A waterless car wash product had to be launched in Pune by changing the perception of car owners that the perfect car wash can be done without water.
- Thorough study of the brand’s challenges, target audience, in-depth customer profiles, and competitor analysis.
- End-to-end brand strategy beginning with in-depth research, leading to key insights.
- Since the product was about disrupting the way cars should be washed, we suggested the brand name ‘Green Salute’ as it helped save water. Next, free trials were arranged at housing societies and corporate offices to demonstrate the effectiveness of this waterless car wash solution which led to many car owners signing up for this service.