Category: Brand Strategy

In today’s highly competitive branding and advertising scenario, it becomes extremely important for brands to develop product positioning and messaging so that their products stand out in the market and create demand. This is where GTM strategy steps play an important role. For your brand launch. Before we delve deeper into how to create a GTM strategy, let’s first answer the basic question – what is a go-to-market strategy?

A go-to-market (GTM) strategy is a well-thought and documented plan that offers you the blueprint of the fundamental steps you need to take for your brand launch to be effective and fetch the desired results. A good brand strategy is not just about what you offer but how you deliver it to your target audience. In this comprehensive guide, we will explore
GTM strategy steps that will help you in achieving your brand launch goals. Read on!

9 GTM strategy steps by Seagull Advertising agency that will help you in a successful brand launch

Step 1: Identify the pain points before you even think of a brand launch

If you are not solving a problem, you are not adding value to your customers. Before a brand launch, what you need to consider is what is the problem that you are trying to solve, and what is your unique value proposition.This concept is known as product-market fit. For example, Uber solves the problem of hailing or calling a taxi. Ariel helps you in getting rid of stains. Identify the pain point of your customers, and almost half the battle will be won.

Step 2: Before the brand launch, you must define your target audience

In its GTM strategy steps, Seagull Advertising Agency ensures it clearly defines the target audience for their clients. This is achieved by answering a set of important questions.

• Who is experiencing the problem that your product solves?
• What are the specific pain points your product can address?
• How much is your audience willing to pay for a solution?

The most common ways to define your target audience are – creating an ideal customer profile (ICP) and buyer personas. These methods will help you in identifying the specific set of people relevant to your brand.

Step 3: Understand the demand and competition before the brand launch 

Once you have completed the first two GTM strategy steps, you will have to then understand the competition and demand for your product. This can be achieved by answering a few questions such as who is already offering a similar product, how does your product differ, is the market saturated, etc. Before the brand launch, make sure that there’s enough demand and not too much competition

Step 4: Your pricing strategy will play an important role

The price you set for your product or service is always an important aspect of a good brand strategy. The pricing should match the perceived value of your offering and your target audience’s willingness to pay. Before the brand launch, consider factors like costs, competition, and customer expectations when defining your pricing strategy.

Step 5: Define effective distribution channels in your GTM strategy steps

If you wish to ensure effective and maximum reach to your target audience, you must go for effective distribution channels. Distribution channels could be direct sales to online marketplaces, retail partners, or distributors. Make sure you have researched your audience’s preferences and accessibility.

Step 6: Develop a robust marketing strategy for your brand launch 

Your marketing strategy should align with your value proposition, product positioning, and pricing. Craft compelling and consistent messaging that resonates with your target audience. Your marketing strategy should be a mix of digital marketing, content marketing,traditional advertising and social media.

Step 7: The ultimate aim of a brand launch – sales

When you are crafting your GTM strategy steps, your final goal obviously is sales. So, it becomes important to thoughtfully plan how you will be converting your potential customers into actual buyers. The four most common sales models you could choose from after your brand launch are –

Self-service model (E-commerce) I Inside sales model I Field sales model I Channel model

Step 8: Define your goals 

You should set clear objectives before planning for a brand launch.Goals give you specific targets to aim for, a clear timeline, and a way to measure progress.

Step 9: Customer feedback helps in analysing and revising your GTM strategy steps

Your job won’t end after the brand launch. You will have to encourage customers to provide their valuable input on their experiences with your brand, which can further help you in analysing your GTM strategy steps and make improvements. This will help you enhance your customers’ satisfaction.

 

 

If you are looking for a brand launch, the first thing you must get right is onboard a renowned advertising agency like Seagull Advertising agency that will help you in creating a good brand strategy. Seagull Advertising agency prides itself on crafting robust brand launch strategies for its clients. With a rich legacy of 27 years, Seagull Advertising agency  has helped over 100 brands soar high and grow better.

