Author: Seagull Advertising

Many a small thing has been large by the right kind of advertising ~ Mark Twain

Choosing the right branding and advertising services can often be a daunting task! Be it a newly established business, start-up, or even a multi-national company, there is a constant need to develop your service or product. Creative marketing and branding lay the foundation for what entices your target audience to gravitate toward you. 

For this, choosing the right branding agency in India can ensure that your business grows better, with design and communication that engages your target audience at a deeper level.

Seagull advertising is one of the best advertising agencies in India to solve all your branding and marketing needs. We are here to help your business ‘Grow Better’ by developing your clientele through unrivaled creative design operations. Our main goal is to bring out the best in your brands and give them strategic advertising services to ensure growth.

And how exactly do we pull it all off?

Let’s take a peek into the daily life of Seagulites and the busy bees that work into making all your marketing wishes come true.

Brand Strategist

The marketing journey at Seagull advertising agency begins by introducing the new client with a 4-step major milestone strategy process called the ‘Wing4Profit’. This contains detailed procedures to help decode vital consumer insights to provide you with the type of best branding and advertising services that help connect to your target audience.

This is made keeping several important branding checklists in mind such as:

– Consumer insights
– Market Analysis
– Secondary research 
– Brand Challenges

Among many others;

The strategy is then handed over to the client and designated Account Manager; who then proceeds to execute it.

Account Manager

The account manager decodes the said strategy to intricately plan out the execution of deliverables across various platforms such as:

– Digital Marketing
– Social media
– Paid Ads
– Traditional ads 
– Events
– Hoardings etc

They proceed to send out aims and objectives to the various respective departments such as the copy team, digital team, and creative team.

Creative Team

Once the brief reaches here, the creative team begins the process of conceptualizing the client’s vision to life. Seagull Advertising happens to be one of the top advertising companies in Pune with the most innovative advertising services to help you reach your target goals.

• Copy Team

The copywriting team deciphers the brief to understand the emotional objective of the brand. Who then proceed to come up with concise and compelling copy that tells an interesting story.

They then proceed to send the copy to the art and video visualizers.

• Artists and Visualizers

The visualizers and artists further provide shape to the creative concoction of the copy team and bring it to life visually. They along with the art director and creative director work as a team to conceptualize amazing visuals for various projects such as:

– Campaigns 
– Social Media posts
– Concept design etc

• Video Visualisers

Video Visualisers work in conjunction with artists and visualizers. They create motion graphics for the campaigns and pitches and maintain consistent brand identity.

• UI/UX

The UI/UX department ensures the most user-friendly interfaces for the client and the end customers based on the briefed brand strategy. After an arduous process of prototyping and developing feedback the website and app are ready to go.

Digital Marketing

Here the entire Digital Marketing squad facilitates conversations with your Target audience and helps them grow digitally. 

SEO

The SEO team extensively researches and analyses the goals and targets of the brief to provide: 

– High-ranking keywords
– On-page and off-page activity

 They make sure through their efforts that the website’s ranking always stays optimum in organic search results.

Content Writers

They are responsible for intricately wording informative and compelling blogs and other pieces, to form a natural dialogue with the customer. The work in conjunction with the SEO and Account Managers to make sure the written content always ranks high and with the appropriate brand voice.

SEM 

SEM marketers make sure that your paid advertisements for your products and services always rank high in search engine result pages (SERPs). They make sure to create the most optimum strategy for organic as well as paid ads.

Web Developers

Web Developers coordinate with UI/UX department to design the entire layout and interface for websites and apps. They also facilitate the functionality and flow of all the back-end processes; right from server integration to getting the domain live.

Social Media Team

Last but not least: the social media team works diligently to ensure the smooth flow of all our social media accounts.

Plans are curated and calendars are scheduled after a thorough briefing with the account manager. Once approval is gained, plans are forwarded to the creative teams, and Voila! we’re ready to post.

Throughout this entire process from Clients to designers to writers and so forth, the only constant is the passion and enthusiasm every member puts into a project. We at Seagull strive to nurture your organization’s growth as if it were our own baby. This is why we are considered one of the top branding agency in India not to mention our fun and lively work culture.

So there you go. You have successfully taken a sneak peek into Seagull advertising agency and now know why we are one of the top advertising companies in India. Hope to help your brand grow soon!

