Category: Digital Marketing

It is said that good marketing statistics will provide a direct approach to the medical for 2021. There are many consumers, who take the help of the internet in order to review and compare, for choosing the right healthcare providers before they get to make the final call.

To receive more customers, there are many healthcare marketers who improve their SEO and digital advertising which allows them to pull in more consumers.

In this blog, the Healthcare Marketing Statistics mentioned will enable consumers to understand and get to learn the insights of the healthcare industry.

List of 15 healthcare marketing statistics

Given below are some of the most important Healthcare marketing statistics in 2021, which will serve as the medium of education for all the online users and patients, who wish to know about the healthcare providers before they make an appointment.

 

1. There are approximately 5% of searches on Google that are related to health, and being the trusted resource for millions of people, Google provides all the best topics on healthcare.

 

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2. Search drives in 3X more visitors to a hospital’s website, and it is also the most preferred way for patients to find healthcare providers on the internet.

 

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3. Patients who book appointments happen to run three times more searches than those, who do not. This is because the journey of healthcare involves a good amount of research, and consumers go through different providers, before choosing the right one.

 

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4. Consumers who look for nursing homes, physical therapists, and optometrists will take the help of search engines to do so. This is because, there are over 60% of the individuals who perform a search, before scheduling their appointments.

 

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5. In the year 2018, the healthcare providers in the US spent around $2.84 billion on digital advertisements, and this is an increase of 13% compare to 2017.

 

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Related Post – Digital Marketing Tips For Healthcare Industry

 

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6. The average price for a particular healthcare lead is $286, and with the digital advertisement rising, the healthcare providers are increasing their spend day by day.

 

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7. 88% of individuals, take the help of mobile devices when booking an appointment. This is because there are many patients who tend to research online and get to make a call before taking the next step because healthcare is considered being personal and private.

 

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8. Only 2.4% of  online appointments get rescheduled as there are numerous patients, who are quite hesitant to disclose their personal information.

 

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9. Consumers who are looking for chiropractors, physical therapists, and nursing homes, will make a call to the respective, healthcare providers after they have performed a search.

 

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10. In 2019, it is also estimated that around $1 trillion calls will be influenced, in the consumer spending, with the help of a mobile device. Calls are considered the most convenient way, which enables the customers to convert.

 

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11. Phone calls happen to convert 10-15 times more leads than websites since they are considered to be valuable conversions, which the healthcare marketers can drive-in.

 

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12. Direct calls can convert 30% more leads than website.

 

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13. Rather than the web leads retention rates, callers carry 28% higher retention rates, since they happen to be much more loyal than the web leads.

 

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14. There are approximately 80% customers, who believe the products and services are as important as the company’s experience. This is because healthcare marketers work hard to meet all the higher expectations of their customers.

 

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15. 65% of the consumers have cut down ties with brands, since their services and products were poor.  Brands need to understand and build a seamless (online and offline) customer experience that satisfies their expectations.

 

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Final Conclusion

The above-mentioned statistics will enable you to create the right healthcare marketing strategy for 2021. Thus enabling you to increase revenue, customers, and success in the healthcare industry.

 

For more articles please visit our advertising and marketing blog.

Like any other sector, the healthcare sector caters to a large number of people and look forward to attracting new patients in this competitive market. Nowadays more and more people are relying on apps and websites to make healthcare decisions. That is why it is important to make some great healthcare digital marketing strategies to reach the patients and win their trust.

Here we discuss the top 7 digital marketing strategies for the healthcare industry:

1) Informational and educational blogs

An user-friendly website should contain informational blogs. On a given day about 1% of all Google searches are related to medical symptoms. This 1% equals to 3.5 billion or 35 million online searches each day which are medical-related.

Healthcare brands should make use of those searches with meaningful blog content that provide health-related information, answer any queries, and also provide useful tips that will help them without the need to directly visit the doctor every time.

 

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Related Post – Content Strategy: Your Company needs it, Surely!

 

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2) Inspiring videos

Today audiences are more inclined towards visual content. According to a study it has been found that about 1/3rd of online activities include watching videos. When patients see videos where doctors speak about their area of expertise and express their views about patient care that increases the comfort level of patients and inspires them.

3) Improve user experience/Build an easy to navigate website

It is the website that creates the first impression of a healthcare provider to its patients. After visiting an organization’s website, patients decide which facility to choose. So the website should be patient-focused, user-friendly and they should quickly find health-related pieces of information that they are looking for.

4) Innovate to stay ahead

As technology advances, this is likely to be an important digital marketing strategy for healthcare in 2021. How you construct your healthcare marketing strategies will largely depend on the way searches by patients continue to change.

Health and wellness marketing experts have predicted that by 2020 more than 50% of online searches will be done through voice search capabilities. Using popular voice-activated products like Alexa is one of the ways to stay ahead of this trend.

