P. N. Gadgil Jewellers had a huge loyal customer base of Maharashtrians but was unable to grow more customers and explore new, emerging markets because of its typical traditional image.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights to identify numerous profit opportunities in a given calendar year.
- Based on our recommendation, Madhuri Dixit was signed as the brand ambassador owing to her traditional roots and modern outlook. The association refreshed the brand’s image and campaigns were unveiled featuring new collections aimed to appeal to a wider audience base.
- Today, PNG Jewellers has a wide footprint not just regionally and nationally, but globally too.