A renowned skin and hair clinic from Karad, Maharashtra wanted to establish their presence in Pune. Their primary offerings were similar to those of other skin and hair clinics, except a key differentiator – understanding their patients’ emotional turmoil.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with personal interactions, leading to key insights and service-level ideas.
- Creation of the branding idea – Full Stop to Frustration. Under this umbrella idea, communication from ads to in-clinic standees and posters, gave an assurance to patients.
- We also ideated and executed strong physical on-site branding and ran 360-degree campaigns across multiple media channels.