Flavors of my city
Challenge:
Flavors of my City was an online store offering sweets, savouries and delicacies from different regions of India and wanted to launch it successfully in the market.
Solution:
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights.
- Since the brand was all about offering regional delicacies from across India, we came up with a positioning idea that will help people connect back to their roots and evoke a sense of nostalgia. ‘Get a taste of your hometown’ was the positioning and to support the same, an on-ground Food Expo was conducted where visitors could sample a wide range of delicacies from India’s nook and corner.