Category: Brand Design

Even though you have a small business, a chance to make it big might just be waiting around the corner. So it’s better to stay safe than say sorry. A well-functioning website has become an imperative need for a business in today’s digital age. And an improved website is your arsenal to fight the cut-throat market competition.

 

So to keep you afloat and to improve website performance, we have brought some simple tips and tricks. Here they are…

SEO Audits 

Search Engine Optimization (SEO) is a method used to increase a website’s organic traffic. It’s mandatory to use SEO Friendly TAGs; H1, H2 …meta tags. Keep tapping Information required to improve your SEO, Update the keywords often and block the unrequired keywords. By using Keyword Planner, identify keywords having high search volume for your small business and implement them in your website content.

 

Related Post – Technical SEO: An Easy to Understand Guide for 2020

Mention A Clear Description About Your Business

When someone visits your small business website, it is essential to convey who you are and what exactly your business provides. Remember- if the Home page of your website doesn’t contain any specific information about your business, you are most likely to lose many customers. Do not forget to add the “About Us” page, which is easily visible and accessible to the website users; this will help the visitors get an in-depth understanding of your small business.

Mobile-friendly Websites

With the extent of smartphone use, most people open websites in their phones and only a few are always updated with the latest software. So it’s essential to keep things simple and spacious for easy understanding. 

Optimize Website Speed 

A slow mobile site limits your business. Carry out a website speed test to identify the loading time. Extra loading time can increase your website’s bounce rate. Generate a Speed Test Report to share it with your team to do the recommended changes. Don’t forget that Google penalizes website rankings because of slow speed.

Check Website Traffic Of Competitor Website 

Most of the times, you need to match up with your competitor’s offerings, keep a check on the kind of activities they perform to keep their website top-ranking and well-performing. Compare their SEO Keywords, backlinks, and all the website insights to understand your area of improvement. Tools like SEMRush can help you understand all about your competitors and how you can outrank them.

 

Focus On Content & Backlinks

Don’t let the website look stale. Fresh Quality content is essential for website performance. Create monthly plans to post new articles, blog posts. Write engaging and catchy content on all the pages frequently to get much traffic on your small business website. Also, get various articles published on different sites and platforms to increase the backlinks.

 

Related Post– Content Strategy: Your Company needs it, Surely!

 

Website Insights, Audits & Reporting

To analyze site performance and traffic use tools like Google Analytics, WordPress Analytics, Google Search Console and other similar mediums. Get a detailed report of your website which includes the following:

1. Number of views on each page of your small business website
2. Bounce rates, Average time spent on the website and product pages
3. Daily, weekly and monthly reports of the visitors on your small business website 
4. Crawl errors and find Broken links on the site
5. Backlinks on your website 
6. WebPage loading Time

 

Use CTAs Appropriately 

Incorporate necessary Call to Action Buttons on the small business website. Call to Action like “Buy Now” and “Enquire Now” are a must. Each page on your website must have a CTA’s highlighting what you are offering.

Check Quality Checkpoints Of A Website 

Your small business website must be Browser compatible. Verify if your website is working correctly on all browsers and UI with complete functionality. Ensure you have a Responsive website on different screen resolutions and different devices. Get the Screen Resolution & Device Compatibility Fixed. Remove unnecessary code and scripts and resize page size and keep it less. 

 

Engaging Website User Interface

Too much content makes the page cluttered and overloads the minds of viewers. Leave a positive impression of your website interface to drive better results by keeping things straight and easy. Use catchy graphics with attractive fonts; keep the images compressed to optimize the speed of your website. Stay consistent with your Brand design throughout your website.

 

At The End of It..

 

In today’s digital landscape, Small businesses cannot neglect their website structure and performance. Do regular audits to fix the glitches and ensure smooth functioning of your small business website. Follow the tips mentioned above to improve your small business to have an excellent chance to improve website performance and maintain a comprehensive website. 

 

If you need further assistance feel free to get in touch with us. Visit: https://www.seagulladvertising.com/

A website is a must for any business today. With more and more people joining online shopping, the whole industry is only bound to grow.

There are thousands of players in the market who are offering great products at great prices, and thus offering enormous competition. But there is a way to stand out in this cluttered marketplace- Have the best automotive website design, which will not only attract customers but also keep them engaged for long.

