BUSINESS OBJECTIVE
While the top 3 Symbiosis Institutes SIBM, SCMHRD and SIIB, received 20,000 applications on an average, the other 8 institutes were receiving only 3000 applications each on an average.
BUSINESS SOLUTION
The SNAP Test. An all-India entrance test for Symbiosis management programs, held across 21 cities in India. Visual Idea – The SNAP Compass
PLATFORM USED
Print, Digital, Direct Marketing & Activations
BUSINESS RESULTS
Year 1: 40,000 applicants. Average applicants per Institute: 3,000
Year 2: 75,000 applicants. Average applicants per Institute: 4,000
Year 3: 110,000 applicants. Average applicants per Institute: 5,000
