Tokri
Challenge:
Tokri – a startup in the grocery home delivery space wanted to do a pilot launch in Pune at a time when established players were spending heavily to acquire new customers.
Solution:
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights.
- Tokri was launched with ‘Sabse Bada Rupaiya’ - an aggressive sales promotion campaign which completely disrupted the market and delivered on the objective of massive customer acquisitions at a fraction of the cost.