5) Strong SEO attributes

The best looking and informative websites, the blog posts, videos have limited usage if they do not appear on the first page during Google search. With SEO or search engine optimization the website ranking can be improved. SEO enables to centre the contents on specific keywords for digital marketing in the healthcare industry that patients most likely use during their searches.

6) Active social media presence

Social media is an excellent way to stay connected with the audience. It is a very powerful tool when utilized in the right fashion. As per the Infographics Archive, 60% of social media users are most likely to have faith in social media posts and activities by doctors compared to other groups. The posts should be planned wisely, written beforehand, and have a variety.

7) Analyze healthcare marketing strategies

Healthcare organizations should measure the success of their strategies regarding digital marketing in healthcare India to find out whether they are generating leads and ROI. To accomplish this they can either partner with healthcare marketing companies or buy a suite of in-house software. The data obtained will help to make necessary changes and make more meaningful strategies.

A powerful healthcare digital marketing strategy would help healthcare brands to attract new patients to their facility and remain competitive in 2021.

In the next blog, we will talk about 15 healthcare marketing statistics that will surprise you. So stay tuned!

 

For more articles please visit our advertising and marketing blog.

Generating leads isn’t a random thing or neither can it be achieved by mere mirth. Here are a few tricks to cater leads.

1) Strategically place gated content

Statistically it is seen that around 80% of B2B assets generated are gated. Gated content is nothing but content which is granted access to after a form registration and is the best form of lead generation. Non bounced content has a conversion rate as high as 19 -45%. However, note that, it’s always wise to put a gated content when you have an entourage of articles which are enjoyable to read for the readers.

 

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2) Personalise touch

Gone are the days of all problems single solution techniques. Surveys report that; of 7000 customers studied 57% of customers were willing to share their information in exchange of personalised offers, coupons, discounts etc.

So build a content marketing strategy for b2b lead generation with lots of incentives, personal offers and discounts. Always remember this personal touch helps in increasing your brand credibility and brand reachability.

 

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3) Content is the king

When was the last time you enjoyed a great piece of content? It was definitely not a tech-manual. Content at present is like currency in the digital world. Research shows companies with content publishing of 16 or more a month generate leads up to 4.5 times more than those who post 0-4 times a month.

 

While it’s important to post content, it’s also important to know that you can’t just post anything for the sake of posting. Having a mix of content that is evergreen, situational, trending and fun is something that should be considered. It shows a general high outreach status than targeted ones. Open with an interesting quote or stats to hook your readers and take them to climax.

 

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Related Post – Content Strategy: Your Company needs it, Surely!

 

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4) Increase your social media presence

Gone are the days when social media only referred to an extra platform for posting things and socialising. Reports show that an average person spends almost 2 hours a day talking over social media. Start taking advantage of this. Increase your social media presence and engage with audiences rather than sell.

Don’t just post about your products but engage into social interactions with them. Create groups and forums, start discussions engage your customers in quizzes, contests or giveaways and reward the winners.

 

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5) Incentivise referrals

Companies with referrals have around 70% higher conversion rates. Use your loyal customers and their word of mouth publicity to bring more targeted leads. Give offers, incentives and referrals to your customers and churn more leads.

 

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6) Take care of your landing pages

No matter the interest you generate in the market unless the landing pages are attractive and straightforward, you are sure to loose interest quickly. Landing pages should be crisp and clear in the information they provide to the users.

Place your product description yet don’t be too flashy. And make sure your landing page targets only one product/service since, it is seen that lead conversion rates can decrease as high as 266% if the landing page offers too many things at the same time.

 

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Related Post – How to Generate Leads for Your Business via Inbound Marketing?

 

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To conclude

Always remember that generating leads isn’t an easy affair but retaining them is even more difficult. So stress on both new and loyal customers. The personalised touch in your communication, giving offers, providing vouchers and discounts at regular intervals and interacting with your audience on a regular basis is the foundation of lead generation.

 

For more articles please visit our advertising and marketing blog.

Before going forward with B2B content marketing, it’s necessary to understand what is B2B marketing?

What is B2B marketing?

As the name suggests, B2B or business-to-business marketing refers to the marketing of products or services to other businesses. It is distinct from B2C on several key elements.

B2B content marketing is informational and straightforward, B2C is short and simple. Because in comparison to consumers, businesses are based on bottom-line revenue impact.

ROI is rarely considered by the everyday consumer (purchase decisions involve small monetary values), but for decision-makers (purchase decisions involve a large amount of money) it’s a primary focus.

Now, we are geared up to deep dive into B2B content marketing and in this blog we will be answering the following questions –

• What is B2B Content Marketing?
• Whom is B2B content marketing suitable for?
• What are the components of B2B content marketing?
  • How to implement B2B content marketing?

What is B2B Content Marketing?

