Category: Digital Marketing

Various industries are evolving through new inventions and innovations together. A medium that has completely revamped day-to-day functioning and lifestyle is the digital medium. Smart devices are the new oil lamps, and with a few taps on the screen, the genies arrive. Be it services or products, each industry is aiming to enhance its businesses through digital platforms. And if you are a healthcare brand looking for the same, then being active on the digital forefronts is essential. Read on to know why healthcare digital marketing is the way forward for your healthcare brand.

We all are aware of the benefits that can be availed through the digital medium but to highlight field-specific results, here are some healthcare industry statistics (digital):

• 66% of internet users look for information about a specific disease or medical issue.
• Paid searches have an average conversion rate of 5.1%.
• 84% of consumers trust reviews as much as personal recommendations.
• 52.3% of patients have a higher likelihood of making a phone call after searching on Google.
• 77% of users research prior to booking an appointment. There are 70,000 health-related searches per minute, every day.
• Digital marketing can generate three times as many leads as outbound marketing and cost 62% less.

Considering These Statistics, a Healthcare Brand can Choose any From the Two Approaches:

1. Set up an in-house digital marketing team
2. Hire expert support

In-house Digital Marketing Team

Setting up an in-house digital marketing team is a good aspiration to nourish but comes with several challenges. Firstly, one will have to learn everything about digital marketing to understand the functionality in detail. Secondly, you will need to indulge in the process of finding the right-fit professionals for your team. Which does not happen in a jiffy. To look out for skilled candidates who have worked for the healthcare domain in the past and have delivered results can be a task. However, if you manage to do so, it is only half the job done. The next one is to establish seamless functionality among the team members which is time consuming and also influences the turnaround time. Another factor that plays an important role is time allotment. Growing an in-house digital marketing team can consume a good amount of time from your daily schedule which otherwise can be used to focus more on your expertise. Also, the ever-evolving digital marketing technologies demand consistent learning and updating to reap the best results. If you are aiming at quality results in less time, hiring an agency can be highly beneficial.

Related Post – Healthcare Marketing: The Shift from Traditional to Digital

Expert Support

Digital marketing agencies are equipped with tools and expertise to procure the best results effectively. Digital agencies have the right-fit talent to understand your brand and regulate things to scale up the results. The operational and various other processes are in place at a digital agency which enhances efficiency. To run a campaign with precision is not as easy as it seems. Deep research and deep insight inspire something that makes an impact. It’s this expertise that has been developed and refined over years to bring out something that touches the prospects instantly. Hiring in an agency is done on various touch points and hence enables the agency to get the best candidates.

Hiring a healthcare digital marketing agency can set you completely free in turn giving you more time to enhance your expertise. Healthcare digital marketing services open various gateways of brand promotion that you might not be even aware of for now. An agency has to keep up with the day-to-day technical modifications happening on all ends. This is why agencies are quick to use these modifications to your brand’s advantage. By working for various sectors, digital agencies gain extensive experience which is helpful in altering demographics, doing changes on various parameters to churn out the best results in a blink of an eye.

When it comes to healthcare digital marketing solutions, we never miss a chance to highlight our growth journey. Seagull Advertising is a 27 years young digital marketing agency that has its wings spread wide across to offer all that a brand needs to soar high. After having worked for a diverse clientele from sectors such as – FMCG, Real Estate, Education, Healthcare, Automotive, E-commerce and more, we are equipped with effective methodologies that have proven to be highly successful. Our work has made several brands gain the desired results through clutter breaking work on the ATL and BTL platforms. But when it comes to the healthcare industry, we ace the digital forefront. Let’s connect!

In this emerging digital era, content marketing has been playing an instrumental role in changing the dynamics of marketing. Content marketing – which is the process of developing and distributing informative digital consumables such as blogs, e-mails, videos, podcasts, social media posts etc., is a highly efficient route for brand promotion. Stats suggest that 86% of businesses today are promoting their brands through content marketing to strengthen their digital footprint.

Presenting 10 touch-points that explain why content marketing is an important promotional process to consider for your brand.

Brand Awareness

 

In the beginning, content marketing helps a brand gain recognition for its potential prospects and imprints a recall value for the existing customers. Posting regular content in the digital space strengthens a brand’s voice and enhances its reach to attract more business. Increasing brand awareness results in improving sales through content marketing. A well-established brand has many advantages when compared to brands that are yet to be discovered.

