Category: Digital Marketing

Which is the best place for a winter vacation in India?

If someone asks me this question, I would most probably suggest him or her to do a Google search. “Just Google it to find out the best website to satiate your curiosity”, once they have the answer, let’s suppose it’s ‘Kerala’. He or she will automatically jump onto YouTube to see how Kerala looks like; the same YouTube search might also lead to Kerala tourism, food, tourist destinations so more and so on.

The above statement is a simple analogy to understand; how videos have become a one-stop destination to find out almost anything. Do you know that 6 billion hours of videos are viewed every month on Youtube and it’s the second-largest search engine on the Internet? (Source: Neil Patel)

Does video content help in your overall SEO?

A common question which we are trying to answer in this article is “Can videos impact SEO rankings?” If yes, how to act upon it.

The simple answer is “yes, it absolutely can.” However, getting SEO benefits from the video isn’t as simple as integrating a couple of YouTube or Vimeo videos into a web page and hoping for the best.

Each step requires investment in high-quality video content, plenty of patience and perseverance in sharing that video content far and wide across the web. Right from the titles, descriptions, transcript and tags to every single keyword, every small detail plays an imperative role towards great site-building.

So let’s understand the advantages and actions to implement them into your strategies.

A. Videos Prove that your Website Content is Valuable to Google

If you are reading this article, then you must already be knowing that Google’s algorithm can understand texts, images, and videos (not literally). Facial recognition to speech transition each infallible detail is being captured and analysed with machine learning. Sweet!

Why does it matter in website building? Because Google doesn’t just take text into account when it assesses the relevancy of your web page to a specific keyword. It also checks what other media (images, infographics, videos, GIFs, etc.) you have to offer search engine users.

A right mix of interactive content helps to show Google that your content is distinct and valuable. For content and marketing strategists, important advice is to ensure that your video content is optimised for search (write titles in question form). That means doing video keyword research and including those keywords (Tools: Tubebuddy, ViDIQ, YT CockPit) in your video’s metatags.

Best Action (pre-production): Use primary keywords as well as plenty of relevant synonyms while writing the scripts for videos.

Best Action (post-production): Give people a compelling reason to click through to the URLs in your Youtube video descriptions. Maybe a special offer, discount code, extra information or free resources that will add to the advice shared in the video.

Related Post – Content Strategy: Your Company needs it, Surely!

B. Videos Earn Links

Including website URLs in your video descriptions on YouTube or other social platforms is a fantastic opportunity to earn qualified referral traffic. Good videos can help you outreach in link-building strategies because they form a compelling reason for site owners and bloggers to link to you.

The more a video is shared, the more views you earn, thus making your website more valuable and increasing the potential to rank high in the SERPs.

(Important note: This holds even if you embed videos hosted on YouTube instead of hosting them yourself.)

Best Action: Feature your brand on your video. The best way is to include a short title with your logo and website, or just add a relative watermark on the video itself.

C. Videos are Great to Way Increase Your Brand’s Social Presence

Not everybody knows that there’s a strong correlation between higher shares on social media and top positions in the SERPs. Though social media don’t directly impact rankings, it’s a free & legit way to link building and website redirection.

(Important note: Keep in mind that 85% of Facebook video is watched without sound, a video on Facebook gets 135% more engagement than a photo, and square videos get 30-35% more views on social media than landscape videos.) Source: https://digiday.com/media/silent-world-facebook-video/

Best Action: Adapt videos for each social platform. Always remember that every social media platform functions differently and serves a non-similar audience. Hence videos should be optimised according to the need.

D. Video can Boost Conversion Rate

An acclaimed report by Hubspot says that buyers are nearly 2 times more likely to make a purchase after viewing product videos than those who don’t. Source: HubSpot. This clearly indicates that videos can drive improved conversions.

If you have noticed, watching product reviews before buying an actual product is becoming a common practice. The same goes for services differently. (Source: Google)

Best Action: Make videos about your products and services. Use different formats of videos such as text-based, influencer, description based, animated and more. And measure each video’s performance and ride on it.