In the B2B marketing context, content marketing acts as a critical elemental tool that leverages content as the core strategy to engage with prospects and customers.

The content surges typically in digital formats such as blogs, videos, articles, buyers’ guides, white papers, research reports or even social media posts, which is intelligently framed so as to entice its target audience with purposeful, focused content around topics of their interest.

Since the B2B purchase cycle is more complex than the B2C purchase cycle, buyers in B2B buying panel tend to do more research around the company, its products, its reputation, certifications and more. That’s why B2B marketers try to provide informative, non-promotional content that helps buyers make informed choices.

 

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Related Post – Content Strategy: Your Company needs it, Surely!

 

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Whom is B2B content marketing meant for?

Software-as-a-service (SaaS) subscriptions, retail products, security solutions, tools, accessories, bulk home supplies, office supplies and many more transactions fall under the B2B umbrella.

B2B marketing campaigns are aimed at individuals with control or influence on purchasing decisions. Hence the content is also customised to provide relevant data and facts to the individual.

What are the components of B2B content marketing?

There are essentially three parts in this which are as follows:

• B2B content creation
• B2B content distribution
• B2B content analysis

B2B Content Creation

The content-focus of B2B content marketing is to make sure that it is useful and practical for other companies.

B2B content marketing has to be engaging and compelling over a sustained period, ensuring it can keep pace with the evolution of the buyers’ journey and beyond. The following key points are pillars in B2B content marketing creation.

• The content should be relevant to the product or service.
• The content should mostly be non-promotional.
• The content should be engaging.

Note: When it comes to B2B content marketing, quality and relevance beat quantity and generalisations.

Now that we have discussed the important characteristics of B2B content creation, let’s take a look into the concrete steps to start your B2B marketing content plan:

B2B Content Marketing Implementation

1. Identify your ideal audience

It is important to have an in-depth understanding and analysis of your target audience before you kickstart your content creation that will entice and attract prospects.

2. Create buyer personas

Segment the audience as per the stage of the buyer’s funnel. This is where the reader personas become significant.

You have to identify potential buyers from the people that are visiting your website. By the use of Google Analytics, you can find out their necessary demographic details, such as name, age, gender, location, as well as recurring themes of interest. Also, with the use of SEMRush, you can find out what topics or keywords are of interest to your target audiences.

Regularly coming up with new content ideas can often be one of the most significant challenges for content marketers. Here is a crucial insight which you can implement in your overall content marketing plan.

 

3. Evergreen content always works

Create content which will always be useful to your B2B audiences. Typically, for evergreen content, the content itself should be elaborative; it should cover the entire gamut of the topic so that your readers can stay on your content page to get all the relevant information.

 

4. Use keywords for content generation

Use Google Keyword Planner to look for keywords and analyse their performance. There are three fundamental applications that this tool provides you: Keyword research, getting traffic forecasts and generating historical data for comparative analysis.

Now there are many ways in which you can position your content to rank high on Google and generate traffic to your website. Such as leveraging social media insights, testing topical themes with content snippets on social media and finding topic popularity trends with Google Trends.

Now moving on to our second component of B2B content marketing, we will discuss the distribution channels and essential steps involved in it.

 

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Related Post – What are the Goals of Content Marketing for Your Business?

 

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B2B Content Distribution

In your B2B content marketing plan, distribution, promotion and amplification of B2B marketing content is an essential step.

The online space is filled with content, and this crowding makes it harder for your audience to find your content. To stand apart amidst the widely populated content space requires strategy, which can help you create a niche space for yourself and be easily found by your readers!

There are primarily two ways to distribute, amplify and promote your B2B content to your audience. One is ‘organic promotion’, which involves distributing and promoting your content without paying for it. Second is ‘paid promotion’, which means having your content amplified on and spread across platforms for a fee.

Next and most important part of B2B content marketing is content audit or content analysis. This will set your communication right and tell you what is working is what is not.

B2B Content Audit

No one gets it right on the first try! It would be best if you keep learning, experimenting, measuring and fine-tuning all aspects of your content plan – from content creation to distribution to analysis.

Before publishing any new content, you must audit all the material that is present on your website, and all other owned earned and paid channels to see which content formats and platforms are gaining the most traction.

It will give you critical insights as to which content formats, themes and platforms to invest more purposefully in.

Let’s take an example of B2B content marketing to understand the complete process in one go.

American Express, famously known as AmEx, is a financial giant that has gone out of its way to connect with its target audience truly.

Putting out content that addresses the challenges faced by entrepreneurs or SMEs has helped them to showcase that they are a financial institution that truly cares for its readers. What has further augmented their case is their guest articles wherein financial experts, often from big media houses, contribute on their platform to also cater to this readership?

The way that this content has been organised on their online platform is another factor as to why it’s so effective. And this is how AmEx nailed it’s B2B content marketing—by providing useful, top quality content and organising it in intuitive segments, which the reader can easily find!

