In this episode of Dreamers to Doers, Sameer Desai sits down with Malhar Bedarkar, Director of Global Business Development at SBEM, to explore the journey from humble beginnings in the 1970s to becoming a name synonymous with “Reliability Beyond Measure.” Malhar shares the original spark that ignited SBEM’s mission, the challenges of building trust in a complex and overlooked sector, and the pivotal moments that shaped the company’s identity. We dive deep into the evolution of SBEM’s brand, the partnership with Seagull, and how embracing reliability as a core value helped the team redefine what measurement means for their clients and industry. Whether you’re a founder, marketer, or dreamer, this episode offers powerful lessons on building brands that last—rooted in purpose, persistence, and the relentless pursuit of trust. Tune in for insights, inspiration, and the story of how SBEM proved that reliability isn’t just a promise—it’s a legacy.