investing in marketing plans and endeavours. It is one of the best ways through which the brands can educate their prospectus buyers and can attract them for active conversion. This is one of the simple mantras of how business is maximized in all times.

Owing to this simple fact all commercial brands have participated in this rat race of better quality promotional acts which quintessentially proves the importance of creativity in advertising. Since the volume of players in the domain is quite high, the element of competition is quite acute. In such a situation the only way of making a mark is to stand out amidst the crowd.

Capturing Viewer Attention is Imperative

 

 

A viewer watches hundreds of such advertisements and promotional content in a dat. Often the volume reaches such limits that they are no longer aware of the brand or their products that they are looking at discerning one from the other becomes difficult. With time the viewers also loose interest and stop paying any attention to the content or the message in them. In such a situation the brand and the branding agency has to arrest the attention or the interest of the viewer. This is one of the major steps that can lead to active and success conversion. To make this happen a catchy and creative promotional content is required.

 

Related Post – Listen From Seagullites: How Has the Role of Creativity Changed Over the Years?

 

New Techniques Coming Up

When we talk about creativity it just does limit itself to the way the content has been designed or the way the message is being delivered. The medium of the promotion also makes a great difference. In the current times, technology has made a huge contribution in the domain of advertising and marketing. Digital marketing side by side with traditional marketing has become just as important.

Several companies across the world irrespective of their scale or industry are taking up this medium of branding. Hence the modern age advertising agencies like Seagull Advertising Pune are bestowing as much importance to digital marketing as they are doing for the traditional marketing gimmicks.

Visuals and interactive content have become very important for branding and advertisement in the present times. They are imperative not only to arrest the attention of the viewers but at the same time, they also help the viewers to get more involved with the brand in concern. Some of the most creative advertisements have made use of both these aspects. Videos, interactive blogs, continued parts of advertisements developed on the basis of market research and attained customer feedback can be regarded as examples of creative advertisements. They help a brand to connect better with its target market segment.

Select your Brand with Care

Now that the significance of a creative advertisement has been established it is important that the commercial brands must look for the most suitable creative advertising agency in Pune. Before you hire the agency for your company take a good look at their previous work and the brands for which they have worked in the past. Go through their corporate website and try to find out everything about the company like the number of years it has been active, its past accolades, milestones etc.

All of this will help you to understand more and better about its profile. Try to find out about two or more such companies so that you can have options in your hand before making the final selection.

Facebook Groups are an effective way to create a strong community, increase engagement, and improve relations with clients for your business at free of cost. On one hand, where Facebook Pages feel like one-way traffic for brands to share updates, Facebook groups, on the other hand, are a space for users to get in touch with like-minded people about shared interests.

If you are ready to build a successful Facebook Group for your business, then in this blog post, you will find definite answers to how to use Facebook groups for marketing? What is the Facebook group marketing strategy? How to increase Facebook group engagement? and various Facebook group engagement ideas.

So read on to know all.

What’s the difference between a Facebook page and a Facebook group?

Image Source: Dr. Aisyah’s Website

 

Facebook pages are a platform for broadcasting a point of view and creating an authentic, public presence with related content about product and services. Your business’ Facebook page is your public-facing Facebook address. It is the official place for business updates and practical information. Here you can share organic posts and reach your followers. It’s visible to anyone on the internet, and only official brand representatives can create one.

Facebook groups are a place for your fans/leads/customers/readers to come and bond. It is a place for discussions, comments, conversations, rallying around common causes, learning about your product or getting access to exclusive knowledge about the company.

In simple words, we can say that Pages are for broadcasting content, and Groups are for discussions and conversations. And your business should probably have both.

Why Create a Facebook Group for Your Business?