Conclusion

Now you have a bird’s eye view of what’s essential to keep in mind to ace your B2B content marketing.

While there’s a lot out there, you can kickstart your B2B content marketing by keeping the basics in mind—creating reader-focused content, distributing it properly and analyse it thoroughly.

So, go ahead and begin your B2B content journey, and if you are looking for expert advice, we are always here to help you grow better.

 

Ever experienced sitting in a meeting with techies or marketing guys and unable to understand the marketing terms (jargons to be specific) being thrown around the room?

Quite frankly, sometimes it might feel like you are learning a new language altogether!

With the amount of Google searches you might have done to understand these terms, you would have actually felt that you require a cheat sheet to keep them handy for future reference.

For that exact reason we’ve created this nifty list of 31 marketing terms along with their explanations.

 

It’s broken down into three categories — General, Content, and Digital marketing terms — to help you find exactly what you need, when you need it.

General Marketing Terms

1. Inbound Marketing

A form of marketing focused on creating content that attracts targeted audiences in to a company’s website by earning trust, engaging them with valuable information and delighting them in their buyer journey.

 

2. Lead Nurturing

The process of educating qualified leads through valuable, relevant content delivered via a series of touch-points before the purchase decision is made.

 

3. TOFU (Top of the Funnel)

The initial stage of the buyer journey where leads are yet to identify the problem they are facing and are researching for solutions.

 

4. MOFU (Middle of the Funnel)

The middle stage of the buyer journey where leads have identified their problem, and are looking for viable solutions to choose from before finalising one.

 

5. BOFU (Bottom of the Funnel)

The final stage of the buyer journey where leads have identified their problem, selected the solution they want to use, and are close to making a purchase decision.

 

6. KPIs (Key Performance Indicators)

A set of quantifiable metrics a company uses to evaluate its performance against its specific, strategic and timely objectives/goals.

 

7. Outbound Marketing

A form of marketing focused on pushing a message out to an intended audience. For example, attending conferences and trade shows, cold calling, and paying for TV ads, etc.

 

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Related Read – Outbound Vs Inbound Marketing – Who Wins?

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8. ROI (Return on Investment)

A common ratio that helps evaluate profitability and efficiency by measuring the benefit a company gains for the resources it put into a project or investment.

Content Marketing Terms

9. Buyer Journey

The process through which prospects go as they research product and service options and educate themselves before making a final purchase decision.

 

10. CMS (Content Management System)

The software on which a website or blog is built, developed and maintained to manage its content.

 

11. Content Marketing

A strategic approach to marketing that’s focused on consistently creating and distributing high-quality, valuable content to attract, engage, and convert a specific audience and drive profitable action.

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Related Read – Why does your company need to have a content strategy?

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12. CRM (Customer Relationship Management)

A system that manages a company’s interactions with current and potential customers by using technology to organise, automate, and integrate contacts, sales calls and emails.

 

13. Content Syndication

The process of republishing content a company has created, such as a blog post, infographic, or video, on third-party sites to maximise reach and, typically, earn a backlink to the original post.

 

14. Backlink

An incoming hyperlink from a webpage to some other website

 

15. Contributor

A person who writes and publishes an original piece of content for an external publication

 

16. Influencer

An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. An individual who has a following in a particular niche, which they actively engage with.

 

17. Earned Media

The exposure a company earns organically, often by accomplishing something truly newsworthy and viral by securing press mentions, contributing thought leadership content to publications thus achieving word of mouth.

 

18. Gated Content

High-quality original content, housed behind a form, that website visitors can only access by submitting their contact information. This fuels a company’s lead generation!

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19. Infographics

Images, such as charts or diagrams, that are used to explain information or data in a graphical and visually pleasing way. The chances of these going viral are quite high!

 

20. Knowledge Bank

A repository that stores and organises a thought leader’s expertise, audience insights, and industry knowledge to enable consistent, efficient content creation.

 

21. Thought Leader

An industry expert who shares his or her expertise with a broader, targeted audience with the purpose of educating, improving, and providing value to the industry and build trust with key audiences.

 

22. Organic Distribution

A method of distribution by which content is naturally circulated among an audience, such as through social media shares, referrals, and search engine results.

 

Digital Marketing Terms

23. Bounce Rate

The percentage of visitors who navigate away from a site after viewing only one page.

 

24. CTA (Call to Action)

An instruction located on a web page, article or infographic that’s designed to prompt a user to take a specific action that aligns with a company’s goal.

 

25. A/B Testing

The process of testing two variations of a specific element, while holding everything else constant, to determine which version creates a better long-term result. Most popularly used in email marketing.

 

26. CTR (Click-through Rate)

The percentage of people who viewed a particular link and ultimately clicked on it to get redirected to another web asset.