Brand Building

 

 

Posting quality content consistently increases credibility helping the brand generate more traction. Traction eventually leads to gaining more followers, strengthening its image and empowering its positioning. These days, the follower count of a page etches an impression instantly. Therefore, posting regular content helps in building your brand.

Establishing Trust

Establishing trust amongst prospects is one of the most aspirational aspects of a brand. Regular quality content posting helps the brand create its digital bubble and assert a recognizable influence in the digital space. A brand that participates and leads in the digital space through consistent content outflow, enhances brand credibility, making users trust your brand more and uplifting its positioning. Doing such also get new users to trust the brand easily in turn widening your customer base.

More Conversions

 

 

The inflow of regular quality content results in better engagement. Prospects have more information to consume and hang onto your brand’s digital outlet for a longer period of time. Engaging the audience with interesting content helps the brand excite new visitors to try the product/services and eventually become a regular consumer. Posting regular quality content adds weightage to a brand’s presence helping it increase its consumer base.

Higher Visibility on Search Engines

The ranking system of search engines is directly related to your brand’s content consistency. A digital platform rolling out content irregularly will find it hard to rank well. And when such is the case, it is difficult for your brand to scale up the business online. Therefore, posting regular content becomes significant when it comes to growing in and through the digital space. Search engines recognize pages that post content regularly and the ranking automatically improves. A better ranking makes your brand gain better visibility and helps it increase its sales.

Shareability

 

 

Quality content has the potential to increase a brand’s reach via shareability. If the prospects like the content on the page, sharing it amongst their friends and family enables your brand to reach new potential customers. Quality content carries great value as it can take your brand to new places. Today, where the digital sphere is being celebrated by new social media trends every day, brands are participating in the new with more excitement. Content marketing not only adds value but also fills the process with fun and thrill.

Helps You Position as an Authority in The Industry

 

Holding the torch for your domain by dispensing informative/educational content makes your brand lead from the front. When prospects consume value adding content through your brand’s digital forefronts, they gain information and develop a respectable bond with the brand. Brand’s voice is recognized, valued and considered for everything that you choose to participate in. Eventually, your brand holds that authoritative position and leads by setting an example.

Content – The Cornerstone

 

 

Digital marketing strategy stands and thrives on content. Without content, there can be no digital marketing strategy. Content is the fuel that helps your brand go places and win. Consistent content gets things moving for the brand and enables it to be propelled in the direction in which the brand wishes to go. Hence having a content strategy in place is one of the most important things for a brand to consider and execute.

Related Post – Building a Content Strategy for a Startup

 

Channel of Communication

For your existing customers and possible prospects, your digital outlets stand as reliable communication points. An ongoing conversation in the digital space helps in nourishing a point of communication that is ‘live’ and addresses everyday occurrences. When you keep posting content regularly, you become a part of their lives and instill a feeling of belongingness.

Organic Traffic

 

 

Quality content marketing is also like establishing a strong foundation for the future. Sometimes results might not be seen quickly, but over time, it can take your brand into a space that was not imagined. Once a strong base is founded, your brand might not require any paid promotions to gain traction and increase sales. Content marketing becomes very vital for brands to fly.

When it comes to making brands soar high, we love to highlight our journey. In the past two decades, Seagull has helped many brands outgrow the set idea of success through clutter-breaking work in the digital as well as offline domains. After having worked for sectors such as – Real Estate, Education, FMCG, E-Commerce & Tech, Automotive, Engineering, Healthcare, Travel, Green Business, and Lifestyle we stand with a range of methodologies that have stood successful by churning out quality results for all our esteemed partners. Specially – healthcare content marketing in the past has helped us scale sales of a skin care brand and made us demonstrate content marketing for healthcare providers. In the past, we also got a chance to practice content marketing for manufacturing companies to increase brand awareness in the digital space. On the other hand, content marketing ideas for real estate have helped us deliver good results to our clients through quality leads and more. Real estate content marketing is an important route to consider to scale sales. If your brand is waiting for its ever-desired flight to soar high, Seagull is ready with all that is essential. Get in touch today!

