Mantra Properties wanted to launch and promote multiple projects in Pune West, and wanted to be seen as an established and credible name in real estate.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights.
- To build brand salience across multiple projects, Priyanka Chopra was chosen as the brand’s ambassador. This not only gave the brand immediate visibility but also helped establish credibility, drive footfalls and accelerate sales.