 

27. Conversion Rate

The percentage of users who complete an action on a company’s website, such as downloading a piece of content or submitting a contact form.

 

28. Keyword

A specific word or phrase that a user types into a search engine to find the information he or she is looking for.

 

29. Landing Page

A webpage that contains a form used for capturing visitor information and converting visitors into leads.

 

30. MQL (Marketing Qualified Lead)

A lead who is more likely to become a customer compared to other leads based on his/her activity before converting, often determined through marketing automation.

 

31. Marketing Automation

Software platforms and technology designed for marketers to more effectively manage online marketing campaigns and automate repetitive tasks. Thus reducing human effort and increasing efficiency.

 

Now that you’re a marketing jargon pro, don’t let the techies get the best of you in your next meeting 🙂

Also, if you found this post helpful, do share it with your colleagues and friends so they can learn something new.

 

For more articles please visit our advertising and marketing blog.

No one can deny the rise of inbound marketing and the decline of outbound marketing. Here is how the marketing budget looks like, as per company size –

Image Source: Iron Paper

The marketing budget for inbound marketing methods is increasing at a steady rate. The companies are getting a tremendous rate of return on their inbound marketing budget. The inbound marketers and agencies are aware of HubSpot. If you are reading this article, you must have at least heard of this company.

What is HubSpot?

HubSpot is a company that offers various applications for developers and marketers to help them with inbound marketing. It has a strong position in the inbound marketing industry. HubSpot has helped a lot of marketers and agencies to grow their businesses. In return, it has also achieved tremendous growth in its revenue.

How popular is it?

HubSpot is a well-known name in the digital marketing space. Due to its exceptional service, it has managed to position itself as a premium brand among digital marketers and agencies.

As per the report, HubSpot revenue grew by a whopping 35% last quarter. You can expect it to keep on growing. HubSpot offers agencies to become their partners. You can check out HubSpot reviews to find out more about what people are getting from HubSpot packages.

How HubSpot is different from traditional marketing tools?

The traditional marketing tools consist of print, tv, direct mail, telephone marketing, and so on.

Here is the image of the first-ever advertisement that was printed!

Source: Podcastplanet

After the maturity of outbound marketing methods, we had inbound marketing methods.

The somewhat traditional inbound marketing tools that we usually use are separate third-party platforms:

• WordPress: A famous content management system that allows us to create, format, and manage our blog posts.
• Email Responders like MailChimp, AWeber, and so on.
• Using social media platforms separately to publish posts and advertisements and use their analytics tools.
• Make use of spreadsheets and excel to manage clients and check out their progress via emails or Skype or other communication platforms.

With HubSpot, we have all the tools that we need in one place. There is no need to use separate third-party tools to get leads, convert, and retain our clients. You have your own:

• HubSpot CRM allows you to create blog posts, manage them, and the SEO tool will take care of SEO and internal optimisation like page speed, meta tags, and so on.
• HubSpot allows you to create a beautiful email and segment your audience that will let you send customised emails for more personalisation.
• You can use social media monitoring tools powered by HubSpot to check out your followers’ buying stage, engagement, and analytics that go much deeper than other social media analytics.
• All your contacts are in a single place where you can check out the progress of your prospects and communicate without any difficulty.

What are some of the amazing HubSpot tools that you can access?

The following study predicts digital advertising spend to soar over $375 billion by 2021.

Source: SlideShare

It is crucial to get access to premium marketing tools to get your piece of the pie in this competitive market. HubSpot is the complete solution for your agency.

You get access to tools that allow you not only to market but also manage your agency in one HubSpot marketing platform. Unlike traditional tools where you have to use various third-party tools like emails, separate social media accounts, landing page builders, and so on, you get to manage all advanced tools under one umbrella. It will save you a lot of time.

Here are some of the essential tools that you will get under one place to manage your business:

• Partner Directory: Allows you to create and optimise your profile. Prove your specialisation to attract more clients.
• Client Management Tool: Gives you an eagle eye view of your clients to help you monitor their information, progress, and more to give better service and support for a long lasting relationship.
• Team Management Tool: You get to assign a position to your team members and give them role-based training and monitor their progress. Get access to all the resources inside a single dashboard.

Here are some of the advanced marketing tools to help you grow your agency:

• HubSpot Content Management System: It enables you to create, optimise, and manage your content from a single dashboard without you having to worry about formatting, templates, and so on.
• SEO Tool: The HubSpot SEO tool will take care of your page speed, optimisation, tags, keywords, and so on to help you rank better.
• Social Media tool: Connect, engage, automate, and track your social media accounts and performance via HubSpot social tool.
• Landing Page Creator: Use the easy drag-and-drop landing page creator and customise it by your visitors’ buying stage and other data for getting the best results.
• Email Marketing: Create responsive emails by your customers’ buying stage, preference, and so on for getting more clicks and traffic to your site.
• Marketing Automation: Create advanced workflow and segmentation to automate your repetitive tasks and have an automated email sequence by segmentation that will help you get regular traffic and sales.
• HubSpot CRM: It allows you to monitor your prospects in each stage of a sales funnel, view their activities, and respond to their queries to create a long lasting relationship.