Related Post – Healthcare Marketing: The Shift from Traditional to Digital

DIGITAL IS SIMPLE. And this piece is for highlighting that simplicity. All businesses which are active in the digital domain or are planning to grow better through the digital front – here’s an expression for all that looks complex.

If Brands Are the Players, the Field Is – Search Engines.

When you need some information, be it a product/service, a place to explore, or maybe ingredients from a cuisine, you place your ask to the search engine and instantly get served with countless options. The challenge is all about being the first one to address the user. Being there at the top in the user’s feed.

SEM – Search Engine Marketing

 

Search Engine Marketing is a process to make your brand rank at the top in search engine results. To achieve this goal, SEM is detailed into the PPC (Pay-Per-Click) model.

PPC – Pay-per-click as the name suggests is a method where the advertiser pays a fee for every time a user clicks on the advertisement. This model is effective when the brand aims at instant promotions and quick results. PPC campaigns help the brand gain traction faster and are also useful in scaling brand awareness. PPC is a valued model to run campaigns and to reach the audience at any given period.

SEO – Search Engine Optimization

 

 SEO is different from SEM. Here the attempt is to let your brand grow organically. And a few years down the line, see it standing as the strongest in its respective domain.

SEO – Search Engine Optimization is about making brands grow organically. These processes (like PPC) don’t involve any kind of costs and are vital for the long-term growth of the brand. Through regular content updation, and other organic methods, SEO helps your page evolve better in the digital space in turn making it stand strong over time.

Targeting Difference:

1) In SEO:

The targeting that is done, happens on the notes of Keywords. Keywords are specific terms that users search for.

For Example:

• “Best Healthcare Service Near Me”
• “Best 2 BHK In Pune” or so on.

Related Post: SEO vs PPC – Know What Your Business Needs

2) In PPC:  Targeting happens on various touchpoints.
While promoting an ad through the PPC model – the advertiser can target the advertisement on parameters like – Age, Location, Gender, Parental Status, Audience, Placements, Income, and so on. One of the advantages that digital advertising harnesses is that the target audience demographics can be altered/modified in the middle of a running campaign/promotion.

Google Ads

 

 Google ads priorly known as Google AdWords, is an online advertising platform developed by Google that functions on – Pay Per Click Model.

Many sectors are actively using Google Ads for brand promotions, to scale up their sales, and increase brand awareness. The top industries include – Healthcare, Real Estate, Manufacturing Industry.

The Healthcare industry has to address the emergency needs of prospects. And as a healthcare brand, to address such needs, brand visibility matters. Both models are essential but PPC for healthcare has proven to be a great success. Healthcare PPC advertising has enabled healthcare brands to address emergency needs. The ever-evolving industry sees new technologies every day. When healthcare institutions adopt effective technologies, highlighting them for prospects becomes essential. The PPC model plays an important role in making the availability of such new technologies noticeable for possible prospects.

 

Related Post – What Is PPC (Pay Per Click) Advertising?

The Real Estate Industry is the most competitive industry and is expected to reach a US $ 1 trillion market size by 2030. When such is the case, planning for long-term growth through organic routes (SEO) and breaking the clutter through paid campaigns can be an absolute winner. PPC real estate marketing is already playing an instrumental role in India’s rapid growth.

Through the digital forefronts, the Manufacturing Industry is aiming to reduce distribution costs. With never seen before digital benefits like being able to advertise to the customers directly, the industry is considering the digital front above everything else. The industry is adapting new methods of advertising and indulging indirect delivery through the new technology options available.

Standing informed is as important as being part of the process. As a business owner, being aware about elementary facts helps in many situations. You hold the authority to suggest modifications and analyse performance. However, for better execution, you can always hire the experts – Seagull Advertising. The best digital marketing agency in Pune which has helped countless businesses soar high with its ingenious methodologies and extensive expertise. After having worked for categories such as – FMCG, Healthcare, Real Estate, Education, E-Commerce, Automotive, Travel, Lifestyle, and Green Business, we at Seagull, understand businesses and know ways to make marketing work for them. To start your growth journey, get in touch today!

The manufacturing industry can be called one of the oldest industries globally. After the industrial revolution, there was a movement to mass production of several households and even vanity items. As the supply increased, so did the demand; a lot of demand for essential and luxury products can be attributed to the advent of advertising. Many innovative products in Western countries like the United States of America and the UK were marketed during the golden advertising age.

