Urja is a renowned dairy and food products brand in Maharashtra. The brand needed a facelift in terms of positioning, packaging and overall communication to stay relevant to millennials.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with customer interactions, leading to key insights about the role food plays in bonding and celebration relationships.
- Creation of the branding idea – Rishton Ka Swad Badhao. Under this umbrella idea, we revamped the packaging for some key product lines, and executed several campaign ideas to end-customers, vendors, partners and more.
- We also ideated and executed 360-degree campaigns, social media ideas, and amplified the brand across the digital landscape.