A hostel chain that wants to convey the real fun of living in a hostel. A modern hostel with all amenities like wi-fi, music room, 24×7 security, 24×7 café. With these added amenities, the client wanted to offer the ultimate offering in hostel living. The brand team thoroughly researched the category and came up with the insight: Hostel days were days no one forgets. Good experiences rubbed shoulders with bad experiences. But the common thread that passed through both experiences was indelibility. The memories were strongly imbedded in the target profile. Based on this insight, we branded the chain, Youthville – Live Unforgettably. The idea was to offer a promise that the most unforgettable days in your life can also be one of the most comfortable ones in your life. To bring out the energetic and effervescent youth spirit, the logo was designed with a rainbow of colors. The collateral and interiors were designed to appeal and cater to the youth of today and drive home the message.