In the technological era where everyone is going digital, the manufacturing industry follows suit. The question of the hour then is, how can digital marketing for the manufacturing industry help? The best way to utilize digital marketing is to reach your target customer better. No industry is spared from sales waste– almost every product or service has to advertise to a broad audience and hope for more hits and fewer misses when it comes to leads.

How Digital Marketing Helps Your Reach

 

When you know which customer to reach, you can reach them better. This betters brand awareness, lessens sales waste, and increases your sales. Digital marketing for reach can manifest in email marketing, social media marketing, targeted marketing, organic ads, inbound, and outbound. Nowadays, digital marketing for manufacturers has been indispensable in building credibility. Through sustained media efforts via traditional and digital mediums, a manufacturer can present itself as an expert. Even when you want to reach fresh recruits, digital marketing can prove to be a very effective means of finding the right fit.

Social Media Marketing

This form of media is not restricted to newer or younger brands anymore. At this age, anybody and everybody is on some social media platform. According to the age group and demographics of the user, this platform can vary from Facebook to Instagram to Twitter or even LinkedIn. In the same vein, if you wish to reach this audience, you (as a manufacturer) must find a way to reach and relate to the right audience. You can choose which social media to join depending on where your target market already is.

Additionally, the content you post to your social media impacts your brand image and awareness. Gone are the days of bombarding your product to eyes from every channel, hoping to increase your customer base. Nowadays, social media’s primary value is to create ‘shareable’ content. This can be content created in-house, via an agency, or even user-generated content. With a digital marketing strategy for the manufacturing industry in place, social media can have the right voice, intent, and information. What’s best about user-generated content is the credibility it lends to your product, and hence to your brand. This can happen in two ways.

The first is reaching influencers, specifically social media influencers who your target audience follows. Via paid partnerships, you can work with the influencer to promote your product. The second way is better and organic, albeit more difficult to achieve. In this method, you can encourage your followers to post about your product. This is an even more reliable method to increase your brand reach and engagement. However, you must have a clear and consistent brand tone and exceptional engagement on social platforms.

Paid and organic digital advertising goes a long way in getting the best out of your budget. You can advertise little by little according to your budget allocation and learn what works. Analyzing engagement and metrics for digital marketing ads is vital. Once you know which campaign works, you can customize your budget accordingly. Also, pay-per-click ads allow you to leverage other content companies’ audiences by advertising to their platform.

The company that allows your brand to be visible on their site get paid a small fee per click. An excellent digital marketing agency for manufacturers helps you manage and capitalize on your metrics.

Inbound Marketing

One of the most robust forms of digital marketing strategy for manufacturing companies, inbound is a way to nurture customers and increase repeat business. Inbound marketing is done best via email marketing, blogging, and search engine optimization. When you can reach your new and existing customers directly, you can do wonders for your business. Additionally, in cases of new product launches or promotions, opt-in marketing can be fantastic to create a buzz in just the right crowd. Digital marketing has become a beast, and it’s a great time for manufacturers to understand and master this lucrative model.

 

Related Post – Healthcare Marketing: The Shift from Traditional to Digital

After the internet disruption, there has been a massive shift to digital marketing in most industries. The healthcare industry has followed suit as well; a lot of medical advertising is now online. There is a great shift in what is being said and where it’s being said. Ads of all industries (including healthcare) have started understanding and utilizing user data to give more personal recommendations. Let’s understand how the marketing game changed from traditional to digital for the healthcare industry in detail.

Revolutionized Healthcare

Digital trends in healthcare and pharma have been noticeable in two new formats: online appointment booking platforms and online pharmacies. Both of these platforms are completely new formats that have come up recently. You can even book consultations that are conducted virtually. This has created a radical shift in access to healthcare services; the key is greater accessibility to doctors of your choice, and more transparency in the kind of treatment you will get. Competitive pricing has also benefited the end-user, as he/she can now find several affordable options to access healthcare. The latter, online pharmacies, have also cropped up by the dozen. The way they work is simple enough: an eCommerce platform that sells medicine and wellness products.