So, let’s take a look at 10 websites of auto-part makers that keep their visitors engaged:

1. Auto-Zone

 

One of the top websites on this list is Auto-Zone. It is an American auto parts website with e-commerce functionality. It’s site map and layout is easy to navigate, moreover, it’s content is quite simple to understand. A clear search bar on the top left and cart details on the top right can save anyone’s shopping time.

 

Highlights: Listing trending products & free helpful advice. 

 

2. Summit Racing Equipment

If you are in the mood for some auto enhancement, nothing beats Summit Racing Equipments. This is also an American website, made for auto racing enthusiasts. You will find a lot of ideas of customization and similar products to fit into your car or any other four-wheeler.

 

Highlights: Detailing of products & focused on racing and enhancement.

 

Related Post- 5 Steps to Build an Excellent Website for your Auto Parts Business

 

3. Super Cheap Auto

The third website on our list is Super Cheap Auto from Australia. You name an auto product; they have it. You name a garage tool or equipment; they have it. It’s like a goldmine for auto enthusiasts. It’s super clean layout, and ideal use of vectors makes it an ideal website to look after.

 

Highlights: Wide variety of products & good display of offers. 

 

 

4. Bosch Auto Parts

Bosch is ranking fourth in our list for a reason. Though it’s a great website, it’s for everyone. First of all, you can’t buy anything here; it’s only an information source of Bosch products. Second, apart from the basic products, you can’t find anything else, such as cleaning kits, welding kits, etc.

 

Highlights: Impressive minimalistic design.

 

5. Amazon

If you are not looking for something advance or lack comprehensive product knowledge, Amazon is your port. Here a business can also list their products to expand their market place.

Highlights: Large tiles & similar product listing at the bottom.

 

Other notable website are as follows:

6. Auto Parts Warehouse

7. Boodmo

8. Car Parts

9. Revzilla

10. Motosport

Website designing is tricky; it may devour plenty of hours and still produce nothing. So it’s okay to ask for help. Get in touch with our experts for your every marketing need.

For more articles visit our website: https://www.seagulladvertising.com/

Spareshub In India and Bosch internally has made considerable strides in the online market place as auto part makers and dealers. How? By merely creating online platforms that are filled with relevant information, product description, easy to navigate and even more comfortable to purchase.

A great example is 3dcart, where a customer can easily make your auto parts catalogue available to shoppers worldwide, quickly and easily, and purchase parts of their interest in just a matter of minutes with a feature-rich platform that makes it easy to list, sell, and manage daily business operations.

Gone are the days when people use to wonder about How to build a website? Or find simple steps to build a website. Be it repair work or customization, more and more auto parts makers are coming online to make their presence and boost the Omnichannel presence of the industry by themselves.

In this article, we tell you 5 easy steps to build a website for your auto parts business online.

These free and straightforward auto parts website design techniques will help you even if you don’t have any technical expertise. So let’s start moving…

The list below includes names of the parts which are most popular in online stores and are most frequently purchased by users –

1. Grilles
2. Bumpers
3. Side mirrors
4. Headlights and tail lights
5. Other lighting products (fog lights, replacement bulbs, etc.)
6. Tires
7. Hubcaps
8. Shocks and struts
9. Other suspension parts
10. Levelling kits

So before jumping on the website, let’s understand what you need to create a website.

Obviously the products which you want to sell, multiple product photos, product information, technical details, and a set pricing module. When you are ready with all of this information, you are prepared to build your auto-parts website. So here we go!

Steps to building an excellent website for your auto parts business

Step 1: Obtain a Domain name

A domain name is your web address which people will search for or directly type in, such as bosch.com, spare part.in, etc. Use your business name as your domain name and visit websites like wix.com or wordpress.com. Log in with your business mail ID (Create one, if you don’t have any).

Tips:

1. Keep it as short as possible. (Avoid names like Radheshyam-automotive-spare-parts.com, it’s too long)
2. Use the proper domain extension. Try always to purchase a .com or .in domain since people can remember it easily.
3. Avoid numbers and hyphens.

Step 2: Purchase Hosting and Tech support

Like a home needs land, a website also needs a place to be built and stay. Some of the famous hosting providers are WordPress, Dreamhost, GoDaddy, Domainraja, and more. And hosting can cost anywhere between 3000 to 50000 depending on your domain name, storage and tech support plan.