 

Image Source: Trinibiz Website

 

Facebook Groups provide a lot of amazing benefits that can help your product or service offering stand out from the crowd. Facebook Groups allow you to:

• Own a space where conversations can occur between you and your clients
• Control who is part of your community
• Create a safe space for your customers to speak
• Monitor and register audience sentiment
• Revert to queries and resolve issues
• Build communities around subjects your brand stand for
• Gain a good of an understanding of your audience’s demographics
• Get honest feedback from customers
• Get insights for improvement

 

How to create a Facebook group for business?

Remember that your Facebook page can actually be an admin of up to 200 different groups, so you can start with a dummy group to get the hang of it and then move to real ones. Create groups on different subjects and topics by the following method.

To create a Facebook group on a computer:

• Your Facebook page should be the admin
• Click ‘pages’ in the left menu and select your page
• Select the ‘groups’ tab in the left column
• Click ‘create group’
• Once created, you can add members and customize group with additional details

To create a Facebook group on a smartphone:

• From your news feed, tap the menu button (three horizontal lines) then select ‘pages’ and select your page
• Click more (three horizontal dots) at the top, then tap groups
• Click ‘create group’
• Once created, you can add members and customize group with additional details

Related Post – Tips & Tricks In Organic And Paid Facebook Advertising

 

How to use Facebook groups for business?

On the front, your Facebook group might appear as a social club, but the reality is, it’s an amazing business tool. Under your group, customers might be chatting on common topics and forming friendships for a lifetime; while you’ll be busy reaping the benefits from your top fans gathered in one place. Here are a few ways how you can leverage your Facebook group for your brand benefit:

1. As a customer support community

When someone in your group is throwing a question or looking for help in terms of guidance, you can be the hero by addressing the issue and showing off the heroism to the rest of the community by pushing it in the group. In today’s age, nothing works better than sharing important information for free, and online users are always actively seeking the answers to numerous questions.

2. As a learning and engagement tool

In a post COVID era, people have realized the true power of Facebook groups. Some have been converted into classes and guidance centres to share and receive vital information. Whether it be a digital course on how to give yourself a manicure or learning basic coding and web development or you’re hosting a live stream of an interview with the world’s leading chef. Either way, this sort of content encourages people to participate and revisit your page often.

3. As a feedback forum

If you want to know how customers feel about your existing product, services, or brand, just ask. Even when there is a new launch, ask what the community think about the product or service to make improvements and gain insights.

4. As a place for fans to connect with each other

As we already told you that new friendships would be formed on your group and it’s actually really great for your business. There can be nothing better than BFFs creating memories involving your brand on digital space.

5. As a revenue stream

Here is an opportunity to provide value to your loyal followers and make a little cash by promos and sponsored content. (Don’t do it often and maintain the authenticity of the group).

A good community always attracts other brands and be a part of something large. But if you want to keep your group to your brand promotion only, then it is a great place to share offers and flash sales.

At The Bottom

Facebook groups can build a really powerful path to walk your expertise across your targeted audience; create a lively engaged community; and find new customers, peers, and partners via good content. So start rolling with the Facebook group and let us know how is it going in the comment section below.

In case you face any problems then do reach out to one of the top digital marketing agencies in Pune – Seagull Advertising. Our experts will help you out with all your queries regarding digital marketing.

Websites with user-generated content like Quora and Reddit can be a golden goose for producing quality traffic to your website, boosting brand authority, and reaching new prospects for your business.

But you better know what is and is not allowed on these social channels in terms of content distribution and engagement. These online communities (Reddit and Quora) have their own written and unwritten rules of etiquette and marketers attempting to trick the system are quickly red-flagged and ostracised.

Reddit a.k.a. “the front page of the internet,” attracts almost six crores, unique monthly visitors, from the United States alone to its eclectic mix of unique content. Similarly, Quora has excelled in search engine rankings for a wide variety of topics because the website does an amazing job of satisfying user intent through answering genuine questions. It’s a user-generated and driven platform which is highly regarded for its content.

If you’re looking for the next step via Reddit & Quora to boost your product or service online, this is the blog for you. Here we are answering some of the popular questions- How to use Reddit effectively? How to use Reddit for traffic? How to get traffic from Quora? How to market on quora? And the basics of both platforms for better understanding. So read on to know all.