Final Words

As you can see, video with the right SEO tactics and strategies can multifold your web traffic. Impacts may be direct or indirect. No matter what, the bottom line is that an impact is an impact and it can’t be ignored by any means.

In this cut-throat competitive world where there are competitors rising every day, videos can certainly bring a positive paradigm shift for your brand. So as you head into 2020, follow the above best practices, embrace videos, and get to work!

And…

Once in a while, you may encounter the legitimacy of doing all this and try to shift towards paid mediums for traffic. At that time, keep the following in mind.
(Source: https://www.hubspot.com/marketing-statistics)

• Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
• Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
• Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)

For more articles please visit our blog: https://seagulladvertising.com/blog

Educational institutions like schools, colleges, and universities thrive on the enrollment of students. The more students a university can enroll the greater chance it has to provide the society with an accomplished academic, with the obvious assistance in the revenue and financial aspect.

Apart from the institutions whose name has now become iconic and the students are made aware without any conscious effort, all other concerns need to make their existence known to the students.

The benefits

Inbound marketing works in a different manner than the usually applied paper or visual media advertisements, where the probable customers are let known of a product with the commercial announcements in the print or visual media.

This approach entails a “push” technique; whereas, in inbound marketing, the customers themselves choose the products or services they need. The viability of this statement can be supported by a survey which stated that 94% of students opting for higher education check out the website of the institutions first. (Source: er.educause.edu)

The other benefits of inbound marketing that these sectors enjoy can be given as;

1. More competent leads

Inbound marketing works in a different direction than a general marketing strategy, which can be good qualified lead-generating machinery.

The customers search out the company and therefore are already primed to act. This is reflected by the content and links that the host company offers on its website. As the clients come to you, therefore the services you provide become more specialized and better-suited.

2. Increased earnings

Inbound marketing uses the presence and reach of the different social media sites. The probable customers are seen to respond more positively towards the brands present in the social media platform. In reality, mention in social media is often influencing people to react more.

3. Increase the deal completion

The closing of the deal is an important aspect for the sales director, and inbound marketing coupled with sales enablement has been observed to complete the sale in greater amounts. One of the significant outcomes of this technique is the continued attention of an already confirmed client.

Related Post – How Inbound Marketing Can Increase Your Enrollment Rate

4. Elevate brand value

This method increases trust and brand value, with the free advertising done by the client itself, another one of the benefits of inbound marketing. In a world full of options, this personal touch over a necessary service trumps the utility of several modes of outward marketing strategies.

5. Costs less

This is an apparent benefit as the social media posts cost nothing in comparison to space in a print media or TV airtime. Paid options give more reach and are usually reasonable. Search engine marketing is also a great option.

6. Accurate analytics

The inbound marketing approach provides instantaneous analytics, which helps in taking the prioritization decisions for the company. The data generated are real-time and provides a clear picture of the situation.

In conclusion

Herein, the marketing strategy of inbound marketing proves to be a better effector than traditional outbound marketing.

Therefore, optimizing the website and providing relevant content to draw people in will be effective in the long run. Therefore, conferring with experts in this field can be beneficial for the enrollment numbers of an educational institution.

For more articles please visit our blog: https://seagulladvertising.com/blog

The world of orthodox marketing is rapidly evolving into a much sleeker and more streamlined form of marketing. The education sector is also no exception. With so much information available to the students and their parents, it has become a much more difficult job to reach them.

Though schools and Institutes generate a lot of advertising content, but due to the lack of sharp marketing strategies they fail to reach their potential goal of admissions per session.

The inbound market plays an important role to solve this problem. It helps you put your message across to the right prospect at the right time and place. With the advancement of digital marketing, more marketers are picking up the strategy of inbound marketing for schools and colleges.

Here are the top inbound marketing strategies institutes uses for their campaigns.

1. Website Statistics

The website of your Institution is its face online. It serves as an important address from where your students or parents can get valuable information regarding the institution, interested courses, and other related contents.

It is a no brainer that you need to monitor each and every spastics related to your website like the amount of traffic, social media information of your prospects, content views, etc.

There are many digital marketing tools, which helps you to understand and analyze data about your website.

