HVB Global Academy
HVB Global Academy is a legacy school on Marine Drive, Mumbai. Though the school offers holistic learning via the Cambridge Pathway (IGCSE and AS & A Levels) it had an old-world image of being a yesteryears’ educational institution.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with customer interactions, leading to key insights into the mindset of students, parents, teachers and other ‘education’ influencers.
- Creation of the branding idea – Happiness Quotient. Under this umbrella idea, we created communication to give parents and students an assurance of a global education.
- We also ideated and executed 360-degree campaigns across multiple media channels. The school won the prestigious ‘Best International School In South Mumbai’ award in the Times School Survey 2022.