The art and science of creating ideas that soar

Look behind any successful brand and you’ll find its success lies in the power of an idea. Strong brand marketing ideas deliver the message dramatically and engage the customer in an intimate dialogue with a brand.

For 17 years Seagull has been a successful advertising and branding consultancy in Pune, specializing in memorable ideas for building businesses into strong brands. Seagull’s brand development armoury, to help brands soar consists of 3 robust brand management products based on powerful consumer insights.

1. Wings4Profit
2. Consumer Flocks
3. Brand Navigation

Wings4Profit is a three stage brand strategy process to co-create brands with customers. It is Seagull’s proprietary brand planning tool, specially developed for marketers who wish to structure their brands and package them in a way that makes them attractive to clients and stand out amidst competition.

Wings4Profit is based on a simple brand marketing truth—products have rationales, but brands are built around emotions. Wings4Profit’s 3 stages are Brand Challenge, Brand Wings & Brand Flight Map.

Advertising alone is not enough for making brands successful. It is the process of co-creating with customers that makes a brand truly attractive. By infusing the Branding Idea right from the product development stage. An idea that must be reflected at every stage of the Brand Flight Map. Right through all the strategic ‘P’s that are vital for a brand to be attractive to customers - Product, Placement, Packaging, Pricing, Purchase experience, Promotion and Prosumers. Brand statistics show that brands that have been co-created are more likely to succeed than those created in isolation. GM’s Saturn car brand is a good example of creating a brand around the customer.

We partner with experts in various fields to provide a 360 degree solution across media in different cities in India such as Pune, Mumbai, Delhi, Indore, Goa and others.

To date, our solutions have helped many brands across diverse sectors like FMCG, IT, Realty, Education, Hospitality, Healthcare, Retail, Finance and Banking, Fashion Apparels to quote a few. Our client roster includes well known names such as Borosil Glassware, Novartis Pharmaceuticals, Pepsi, Bacardi, Blender's Pride, Culligan Goodwater, Venky's, Symbiosis, Greenlime, HSBC- GLT, Mont Vert Homes, Cummins India, Vantage India, Jaihind (men’s garments), Amanora Park Town, Arkray, IndSearch, Oyster & Pearl Woman and Childcare Hospital, P.N. Gadgil & Co., Anand Bose Constructions and many others.

At Seagull we specialize in brands that are still at product conception stage. If you have a product idea, either ‘B to B’ or ‘B to C’ that’s waiting to take wing and would like to use the power of co-creation to make it attractive to your customers, do give us a call and try out our Wings4Profit process.