In the real estate category, trust is a very important aspect. In a marketplace where the reputations of certain developers were questionable, Pristine Properties wanted to strongly establish themselves as a transparent real estate developer.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights.
- We created a branding idea called the ‘Pristine Buy Blind Assurance’ and roped in Parineeti Chopra as the brand ambassador to amplify this branding idea. 8 differentiated advantages formed the basis of this assurance and the advertising was extremely well received by the target audience.