Banner Image Source: Writeabout Website

 

How Does Reddit Work?

Reddit primarily focuses on social news aggregation by its users. These users have formed communities, and they submit content on various topics and subjects. Then other users and communities upvote or downvote that content- The most popular feed rises to the top.

As of today, Reddit is carved into thousands of individual communities organised around topics or interests. For example, r/politics focuses on political news, and r/dogberg focuses only on dog footages haphazardly knocking over people or things.

Because of this ‘up and down’ voting system, opening the Reddit homepage is like getting a snapshot of the Internet’s most popular content. Now imagine, sponsoring your content or showing your product or service on this page. That’s the power of Reddit.

How To Engage And Market On Reddit?

Redditors are quite protective of the communities they’ve built and loathe individuals or brands that attempt to hijack a subreddit for personal gain. But marketers can get into this system genuinely in two ways:

1. Produce and publish genuine good content
2. Sponsor your content via the paid medium

What you need to remember is that the people in Reddit communities have come on the website or app for specific reasons—hobbies, social causes, or just plain fun—and you have to genuinely respect that, so shape your content in a way which is useful to the users and has a great shareability quotient.

Even before you start publishing, analyse what is working in your domain. Be a genuine participant and start engaging with comment threads and inside jokes.

Most Reddit communities ask that you contribute 80% of the time and only self-promote 20% of the time (the ratio can go up or down, depending on your content and your target community)

Post original content and engage genuinely. You are unlikely to find success if you just repurpose your daily Facebook post and dump it into a reddit. Only specific and curated content works as the audience is quite smart on Reddit and keeps an eye on the contribution you make or do not make on the platform.

Fake accounts, undisclosed paid sponsors, employee upvoting requirements – Redditors have seen it all, and it makes them very angry when marketers try to pull one over on them. So keep yourself away from these things or get ready to find yourself at loses on the platform.

What Is Quora And Why Should Marketers Consider It?

Quora is driven by the mission to share and grow the world’s knowledge online. It uses advanced machine learning and artificial intelligence to connect people who know answers to people who have unanswered questions. Knowledge exists in a lot of places – books, magazines, videos, whitepapers, podcasts, and all over the places, but bringing that knowledge to one internet user in a form which makes sense, is where Quora comes into play.

The platform works to get the right question and the right answer to the right person at the right time. You can even ask a question about your neighbourhood, and someone from your community might be able to satiate your curiosity.

Once you create an account and start using the platform, Quora learns more about your expertise and experience and directly routes questions to you that you might be able to answer. Later, it surfaces the conversation to other domain experts who can upvote and support your answer to generate a highly personalised and refined. And the more you use the site, the better it becomes.

For marketers, Quora provides the opportunity to reach and influence prospects at the moment they are intentionally researching and evaluating products. Hence striking at the right time and influencing at the time of their purchase.

How To Leverage Quora? & How To Get Traffic From Quora?

Quora is available as a website and a mobile app, which can be accessed by anyone on the Internet. The queries on Quora additionally index well with Bing and Google, so a lot of people discover questions and answers through organic search.

Questions are typically answered within 24 hours, especially if you request answers from specific communities or use the “Ask to Answer” option.

Here marketers and advertisers can leverage the platform by answering the questions genuinely and creating a fan base. Subtly inserting your brand, product, or service is also one of the ways to introduce yourself to the questioner.

At The Bottom

Quora and Reddit offer content on just about every category you could imagine. They then allow you to follow specific subjects so that you’ll be able to see thread/conversations about interests. Nothing beats these platforms in terms of genuine content and responsiveness; not even Facebook, Instagram and Twitter.

Whatever industry you market or are interested in learning more about, Quora & Reddit can get you in front of that audience easily.

In case you face any problems then do reach out to one of the best marketing companies in Pune – Seagull Advertising. Our experts will help you out with all your queries regarding digital marketing.