Tips:

1. You can always make changes in billing and storage details, but a domain name can’t be changed.
2. Don’t opt for shared servers. A dedicated server will cost more, but it will make your website perform most optimally.
3. With WordPress, you can buy your hosting later as well.

 

Related Post- Importance of Google My Business for an Auto Parts Business

 

Step 3: Review your Competitors

Boodmo.com, Autocartz.com, carparts.com are some websites which come on Google search first page.

Have a general idea of the content (about products, services, company) they have.
What different section do they include (tabs, pages, chat support, email support, phone numbers)?
And lastly, look at the theme they are using (placement of different sections, layout, aesthetics, and more)

Tip:

Don’t go for everything, pick and choose the minimal things required to get started. Everything can be added later.

 

Step 4: Choose an E-commerce platform

You can do online business transactions with PayPal, hire a courier service like DTDC, and set up a customer support centre in-house. But it’s time-consuming and takes much technical expertise to set up and manage.

So it is advisable to the right platform for your e-commerce business model. There are companies which offer help in this regard like Woocommerce, Shopify, Godaddy Online store, and more.

Or if you want to go solo visit Delhivery.com / Chhotu.in / DTDC Courier & Cargo for your logistics need. And RazorPay, Amazon payments, Paypal for your financial transactions.

Tip:

Payment gateways perform the tricky tasks: encrypting (i.e. securing) sensitive info — like credit card payments — and helping you meet specific standards for data security online, ensuring safe transactions between you and your customer. So opt for the best ones, even if you have to pay more.

 

Step 5: Build an exciting & user-friendly interface

Make sure your small business website interface leaves a positive impression that drives results. Spend much time in choosing colours, fonts and styles. Experiment with different layouts. You can also make a website architecture similar to home architecture.

Tips:

1. Use beautiful graphics and easy-to-read fonts
2. Make sure your graphics are compressed and optimized for fast loading.
3. Use language which suits your audience
4. Stay consistently on-brand throughout your website design
5. Publish easily accessible contact information
6. Incorporate visible call-to-actions (‘buy now’ buttons)

Conclusion

 

Automotive parts website design is time-consuming but straightforward. The tough part is site management and maintenance. SEO (Search Engine Optimization) also plays a significant role in this to keep your site rank on Google and other search engines.

 

Try and experiment with all the tips and tricks mentioned above. If you need further assistance, contact us by visiting our website www.seagulladvertising.com.

A visual language is described as any other language. And misunderstandings arise if the language is not understood by everyone using it.

The best stories are the ones you can visualise when someone even speaks about it.

Brands are no different in the power they have to create a flow with regards to their voice, tone, and temperament.

 

Today let’s focus on the few patterns when it comes to visual language and how different are each in the world of patterns

Custom patterns

Patterns can be found all over corporate design, web design and packaging. And for good reason: they’re an amazing way to build and strengthen brand identity and style. And if you look at it, there’s a pattern out there for everyone.

 

While patterns are really on trend right now, technically, they have been around forever. If you want to find the right pattern design for your brand, it’s very important to first understand your audience, who they are and what mood and style you want to convey.

Customised patterns have become a great tool for establishing a connection, a specific feeling by creating a customised image without having to put it into words. But first, it is important to set the mood of what you want your brand to represent—and how the pattern you choose can help you with that.

 

For eg: Floral patterns – This has been a popular pattern choice but we need to understand that it doesn’t work for every brand. Like can you imagine seeing a floral pattern on a lawyer’s business card? Somehow the message isn’t correctly received. However, when you design a business card for a florist or a cosmetics packaging, it would fit perfectly!

The reason is obvious: the flowers in the pattern have a direct connection to the brand’s service or product.

 

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When we think about a floral pattern, we have this instant association to certain things—such as femininity, beauty or a sunny meadow—which is exactly the mood a brand would want to create when using thy type of pattern in connection with their product.

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If your client is craving beauty and harmony, there’s a good chance they will be drawn towards your product if the mood of the packaging conveys just that.

 

The foundation of your brand identity is your logo. So, if you want your logo to have even more impact, you should consider turning it into a pattern. Because it will even in itself (or as a simplified variation of it) act as a symbol that’s repeated in your pattern.