Related Post – Unlocking the Potential of Account-Based Marketing with Seagull Advertising

If you thought creating a brand that resonates with your audience is a tough task, maintaining brand consistency is even tougher. In today’s highly competitive market scenario, it becomes extremely crucial for any brand to maintain a consistent image, to create a better recall value and earn the loyalty of their customers for a long time. In this blog, we will take a look at why is brand consistency important, and how to achieve this goal. In addition, we will also explore the advantages of onboarding Seagull Advertising Agency – one of the leading branding companies in Pune. Read on!

Why Is Brand Consistency Important?

 

When we say consistency, it is not just about aesthetics, it is more of a strategic decision that has a strong impact on the performance of your business. Brand consistency establishes trust, and communicates reliability, and professionalism. It provides customers with a sense of familiarity and makes your business stand out amidst the competition. Here are a few advantages that answer our fundamental question – why is brand consistency important?

Branding companies in Pune mention recognition and recall as one of the main reasons while answering why is brand consistency important

Brand consistency ensures that your brand immediately catches attention, and is easily recognisable. For example, iconic brands such as Coca-Cola, Volkswagen and Apple are easily recognisable because of the brand consistency they have maintained through their logos, colours, and messaging across all touchpoints. Brand consistency helps in brand recall.

Why Is Brand Consistency Important? To Gain Loyalty

Brand consistency communicates stability and reliability. When you have a consistent brand image, your customers are more likely to put their valuable trust in you.

Why Is Brand Consistency Important? To Establish Credibility

Brand consistency conveys professionalism. This can significantly impact, or rather improve the perception your target audience has about your brand, as brand consistency conveys that your brand is well-organised and professional.

Brand Consistency Helps You Stand Out 

In a market saturated with an array of options, a consistent brand helps your business stand out by being different from your competition. It conveys that your brand is unique and encourages customers to choose you over your competitors.

Now that we have answered the question, why brand consistency is important, let’s take a look at how you can maintain brand consistency.

You will have to maintain brand consistency across touchpoints. This essentially means that you will have to pay attention to online and offline touchpoints to ensure that your brand is consistent.

• Logo and Visual Identity: Use standardised colours, fonts, and design elements.
• Use consistent messaging and tone: Whether it is a print ad, hoarding, a social media post or a blog, ensure that your brand’s communication is aligned with your brand’s personality and values.
• Focus on your website: Your website is often the first point of contact for your potential customers. Ensure that brand consistency is reflected in your website design and content content as well. You can do this by maintaining consistency in the layout, colour scheme, fonts, and overall user experience.
• Print Materials: Print materials such as ads, brochures, flyers, and catalogues should maintain uniformity to create a cohesive brand image.
• Social Media and Content Marketing: Each social media platform should feature consistent branding, including profile pictures, cover images, and the type of content shared.

Here are a few strategies by Seagull Advertising Agency that will help you in maintaining brand consistency.

Create Comprehensive Brand Guidelines

This decides how your brand will be represented. Brand guidelines typically include specifications for logo usage, colour codes, typography, tone of voice, and more. Distribute these guidelines to everyone involved in branding and marketing of your products.

Develop Design Templates for Various Marketing Materials

Have ready-made templates for social media posts, email newsletters, and other content to maintain design consistency.

Plan Your Content Calendar Well in Advance

This ensures that your messaging is aligned and consistent across all platforms.

Review Regularly

Regularly review your campaigns to ensure they are getting the desired results.

Train Your Employees

Your employees too might have the same question – why is brand consistency important? Train them well on how to maintain brand consistency, so that they represent your brand in the desired manner.

If you are still not sure why is brand consistency important, and wish to explore the best branding strategies for your brand, get in touch with Seagull Advertising agency.  Seagull Advertising agency prides itself on crafting robust brand launch strategies for its clients. With a rich legacy of 27 years, Seagull Advertising agency has helped over 100 brands soar high and grow better.

