Flavors of my city
Flavors of my City was an online store offering sweets, savouries and delicacies from different regions of India and wanted to launch it successfully in the market.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights.
- Since the brand was all about offering regional delicacies from across India, we came up with a positioning idea that will help people connect back to their roots and evoke a sense of nostalgia. ‘Get a taste of your hometown’ was the positioning and to support the same, an on-ground Food Expo was conducted where visitors could sample a wide range of delicacies from India’s nook and corner.