Digital Marketing for Healthcare Industry

As effective as traditional advertising is, the use of digital marketing in healthcare has done leaps and bounds for brands to communicate brand voice, launch new products and communicate effectively. In fact, a lot of healthcare brands choose to communicate a lot of their information in a digital format. This can be in different versions like Pay Per Click ads, targeted advertising or even native ads. One of the best aspects of healthcare marketing is its potential for user generated content. Personal experiences and recommendations are now available at the touch of a button.

The competitive edge that digital gives to the healthcare industry is radical, to say the least. From hospitals to individual practitioners, all are in the game and have been competitively benefiting out of it. It’s not just about broadcasting your selling points anymore; customers already know what they need before you advertise to them. Credibility has overtaken brand value, especially in a sector like healthcare. Healthcare digital marketing solutions can come even from a small practice that has good reviews, established doctors and competitive pricing. With allied innovations like inbound marketing, organic searches and social media, the healthcare advertising industry has seen an extraordinary disruption.

Digital Marketing for HCPs

The impact of digital marketing in healthcare has proved to be beneficial for Healthcare Professionals (HCPs) and private practices as well. Doctors can now follow up with post-sales communication, to add value to the patients’ treatment journey. The benefits of this are two-fold: firstly, the doctor can understand the post-treatment journey for medical insights. They can also make the period after the treatment more comfortable for the patient. Secondly, patients can track their health journeys properly, and take comfort in the fact that any post-treatment ailments can be notified to the doctor at the earliest. In a nutshell, the healthcare industries have brought patients and professionals closer than ever, taking medical data and customer satisfaction to the next level.

Digitization Beyond Medicine

The trends of health and wellness have taken the social media sphere by storm. With an insurgence of fitness influencers and the buzz around holistic wellness, the importance of digital marketing in healthcare has taken on a new dimension. Fitness apps are in the realm of providing wellness, not just diagnostics or treatment. These platforms focus on food tracking, fitness tracking, guided workouts, meditation planning and much more with a unique aim; to improve the quality of life for the end-user. These apps are obviously more personalized than general diagnostic or treatment-centric apps. They have a wider user base with varied ages, geographies and lifestyles. Hence, these brands capitalize on opt-in user data to sell and promote health-centric products and services. All things considered, the digitization of healthcare has changed the industry forever— and it is definitely here to stay.

Are you struggling with an empty doc and cursor blinking, poking you to write something at least? But your mind is clogged up with a vacuum, not sure where to begin.

Or maybe you have begun already but you are not sure whether the blogs will perform well? There is constant uncertainty about whether you are going in the right direction when it comes to content strategy for your startup.

We know, building a content marketing strategy for a startup from scratch can be difficult. But if you divide your content chaos into systematic steps each time you sit to write a blog, everything will fall into place. But first,

Why Is Content Strategy Important For Startups?

Startups require as much brand acquisition as possible. You want people to remember your brand every time they encounter it. You want your brand to help people in whatever niche your startup is based on.
To solve all these issues, a good content bank with a fine working blog page works best. Your blogs can bring you organic traffic on a daily basis. But only, if you get it right.

So here’s a quick guide to help you through your content strategy building.

1) Deciding Your Niche For Content

Even though this is not a one-day job, still you should be clear about this from the beginning. What type of content will your blog cover. What is the umbrella topic to which all your blogs will be pointing? This is very important for your business to sustain itself organically. If you have a completely opposite set of keywords for every two blogs you write, it will be difficult to rank higher. Even your common blog page will not be able to rank higher on SERPs as the crawlers won’t be able to decide what word exactly to rank you for.

2) Fixing On Your Target Audience

 

Who do you think will read your blogs? Write to them.
It’s that simple. Write for your audience so they feel connected to you. Your target audience will be the ones who will eventually go down the marketing funnel and become your converted leads. Make sure you reflect through all your content piece’s genuine-ness to these people.

3) Laying Out User Personas

To take a step further in the game of acing target audience identification; lay down your user personas. User personas are imaginary people you build based on your target audience so that these imaginary folks help you figure out what it is that you either sell or help with. These are some simple questions you should ask before you finalize any user persona.

• What is their age?
• What is their gender?
• What is their economical class?
• What is their daily routine like?
• What is their main occupation?
• How many interests they have and what are they?