Keeping Your Brand (message) Consistent

One of the most critical strategies for marketing a brand is consistency. However, it does become very difficult to maintain that consistency in our ever-evolving world of multi-channel marketing.

We need to make sure that these communication channels to present a clear, concise, and consistent and unified brand identity that is revolving around brand style, substance, and story.

 

In packaging design using patterns can be helpful, especially when you’re trying to visually differentiate the products, while at the same time maintaining a consistent connection with your brand.
For example, one can utilise the same pattern in different colour schemes and variations to signify different flavours.

Photography Style

An established photography style allows you to broadcast your brand and its personality and creating a photography style guide will keep your branding consistent.

 

Key Brand Photography aspects to look at:

Colour Palette

This is basically one of the most recognisable aspects of your brand identity. Often viewers will recognise your brand even if your product is not in the image as colour palette extends to your photos. Your palette should consist of complementing colours and similar hues.

 

Saturation

With the colour saturation, you can dictate the emotions your brand wants to evoke. More saturated “screaming” colours can evoke passion and are more suited for a younger audience, while a more muted colour palette is thoughtful for mature audiences.

(Source: RClayton)

Shadows

If you look at brand page photos, they are usually no shadows and clean-cut while their social media images can be more realistic and offer more character if you include shadows in it.

Context & Location

This comes in handy if you are looking to associate your products to consumers with a certain lifestyle or emotion

Mix of Photos

Your overall photography content strategy will usually include a combination of styles, with clean-cut feature images, few close-ups, and lifestyle shots. And most importantly how much of each would you use,  also defines your brand.

Content & Consistency

The content of the images and their consistency go hand in hand. It should be in line with your overall content and marketing strategies.

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Always remember to use the same filters, shadows, and retouching techniques in post-processing for a consistent style and offer resonating photos of models from the right age groups and subcultures you are targeting.

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Even when it comes to retouching, we need to remember that consistent retouching to vintage, glossy, or analogue look, adds yet another layer to your branding.

(Source: Topshop)

Illustration style

When it comes to illustration, we need to understand that one can draw the same image in a million different styles, and they’d all look great, but the question here is which one has the ability to reimagine reality in a way that is familiar yet delightfully uncommon.

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It is all about visualising the Narrative

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An illustration is majorly used to express brand value, especially on the web and a brand illustration system is defined as a collection of images with a cohesive mood and style that clarifies a brand’s promise, often with a nod to human experience (humour, hope, irony, etc.)

It is particularly useful when an idea is difficult to explain. It’s a powerful way to cut through distractions and relate complex emotions quickly.

In all, we need to remember that, there are different types of patterns out there, but what is important, comes down to the fact “how you can find the perfect pattern for your brand”

The core principle of design is to simplify and tell a brand’s story in a way that connects emotionally with the customer. To understand this better –

Guess the name of the brand by looking (carefully) at the below image

(Src:imgur official site)

Yes, it’s Coca Cola!

And if you guessed it right then their marketing department surely deserves a pat on the back, as they have created a strong brand identity.

Ultimately, if your brand has a strong & concise brand identity, you are better able to:

• Communicate with the world and differentiate yourselves from your competitors
• Build loyalty amongst existing customers
• Influence the buying decisions of your customers
• Create a brand experience that encourages people to engage with you
• Concisely convey your brand’s message & philosophy

 

Brand identity when individually looked at acts as marketing activities/tactics, but together they produce a recognisable strategic toolkit that defines your brand to not just yourself or your employees but to the customer and other external parties alike.

Having a customer-centric approach is important and a major priority. This will, in turn, help you shape your brand with a clear and concise brand identity that is easily recognisable, just like as that of Coca-Cola.

What are the steps to create a recognisable brand identity?

Now, if your brand is in its early stages or preparing to rebrand and not sure where to start, follow these steps – to create a recognisable brand identity with an objective to be seamless and build a stronger brand identity that sets you up for success!

 

1. Create and understand your brand strategy

2. Understand the key emotional drivers

3. Figuring out your “Brand Persona”

4. The “Branding idea”

5. Importance of Brand Architecture

6. Design your Brand

 

1. Create and understand your brand strategy

To set yourself up for success, and before you dive into your brand identity, it’s pivotal to complete your research and strategy as you need to understand your brand’s core values, it’s brand messaging architecture, brand voice, i.e your positioning, tagline, brand stories, etc. as your visual design will work simultaneously with those elements.

