Branding, Advertising &
Marketing Insights Blog

Key Takeaways The real role of a branding agency: less about logos, more about defining the emotional and behavioural direction a business commits to. Struct...

Key Takeaways Different questions, different jobs: Brand strategy answers who a business is, marketing strategy answers how it gets discovered and sold. In o...

Some brands enter a category by fighting for a slice of it. Acurise entered by refusing to be measured on the same scale as the category at all. Key Takeaway...

Key Takeaways Three battles, one brand: An FMCG branding strategy earns the shelf, the kitchen, and the habit, in that order. Packaging decides fast: Design ...

The brands that struggle after launch are rarely the ones with bad products or service. They’re usually the ones that misunderstood what launch was sup...

KEY TAKEAWAYS Advertising drives short-term action; brand strategy builds long-term equity. Both are necessary, but in the right order. Knowing what advertis...