Related Post – Know How Services at Seagull with Help your Brand Grow Better

Choose what’s best for your brand!

All agencies are not created equal, and sorting through the thousands of agencies available can be a daunting task. This post will assist you in narrowing down the best agency for your needs. 

If you are investing in marketing campaigns, chances are you have considered or hired an advertising agency to help you with those efforts. Choosing whether to manage your marketing campaigns in-house or with third-party agencies is rarely an easy decision. Furthermore, if you decide to outsource to an agency, the selection process can be daunting. Seagull Advertising in Pune is here to reach out to you and solve all your queries related to digital marketing, branding and advertising.  

Help your brand to stand out in the competitive industry out there. Make your brand capable to attract the best and the most suited audience by one of the best digital marketing agencies in Pune.  

What Would You Choose? 

In-house marketing team or an advertising agency

The decision to manage campaigns internally versus externally is frequently influenced by the following factors:  

1. The size of your media budgets; 
2. The complexities/channels of the campaign; 
3. The skills of your team and the analytics tools are available to you.  

As the advertising industry has evolved, the perspective on this subject has shifted 180 degrees. Today, it has been observed, outsourcing digital marketing, branding, or advertising work to an agency, preferably one that’s capable of handling cross-channel requirements serves to be beneficial. The reason for this is as follows:  

 

1. Agencies have materially evolved from being single-channel experts to multi-channel experts.  
2. Strategically, it is better to have all strategies and budgets managed centrally, to easily shift dollars between channels and get cross-channel attribution tracking all in one place.  
3. The optimization technologies used by the best agencies, as well as their direct relationships with Google, Facebook, Amazon, and others, are head and shoulders better than anything your agency is using.  
4. Finding and managing a team of good internal marketers is more difficult than relying on an agency’s team and its recruiting and training processes. The techniques that work best each year can rapidly change, and you want to benefit from the most recent discoveries.  

How Do You Identify the Best Agency? 

Once you’ve decided on your favorite agency from the presentations, it’s time to move forward with them. This will include: 

1. Speaking with their references (to ensure what they pitched and what they delivered were in line, particularly in terms of team quality and satisfaction with efforts);  
2. Negotiating the agreement and statement of work (to make sure both parties are largely in alignment on the legalese and the plan). It may take several weeks to complete this. 

 

 

Not all agencies are created equal. Certain agencies specialize in B2C, while others specialize in B2B. Certain agencies provide full-service solutions, while others focus on specific specialty solutions (e.g., branding, creative, television, B2B lead generation). Some agencies are designed to handle large budgets, while others are designed to handle smaller budgets. The first step is to have a rough idea of your budget and needs (for example, plan to spend 10 to 30 percent of your revenue target on sales and marketing activities), and the second step is to identify the agencies best suited to support those budgets and needs. 

Questions You Should Ask Before Selecting Your Marketing Agency: 

1. What are your fees? 
2. What packages do you offer? 
3. How do you cater to clients belonging to XYZ industry? 
4. What is your area of expertise? Do you have any references from companies like ours? 
5. Are you employed by any of our competitors? Do you have any conflicts that we should be concerned about? 
6. What is your process of work once we onboard you? 

After you receive answers to all your questions you can ask for a pitch where the agency will give an idea of how they will work for your brand and what makes them different. Seagull Advertising is one of the best branding agencies in Pune where you get all the answers to your questions before meeting us. Seagull assists businesses in growing better by increasing their customer base through cutting-edge processes. As a branding and creative marketing firm, we strive to nurture and enable organizations to achieve strategic advantages and brand growth. We are dedicated to bringing out the best in the brands entrusted to us. 

Seagull Advertising in Pune helps you have faith in the system and takes your brand to the next level.

Related Post – Significance of Digital Advertising and Its Importance

Brand, an identity, a factor of trust, recognition, a defined quality, intangible marketing objective, a business concept, etc. there are many definitions to understand what a brand is. But you can have your own understanding of it and learn from it. As a businessperson, you always wish to make your brand bold for people to notice it and engage with it. This is not easy as it sounds. People work day and night to understand the core values of the brand and help it reach the audience with precision and exactness.

Ideations | Conceptualization | Creation | Execution | Positioning | Strategy | Brand Building | Marketing | Promoting | Optimizing | Lead Conversion

All these above factors are not just terms but are crucial methods to follow to make a brand presentable in the industry. So, now you must be thinking about how to execute all of it. The answer is simple, look for advertising, branding and digital marketing agency who with varied experience will give justice to your brand.