2. Research and Data Collection

The first step to truly succeed with your inbound marketing strategy is to research and collect as much as you can from your prospects or students.

In this day and age it is criminal to ignore the data collected from various digital channels and platforms. Gathering and properly analyzing this data should be the first step towards a successful marketing campaign that all the institutes need to follow.

Related Post –Reasons Why Educational Institutes Must Adopt Inbound Marketing

3. Paid Online Promotion

One of the greatest tools for inbound marketing that an institute can use is paid promotion, as it only targets the particular segment of prospects and reaches them by following their searching patterns. This enables the institute to reach the right student at the right time and place.

4. Search Engine Optimization (SEO)

An inevitable strategy that has become a separate profession of its own is SEO or search engine optimization. Contrary to the paid promotion which is instant, SEO takes a considerable time, but in the long run the ROI will be much better and the flow of traffic in your website will be organic.

Related Post – Technical SEO: An Easy to Understand Guide for 2021

5. Great Content

Every tool for inbound marketing will fail if there is no proper content available. Good content will eventually push the strategy of inbound marketing for higher education to succeed. Only interesting and in-depth content has the power to draw in potential students for your institute.

These were some of the top strategies used by marketers for inbound marketing. It is no doubt the perfect tool to funnel your scattered prospects into an organized way so that it is easier to reach and convert them.

Related Post – Content Strategy: Your Company needs it, Surely!

For more articles please visit our blog: https://seagulladvertising.com/blog

It is a common notion that an educational institution does not need marketing for enrolling its students. This is flawed even at the outset, as the way a good institute gets its recognition is by the ‘word-of-mouth’ of the students and the parents.

The marketing is still there, only it was not given much attention till now. But now the scene has changed, and the boom in the number of educational institutions, both in offline and online mode, has made it imperative for them to have an effective marketing strategy.

The reason is simple; the competition has increased greatly in numbers and the probable customers need help in choosing the best institution for them. And according to recent trends, inbound marketing is being used in place of aggressive outward marketing.

What is Inbound Marketing?

Put in the layman’s language, inbound marketing is done by creating helpful and informative content about the brand a company wants to promote and using the relevant data to address and solve the problem of the customers at every stage.

This marketing strategy employs the available digital tools heavily, like search engine optimization, links to informative contents, creating a multiple-platform friendly website, so on and so forth. For the admission aspect of enrollment, it is seen that inbound marketing to increase admissions in a school is being used more than an aggressive campaign of advertising.

The traditional sense of pushing the customer to buy the product is being replaced by a more integrated method of absorbing the probable client into the marketing approach, convert them into paying customers, and also using their presence, both offline and online, to spread the word about the product to others.

The product herein designates the educational institution or services the clients are endorsing or have been participating in themselves.

Related Post – Why Inbound Is The Right Way To Market Your Educational Institute?

How does it Fit in Enrollment?

As stated earlier, education is not limited to a building of brick and stone. With the increase in online courses and the number of institutions for earning a degree, the importance of marketing has increased by many folds over the years.

The question most commonly asked in this regard is how to increase student enrollment in schools and the most effective method is seen to be inbound marketing.

The approach remains primarily servicing the students. They are often unsure about the way they should take about their studies and search online for any relevant information. The website that hosts these contents and provides links that help them in taking this decision will be visited more by the students.

Once they are satisfied with the services of the website, they are more likely to enroll in that particular institution. Additionally, they can share their experiences with their relatives and friends, making the way for more customers.

In this way, inbound marketing can generate new leads and also provide customized services and content depending on the need for potential customers. Therefore, contacting professionals in this sector will be a great approach to ensure the continued enrollment trend for an educational institution.

For more articles please visit our blog: https://seagulladvertising.com/blog

Marketing for higher education has become one of the most challenging tasks. Increased competition from rival institutions, tuition costs and an ever-increasing option for students has made it difficult more than ever before.

An outdated marketing strategy will no longer work in this new competitive scenario. To survive in this modern market most institutions are following the footsteps of their competitors and, are beginning to take up a more sales and marketing approach. Students in this approach are the customers with more options to choose from.