 

2. Understand the key emotional drivers

For Coca Cola, their emotional factor revolves around “Open Happiness” the tagline they used for the longest time until 2009, and their brand to this day stays true to it.

 

The most important thing that your consumer should believe or feel when they see the design is defined as your brand’s promise. Your brand promise is your business’ commitment to delivering quality rich services and products to your customer – every time they make a purchase from you or use your services. To understand better about your brand promise, it is very important to consider every person that comes into contact with your business, as well as their expectations of your business.

 

3. Figuring out your “Brand Persona”

Your brand personality always relates to the traits that you want your business to be known for. Examples of brands with strong personalities include; Coca-Cola, McDonald’s, Nike, Mercedes-Benz, Audi, Tesla, etc.

Your brand identity is basically acting as the “face”  of the brand, that interacts with the entire world. Whatever you create should accurately communicate who you are.

 

However, one common assumption about brand identity is that if your identity doesn’t resonate with your consumer, it won’t be effective. This doesn’t necessarily mean your brand’s customers will choose your logo colour; it means that you will make more effective design choices once you understand their needs, wants, and values.

 

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Related Read – Why is it Important to Have a Memorable Brand Identity?

 

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4. The “Branding Idea”

A “Brand Idea” is a thought that is captured in a simple but effective phrase that expresses the essence of your brand. It is what defines the brand and in return acts as the central driving concept that the brand architecture is constructed from. Your brand story needs to build relatability, trustworthiness and credibility as it shares the journey of your brand. Brand stories is what creates a human connection between the business and the consumer, allowing the consumer to relate to the values of the brand

 

5. Importance of Brand Architecture

To help the audience relate to a brand, brand architecture is extremely important. It organises brands, products and services to help audience access and relate to a brand.

 

Brand architecture that’s thoroughly established acts as an important guide for brand extensions, sub-brands and development of new products. It will help the audience with a road map for Brand Identity development and design and remind consumers of the value proposition for the entire brand family providing the maximum amount of brand value, by fully leveraging both corporate and sub-brands.

(Src: Medium)

 

6. Design Your Brand!

The best stories are the ones you can visualise when someone even speaks about it. As it makes you feel if you’re there, experiencing the events firsthand. Storytellers can always create worlds and characters that draw us in and make us live it. We immerse, we get involved, and we develop a relationship with the characters and story as it unfolds.

Brands are no different in the power they have to create a flow with regards to their voice, tone, and temperament. The end goal is to create a completely distinctive and consistent verbal and visual guideline that will guide all aspects of your brand’s communication and make the audience relate to it.

– Beginning with the logo, that will connect with your consumers

– To the colour palette you choose

– To the typography used

All these depict the tone and voice you’re trying to portray to your audience.

Once all this is taken care of, the visual language should be implemented to everything to create a standardised branding, be it in your brand stationery to your marketing collaterals, the language uniformity should be visible through it all.

For eg: Coca Cola’s brand message has always been about happiness, joy, experiences, etc. and is addressed through a uniform tone of voice – Friendliness.

The Coca-Cola branding celebrates the simplicity of its product range as well as reinforcing its overall ‘functional’ image. Coca-Cola, therefore, is a perfect example of brand identity done right.

Once all the above points have been infused and the brand fundamentals are set in place, you need to put everything together to better convey those identified qualities in your marketing.

A brand is remembered for a high-quality product, excellent service, fine care and most importantly a strong brand identity.

Brand identity is how the brand wants to present itself in the marketplace and the way it wants to be perceived by the existing and prospective customers. Brand identity is how the business feels that it should be perceived by the customers. In other words, brand identity is applying business values to visual and verbal communication.

For example, Airbnb’s brand identity is all about active living. Through their lively imagery and bold pink logo, Airbnb encourages people to make the most of life and use Airbnb to do it.

Image source: Airbnb official site

Why is brand identity important?

