Branding, Advertising &
Marketing Insights Blog

A visual language is described as any other language. And misunderstandings arise if the language is not understood by everyone using it. The best stories ar...

Popular products can become brands and brand names can be used to refer to popular products. Sounds confusing? This article will provide a clear understandin...

The core principle of design is to simplify and tell a brand’s story in a way that connects emotionally with the customer. To understand this better – ...

A brand is remembered for a high-quality product, excellent service, fine care and most importantly a strong brand identity. Brand identity is how the brand ...

No one can deny the rise of inbound marketing and the decline of outbound marketing. Here is how the marketing budget looks like, as per company size –...

In many ways, leads have become the bread and butter for any business and there are various ways to convert a customer into a potential lead. Whether it is t...

I have a habit of reading the late-night news on my cell phone just before hitting the bed. While social scientists may opine that using a mobile phone late ...

In the old world of information scarcity, “lead generation” had a definite answer which described it as a process where marketing found the names of potentia...

Did you know: 61% of marketers say generating traffic and leads is their top challenge. (Source: HubSpot, 2018)   According to the 2018 State of Inbound...

A smart B2B marketer will inevitably rely on email marketing for building awareness, consideration, and generation of cost-effective inquiries and leads. Ema...