Scent Sutra is a retail store offering perfume aficionados the finest olfactory experiences. It curates exotic and rare perfumes labels from all over the world to offer customers a unique and memorable journey of perfume delights. The task was to create a premium, luxurious look and feel for the brand and launch devise a launch strategy for the business. BLC named the brand as Scent Sutra. It designed an exclusive international identity and brand language and retail branding to convey the exclusive and rare qualities of the brand.