What are the advantages of working with a HubSpot Certified Partner Marketing Agency?

Here are some of the benefits of working with a HubSpot Certified Partner Marketing Agency:

 

1. You have your personal on-boarding specialist and a sales coach

 

Many marketing agencies rely on their knowledge and take a few courses to get started. However, a partner agency’s way of doing business will be different. When working with a HubSpot agency partner, you will get your channel consultant and channel account manager.

Your channel consultant will help you identify and register leads via HubSpot CRM. You will learn how to monitor opportunities around you for getting the maximum results.

After that, your channel consultant will study your agency and define proper three-tiered service model. You will be gaining expertise on finding the most appropriate inbound marketing services for your agency, creating the landing page, and exporting the contacts in HubSpot database.

Now that you have a strong foundation, you and your channel account manager will review the opportunities and create an effective action plan for your agency. Your account manager will assist you to get your first client, and you will learn:

• Explanatory call
• Planning call
• HubSpot Demo
• Packaging and Pricing
• Closing

Finally, your channel consultant will walk you through delivering your services and retaining them.

2. Be a part of exclusive training

The traditional marketing agencies rely on their knowledge, which most likely is outdated. With a HubSpot partner agency, you have the edge over many other marketing agencies since HubSpot’s learning academy offers all the useful insights to get familiar with the advancement of the digital world.

Your agency can also get a chance to join exclusive training either online or in-person with top HubSpot’s sales trainers. Here are some of the training lessons:

• Agency Sales Bootcamp: Learn how to identify your clients’ pain, handling an objection, and offer them alluring solutions that they cannot deny. David Weinhau (an expert HubSpot trainer) will educate you on how to get more sales.
• Agency Pipeline Generation: Dan Tyre will help you gain new skills that enable you to find more prospects and generate more opportunities with Agency Pipeline Bootcamp.
• Agency Account Management Training: Right after learning how to get more opportunities and sales, you need to maintain your client base. The agency account manager training educates you about ways to retain your client base and provide the best experience to them.

3. Tiers and Benefits of becoming a HubSpot partner agency

Some of the famous agencies which have HubSpot partner certifications are Bluleadz, Thomas Net RPM, Kuno Creative, Salted Stone, and many more.

If you become a HubSpot agency partner, you will get a chance to meet with top Hubspotters at the various global events that keep happening. Be prepared to meet some exceptional talents and share each other’s expertise to grow together as an agency.

Once you are a HubSpot partner, they will categorise your agency by monthly recurring income and provide benefits, according to your tier. You can grow together with HubSpot. The four HubSpot tiers are:

• Silver
• Gold
• Platinum
• Diamond

Here is a link to their agency partner program that reveals detailed information about the benefits at each level.

Seagull Advertising – Your HubSpot Partner Agency in Pune, India

Founded in 1996, Seagull started its operations from a garage and has grown successfully over the last 23 years. A team of creative and free “Seagullites”, who are not only skilled but also masters of their respective art.

Seagull helps businesses ‘Grow Better’ by expanding their customer base through winning edge technologies & processes.

 

Being the only creative marketing & advertising agency in Pune, India and a Gold HubSpot partner agency, we work towards nurturing and enabling organisations to achieve strategic advantages and growth for their brand. (Check out our HubSpot Profile Page)

 

At Seagull – reaching goals excite us, exceeding them inspires us!

Over to You

There are a lot of digital marketing agencies today. We have experienced significant growth in the number of digital marketing agencies that are promoting their services to businesses. However, only a few manage to grow and sustain for a long time.

If you want to grow you need a growth partner agency that channelises their energy and resources towards your business goals. That’s what we call a win-win scenario.

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In many ways, leads have become the bread and butter for any business and there are various ways to convert a customer into a potential lead. Whether it is through word-of-mouth, social media, referral etc. Whatever may be the reason it is important that lead generation is introduced and imbibed in your Inbound Marketing efforts.

 

Before we begin, here are some interesting stats related to lead generation: (source – HubSpot Marketing Statistics)

• Companies that automate lead management see a 10% or more bump in revenue in 6-9 months time. (Strategic IC, 2017)
• Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic IC, 2017)
• 69% of marketers say converting leads is their top priority. (HubSpot, 2017)

When we use the word “lead,” it means an individual or organization with an interest in your company’s product or service in some way, shape, or form. This interest is shown by downloading an offer, filling out a form, or requesting more information about your product or service. The whole goal of Inbound Marketing is to attract visitors to your website and turn them into leads. HubSpot defines the process of Inbound Marketing in this way: Attract, Convert, Close, Delight.

