Offline Media Manager
Experience: 5+ years
No of positions: 1
The Offline Media Manager is responsible for planning, executing, and optimizing traditional advertising campaigns to effectively reach the target audience and achieve marketing goals. This role involves collaboration with creative teams, media vendors, and other stakeholders to ensure successful offline marketing strategies.
- Develop and implement comprehensive offline media strategies aligned with the overall marketing objectives of the client.
- Conduct market research to identify target audiences and determine the most effective offline channels for reaching them.
- Negotiate and secure favourable advertising rates and placements with traditional media outlets, including TV, radio, print, and outdoor advertising.
- Manage relationships with media vendors and stay updated on industry trends and opportunities.
- Develop and manage budgets for offline media campaigns, ensuring cost- effectiveness and optimal allocation of resources.
- Monitor and track campaign expenses, providing regular reports to management.
- Oversee the execution of offline campaigns, coordinating timelines and deliverables.
- Analyse the performance of offline campaigns using relevant metrics and data.
- Provide insights and recommendations for improvement based on campaign results.
- Collaborate with other marketing teams, such as digital marketing and public relations, to ensure a cohesive and integrated marketing approach.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in offline media planning and buying.
- Strong negotiation and communication skills.
- Familiarity with market research and data analysis.
- Ability to work in a fast-paced and dynamic environment.
- Knowledge of industry trends and best practices in traditional advertising.