A 400-acre township that was coming up in the outskirts of the city in early 2000 needed a strong positioning to create pull, and get into the consideration set of homebuyers from Pune and across India.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights to position the township offering on the whole.
- Creation of the branding idea – Future India, Easy India. Under this umbrella thought, 360- degree communication was created for the various residential clusters within the township based on their value offering.
- We also ideated and executed numerous events to bring huge, relevant footfalls leading to brisk, record sales.