Source: HubSpot

In today’s age and the world, the most important thing is “timing” to generate and manage leads. That’s where Seagull can help you with as it is important to understand that some leads will require significant time to nurture, and this also depends on the industry and the niche you’re serving based on the persona, the engagement, and their velocity i.e recency of engagement, volume and timing of events indicating an imminent intent to buy.

To truly realize the potential of lead segmentation, Seagull can help you understand what it is and how it functions. We segment your leads i.e, divide and subdivide your contacts into smaller groups with similar characteristics based on the criteria of where they belong in the flywheel i.e attract stage, engage stage and delight stage. To provide the target audience with their relevant content, lead segmentation is crucial for three major reasons:

• It improves Your Ability to Channelize your Efforts
• It improves your Ability to Deliver Better Value
• Lets You Target the Right Audience

To learn more about the lead segregation process you can read more here:

Inbound Marketing Process for Lead Generation

 

Once this is taken care of, leads have to be transferred and assigned to the sales team which help them reach segmented thresholds and/or trigger specific behaviours, such as requesting a free trial or demonstration.

Finally, our team at Seagull will evaluate the lead generation process for you, as that has to be a constant analysis procedure. Because we need to understand that none of this works, let alone improves, without closely monitoring the performance of every aspect of your lead generation and lead management process.

We understand you might feel that everything can be worked on internally but sometimes consulting with an agency that specializes in such scenarios helps the business achieve its full potential. And asking for help/guidance is the first step to achieve that goal.

At Seagull Advertising, being the only HubSpot certified Gold partnered creative agency in Pune we create a helpful offer to walk you through the different components of generating leads as we know how important it is for companies to pay attention to each of these steps, especially in the early planning stages, and devote the right resources and budget, tend to perform better than the competition.

To have a better picture of how Seagull can help you achieve your goals through inbound marketing we have designed an eBook “Surviving the Future with Inbound Marketing” to answer all your queries. To download it, click the image below!

 

Let us help you take your company to the next level using creative marketing technology!

In the old world of information scarcity, “lead generation” had a definite answer which described it as a process where marketing found the names of potential buyers and passed them to sales. It’s commonly a mix of manual sorting and inefficient communications that risked losing leads and the all-important timing between a request and a sales response.

In today’s age and world, lead generation has become the initiation of consumer interest or enquiry into products or services of a business. Here are 6 important steps you should take to improve your lead generation with the use of inbound marketing process.

 

But before we go ahead with the highlight points, how about an awesome infographic that depicts the journey of an inbound marketing lead

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1. Acquire Leads

The lead generation process starts by finding out where your target audience ‘lives’ on the web. To start attracting leads to your website, generate engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, infographics, videos, white papers that would fit your business and your audience. Distribute this content across your blog, Facebook, Twitter, LinkedIn, other social channels, email, etc. where ever your potential customers are active.

 

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Related Read – How to Generate Leads for Your Business via Inbound Marketing?

 

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2. Lead Segmentation

To truly realize the potential of lead segmentation, you have to understand what it is and how it functions. When you segment your leads, you basically create divisions and subdivisions of your contacts into smaller groups with similar characteristics based on the criteria of where they belong in the flywheel i.e attract stage, engage stage and delight stage. To provide the target audience with their relevant content lead segmentation is crucial for three major reasons:

• It improves Your Ability to Channelize your Efforts
• It improves your Ability to Deliver Better Value
• Lets You Target the Right Audience

 

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3. Lead Nurturing

Monitor and influence the progress of leads through the segmentation stage by presenting them with relevant content based on buyer persona and content mapping. Focus your team’s efforts on nurturing better quality leads that will have a greater impact on your sales since these leads are already interested in your content and services and are closer to converting to a customer than other leads with a lower score.

 

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4. Lead Scoring

According to HubSpot, 79 percent of B2B marketers have not established lead scoring.

When you have a properly developed lead scoring system, it makes it easier to prioritize prospects. A customer relationship management (CRM) system makes it easier for your organization to not only track, organize and maintain relationships with prospects and customer but also allows your business to understand which leads in your system are more valuable than others.

If you know who your ideal customer is, it makes it much easier to formulate your lead scoring model. But it is also important to understand that some leads will require significant time to nurture, and this also depends on your industry and the niche you’re serving based on the persona, the engagement, and their velocity i.e recency of engagement, volume and timing of events indicating an imminent intent to buy.

 

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5. Transfer and Assign Leads to the Sales Team

When your lead scoring system has been set up correctly using marketing automation workflows and you have assigned them to appropriate sales reps, they reach lead scoring thresholds and/or trigger specific behaviors, such as requesting a free trial or demonstration. Use segmentation rules to assign leads.