These are just a few questions to help you recognize personas. You can also make a customized list of questions according to your business.

Related Post – Know All About Content Marketing

 

4) Scheduling Blog Calendar

After you have your topic ready, make a schedule. Decide the days on which you want to publish your blogs.
a) Decide the frequency of publishing your blogs. Is it going to be daily, weekly, or monthly?
b) Decide which types of topics you want to place on which part of the month.

5) Research Keywords

Make a list of keywords you want to highlight in each blog. Sometimes, the process can have sequential changes but having keywords in your blogs will help you rank for your niche.

6) Other Questions You Can Ask Yourself While Writing Any Content Strategy For Startups Or Fixing On A Content Strategy For Your Business Are:

• What should be the average length of my blogs?
• How formal/informal should my blogs be?
• Will it make sense for my startup to have topical blogs?
• For a product-based startup, should my blog have video testimonials?
• Which competitor should I study before proofing my blog strategy?
• How will I promote my blogs on social?

Related Post – What are the Goals of Content Marketing for Your Business?

Blog content for startups can be an easy bet if well-organized. For more such content marketing tips for startups, visit our blog page.

Real Estate is a booming market. And something that desperately needs the right ways of marketing. Someone once mentioned in a conversation having abstract roots, that nothing grows as fast as buildings. Humans could not manipulate the growth of nature, and hence they created their own rapidly growing habitat.

We are not so very sure what happened to the dialogue or the conversationalist but we are very sure that, a heck number of houses appearing in and beyond city limits, and more number of homebuyers to purchase the same.

But how do these home buyers know which is the right house for them? Who makes them aware of where their lifestyle would grow to the fullest? It is us. Advertisers. We hold the key to their housing dreams and lead them to make the right purchase.

It is not just homes, there are commercial spaces, offices, shop spaces, etc that are on sale and you have the power to sell them to the right people. How? Through the right target audience study and tactics, you then decide to use in your marketing strategy.

Here is a quick real estate marketing guide to help you get started.

1) Create A Professional Website

 

Start by creating a hub for your customers. A place or platform where people interested in your brand will go to hang out or check what’s new with you. A website works best in building credibility and providing valuable information about your business. All the upcoming projects their details can be put on your site for interested buyers to check. This is the platform where you can drive leads to.

2) Walkthrough Videos

Walkthrough videos build excellent credibility for your product. The home or commercial space that you have up for sale should be well versed by the customers. Since real estate investments are a huge sum of money for buyers, they wish to see every minute detail of the product they are putting their money on. You can also make the walk-through videos easily accessible for your audience on your website and advertise through sneak peeks on social media channels to drive traffic to your webpage.

Looking for marketing strategies for real estate companies in India? Contact us.

3) Construction Updates

 

While we are not always sure that all our leads will come through social or any other digital media platforms, we know for a fact that almost all our audience base is using one or the other social media platforms. Find out which platform your audience hangs out at the most, and make it your niche media channel. Posting construction updates helps your audience very much to know the status of their investment. While this kind of content will hardly bring any new sales, it will improve your approach to a smooth customer experience.

4) Local Media Channels

Real Estate is something that happens within the limits of the city where the maximum of your audience will be local. Make sure you have a trustworthy presence here. Simple radio and local television ads will go a long run in bringing leads and sales.

Related Post – 5 Marketing Activities That Generate High Quality Real Estate Leads

5) Experts In Your Niche

Real Estate is really about providing the best in a particular area. Turn yourself as the expert in the area your product is dealing in. Talk about connectivity, amenities, public transportation, and other services on your blog page. Spread valuable insights through organic marketing. When you position yourself as an expert in your chosen field, you create a reliable image for your business.

6) Testimonials

The best advertising is word of mouth. Your past customers can do commendable advertising for you. Record happy customer testimonials, send feedback forms, showcase reviews on your media platforms. Testimonials can help grab more eyeballs than plastic advertising.

7) Squeeze Page

Lastly, build a squeeze page. This is very important for your email marketing. A squeeze page is something you build to get emails. Maybe through a content offer, or a discount coupon. This page will help you gather email audiences. Email Marketing has proved better than any other form of marketing. You can also work up email automation and drive your customers through a well-planned journey.