Related Post – Explore 2023 Branding Trends & Stay Ahead

In today’s competitive world where effective branding has become crucial for a brand to stand out amidst the crowd, brands and the best branding companies in Pune have taken the onus to try innovative ideas. While advertising keeps evolving, and the importance of modern tools becomes obsolete with time, what hasn’t changed over the years and won’t ever change is the importance of studying audience persona, a fact even the best branding and advertising agency would never refute. Because the best branding and advertising agency knows that effective branding is not just about creating an attractive logo or writing an intriguing copy. An advertising agency such as Seagull Advertising Agency – the best branding and advertising agency does is, it takes efforts to deeply understand its target audience and connects with them on a personal level. And audience persona plays an important role in achieving this. In this blog, we will take a look at what audience persona means and how branding companies in Pune leverage its merits. In addition, we will also take a quick look at why Seagull Advertising Agency is the best branding and advertising agency.

What Is an Audience Persona?

Audience persona, also known as customer or buyer persona, is a fictional representation of your ideal target customers. An audience persona is based on data and research that provides insights into your audience’s demographics, behaviours, needs, and preferences. These personas serve as the foundation that help you understand and empathise with your customers, enabling you come up with an effective advertising and branding strategy.

To understand what an audience persona is and how it matters for the branding companies in Pune, let’s take a look at an example.

If you know that your ideal target customer is a 28-year-old IT professional named Prashant Shetty, is recently married, drives a Volkswagen and is looking for a new home near his workplace in Hinjewadi, you are in a much better position to begin crafting a visual and verbal identity that will form an instant connection with him. When you consider studying an audience persona, you start looking at their target audience as real people, and not just as faceless statistics.

Now,let’s take a glance at the importance of considering an audience persona

An audience persona offers branding companies in Pune a clear understanding of their target audience

Once you know who your target audience is and what preferences they have, it becomes easier to come up with an advertising and branding strategy that resonates with them, and serves their specific needs and interests. Understanding an audience persona results in effective communication that can do wonders for your brand.

Branding companies in Pune can create relevant content 

To create relevant content that resonates with your audience, the best branding and advertising agency must first understand who its customers are, what their likes and dislikes are, and what problems they are facing. Considering an audience persona provides branding companies in Pune a clear understanding of your target audience. This in return helps you in coming up with an effective branding strategy.

By giving importance to an audience persona, the best branding and advertising agency – Seagull Advertising Agency guides its brands towards a customer-centric approach

It is not always about what your business has to say when it comes to crafting an effective branding strategy. Understanding an audience persona is all about considering what your target audience wants to hear. By doing this Seagull Advertising Agency – the best branding and advertising agency allows its brands to take up a customer-centric approach that builds trust and nurtures loyalty.

If you are wondering how to create a detailed audience persona, here is a step by step guide used by Seagull Advertising Agency  – the best branding and advertising agency.

1. Gather Data to begin with understanding audience persona 

Collect information on age, gender, location, income, education, and occupation.

Understand their online behaviour
Identify the challenges faced by your target audience
Determine what your audience hopes to achieve
Explore their preferences

2. Divide your audience into distinct segments based on their characteristics and behaviours. 

3. How to create an audience persona 

For each segment, build a detailed audience persona based on:
Name
Demographics
Background
Challenges
Goals:
Preferred Channels

4. The best branding and advertising agency collects feedback from its team, conducts surveys, or interview real customers to validate an audience persona

5. Seagull Advertising Agency uses audience persona as the foundation for crafting effective branding strategies

 

 

If you are looking for the best branding and advertising agency that leverages the power of audience persona and crafts fruitful branding strategies, get in touch with Seagull Advertising Agency. With a rich legacy of 27 years, Seagull Advertising Agency  has helped over 100 brands soar high and grow better.To know more about the effectiveness of  audience persona and explore the benefits of working with Seagull Advertising Agency.

Related Post – How to Identify Your Brand’s Target Audience and Communicate Effectively

Seagull Advertising believes in not just being contemporary but staying ahead of the curve as well. It does this by closely following the emerging trends in branding, looking up for top trending brands as a part of its research, and matching pace with the advertising world. But have you ever wondered why keeping up to date with the emerging trends in branding is so important for crafting a fruitful creative strategy in advertising?