 

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6. Evaluate Lead Generation Process

A constant analysis is key in successful selling as none of this works, let alone improves, without closely monitoring the performance of every aspect of your lead generation and lead management process. Companies that pay attention to each of these steps, especially in the early planning stages, and devote the right resources and budget, tend to perform better than the competition

 

It will take some time for your business to work out the kinks, but ultimately, you’ll end up with a seamless inbound marketing process that generates better business results.

 

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Did you know: 61% of marketers say generating traffic and leads is their top challenge. (Source: HubSpot, 2018)

 

According to the 2018 State of Inbound report, a marketer’s number one priority is converting leads to customers. Both marketing practitioners and their leaders seem to agree that the collation and nurturing of customer data is essential for the success of inbound marketing.

Yet, lead generation remains the real challenge for most and we’ve all been through it.

Let’s start with defining a lead.
In simple terms, a lead is an individual or organization with an interest in your company’s product or service in some way, shape, or form. The interest is expressed by sharing contact information, like an email ID, phone number, or even a social media handle.

Now, that your idea of “lead” is clear. Let’s cover what online lead generation is, why you need lead generation?

Lead generation is often described as the marketing process of stimulating and capturing interest, and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

The first step to generate leads for any successful inbound marketing campaign is understanding your primary personas. These are the type of people who already buy or use your service or product – exactly who you should be aiming to sell to and the type of leads you want to acquire.
Once you put all of these important elements together, you can utilize these few effective elements as promotional channels to drive traffic to your landing pages to start generating leads.

Ways to Generate Leads for your Business

1. Content Marketing

 

Content is the key to good lead generation and, once you’ve defined your key personas, you can then start to focus on the content that you’re going to create. The important point is to make sure that the content you produce is relevant to your buyer persona, whatever the format.

You can include CTAs anywhere in your content. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.

 

Related Post – Content Strategy: Your Company needs it, Surely!

2. Social Media

 

By monitoring your posts, find out the best time to release new content and how often you should release it. Social media platforms make it easy to guide your followers to take action and to measure your engagement. From the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter, you can find out what kind of posts are converting, and on which channels.

 

3. Email Marketing

 

Email has an incredible ability to effectively build relationships. As a follow-up to lead generation, email is the perfect lead nurturing tool. According to an InsideSales.com study, a lead has a 100x higher chance of being contacted and a 21x higher chance of qualifying if contacted within 5 minutes as opposed to 30 minutes.

As mentioned earlier, a single effective CTA is extremely important in your emails. Stick to one action and make it clear what that is and what’s in it for the lead.

 

Related Read –  11 Successful Email Marketing Strategies & Tips

 

4. Product Trials

Product trials are one of the best ways to offer a free first hand experience of your product to the users. By offering trials of your product or service you can break down a lot of barriers that lead to the actual sale.

Another benefit of trials is that you gain the trust of your potential customers since you are ready to let them try before buy and this shows the confidence that you have in your product/service. Once a prospect is using your product, you can entice them with additional offers or resources to encourage them to buy and ultimately gain a customer.

5. Develop an Off-page SEO Strategy

Off-page SEO deals with building inbound links to your website and landing pages. Holistically, the search engines see inbound links as “votes” for your content. The more inbound links you have to your site, the more valuable your content must be. That’s what Google thinks and accordingly ranks your content in the search results

Whatever channel you use to generate leads, you’ll want to guide users to your landing page. As long as you’ve built a landing page that converts, the rest will handle itself.

It’s always, always, always better to generate leads organically rather than buy them.

The major reason why inbound lead generation is much more effective than simply buying leads is that, a sales lead in inbound is generated through information collection. That information collection could come as a result of a job seeker showing interest in a position by completing an application, a shopper sharing contact information in exchange for a coupon, or a person filling out a form to download an educational piece of content.

 

6. Website

Your website plays a huge role in generating leads. According to sources; 83% of B2B marketers rated their company website as an effective lead generation tactic, with 23% saying it is “very effective.”

 

Create calls to action that result in clicks. When it comes right down to it, the only effective call to action is the one that results in a click. From this perspective, creating effective calls to action is a matter of addressing the two questions your visitors will ask:

1) Where should I click? and 2) Why should I click?

 

Use of Marketing Automation Software for Lead Generation

A massive advantage of utilising a marketing automation software (like HubSpot or Marketo) is that it provides help to qualify leads quantitatively. Using this technique, leads are assigned a numerical value (or score) to determine where they fall on the scale from “interested” to “ready for a sale”. This process is known as lead scoring.

A lead’s score is based on the actions that the lead has taken, the information they’ve provided, their level of engagement with your brand, and other such criteria. The higher a lead’s score, the closer they are to becoming a sales-qualified lead (SQL), which is only a step away from becoming a customer.
By following these tips, you’ll generate more of the leads that are a good fit for your business.

 

The more you tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.

 

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