Students nowadays have much more power and control. Before taking admission into any institution they have turned towards the internet and social media, where they can learn and browse through options more than a campus fair.

From career prospect to campus placement, most of the research is being done online. This is where, for higher education, inbound marketing shines. Read below to find the reasons why Institutes must adopt inbound marketing.

Related Post – Why Inbound Is The Right Way To Market Your Educational Institute?

Drawing in students towards your website

Creating content by identifying your target audience and researching about their search patterns regarding selection of an educational course and institution will eventually start to draw in organic traffic to your website.

Also, with the help of social media and using digital marketing tools like SEO you can eventually top the search engine results. Though it may take some time and effort but will be cheaper than paid searches in the long run.

Converting your traffic into prospects

You can now start creating content based on your research. The content should be interesting and should include in depth details of the topic. You can create a small web gate which requires the people to log in with details.

Most of the organic traffic your website gets should log in to access the content, and if you are successful in your research and application of the content, you should start collecting student e-mails or their social media profiles. With such information about your prospects you can easily start closing the deal.

Related Post – Content Strategy: Your Company needs it, Surely!

Earning a sale from your prospect

After a successful implementation of your research, SEO and database collection now it’s your time to communicate with your prospects and close your sale.

But before you proceed to the next step, you need to communicate carefully, plan according to the step of research your students are in. You can take the help of specialized digital marketing tools available in the market to carefully send the exact content your prospect is looking for.

For instance, if a student is on a webpage related to MBA, then they will receive an email regarding the best B schools in their city.

Making a change in the higher education marketing strategy may take some time, but with the change in the market for higher education inbound marketing will be the best way forward. Trying to research more and more about your student’s online searching pattern will help you provide content with a precise solution to them.

For more articles please visit our blog: https://seagulladvertising.com/blog

Choosing the perfect college for your further studies is equal to taking the first step towards your professional career, it probably is a life-changing experience.

Gone are the days, when students and the parents used to roam around campus fairs with a dozen of brochures in hand. The evolution of the internet has changed their search patterns, and colleges and universities have jumped on the wagon of inbound marketing to lead the students towards their institute.

The inbound marketing strategy is designed in a streamlined way that leads the student towards you and providing you with an opportunity to close the deal.

Why there is a need for inbound marketing for educational institutes?

With more than thousands of educational institutes in India it is a tough job to formulate a marketing strategy to make your institution stand out. This is where strategies related to inbound marketing for educational institutions come in.

Taking your students’ needs into consideration, inbound marketing tools are used to place your institution in their radar, resulting in a positive flow of traffic on your institute’s website. To put this in motion, first of all, you will need to set a clear target audience and research their search patterns.

For Instance, are you trying to get high schoolers or middle schoolers? It may also include gender-biased targeting patterns. Setting a clear target audience will let you easily communicate with the right prospect in the long run.

Related Read – How to Generate Leads for Your Business via Inbound Marketing?

In what ways inbound marketing benefit educational institutes?

Inbound marketing plays a vital role in scouting and reaching both present and future prospects for educational institutes. Tools in inbound marketing allow you to find and connect directly to students who are searching related content online.

Unlike orthodox marketing strategies that are based on a broader audience that may or may not include your potential consumers, inbound marketing is more refined and allows you to pinpoint your target customers. Inbound marketing strategies allows you to directly engage with your website traffic and provide you with the right set of tools to convert them.

Some tools and techniques used in inbound marketing are:

1. Content creation

Creating targeted and in-depth content according to search patterns and placing them on your website, social media platforms and spreading the word on the right distribution channels.

Related Post – Content Strategy: Your Company needs it, Surely!

2. SEO – Search Engine Optimization

Placing specific researched keywords in your content and getting your website placed higher in search engines.

3. Social Media

Engaging with potential prospects, on social media platforms for a wider reach and to improve brand value in the minds of the prospects.

Closing thoughts

As the higher education sector grows at a steady rate it is becoming increasingly difficult to stand out using conventional and orthodox marketing strategies. More and more educational marketers are opting for strategies of inbound marketing for educational institutions, as it not only provides a more modern and accurate solution, but the results are also consistent in the long run.