When you follow the emerging trends in branding, you not only get the upper hand in communicating your products and services in an effective way to your customers, but you also create a memorable first impression that stays in the minds of your target audience for a long time. It’s no wonder then that following the emerging trends in branding is a critical part of your marketing and brand identity.

In this blog, we will take a look at the branding trends of 2023, and will also shed some light on why following trends in branding could prove to be of significant importance for your brand. Read on.

Animated Brand Experience – One of the Most Successful Emerging Trends in Branding

Animated brand experience involves adding small moving elements that add to the value your website offers. These elements could be something as simple as shifting color blocks, gifs, parallax scrolling, and more.

What an animated brand experience does is that it creates a unique experience for the visiting prospect and makes your website more memorable than your competitors.

Top Trending Brands Are Relying on Handmade Collaterals

Handmade products offer a unique feel and attract customers of all ages. Since it has that soothing feel of the old days, it forms an emotional connection with the audience.  It’s no wonder then that handmade is one of the emerging trends in branding in 2023. Hand-drawn elements can be added to your products, websites, and other marketing collaterals.

Nostalgia Branding – One of the Emerging Trends in Branding

When you tap into one’s nostalgia with maybe cultural references or something else that evokes positive memories, you form a strong emotional connection. Nostalgia can be used across various industries by ensuring that the communication aligns with the current trends and brand values. One such example is the re-launch of Motorola Razr – the iconic flip phone from the early 2000s.

A Few of the Top Trending Brands Have Taken the Minimalist Approach

A minimalist approach helps your brand to stand out from the clutter as you get to focus on your core message. A minimalist approach smartly plays with colors, clean lines, and simple typography. Minimalist design can create a more elegant and sophisticated brand image, making it easier for customers to remember and recognize the brand.

Try One of the Most Ignored Emerging Trends in Branding – Cutouts

Quite often a few brands ignore the power of good packaging, and don’t put in enough effort to innovate the packaging. But the top trending brands this year, have gone beyond the visual design and are using physical layers and cutouts to intrigue their customers. You may either add your logo cutout or use unique cutouts that reveal your brand tagline or something customers would connect to.

Associate With a Noble Cause

Social impact ads have always been at the forefront whenever emerging trends in branding are discussed. And a few of the top trending brands have kept this in mind for the year 2023 as well. Socially conscious customers prefer brands that align with their beliefs and values. One example that immediately comes to mind when we think of the emerging trends in branding is the ad by Dove. Its purpose-driven branding promotes self-esteem and body positivity among women through its “Real Beauty” campaign.

Do the exact opposite of competition sacking to be one of the emerging trends in branding 

Competition sacking often creates a lot of buzz and attracts attention. But what happens when you do the exact opposite? Burger King created ripples when it took the exact opposite approach and instead of taking on its competitors, it urged its customers to buy from other food chains as a sign of compassion. This created an emotional connection with its consumer base and projected Burger King as an authentic brand that cares about human emotions.

 

 

If you wish to feature in one of the emerging trends in branding, you need an advertising agency in Pune that dares to take the path not taken. One such agency is Seagull Advertising – one of Pune’s leading advertising agencies. Seagull Advertising focuses on delivering an impactful creative strategy in advertising that helps brands grow better with its deep research into emerging trends in branding.

Related Post – The Role of AI in Advertising

Branding is an important aspect of any business, and it is essential to build a strong brand to achieve long-term success. For start-up entrepreneurs or seasoned businesses looking to revitalise their brand, a masterclass on branding can work wonders. Not only does it open the doors to new-age possibilities but also acts as the perfect networking platform. Seagull Advertising, one of the top branding companies in India recently conducted their ‘Branding for Profit’ seminar – an industry-connect initiative to bring entrepreneurs, brand managers, and brand communicators closer. The event was hosted at the prestigious MCCIA in Pune.

‘Branding for Profit’ – A Learning for All the Top Branding Companies in India

At the ‘Branding for Profit’ seminar, Seagull’s CMD and industry-veteran, Sameer Desai took the participants on a journey of insights and innovation in branding. A key aspect that was at the core of the entire seminar was how to convert a business idea into a shareable brand. As one of the top branding companies in India, Seagull harnesses the power of sharp insights to identify a brand’s target audience. This helps brands to build market preference, earn a legion of brand champions, and ultimately drive growth.