Because brands want repeat customers. And it is only possible if the brand has a good impression on customers and it triggers positive experiences from the past. Let’s see some more benefits:

• Brand Identity sets the tone of your brand. It can be used to evoke specific feelings in your audience. An easy to communicate brand can smoothly deliver overall company message and promote business goals.
• Consistent business material designs build customer trust in the brand. It means that consistent brand design showcases honesty and positive brand value.
• A brand identity helps you to differentiate your business from the competition and appropriately position your brand.
• An effective brand identity can help to build customer loyalty and trust in a brand since it allows customers to make a connection between a product and the company.
• Strong identities make employees proud and it also gives customers a sense of ownership.

 

Being a part of brand strategy, identity plays a vital role in defining what a brand stands for.

 

A great first impression is a lasting impression

First impressions are an absolute necessity for any brand. According to a study conducted by the Missouri University of Science and Technology, it takes less than 0.2 seconds for a visitor to make an opinion about a brand. Hence, a lasting first impression becomes essential. Because you never get a second chance to make a first impression. Let’s look at 2 such examples of Indian brands to understand it better.

 

1. Frooti, an Indian mango drink, has always used a mango-yellow branding for its packaging. So, when the brand made its debut on social media, it carried the same color and appearance to create visual content.

Image source: Frooti Official site

 

2. Shoppers Stop, an Indian retail company, positioned itself as a premium, accessible luxury brand. They came up with a tagline, “Start something new”. This position of bridge-to-luxury appealed young, middle-class consumers in India, who had their own money to spend at a young age.

Image source: Shoppers Stop

 

Strongest brands are those that have a recognizable identity and share-ability

While many consumers take the time to research and compare options, others choose whatever they happen to recognize. It is for this reason; established companies like Apple, Pepsi, and Domino’s Pizza spend billions a year on advertising.

You might not have billions to spend but you can still employ some tactics in order to build a robust brand recognition.

Brand recognition is created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

For example, Dropbox features a vibrant, colorful identity. It conveys a sense of endless creativity to match the brand’s ever-evolving toolkit. The same identity is followed in their communication, services, and products on all platforms and in internal & external communication.

 

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Related Read – Can Complicated “Designs” be simplified?

 

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Identities that create a fan following

 

In order to create a strong brand identity, keen research and attention to detail are required. A brand image has to be created in such a way that it successfully meets the goals of a business and emotionally connects with the customers. Strong brand identities play a significant role in creating a memorable brand experience and only a memorable brand experience can create fans. Here are the top 5 global examples of brand identity creation:

Coca Cola

Image source: Coca Cola Official Site

LG

Image source: LG Official Site

 

Hyundai

Image source: Hyundai Official Site

Apple

Image source: Apple Official Site

 

Raymond

Image source: Raymond Official Site

The motive here is to show that these brands have such a valuable brand identity that anyone in the world who looks at the associated brand elements is immediately able to recognize the company. That’s the real power of brand identity!

 

Every time we walk down a street in India, the design clutter hits us!

Haven’t you noticed it?

 

Signages, communication of brands, billboards, banners, etc. all screaming for attention at the same time!

And the problem with most of them is they try to convey too many messages at the same time.

At the end of the day when we think back and try to recall, we don’t remember even one of them.

Have a look at the image below and see what we mean –

 

With our years of experience designing for numerous brands, we have learnt 1 thing that works best –

“All designs must be simple for them to cut through the clutter”

 

Let’s consider another example of simple but powerful brand eyedentity.

Baba Ramdev’s own Eyedentity is quite brilliant – A simple orange robe and a black beard.

Easy to recognise, simple to remember, a long-lasting effect!

Stands out in any crowd, doesn’t it?

 

But what if he used the same design and colour elements for his ‘Patanjali’ brand?

What if he designed his products to reflect himself?

 

The packaging would have looked more or less like the MNC brands he hates.

Here’s how it could have been –

But it’s not and hence they had to go with a different eyedea

So, How do we simplify design?

It’s actually not very difficult to do this.

All you have to do is keep simplifying the design and stop at a point before it starts losing its meaning.

 

Let us illustrate it for you –

What do you see when you stop to use the toilets on an Indian Highway?

Artwork of the artist to show his skill.

Arrows and words. But is that really needed?

 

Consider this much simpler Eyedea that has spread across the world.

 

Let’s simplify it even more

The man and woman form simplified to a silhouette.

 

Let’s try to simplify even further?