Check advertising projects from one of the best real estate marketing companies in Pune:

• Kohinoor Group
• Pristine Properties
• Goyal Ganga Group

These and many other ways of marketing help real estate marketing companies in India.

To build a perfect marketing plan for a real estate company, Get in touch.

Both these words (Remarketing and Retargeting) are profoundly known to create a lot of confusion among Marketers. Retargeting and remarketing are classic terminologies from the bible books of the advertising industry. But as similar as they sound, many confuse one with the other or end up thinking that both are the same.

There is a very blurry line between retargeting and remarketing. We can say, both share the same goals. Well, every project in the advertising world has the same goal. Leading your prospects down the buyers funnel.

However, both these terms take different approaches to fulfill lead conversion. As Retargeting reaches people who have interacted with your company before (not necessarily become a conversion), Remarketing reaches people who have been your customers in the past.

Let’s dig deeper to understand the meaning and purpose of both these terms.

What is Retargeting?

Retargeting is re-advertising. Remember as a kid how many times you saw the epic Washing Powder Nirma ad or the Vodafone Zoozoos? Exactly. It’s countless. Even if ads pop up again and again, we adapted to the light enjoyment that each ad brought on our television sets, repeatedly.

That is retargeting. Reaching customers who enjoy your brand and then consistently keeping your brand’s memory in their mind.

How Is Retargeting Done In The Digital World?

Let’s see the view from your customer’s eye.

He comes across your brand, maybe on outdoor media, newspaper, magazines, WhatsApp forward, Instagram promotions, Social media feature, Awareness level ads. To be honest the list is innumerous. Step one is done. But how do you make this customer stick? You Retarget.

Retargeting ads are done through google display networks and Facebook and/or other social media ads. This is where cookies come into the picture. Whenever a customer visits your website and accepts your cookie permission, you have access to his complete buyer’s journey.

Know which part of the website he is most interested in. Does he check out your products? Or scrolls through your blog page? Does he make an inquiry or leaves immediately without even looking? With this pool of data you can now create your marketing automation, and drive this customer to the point where you wish him to be.

After an hour or a day, he spots your brand again on another website at a display ad box. While relaxing through his social media, he sees products he might be interested in on Instagram through your brand’s ad campaign. Now he might consider checking the brand out again. Or if he has already made his mind to buy, might as well directly become a conversion.

Retargeting keeps prompting customers subtly to make their purchase which they might have second thoughts on. Do it, on any platform. No rules. Make sure you present the right thing to the right person.

What is Remarketing?

Remarketing is being a good brand for your customer base and also gaining some profits through it. You remarket to your customers, to let them know that you have a new addition to your store which they might be interested in, or that the products they inquired for are back in stock, etc.

Remarketing is usually done through email marketing. Where you send regular updates about your inventory or provide helpful insights into the fields your customers are interested in.

Unlike Retargeting, Remarketing happens to convert leads to make them go back at the top of the funnel or help them begin a new and long-lasting relationship with your brand. You can say that sometimes, the advocacy stage is achieved only after your remarketing is successful.

Related Post – Marketing For Local Target Audience

What Is The Difference Between Retargeting And Remarketing?

There is a fine line between both if seen by a layman. However, the approach and strategy of both are so unlike each other that they seem completely different projects for a professional marketer.

In Retargeting, your prospect database is defined by insights from monitoring platforms like Google Analytics, Facebook Insights, newsletter signups, etc. In Remarketing you already have a database of people who are at the receiving end of this process.

If you want briefer and to the point insights:

What is Retargeting in Digital Marketing?

Retargeting comprises mostly paid ads through numerous platforms, where you intend to increase your brand presence for interested buyers and create brand retention consistently.

What Is Remarketing in Digital Marketing?

Remarketing is done through email campaigns, post-purchase feedback portals, organic social media marketing, and sometimes even through search ads. This process is intended to re-interact with prospects and customers and create a relationship with them.

Both being different sides of the same cube, one comes earlier and the other later, in a perfectly brewed marketing strategy. You need to ace both, in your way to make your leads stick.

At The Bottom

Retargeting, Remarketing, Insights Study, Brand Strategy, and many such digital tactics are to be aced to make your business run on the pathway to success.  Seagull Advertising is your answer to all question marks that come to your mind when you think of advertising. Head to the best digital marketing agency in Pune. Contact Us Today.

