Loved by Clients. Awarded by the World.

A wise person once said, “Creative agencies desire awards. Clients desire results.” As one of Pune’s leading creative agencies, we strive to bridge these ends. Seagull believes in creating ideas that transform the brand category and make your brand timeless.

And the way we do this is with ‘Ideas that Soar’ – every idea is filtered through a sieve of sharp insights and deep consumer understanding. Some of our ideas have won at the Cannes Lions International Festival of Creativity, Goafest, IAA Olive Crown Awards, and Entrepreneur India Awards.

Urja

Challenge:

Urja is a renowned dairy and food products brand in Maharashtra. The brand needed a facelift in terms of positioning, packaging and overall communication to stay relevant to millennials.

Solution:

  • Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
  • End-to-end brand strategy beginning with customer interactions, leading to key insights about the role food plays in bonding and celebration relationships.
  • Creation of the branding idea – Rishton Ka Swad Badhao. Under this umbrella idea, we revamped the packaging for some key product lines, and executed several campaign ideas to end-customers, vendors, partners and more.
  • We also ideated and executed 360-degree campaigns, social media ideas, and amplified the brand across the digital landscape.
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