The ‘Branding for Profit’ seminar was designed to help ambitious entrepreneurs and marketing managers understand the step-by-step approach to building a brand. The seminar covered various aspects of branding, including brand positioning, brand architecture, brand identity, brand communication, and brand experience. The seminar was designed to provide brands with the tools and techniques they need to build a strong brand that resonates with their target audience.

Interactive Discussions for Collaborative Learning

Any professional who has attended a seminar will tell you that a one-way monologue has a chance to get boring at some point. Seagull’s ‘Branding for Profit’, hosted by one of the top branding companies in India, is unlike a regular seminar. The interactive nature of the sessions helps the participants partake in fun quizzes, small exercises, and get a micro-lesson in brand building. This, in turn, helps for collaborative learning and growth for all. In some of our earlier chapters of ‘Branding for Profit’, we’ve had participants ask extremely challenging questions, which have no right or wrong answer – because brands are built on ‘emotionales’, not on ‘rationales’.

The Role of Identifying Key Emotions in Building Brands

Emotions play a crucial role in building brands, and brands that can tap into their customers’ emotions can build stronger connections with their target audience. Seagull’s ‘Branding for Profit’ seminar helped participants understand the techniques to identify the key emotions of their end customers. The end-goal of this is to drive customer behaviour and preferences, allowing them to tailor their branding efforts to strike an emotional connection with their target audience.

For example, a sports equipment brand may be manufacturing shoes but the key emotion they are targeting is ‘awaken the athlete inside you’ – instilling a sense of encouragement in the end user. A strong emotional hook can open doors to repeat purchase and long-term brand champions.

Building a Brand in a Rapidly Changing World

Although the ‘Branding for Profit’ seminar has been conducted successfully in the past, every session unearths new knowledge and ideas. As the world changes rapidly, brands have to evolve with time, reinvent for the next-generations and create long-term value. In its 26-year journey, Seagull Advertising, respected as one of the top branding companies in India has constantly moved ahead with the time. In fact, we always try to stay a step ahead of the curve and advise our brands the same as well. Because the only way a brand can stay relevant over multiple generations and timelines is to progress at the speed of social change; sometimes even faster.

Related Post – Does Your Brand Need an Expert Opinion?

In today’s increasingly competitive market, businesses are always on the lookout for genuine differentiation and to have good brand recall. One of the most effective ways to do this is by establishing a strong brand identity. A brand identity is the visual and emotional representation of a brand, and it includes everything from the logo and colour scheme, to the brand voice and messaging. However, creating a strong brand identity requires a lot of research, planning, and expertise. This is where partnering with a brand design consultancy can make a world of difference.

A brand design consultancy, like Seagull Advertising, with a team of specialists in brand strategy, brand design, advertising, and digital marketing, can help businesses create and develop their unique brand story. Mostly, a brand strategy design consultancy will work closely with a business to understand their brand’s unique features and develop a plan to communicate those features to their target audience effectively. This includes creating a brand strategy, developing a brand voice, designing a brand identity, and executing a 360-degree brand communication plan.

A Brand Design Consultancy Can Develop a Branding Plan

The first step in building a unique brand story is to develop a proper brand communication plan. A brand communication plan is a roadmap that outlines the steps you need to take to create a strong brand that resonates with your target audience. This usually begins with a brand strategist identifying your brand’s core values, target audience, and unique selling proposition(s). A brand design consultancy can help you develop a comprehensive plan that not only aligns with your business objectives, but it also helps you create a brand that is championed and shared by your target audience.

Select the Right Media Channels Suggested by Your Brand Design Consultancy

Once you have a brand communication plan in place, the next step is to select the right media channels to communicate your brand message effectively. A brand design consultancy can help you create a marketing plan that uses the right channels, such as social media, print advertising, out-of-home advertising, email marketing, content marketing, events and activations, and even more. A knowledgeable brand strategist in India can also help you refine your brand’s core values and communicate it effectively to the desired audience.