Website copywriting is now more important than it was 5 years ago. With more competition and expanding digital space, in addition to more lucrative opportunities, companies across business domains focus immensely on smart website copywriting solutions to increase customer base, gaining more relevance in the market.

A Simple Definition To Begin with

The short answer to the question ‘what is website copywriting’ is simple, too – it means composing web page content for businesses to make them achieve their goals in terms of establishing brand value, traffic, conversions, and sales volumes. It is preferable for website copywriters to have basic expertise in SEO.

Collect Ample Information About Your Client

Website copywriting requires a good deal of preparation. You have to organize various resources in order to nicely collate, sift and streamline the required information to write a good copy on your client’s site. These are some of the crucial resources from where you can gather relevant info:

• Blogs – you would be able to understand the essence of your client’s brand and how it interacts with the customers
• Reviews – numerous testimonials and reviews discuss the service quality of your client’s company, giving a rough picture of what the customers think in general
• Market reports – detailed or even brief market reports provide you good quantitative information about the performance of your client
• Forums – forums relevant to the business area where your client performs talk about the different dimensions of your client’s services/products
• Competitors – by studying the official websites of companies rival to your client, you would understand the situation in the market and what new things your customer can offer and innovate.
• Internal documents – the client could provide you with some classified documents that could provide you with an additional bit of information about his business.

Asking Relevantly Crucial Questions

It is of paramount importance to query on relevant topics that are directly related to your client’s business.

For example, a vital question would be centered on the service features, attributes, and specific benefits that the customer would get from your client.

Another high-end query in this content is regarding determining the UVP (Unique Value Proposition) of the particular product or service. You need to thoroughly get a grasp of this, in order to understand in what ways your client’s business stands out in the competitive market.

It is also quite significant to ask about the exact problems that the product or the service intends to solve, and what could be the ultimate results of availing it.

Include the pricing policy of your client in your analysis, too.

Studying The Target Audience Of Your Client

 

One of the strongest website copywriting tips is studying the target audience of your business client in a detailed manner, as it tremendously helps in streamlining thoughts to write a productive, performance-centric copy. Important aspects you need to cover are:

• The average customer who is visiting the website and surfing through the pages
• The exact reasons why they need the product
• The purpose which the product serves the customer
• The questions an average customer would like to ask the seller
• The objections that might develop in the mind of an average customer

Don’t try to form answers on a hunch. In this case, too, you need to collect relevant information and extract the answers from it through a dedicated process.

Start Building The Draft

Keep in mind that there is no need to be a perfectionist in order to write a draft. You can work this part as fast as possible, in a rough format. This actually lays the foundation for the final copy. It is also highly recommended to experiment with a number of headline ideas.

Editing The First Copy

You need to seriously focus on editing the first copy for the client that you have written. Check out whether it has a natural flow or not. Also, it is crucial for the copy to be intriguing. You can apply a robust tool such as Grammarly in order to sharpen the content.

Try to avoid blurb and choppy jumps. Maintain the sequence in a logical format. Also, concentrate on the overall structure of the copy.

Ask For The Client’s Feedback

This could be a nervous phase for you, but stay calm. You simply need to send the copy to your client and request feedback. Ensure that you sharpen the representational copy further from the comments you get from the client. On one hand, the client knows the business best, and on the other hand, you are an authority in copywriting. The onus lies on you to maintain a fine balance between these two perspectives.

Concentrate Separately On Different Web Pages

Web pages in a site fall under various categories. You need to intelligently tackle the demand, objective, essence, aesthetics, and structure of each of the pages accordingly.

The basic pages you have to deal with in a standard copy-writing project:

• Home page
• About page
• Service pages
• Product pages
• Contact page
• Any other miscellaneous page(s)

The language of writing a copy is simple, crisp, and engaging. The aim should be to sustain the attention of the customer as long as possible and convert him.

Implementing SEO

Applying the usual on-page and off-page SEO solutions in the copy is hugely important in order to make it searchable on the net. Don’t be voluble. Keep the language straightforward. It is wise to seek marketing consulting services in order to accurately implement SEO complying with all kinds of fundamentals.

Wrapping up

A website copy should be simultaneously action-oriented, innovative, and stimulating. Go for the kill!