For more articles please visit our blog: https://seagulladvertising.com/blog

In this 21st century, the digital world has given birth to a smarter approach for healthcare marketing strategies. There is no need to put in money in order to receive the best, with the new approach and era you can invest your marketing cash, strategically and get to achieve the results that you are after, in a much more organic way.

Therefore, with the help of online marketing, it has become the ultimate game-changer, for the healthcare industry as targeted customers are getting fragmented, as each moment happen to pass by.

In the past, there was hardly any healthcare strategy, which was straightforward and in order to convey your message, from the highest platform more like shouting it out, you will be able to get the attention of a wide range of audience.

Social media marketing in healthcare for 2021

Social media marketing for the healthcare industry is currently in waters, which is charted, but it is not known, to that extent.

Through recent searches, it has come to notice that about 77% of the individuals take the help of, online reviews when looking for a good physician, 74% of them take the help of the social media to find the best doctors or hospitals, and around 80% are looking for new information or searching for a new healthcare provider.

In order to understand the importance of social media in healthcare, it is important to know the individuals that use social media as the medium to locate their ultimate healthcare providers. Millennials are the second largest demographic to be known, after the baby boomers. These individuals take the help of social media, to look for customer services and on-demand advice.

The elements of a social media marketing strategy for healthcare

In order to get the best out of social media in healthcare given below are some of the major elements of social marketing, which will offer you the help based on your requirements.

Inbound philosophy

With the help of inbound marketing, it will allow you to grab the attention of many consumers, into your healthcare website that will allow them to learn, about your company and the services and treatments your healthcare center provides.

Attracting consumers through helpful content, engaging them with newer and relevant content and once they start listening to you then giving them solutions (in the form of healthcare products or services) to their problems is what inbound is all about.

Related Post – Inbound Marketing in Healthcare Industry – How Does It Work?

Managing social accounts cleverly

Social media is not just about posting day-in and day-out. There are times in the week when a certain type of post gets the maximum attention from your followers.

For example – A 5-10 min explainer video regarding a new healthcare product you have launched is much more suited to be posted on a Friday since people can view it over the weekend when they have free time.

Keeping a mix of different types of posts and formats is also a good way to keep your audience engaged on a regular basis.

Content that resonates with your audience

In order to take out the best of b2b healthcare marketing, content plays an important part. Be it your website or social media, you need to create helpful and relevant content that your audience intends to find when they visit your website or social accounts.

You can get an idea from the type of content your followers like or don’t like from their reactions (like, share, comment) to your posts. This simple analysis is enough for you to know what your fanbase expects from you.

Repurposing old content that has worked well in a blog format by creating a short video on it is another way to enhance the impact of your content piece.

Related Post – What is B2B Content Marketing?

There is nothing impossible for social media when it comes to representing, marketing and promoting. When you have the right tools, techniques, ideas, and strategies in your hands, you can go head-to-head, with your competitors in the field of social media marketing, in order to stay in the game.

For more articles please visit our blog: https://seagulladvertising.com/blog

The importance of online information, also known as the “content” is important for two main things. Firstly, the line energy for healthcare marketing is online, and individuals, take the help of the internet to look for treatments, health issues, and for expert information.

Therefore, in order to proceed further, the decision of receiving care will entirely depend on the recommendations and reviews about healthcare providers, doctors, and hospitals, which is provided by the existing customers.

The second most important thing is the self-education pattern that has helped patients who are proactively involved, with the decisions related to their health. However, people today are well-aware and informed about all the insights about the healthcare industry.

Therefore, with an excellent content marketing strategy will help in educating, attracting and converting today’s customers.

How to engage patients through content marketing?

In order to have a clear understanding, on how you can engage your patients, with the help of healthcare content marketing, the given below points will educate you, so that you get to move your mere creative content from quantity to quality. They are:

1) It can provide a solution to a problem

Understanding and listening to your customers will enable you to make provide a clear answer to their questions. There will be numerous individuals, who will come up with questions, regarding healthcare treatments and services, before they make their decision to book an appointment.

Providing a clear answer and will allow them to be much more educated on the topic are interested in.

