Thermax wanted to launch a separate entity which specializes in converting heat energy into cooling solutions and wanted to strongly position this in the B2B market.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights.
- Numerous campaigns were created to drive home the effectiveness of using heat energy as an alternate means of energy for cooling – thereby significantly reducing electricity costs and also doing a bit of good for the environment. The Campaign also went on to win the 3 rd prize at the prestigious Cannes Lions Festival.