Loved by Clients. Awarded by the World.

A wise person once said, “Creative agencies desire awards. Clients desire results.” As one of Pune’s leading creative agencies, we strive to bridge these ends. Seagull believes in creating ideas that transform the brand category and make your brand timeless.

And the way we do this is with ‘Ideas that Soar’ – every idea is filtered through a sieve of sharp insights and deep consumer understanding. Some of our ideas have won at the Cannes Lions International Festival of Creativity, Goafest, IAA Olive Crown Awards, and Entrepreneur India Awards.

Mahalaxmi Group | Zen Realty India

Challenge:

Mahalaxmi Group already had a respected name in the steel trading business. However, their real estate arm didn’t have an independent identity and positioning, in a highly competitive market.

Solution:

  • Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
  • End-to-end brand strategy beginning with customer interactions, leading to a sharp insight into the life of the young, urban working professional.
  • Creation of the name – Zen Realty and branding idea – Peaceful Living. Under this umbrella idea, the project ‘Zen Estate’ was ideated ground-up from product-level inclusions to communication touchpoints. Each one, tailored to deliver the experience of peaceful living.
  • We also ideated and executed 360-degree campaigns, events, on-ground activations, and more. The project ‘Zen Estate’ went on to bag multiple prestigious awards.
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