Related Post – Inbound Marketing in Healthcare Industry – How Does It Work?

2) Mix everything up to inspire the interest

It is important to consider different ways, to present a content rather than, using a straight text head-on. Taking the help of video information, which is known to be a powerful alternative, and providing pictures, graphics, charts, color and other types of presentation tools, in order to attract the visual interests of the consumer.

Related Post – Digital Marketing For The Healthcare Industry – Top 7 tips in 2019

3) Use social media correctly

There are still many healthcare providers, who happen to struggle with properly harnessing the power of social media, in order to perform a good patient engagement process.

In order to get the best out of it, you are requested to create posts, regularly and stay connected with the community, by creating surveys, asking questions, liking comments and replying to your customers.

4) Make wellness and health campaigns

There are many content marketing ideas for healthcare, which will help in the patient’s engagement, and out of them creating healthcare campaigns, is one of them.

By making both long and short campaigns it will help in building loyalty and patient engagement and also generalize to a target audience especially, middle-aged men and women, elderly men or even millennials.

You can take the opportunity to distribute these campaign on all your social media platforms and websites, by providing external links to the resources.

Improve patient engagement through content marketing

There are numerous ways and ideas that will enable you, to get the word out about your company and services. This will help in delivering a good value to the patients you happen to serve, and with good marketing content, will help in patient empowerment.

Producing and providing content, which consumers like will enable you to attract more customers consistently.

For more articles please visit our blog: https://seagulladvertising.com/blog

In the recent past, digital marketing has played an important part in many industries, which includes healthcare as well. It was possible to work with digital marketing before, but many companies preferred the traditional process and methods, and these days, it has become indispensable.

This is because, numerous individuals have got active online, and they all rely on everything through the internet.

However, for healthcare, all individuals will look for solutions to their problem, by taking the help of the internet. That is why, every healthcare organization, is required to include digital marketing to receive the benefits it grants.

How does Inbound Marketing Help the Healthcare Industry?

Inbound marketing has the power to lower the patient’s acquisition costs, and it will also help in attracting new patients while keeping the marketing budget on the right track.

ROI focused healthcare inbound marketing can become much more successful, at a less expensive price. Therefore, healthcare inbound marketing leads cost up to, 61% less than traditional and outbound marketing and nearly every practice group and hospital have a website.

In the business for inbound marketing, the fact for going all-in will be considered logical, and it has helped in revolutionizing the world. Happens to represent the key components, on how things were performed in the past.

In order to get the full hang of it, using brainstorm ideas, setting goals, and strategies for the healthcare campaigns will be will consider the best way to use inbound marketing.

Related Post – 5 Benefits of Inbound Marketing for Your Business

Things to Know

• Creating, verifying and using buyer personas
• Targeting and researching on keywords
• Performing SEO updates to prevent website indexing issues
• Creating, distributing and promoting helpful + relevant content
• Nurturing the leads/contacts through email marketing
• Engaging on social media with your target audience

These are some of the options for inbound marketing when you wish to go all in, for the sake of the healthcare industry, and your target audience.

Related Post – Digital Marketing For The Healthcare Industry – Top 7 tips in 2019

Connect with a Relevant Audience

Unlike the traditional and outbound methods, inbound marketing can connect with a relevant audience. However, it was proven by researches and approximately, 82% of the individuals felt much more positive, towards a healthcare company, when they get to read their customised content.

Around 70% of the consumers feel themselves to be closer through content marketing, and 60% loves reading relevant content from brands. In order to connect with the right audience at the right time, implement inbound marketing within your company.

Therefore, healthcare marketing need not be a hassle, if you know how is inbound marketing necessary for clients, then with the right tools, solutions, and strategies, you can transform your marketing efforts, into a good lead generating machine.

Final Thoughts!

Overall, inbound marketing is a type of philosophy, which concentrates on bringing in the correct prospects, rather than buying their attention. It also helps many healthcare organizations to bring in the right individuals, who carry the best skills and perform their best in their designated fields.

Inbound marketing will also help in building the customer’s trust & loyalty when working with the right set of strategies.

For more articles please visit our advertising and marketing blog.