Creating a Distinguished Brand Identity

One of the most important roles of a brand design consultancy, like Seagull Advertising, is to build a unique brand identity that creates a ‘blue ocean’ for your brand to thrive. This includes, but is not limited to, suggesting a unique name, designing a logo, selecting a colour palette, and developing a consistent brand voice. A brand design consultancy can help your brand unlock its true growth potential with a memorable and authentic brand identity. If the scope of work is well-defined, the team can also create a brand style guide that outlines the brand’s guidelines for omni-channel consistency.

Ideas to Help Your Brand Stand Out From Competitors

In a hypercompetitive marketplace, it’s not enough to have a strong brand identity. Your brand’s communication also needs to be unique from your competitors. As true brand partners, a brand design consultancy can help your brand grow even amidst a tough market, with inspiring storytelling and intelligent, empathetic ideas that genuinely solve a problem for the target audience.

Save Two Critical Resources – Time and Money

Working with a renowned brand design consultancy can save you immense time and money in the long run. They have the expertise and experience to develop a branding plan and execute it efficiently. This can help you avoid costly mistakes and delays and help you achieve your brand growth objectives faster. By working with a brand strategy design consultancy, you can focus on running your business; while your brand partners create communication that your target audience loves to share.

To summarise, working with a brand design consultancy is a wise decision for any brand. Seagull Advertising is one of India’s most respected brand design consultancies. The team comprises communication experts who can help your business unlock its true growth potential. So, make an informed choice when you decide that you’re ready to take your brand to the world. Always consider working with the experts, exactly like you would do if it was related to a legal or medical matter.

Related Post – How Visual Communication Works For a Brand’s Growth

In today’s hyper-competitive market, it’s crucial for businesses to have a clear understanding of their target audience. Identifying your brand’s target audience involves understanding their demographics, psychographics, behaviours, and preferences. This information is especially important for brand promotion companies in India, who help to convert business ideas into loved brands. Read on below to understand how a branding and digital marketing agency can identify their client’s target audience and communicate with them effectively.

How Can Brand Promotion Companies in India Identify Demographics

The first step for every marketing and advertising company in identifying a potential client’s target audience is to define their demographics, such as age, gender, income, education level, and geographic location. This information can be obtained through market research (virtual, physical or a combination), social media analytics, or surveys. Understanding the demographics of the target audience will help brand promotion companies in India create marketing campaigns that are tailored to their needs and interests.

Understanding Psychographics is Critical for Brand Promotion Companies in India

Psychographics refer to the personality traits, values, attitudes, and lifestyles of the target audience. For any branding and digital marketing agency, this information can be gathered through surveys, focus groups, or customer interviews. Understanding the psychographics of the target audience will help brand promotion companies in India create messaging that connects with their values, and genuinely helps them solve a problem.

The Study of Behavioural Patterns for a Marketing and Advertising Company

The behavioural patterns of the target audience can also be a useful tool in identifying their needs and preferences. For example, if the client is selling a product, understanding the buying habits and purchase decisions of the target audience can help brand promotion companies in India tailor their marketing efforts to their preferences.

Branding and Digital Marketing Agencies Must Research Customers’ Preferences

Customer preferences refer to the specific wants and needs of the target audience. A marketing and advertising company can obtain this through surveys or customer feedback. Understanding the preferences of the target audience will help brand promotion companies in India create products and services that cater to their specific needs.

Once brand promotion companies in India have identified their client’s target audience, the next step is to communicate with them effectively. Here are some strategies that can help branding and digital marketing agencies communicate with their client’s target audience more effectively:

1. Simplicity of Language: When communicating with the target audience, it’s important for brand promotion companies in India to use language that they can understand and relate to. This means avoiding jargon or technical terms that may be unfamiliar to them. Instead, use simple language that is easy to understand and resonates with their values.
2. Consistency of Brand Voice: Creating a consistent brand voice is essential in building a relationship with the target audience. The brand voice should reflect the client’s brand personality, values, and mission. This will help the target audience connect with the brand on a deeper level.
3. Transparency and Authenticity: Authenticity is key in building trust with the target audience. It’s important to be transparent and honest in communication. This means that brand promotion companies in India should avoid false promises or exaggerated claims about the client’s products or services.
4. Personalise messaging: Personalisation is becoming increasingly important in marketing. By tailoring the messaging to the specific needs and preferences of the target audience, a branding and digital marketing agency can create a more meaningful connection with them.
5. Power of Reviews: Social proof, such as customer reviews or testimonials, can be a powerful tool in building trust with the target audience. Using social proof can help reassure your target audience that your products or services are of high quality and can meet their needs.
6. Employ the Right Channels: Knowing where the target audience spends their time online is crucial in determining which channels to use for communication. Outreach channels like social media, online paid campaigns, blogs, and seminars are extremely useful to connect with the target audience.

One of India’s most respected branding and digital marketing agencies, Seagull Advertising harnesses the power of sharp insights to identify a brand’s target audience. The company’s proprietary seminar ‘Branding for Profit’ is a leading industry-connect initiative to bring entrepreneurs, brand managers, and brand communicators closer. The recent chapter of ‘Branding for Profit’ was conducted on 11^th March at the prestigious MCCIA in Pune. If you want to grow your brand and unlock its true growth potential, start applying some of the techniques given above. Or you can simply get in touch with one of the best brand promotion companies in India – Seagull Advertising.

Related Post – Engaging With High-Net-Worth Customers

The new year comes with new resolutions and targets. After the big fat festive season and holidays approaching you now have the best time to plan big for your brand. You can make a breakthrough and surprise your audience with phenomenal ideas that would benefit them. Every individual is keen to know what the new year will offer them and tends to indulge in innovative marketing ideas. Know all about how you can plan big for the new year and help your audience have a wonderful experience with you.  

Now the question lies in how you will have a perfect marketing plan. Here’s where Seagull Advertising in Pune comes into the picture. Marketing is important all year, but it is especially important during the holiday season. Every time there is a holiday, you should use it to boost your sales with some specific marketing ideas. 

People are likely to spend money on items to help them complete their resolutions, so New Year marketing ideas are especially useful.  

Furthermore, attracting customers at the start of the year gives you a cushion to fall back on if sales fall off in the following months. Digital Marketing services suggested by branding and marketing agencies will help you achieve your brand’s new year resolutions.  

What Motivates People to Plan New Year Resolutions?  

Resolutions accompany with every passing new year, with many people setting new goals or devising new ways to achieve existing ones. People usually make resolutions to help them achieve their long-term goals.  

Introduce New Products

The concept of “New Year, New Me” or “New Year’s Resolutions” is not limited to individuals. This can also be used to your advantage by your store to promote new products. 

If you’re not sure when the best time is to launch a new product, think about doing it for the New Year and giving it a New Year’s theme. You can emphasize how it will help shoppers start the year off right. 

To ensure the success of your new product, begin marketing it in December through various social media and online marketing channels. Ideally, your New Year’s marketing ideas should last the entire month. 

Just remember to explain what makes the product unique. 

Increase Sales with New Year’s Marketing Promotions

With a New Year’s promotion, there are numerous opportunities to increase sales and raise brand awareness. You are free to devise any type of sale or promotion you desire. 

Consider providing a freebie or discount on each customer’s first purchase of the year (within a given time limit). In your loyalty program, you can also offer a general discount, discounted bundles, coupons, or even extra rewards. Consider holding a New Year’s Day or post-New Year’s Day clearance sale. 

Remember that the best-performing promotions will be those related to New Year’s celebrations. So, if you sell fashion or beauty products, promote them before the end of the year, emphasizing how they are ideal for New Year’s Eve celebrations. 

Promotions that assist people in working toward common goals are also very popular. To get into the holiday spirit, use phrases like “New beginnings.” 

Begin a Customer Retention or Referral Programme

If your company does not already have a loyalty or referral programme, the New Year is an excellent time to implement one. These programmes are popular because they are effective. 