Seagull Advertising Agency in Pune has wings to cover all your requirements of making your brand big! We have a full stack of branding, marketing, and advertising solutions for our clients to have strategic advantages and growth for their brands.

As a branding and marketing agency, we have a different service for our clients in an integrated process that we follow. As a brand, all you must do is approach us and provide us with all the necessary information about your company, your brand,x products, etc. We will make deep research into your brand/company and understand all about your products or services to create a BRAND STRATEGY! Once we have a detailed long-term strategy, we dig deeper into what things we should inculcate like;

• Brand Strategy and Brand Positioning
• Brand Design
• Launch or relaunch your Brand
• Executing an Advertising or Marketing Campaign
• Understanding & Implementing Inbound Marketing
• Maximizing the ROI from your website and social media
• Redesigning or redeveloping your website
• Generating good quality leads from your website
• Search Engine Optimization (SEO) and Pay-per-Click (PPC)
• Social Media Strategy and Management

The above list explains what factors we look into once a brand has been associated with us. Apart from it each team member treats your brand as their baby and takes diligent care of it. Every member working on your brand is emotionally attached to it and hence works with good care and responsibility.

With every success each it is a day of celebration here at Seagull Advertising. Let’s know the 4 major services that we cater to;

Brand Strategy:

Brand Strategy that ‘GROWS THE BRAND’ with Consumer Co-Creation. Detailed research on anything and everything about your brand, from its genetic blueprint to its biometrics and personality to understand the core of your brand. This is the basis of a brand strategy and brand identity.

10 Key Points of Brand Communication:

1. Industry Trends and Opportunities
2. Competitor Analysis
3. Customer Insights and Expectations
4. Communication Audit
5. Stakeholder and Brand Alignment
6. Brand Strategy and Goal setting
7. Mission, Vision, and Purpose
8. Value Proposition
9. Brand Positioning Strategy
10. Brand Marketing Strategy

Related Post – How to Select the Best Branding Strategy for Your Business?

Brand Design:

Brand design helps a brand stand out and creates an identity for you in the competitive industry. The Brand design follows brand strategy and brand guidelines to develop outputs that communicate with the consumers of the brand. Brand design is an essential component of any company’s culture. It determines how the brand will be communicated across all collaterals. Whether it is digital ads, billboards, pamphlets, packages, brochures, or anything else. A brand’s visual language, as well as its written communication, is determined by its brand design.

So, what do we offer:

• Design Strategy
• Brand Design
• Website Design
• Space Design
• Merchandise Design
• Packaging Design

Brand Advertising

Advertising plays a very crucial role in your brand. Promoting and marketing your brand in the market and engaging your audience is a smart way to present your brand. Based on brand strategy and brand design- brand advertising is carried forward. One of the primary goals of the ideas and efforts that go into our storytelling process is to create and nurture an emotional connection between the audience and the brands and clients with whom we collaborate.

To help brands grow we create integrated communication campaigns that engage the audience through powerful branding ideas, memorable consumer engagement devices, and ground-breaking launch events across traditional and digital platforms.

• Understanding the competitors and market challenges
• Mapping the right target audience
• Identifying opportunities to attract more customers & talent
• Crafting of the Ideas that Soar
• Development of the concept
• Review and agreement of the concept

Advertising Platforms:

• Print
• Outdoor
• Radio
• TV
• Digital
• Events

Related Post – What Are the Different Types of Branding?

Digital Marketing

Grow Better with Digital marketing!

Digital marketing enables conversations with the target audience and engages them on different growth channels. Digital marketing is a strategy for attracting, engaging, and delighting customers to grow a business that adds value and builds trust. We believe in growth at Seagull, and the only process-driven goal we have for every client who interacts with us is to Grow Better Digitally.

Digital Marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and online ads management.

Growth Channels:

• Social Media Marketing
• Content Marketing
• Online Ads Management
• Website Design & Development
• Search Engine Optimization

With this in-depth understanding, we can align every aspect of the brand with consumer behaviour, beliefs, and trends. These are the 4 major services we offer our clients to make their brand stand out in the marketplace and gain desired traction. Help your brand grow better with Seagull Advertising agency Pune.