Jaihind is a respected menswear brand in Pune since 1980. With the entry of modern, stylish multi-brand stores with global fashion, Jaihind faced a preference crisis.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with customer interactions, leading to key insights about the clothing preferences of the modern India man.
- Creation of the ‘Red Sale’ with the iconic red apple. Under this umbrella idea, we positioned Jaihind as the go-to fashion destination for the discerning man – from casuals and formals. The brand ‘Mewar’ was also created as the house of the grandest of wedding wear.
- We also ideated and executed 360-degree campaigns across multiple media channels. Today Jaihind has 10+ large-format stores across Pune with stellar footfalls.