 

 

Doesn’t make sense anymore right? Now it has lost the meaning!

Hence, we stick with the previous design eyedea which has been globally accepted by all races and cultures.

 

Simplicity in design creates memorability and we at Seagull believe that – “Every Brand can FLY”

 

Closing thoughts

How would you simplify your design without losing its Eyedea?

Shouldn’t your brand also FLY?

Don’t have an Eyedea for your brand? Shouldn’t you?

Let us help you answer those questions – Share your requirements with us

As much as you think you can do it all, sometimes you need to know when to step outside of your comfort zone and hire a consultancy to do what they do best! And, for most companies, brand design is one of those times.

A brand design consultancy conducts market analysis to analyse competition, market intent, and online presence. Through them, companies can get to know its main competitors and identify a strategy to outrank them.

Here’s what Michael Marsland-Root, Owner and Creative Director of Red Five Design, had to say on the subject –

“Small businesses often consider branding as only something large companies do. People associate it with big advertising campaigns, something unaffordable, and not for their small business.”

 

With that in mind, let’s begin by busting the most common myth – “Brand Design is just about making a brand good-looking.”

NO, it’s NOT!

• It is the personality of your brand.
• It is what the brand stands for.
• It is a tool to communicate and establish a brand-consumer relationship.

A relationship that will help your brand be recognised and get chosen from the clutter of competition.

Though being a crucial part of a brand’s growth journey, the design remains the unsung hero.

 

A brand design consultancy helps a brand leverage and unlock the true potential of its marketing and communication.

 

Can All Complicated Designs be Simplified? – Click to Find Out

 

Let’s take a look at some of the core aspects of how a well done brand designing creates a direct impact on your business growth –

Strong Brand Image through Logo

Symbols or logos are graphical representations of brand identity and are key to building a brand image and central to a consumer’s brand perception. Strong symbols can accumulate significant cultural capital that is understood across different markets. The repetition of icons and symbols leads to strengthening the brand image over time.

Example – The ‘tick mark’ logo is immediately associated with the brand ‘Nike’

 

Connecting with consumers emotionally

Your brand design is the primary mode of communication between consumers and your brand. And it is this constant touch-point that helps develop and evoke emotions about your brand inside the heads of consumers, over time.

Example – The Apple logo

Though Apple is in the business of computing and electronic devices, its logo now evokes entertainment and class alongside its core competency.

Easing consumer decision-making

A distinct and consistent brand identity eases the decision making for consumers. Marketers should prioritise the development and management of a brand’s assets, such as colour, logo, slogan, tone, and tunes, which are unique and easy to communicate. These elements should be used prominently at point-of-sale communications to ease selection of your brand over competition.

Example – The Vodafone Brand

 

Influence customers subconsciously

Colour is a powerful subconscious driver of brand identity. Among all the reasons why customers prefer a brand over others, colour can account for up to 85% of the reason. It can also increase brand recognition by 80%. Many product categories have signifying colour codes and following them can quickly help your brand’s product to associate with the category. However, a brand must challenge colour conventions in order to stick out from competition whenever required.

Example – Red = Coca-cola = Sharing Happiness

 

Easy recognition among competition

A well-designed visual identity is increasingly important, because now-a-days, brands are not just competing with rival brands. They are also competing with growing media fragmentation and dwindling attentions spans, owing to which brands are just glanced at briefly. This hinders the relationship-forming process. Visuals are therefore more important than ever to convey brand identity immediately and instinctively.

Example – The big yellow ‘M’ of McDonalds is immediately recognisable across the globe!

 

Driving business growth

Brand identity is a design system that communicates the brand idea consistently through product packaging and at every customer touchpoint including website and retail store.

A P&G study conducted from 2006 – 2009 demonstrated that design-driven brands create more shareholder value, thus quantifying the financial impact of a consistent design system at the heart of a successful brand identity and image. Having the right brand design can help your brand in more ways than you can imagine.

 

Seagull Advertising is an integrated brand design consultancy that helps brands grow by creating a brand identity and language that connects emotionally with its target audience. We always strive to deliver a powerful first impression – improving shelf throw, and creating a unique identity with a high memorability quotient.

 

If you too wish to get your brand relaunched, re-marketed, established or revamped visit our website on www.seagulladvertising,com or contact us today!