You will encourage repeat customers with a well-designed loyalty programme. Even if you don’t have a direct referral programme, loyal customers are more likely to refer others to your store. 

Why are New Year Campaigns Necessary for Your Business? 

Simply put, if you aren’t utilizing New Year marketing ideas, you are passing up potential sales. Furthermore, New Year’s is your last chance to make a sale before spending begins to decline and remains low until around March. 

You will see an increase in sales with the right marketing campaigns. You will also be able to take advantage of the holiday spending spree. Furthermore, launching a new product or loyalty programme at New Year’s can lead to increased interest in it in the months that follow. You can even use your New Year marketing ideas to generate leads, which you can then turn into new customers. Branding companies in India will help you seek the best answers to all your queries related to your brand.  

Then what are you thinking? Seagull Advertising in Pune is just the branding and marketing agency you are looking for.  

Related Post – Know How Services at Seagull with Help your Brand Grow Better

What would you like to tell your client?  

What is the thing that you always strive to convince them? 

As a brand, you always look forward to building trust and helping clients with the finest solutions. Seagull Advertising helps you build trust with your clients, and your brand grows. 

Developing a strong brand is a time-consuming process. By deciding to create a brand for your company, you will solve a number of internal and external problems. As a result, a company’s brand is comprised of all the thoughts, opinions, and associations with it. 

Even the most insignificant details should be considered when forming a positive image. The company’s official website, social media pages, office interior, employee business cards, notebooks, pens, and folders must all be designed in the same style. Your company’s corporate identity should be present at all points of contact. 

It is necessary to assist customers in meeting their needs if they have positive associations and opinions about your company. The desire to emphasize some character trait, belonging to a certain group of people on financial, social, or specialty grounds are examples of good presence in the market.  

The creation of a strong brand does not stop with a professional logo, a catchy name, and the establishment of points of contact. The importance of high-quality production and service cannot be overstated. Unfortunately, one without the other does not work. 

What Does a Strong Brand Look Like? 

• The rise in popularity 
• The influx of new customers 
• Current customers’ loyalty 
• Stability 
• The ability to raise product prices with the growth in the market without fear of losing customers. 

Customers remember the big moments, and those moments come with strategic planning and execution of building a brand presence. They improve the customer-brand relationship.  

Planning and executing different ways of engaging with your customers helps the brand gain trust and develop a refined reputation.  

BRAND TRUST: 

 

Brand trust can help you retain loyal customers even if they have one-time experience that falls short of their expectations. Building brand trust and a reputation for following through means that when customers have a negative interaction, they see it as an outlier rather than how your brand operates on a regular basis.  

BRAND LOYALTY: 

Customers tend to be loyal to the brand when they derive optimum satisfaction from the products or services. With the use of modern communication tools, the brand develops loyal customers and creates healthy relationships. Brand loyalty can be increased by using modern communication tools such as live chat and cloud phone services. Don’t think of these as distinct channels. Integrate messaging and voice platforms to provide real-time access to critical data. They are all tools to assist you in developing relationships. 

Building brand trust takes time and effort. It’s more than just a fuzzy feeling when you’re sipping a cup of coffee at Starbucks. It is what will distinguish the top  advertising companies from the bottom-feeders. 

We live in an era of economic uncertainty, so now is the time to look for opportunities. Consumers, like most of us, may be wary and frustrated. Even the best marketing campaign can fall flat if it is not authentic. Being true to your values and living up to them allows you to weather storms and build brand loyalty. 

Brands that optimize their CRM, contact channels, and internal communications are better positioned to build and maintain brand trust. 

So, all these factors of having brand recognition, gaining customers’ trust, and maintaining loyal consumers are all achieved with a process of channelized marketing and brand build techniques. Again, the question arises of how to identify the areas of focus a brand requires. Seagull Advertising in Pune gives your brand a new and fresh appearance and an approach to planning a bright future. Make your brand big by connecting with us. Understand what your brand’s requirements are and how to implement them to help the brand grow.  

Develop some top branding strategies for your company and make it big with Seagull Advertising in Pune!  

Related Post – Know How Services at Seagull with Help your Brand Grow Better