Loved by Clients. Awarded by the World.

A wise person once said, “Creative agencies desire awards. Clients desire results.” As one of Pune’s leading creative agencies, we strive to bridge these ends. Seagull believes in creating ideas that transform the brand category and make your brand timeless.

And the way we do this is with ‘Ideas that Soar’ – every idea is filtered through a sieve of sharp insights and deep consumer understanding. Some of our ideas have won at the Cannes Lions International Festival of Creativity, Goafest, IAA Olive Crown Awards, and Entrepreneur India Awards.

Flavors of my city

Challenge:

Flavors of my City was an online store offering sweets, savouries and delicacies from different regions of India and wanted to launch it successfully in the market.

Solution:

  • Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
  • End-to-end brand strategy beginning with in-depth research, leading to key insights.
  • Since the brand was all about offering regional delicacies from across India, we came up with a positioning idea that will help people connect back to their roots and evoke a sense of nostalgia. ‘Get a taste of your hometown’ was the positioning and to support the same, an on-ground Food Expo was conducted where visitors could sample a wide range of delicacies from India’s nook and corner.
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